Report_VENICE FILM FESTIVAL_ACTRESSES PROJECT

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VENICE FILM FESTIVAL

The 80th Venice International Film Festival is organized by La Biennale di Venezia and directed by Alberto Barbera.

It took place at Venice Lido from 30th August to 9th September 2023. The Festival is officially recognized by the

The aim of the Festival is to raise awareness and promote international cinema in all its forms as art, entertainment and as an industry, in a spirit of freedom and dialogue. The Festival also organizes retrospectives and tributes to major figures as a contribution towards a better understanding of the history of cinema.

FIAPF (International Federation of Film Producers Association).

TALENTS ACTIVATION

Two Italian actresses participated at Venice Film Festival wearing PS24

Marciano total look.

Arianna Montefiore

Emanuela Rei

RED CARPET LOOKS – PS24

ACTRESSES COVERAGE BEST OF

ACTRESSES COVERAGE TOTAL RESULTS

Reach:Uniquevisitorswhohaveseenthecontentatleastonce

Impressions:Thenumberoftimesthecontenthasbeenviewed

Interactions:Thenumberoftimesfollowershaveengagedwiththecontent

ER:Levelofengagementreceivingfromanaudience

EMV:Evaluatethevalueofyourinvestmentininfluencermarketingeffort

Influencers Publications Impressions Reach ER Interactions 2 21 925.5k 149.1k 4.75% 40.5k Influencer EMV € 42.2k

PRESS COVERAGE BEST OF

PRESS COVERAGE TOTAL RESULTS

TotalArticles:Numberofarticlesthatmentionthebrand

Monthlyusers:Websiteaudience

EMV:Economicvalue

Total articles Monthly users EMV 12 1.4 K € 52 K
ROOM
MarcianoWelcomenotecard TravelKit Monogram&Candle Flowers+GUESSVase
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Welcomesnacks Pillow Jewellery Catalogues

DEDICATED WINDOW AT VENICE STORE

During the 2 weeks of Venice Film Festival, dedicated windows have been set-up at the GUESS Venice store.

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