B R O C H U R E
2 0 1 7
WE ' R E G U E ST AN D W E G ET P EO P L E TO S E E , TO UC H A N D T RY YO UR B RA N D
INDEX WHO WE ARE / HOW WE WORK BRAND ACTIVATION EVENT SPECIALISTS INFLUENCERS CREATION & DESIGN SPIRITS & DRINKS LUXURY & LIFESTYLE CASES
Cartier
WHO WE ARE We are an independent agency focussed on telling brand stories and creating word of mouth for various cool brands. We are specialised in concept development, creation, brand activation and high-end events.
Guest is not just another agency, but a hybrid of creativity-driven and executionstrong professionals. With a passionate team of marketeers, project managers and event specialists, creatives and designers we create and deliver memorable campaigns and events with passion and conviction.
W H O
W E
A R E
G U E S T
A G E N C Y
*
HOW WE WORK Guest is full service; from a fresh
Guest has a solid track record in luxury
idea, to creative excellence and solid
and lifestyle. We also have in-depth
implementation and execution.We work for
knowledge and experience in spirits and
various premium, international brands,
beverages.
but also love to work with local heroes
H O W
W E
W O R K
and disruptive players aiming to be
Guest is founded in 2007 by Mosanne Monod
(inter)national champions.
de Froideville and Tapio Pekelharing.
G U E S T
A G E N C Y
There are so many descriptions and interpretations for the term “brand activation”. For us it’s about getting people to see, touch and try your brand. Global brands like to tap into our years of experience at activating brands in various channels and through several methods. Think storytelling, promotional marketing, sampling, guerrilla experiences, tastings, experiential events, influencer engagement, on- and off-trade campaigns, fairs and trade events.
BRAND ACTIVATION B R A N D
A C T I V A T I O N
G U E S T
A G E N C Y
Ahold/Delhaize Coffee Company
We love to enrich brand activations with the use of online technologies and social platforms, blending online and offline together, ultimately engaging even more people during and after the activation. Our campaigns drive consumer engagement and awareness, turning people into fans and ultimately into ambassadors.
B R A N D
A C T I V A T I O N
G U E S T
A G E N C Y
EVENT SPECIALISTS Great events are the ultimate storytelling experience. We create and manage memorable events that help build the brand story, create brand loyalty and spark up direct sales.
As true event specialists, Guest has a team of very creative, but at the same execution-strong, event professionals at our client’s disposal to create amazing events. We work directly for various brands and corporate clients, as well as for pr, marketing and event agencies. Guest makes it happen, right into the nitty, gritty details.
E V E N T
C R E A T I O N
Primark SS17 Presentation
G U E S T
A G E N C Y
INFLUENCERS These days influencers are playing a big part in marketing strategy and on- and offline activation.
Guest has relevant experience in strategically adding influencers in campaigns to enhance brand awareness. We have a solid network of the right influencers, not only bloggers and online movers and shakers, but also influential entrepreneurs and other persons that may qualify as true ambassadors for your brand.
I N F L U E N C E R S
G U E S T
A G E N C Y
CREATION & DESIGN We are a creative agency. We use our creativity to come up with the right concept, idea or that gorgeous design. Our creative team includes graphic designers and can design and produce brand specific assets and marketing materials.
Our work includes branding, interior, (mobile) bars, food trucks, fair stands, campaign specific promotional material, installations and media related materials. As a true full service agency, all of our creative work is supported with clear, rational and logical executions. Creative, but we always keep a clear eye on our clients’s strategy, goals, feasibility and return on investment.
C R E A T I O N
&
D E S I G N
G U E S T
A G E N C Y
Guest has extensive experience in the spirits and beverages industry. In this sector we are considered the “go-to agency�. Something we are very proud of. Brands like to tap into our years of experience,
SPIRITS & DRINKS
strategic knowhow and in-depth knowledge of the industry.
For various premium brands in spirit, beer, coffee and soft drinks, we work on marketing and pos materials, on- and off-trade campaigns, creation and implementation of brand activation plans, creation of high end events, product launches, etc. Many of our campaigns saw a positive enhancement of brand awareness and turned potential consumers into fans. Campaigns often have a direct positive impact on sales figures, sometimes even with triple digits.
S P I R I T S
&
D R I N K S
G U E S T
A G E N C Y
LUXURY & LIFESTYLE At Guest we love to create bespoke, effective and inspiring campaigns and events for luxury, lifestyle, fashion and Jewellery. We worked with some of the world’s leading companies in this area and take great pride in the work we created.
L U X U R Y
&
L I F E S T Y L E
G U E S T
A G E N C Y
CASES
C A S E S
G U E S T
A G E N C Y
JO MALONE E V E N T
J O
M A L O N E
S P E C I A L I S T S
|
L U X U R Y
&
L I F E S T Y L E
G U E S T
A G E N C Y
J O
M A L O N E
G U E S T
A G E N C Y
J O
M A L O N E
G U E S T
A G E N C Y
J O
M A L O N E
G U E S T
A G E N C Y
ESSIE E V E N T
E S S I E
S P E C I A L I S T S
|
L U X U R Y
&
L I F E S T Y L E
G U E S T
A G E N C Y
E S S I E
G U E S T
A G E N C Y
E S S I E
G U E S T
A G E N C Y
E S S I E
G U E S T
A G E N C Y
E S S I E
G U E S T
A G E N C Y
E S S I E
G U E S T
A G E N C Y
TANQUERAY CHAPEL B R A N D
A C T I V A T I O N P O P
T A N Q U E R AY
C H A P E L
U P
|
|
C R E A T I O N
S P I R I T S
&
&
D E S I G N
D R I N K S
G U E S T
A G E N C Y
T A N Q U E R AY
C H A P E L
G U E S T
A G E N C Y
T A N Q U E R AY
C H A P E L
G U E S T
A G E N C Y
T A N Q U E R AY
C H A P E L
G U E S T
A G E N C Y
T A N Q U E R AY
C H A P E L
G U E S T
A G E N C Y
MUSEUM QUARTER E V E N T
M U S E U M
Q U A R T E R
S P E C I A L I S T S
|
P O P
U P
|
C R E A T I O N
&
D E S I G N
G U E S T
A G E N C Y
M U S E U M
Q U A R T E R
G U E S T
A G E N C Y
M U S E U M
Q U A R T E R
G U E S T
A G E N C Y
M U S E U M
Q U A R T E R
G U E S T
A G E N C Y
M U S E U M
Q U A R T E R
G U E S T
A G E N C Y
THE DAD RALLY E V E N T
T H E
D A D
R A L L Y
S P E C I A L I S T S
|
L U X U R Y
&
L I F E S T Y L E
|
I N F L U E N C E R S
G U E S T
A G E N C Y
T H E
D A D
R A L L Y
G U E S T
A G E N C Y
T H E
D A D
R A L L Y
G U E S T
A G E N C Y
T H E
D A D
R A L L Y
G U E S T
A G E N C Y
LOVE WATER C R E A T I O N
L O V E W A T E R
&
D E S I G N
|
S P I R I T S
&
D R I N K S
G U E S T
A G E N C Y
L O V E W A T E R
G U E S T
A G E N C Y
L O V E W A T E R
G U E S T
A G E N C Y
overview 1. product logo
4. typography
2. the heart
5. bottles
3. ‘spread the love’ signature
6. colour
7. photography
HIGH QUALITY
volcanicpurity 8. tone of voice
L O V E W A T E R
9. material use
G U E S T
A G E N C Y
9. materialuse We use only quality materials, nature based, original and sustainable materials. Wood, glass and leather. A touch of red may be added to draw attention to create more recognition with the brand. • Quality materials • Natural materials • Wood • White • Glass • Touch of red • Craftmanship • With love • No plastic/cheap/made in china
L O V E W A T E R
G U E S T
A G E N C Y
L O V E W A T E R
G U E S T
A G E N C Y
L O V E W A T E R
G U E S T
A G E N C Y
CARTIER E V E N T
C A R T I E R
S P E C I A L I S T S
|
L U X U R Y
&
L I F E S T Y L E
|
I N F L U E N C E R S
G U E S T
A G E N C Y
C A R T I E R
G U E S T
A G E N C Y
C A R T I E R
G U E S T
A G E N C Y
C A R T I E R
G U E S T
A G E N C Y
C A R T I E R
G U E S T
A G E N C Y
C A R T I E R
G U E S T
A G E N C Y
W W W . G U E S T. A G E N C Y
|
I N F O @ G U E S T. A G E N C Y
G U E S T
|
A G E N C Y
G Y R O S C O O P W E G
©
2 0 1 7
1 1 8 ,
1 0 4 2
A Z ,
A M S T E R D A M