TRAINING BOOK PF24 - ENGLISH by Guess Europe

DENIM EVERGREEN

Denim is a timeless work of art in all of its different representations

In PF24 the aesthetic is luxurious and minimal, making denim fabric the true protagonist of the everyday runaway.

Dyed, constructed, raw, light or dark, a denim garment is a musthave for putting together a cool outfit

Who's better than suggesting an appealing proposal? Denim

Marciano Woman icon of fashion

Denim suits and garments are must out at work or in daily

1. Christian Dior

2. Valentino

3. Moschino

4. Victoria Beckham

The story

behind LUXURY DENIM

Jeans can be traced back to 1567, when the word "genoese" or "genes" was introduced to describe the tough twill trousers worn by merchant sailors from the Italian coastal city of Genoa

Fast-forward to today where denim trousers have become an everyday uniform for everyone, with different styles and a plethora of different designs. Marciano's range of denim trousers can be considered part of the designer jeans category, made with combinations of cotton and other fibers that allow them to move and stretch with the body.

Premium jeans are made from the highest quality denim fabric that is durable, soft and has a distinctive look and feel They are constructed using the latest manufacturing techniques, such as computer-controlled cutting and sewing, to ensure a precise fit and high level of comfort

LUXURYDENIM

Uniform look

Choosing a shade is a personal choice, but true white is a wardrobe staple that works in both casual and formal looks.

Dark denim pants offer a sleek and polished look that is difficult to achieve with other denim colors. Plus, they never go out of style.

The story behind

MONOGRAM

Monograms became particularly popular during the Victorian era in both England and the United States Stylishly designed monograms adorned everything from parasols to strollers, and were a way for society ladies to remember whose scarf was whose in the wardrobes

Today, monograms serve many purposes in the world of luxury fashion. Perhaps the most visible use of monograms is promote brand recognition. Most famous brands place their monograms prominently on their products, making them instantly recognisable from a distance and adding value even basic products.

Marciano has always been inspired by ornamental patterns, with designers incorporating intricate motifs into clothing, accessories and textile designs. Monograms are a classic motif that has never really gone out of style, at the moment they're having a strong resurgence in minimal and recognisable way

Modern look

MONOGRAM

A monogrammed blouse with a belted waist over comfortable white trousers is a well-balanced look that gives a cool approach to formalwear.

Classic look

Two

piece look

A touch of color in this scarfed blouse tucked into high-waisted denim trousers. The result is a country-inspired look, but in a classy way.

A denim jacket and paired trousers are a bold choice, but monogram embellishments and golden buttons bring the look up-to-date.

TAILORING

It's not about dressing up anymore, it's a high lifestyle choice that will suits your life perfectly

The enduring allure of tailoring persists, standing as a timeless trend that remains impervious the ebb and flow of fashion prominence in the Pre Fall 2024 collections reflects a desire for sophistication and refinement, even in transitional seasons.

From sharp blazers to impeccably tailored trousers and dresses, this trend adds an air of elegance and authority to any look.

Marciano's direction as a high lifestyle brand pushes towards clothing line suitable for the everyday occasion with impeccable taste.

Elie Saab

The story

behind SUITING

The woman's trouser suit was introduced in the 1920s when a small number of women adopted a masculine style and accessories

A well-tailored suit can signify professionalism, sophistication and a certain level of success, often implying that the wearer values her appearance and understands the impact it can have in various settings.

The trend for women's suits is in full bloom. But think beyond corporate dress codes: fresh new colors and cool, relaxed fits take this look far beyond the office.

The whole look has changed over the years and blazers are the perfect showpiece for a range of layering items, from classic white shirts, turtlenecks for a warm base layer or a weighted neutral tee for a casual yet formal look.

SUITING

Modern look

Classic look

All-white look, comfortable trousers and blazer with no sleeves and waistband, perfect with open shoes.

Suit set with blouse top underneath, comfort fabrics in a monochrome look are the perfect base for a colorful printed top.

Younger look

Cropped blazer and comfy trousers with a crop top for a fresh take on the office look.

The story

behind CARGO PANTS

Designed for the British Army in 1938, the large pockets characteristic of cargo trousers were originally intended to hold useful items In the 90s, they became the uniform of choice as the hip hop genre broke out of the underground scenes and into the mainstream Since the 2000s, cargo pants have come and gone, but their utilitarian design cues remain a staple of mainstream fashion. We've seen tapered trousers for the office, with utility pockets more suited to iPhones than ammunition.

Today, cargo garments have taken multiple directions to represent different styles and contexts.

Marciano, of course, brings an elegant proposition to the game. Green palette, four pockets and double weave cotton stretch that makes the fabric strong and durable, but also heavy and high quality

CARGOPANTS

Modern look

Cargo pants can work well when paired with a natural contrasting shirt and a delicate white top with embroidery, the effect is a solid outfit with a contemporary look.

Uniform look

Cargo trousers and pocket shirts work well together and the result has an exotic flavour to it, but of course it is stylish uniform look.

The story

behind DESK TO DINNER DRESSES

How do you make the transition from desk to dinner?

At work, the dress code should be more professional and less casual, but that doesn't mean you have to change completely before going out

Some general remarks are: When choosing an outfit, remember to pick something that lends itself to a quick change and pay attention to fabrics, as some can be easily mixed and matched to create completely different effects.

There are a number of ways to get ready for the evening, from a completely new outfit to stylish accessories to complement your work outfit, but ultimately it comes down to choosing a versatile dress that will work all day.

At Marciano you'll find a wide range of beautiful dresses, from midi to fitted and even leather, from light colors to bright red if you want to stand out from the crowd

There is also a wide range of tops, with classic, tailored pieces that can be easily styled with different pieces from the line

DESKTODINNER DRESSES

Classic look

A short fit-and-flare dress with two rows of gold buttons is a classic cut, yet a modern choice for the transition from office to dinner.

Decisive look

Fitted dress in a red color that won't go unnoticed. The blended fabric composition ensures a perfect figure-hugging look.

Glamour look

Mimicking an hourglass shape, fit and flare dresses are always flattering. The fitted waist and flared skirt define the waist while draping the curves.

The story behind OCCASION DRESS

The first events began at the Palace of Versailles, where Louis XIV held exclusive parties during his reign in the 15th century Over the years, balls, dinners and theatre performances became occasions to display wealth and beauty

As fashion evolved, so did the designs of the dresses worn on special occasions. Dresses for special occasions changed quite a lot during the 19th century, evolving from simple lines to fuller skirts, with details of the design changing as new trends were introduced.

Dresses are the epitome of women's independence and freedom of expression. Girls and women should be able to express themselves through their clothes and not be judged by society for their choices. Remember that the type, length or design of the fabric on your body has nothing to do with anyone but you, your style, your comfort in wearing such garments and what you want to express

OCCASIONDRESS

Event look

Long dress in glamour satin is the perfect option for the most elegant and chic events. Silhouette hugging and shiny looks.

Classic look

Long dress with a floral print on a dark background. This type of print creates visual interest without revealing the shape of the body.

Evening look

A jumpsuit with draping at the waist, a revealing neckline and a high slit at the leg is the perfect example of a welltailored garment for an evening to night look.

ANIMALIER PRINT

Embrace your wildest spirit and show off animal-prints inspired looks.

Animalier print trend continues to captivate fashion enthusiasts with its allure of glamour, sophistication and wild elegance.

This trend become one of the protagonist of this pre-fall 2024 collection. Classic animal prints, such as leopard, zebra, and snakeskin, will remain popular choices for their bold and statement-making appeal.

Marciano experiment with animalier prints by offering fresh interpretations and creative twists including new color combinations and abstract interpretations.

1. Roberto Cavalli

2. Dior

3. Elie Saab

The story behind PRINTS

The origin of the hidden treasure patterns comes from the Arts and Crafts movement of the late 19th century, the design has been used in contemporary fashion and modern textiles for decades, thanks to its versatility and flexibility

Classic animal prints, such as leopard, zebra, and snakeskin, will remain popular choices for their bold and statementmaking appeal. Experiment with animalier prints by offering fresh interpretations and creative twists including new color combinations and abstract interpretations.

Marciano has continually drawn inspiration from ornamental patterns and animal prints, with designers incorporating intricate motifs into clothing, accessories, and textile designs. Ornamental designs add depth and visual interest to modern fashion collections, showcasing the timeless allure of decorative patterns

PRINTS

Event look

Long v-neck dress with all-over print. While the upper part of the body is delicately shaped by the construction of the garment, the lower part tends to fall straight down.

Modern look

Evening look

Midi dress with all-over print, one-shoulder construction. The result is a simple dress but with a visual interest enhanced by the fabric and the curves of the body.

Short but with long sleeves, this dress follows the curves of the body by accentuating them. The all-over python print in shades of blue adds an abstract and modern touch.