B R A Z I L
5 YEARS OF LUXURY
The Brand Guilhermina is a Brazilian luxury shoe brand for women which - by tradition - brings design, comfort and quality together. Under the creative lead of the artist Natália Hübner, her style is translated into unique models, developed for customers who appreciate exclusivity.
“Products are made in the factory, but brands are created in the mind.” ~ WA LT E R L A N D O R
The name Guilhermina is an homage to the designer's great-grandmother, a German Immigrant, born in 1892, who mastered the art of sewing. The matriarch's strong personality traits were rescued in order to create a brand based on tradition and designed for women with such strong personality. Guilhermina is strongly present internationally: France, Italy, Austria, Greece and the United Kingdom. It also owns other points of sale in the United States, the United Arab Emirates, the Dominican Republic, South Africa and Canada. Guilhermina is part of the group Pacific Shoes, a strong name in the Brazilian export market which is turning 17 in 2014. Guilhermina is constantly present in fashion editorials in the most renowned means of communication, magazines, blogs, websites and newspapers in Brazil and Europe; and it's become a point of reference for luxury shoes for women.
Timeline 2009 Guilhermina was launched at Minas Trend Preview.
2010 First Fashion Editorials in Vogue, Elle and Lofficiel.
2011 The beginning of a partnership with Lofty Showroom in SP, with a permanent office located in Itaim Bibi specifically to serve store owners and the press.
2012 Natália Hübner takes over as the Style Director.
The beginning of the brand's internationalization process by taking part in the following trade shows: Première Classe in Paris and Micam in Milan.
2013 Participation in SPFW - with a fashion show by Rodrigo Rosner. Chosen as one of the 5 Brazilian shoe brands to take part in the project Brèsil Rive Guache by the department store Lebonmarchê in Paris.
Guilhermina starts taking part in Francal and Couromoda trade shows.
2014 Launch of the Capsule Collection for the young public. First time in the French L'OFFICIEL 1000 MODELES ACCESSOIRES. Celebration of the brand's 5 years of age.
Campaigns
Clipping
Differential Guilhermina's Style Team values design in its collections, creating models focused in luxury and exclusivity. High-end materials are used in timeless models. The traditional acrylic heels and embroidered details are part of the brand's DNA. By following the idea that every little detail makes the difference, the design goes beyond creation, starting with the choice of colors and materials, being careful throughout the whole development process and then it finishes with the perfect package all the way to shoe lovers' closets.
Each store owner is carefully and thoughtfully served. Guilhermina's rearguard service is role model in the sector, we get a lot of compliments and are always seeking for improvement each and every day, our goal is to value the brand's points of sale.
Highly demanding consumers have their wishes completely fulfilled. Guilhermina is already known for its comfortable and sophisticated shoes as well as for their high-quality raw material. Store owners say that the most attentive end consumers already notice and value the quality of work in footwear and that they look for Guilhermina shoes in the stores. The commitment in creating shoes for women who have the gift of appreciating them as if they were pieces of jewelry puts Guilhermina as a luxury brand in the market.
Distribution Channels Multi-brand stores: Meia Sola - Fortaleza Marreh - Curitiba Vanilla - Porto Alegre Duza - São Paulo Vanda - Goiânia Vila 5 - Salvador Vila Vittini - Belo Horizonte Alba Loyolla - Campinas Agiafatto - Brasília Online Stores: Oqvestir Ebrands Farfetch International: Axara - Paris- França Glazed Shop - Paris - França Anthropologie - Philadelphia - USA
Retail Price Capsulle Collection from U$D 109,00 to U$D 184,00
Main Collection from U$D 139,00 to U$D 400,00
The shoe making process is done in our own factory in Sapiranga, in Vale dos Sinos, RS South of Brazil - with high-skilled labor for high value added shoes.
Contact Information Head Office - Export Department Phone +55 51 3599.4290 export@guilherminashoes.com
guilherminashoes.com instagram: @guilhermina_shoes
Show Room in SĂŁo Paulo Rua JesuĂno Arruda, 797 Sala 61 Bairro Itaim Bibi Phone +55 11 3073.1319 Agent in France Emilie Pasternak emilieguilherminashoes@hotmail.com Phone +33 6 21756603