My Pakage 2013 catalogue

Page 1


OUR STORY TIME TO CHANGE YOUR UNDERWEAR The story of MyPakage started out as a business philosophy, a brand that would change the game. So we set a new benchmark and made the best underwear on the planet for men. We took the most advanced fabric technology and construction techniques available and built underwear that is unrivalled for fit, comfort, support and style. We changed the way men think – and talk – about underwear. Our products drive our vision – to make the best men’s underwear for sport and leisure. Our mission is to go out there and have fun. MyPakage is the first thing you put on in the morning. It makes you feel great and gives you permission to play. By sharing our stories and creating opportunities to have fun, we are encouraging people to join our way of life. We sponsor and create events, we sponsor athletes across various sports, and we get involved in local communities any opportunity that we can. Change your game. Join the MyPakage community and let us support you.

“HONESTLY THESE THINGS WILL CHANGE YOUR LIFE”


TECHNOLOGY

THE KEY TO OUR COMFORT STORY

KEYHOLE COMFORT TECHNOLOGY™ Our KeyHole Comfort TechnologyTM is the most comfortable underwear experience for men. The 3-dimensional internal pouch provides unparalleled support and comfort. The technology allows absolute freedom and eliminates the need for any shifting and adjusting.

FABRIC Using the most progressive fabric combinations on the market means that MyPakage underwear will never shrink or wrinkle. The special blend of modal (93%) and spandex (7%) is 50% more moisture absorbing than cotton while still being highly breathable. For sport or leisure, the fabric is resistant to pilling due to friction while remaining incredibly soft to the touch.

CONSTRUCTION Hand-stitched zones with expanding seams ensure a tailored, ergonomic fit for all body types, while flatlocked stitching creates a virtually seamless feel in sensitive areas.

“IT’S LIKE GOING FROM DRIVING AN OLD BEATER CAR TO A ROLLS ROYCE… BUT FOR YOUR PAKAGE.”


WEEKDAY WEEKDAY SUPPORT AND COMFORT FOR ANY DAY OF THE WEEK. Lightweight modal enhanced With moderate stretch. + Lighter weight fabric + 1 Inch no-roll colored waist band + Ultra breathable + Support and comfort + 93% Modal, 7% spandex

Charcoal/Orange

Seafoam/Seafoam/ Blue/Blue/Yellow Orange

Camo/Orange

Orange/Orange/ Seafoam

Charoal/Orange

Charcoal/Purple

Green/Green/Red

Red/Red/Green

Black/Purple

Black/Green

Black/Black/Purple Black/Black/Orange

Black/Red

Black/Blue


WEEKDAY WEEKDAY TRUNK SAME WEEKDAY COMFORT, HALF THE LENGTH Lightweight modal enhanced With moderate stretch. + Lighter weight fabric + 1 Inch no-roll colored waist band + Ultra breathable + Support and comfort + 93% Modal, 7% spandex + 3.5� in-seam

Black/Red

Charcoal/Orange

Black/Blue

Seafoam/Seafoam/Orange

Black/Green

Black/Purple

Charcoal/Purple Black/Black/Purple Black/Black/Orange

Green/Green/Red

Red/Red/Green

Seafoam/Seafoam/ Blue/Blue/Yellow Orange

Camo/Orange

Orange/Orange/ Seafoam


WEEKDAY WEEKDAY TIGHT SAME COMFORT AVAILABLE IN A FULL-LENGTH PANT Lightweight modal enhanced With moderate stretch. + Lighter weight fabric + 1 Inch no-roll colored waist band + Ultra breathable + Support and comfort + 93% Modal, 7% spandex

Charcoal/Purple

Black/Green

Charcoal/Orange

Black/Red

Black/Blue

Charcoal/Purple


WEEKEND WEEKEND THE ULTIMATE IN COMFORT, SUPPORT, AND STYLE. TAKE YOUR WEEKEND GAME TO A WHOLE NEW LEVEL. Heavy weight, premium modal enhanced With moderate stretch. + Heavier and more durable fabric + 1.5 inch silk jacquard waist band + Ultra breathable + Support and comfort + 93% modal, 7% spandex

Light Blue/Orange/White

Grey/Red/ Black

Black/Yellow/ Red

Light Blue/ Orange/White

Blue/Light Blue/Red


ACTION ACTION SURF LOOK GOOD, BE COMFORTABLE, STAY DRY • MyPakage brief specifically designed for watersports • 100% Hydrophobic quick drying wicking polyester • Sublimated prints won’t crack or fade • 1 inch logo detailed no-roll waistband • Ultra-light and breathable

ENTOURAGE MEMBER NOAH COHEN

Lurk/Light Blue

Stealth/Black

Lurk/Light Blue

Camo/Orange

Acid Plaid/ Light Blue

PHOTO BY JEREMY KORESKI


TECH TECH THERMAL THE ULTIMATE IN HIGHPERFORMANCE UNDERWEAR • MyPakage trunk designed for the technical requirements of winter sports • Brushed thermal Polyester Lycra blend • Excellent warmth and stretch mobility • Sublimated synthetic waistband • Flatlock construction for superior comfort • Available in full-length or trunk

Black/Orange

Black/Blue

Black/Orange

ENTOURAGE MEMBER GEOFF GULEVICH

Black/Orange Tight

Black/Blue Tight

PHOTO BY HAROOKZ


WOOL PREMIUM WINTER STARTS HERE...YOUR FIRST LAYER IS THE MOST IMPORTANT • MyPakage trunk with the natural benefits of merino wool • Made from ethically sourced 100% New Zealand merino wool • Naturally anti-microbial and temperature regulating • 1 inch logo detailed no-roll waistband • Flatlock construction for superior comfort • Available in full-length or trunk

Charcoal/Red

Charcoal/Crimson

Crimson/Charcoal Crimson/Charcoal Tight

Charcoal/Crimson Tight

PHOTO BY SCOTT SERFAS


SALES

MARKETING

TESTIMONY Wearing is believing, and personal testimony is a powerful convincer. To that end, we supply all your staff – men and women - with sample pairs, and even invite your friends and family to try a pair. We have proved that sales teams are more motivated once they discover the passion for MyPakage.

PARTNER MyPakage is about partnering for profit. We are here to support you. Together we will build MyPakage to be the largest profit center per square foot. How do we do this? We are so confident in our product that we offer a TRY BEFORE YOU BUY promotion. We invite you to run a promotion where customers who purchase one item in store get a free MyPakage sample. Clients have experienced 80 percent of customers returning to purchase 4-6 pairs in the following week.

59” PACKAGING

SALES We listen. We will not let inventory sit in your store. If a particular type of product is not selling well, we take it back and replace it, one-for-one, with the product of your choice.

SOCIAL

23”

The MyPakage community of athletes and celebrities keeps growing. We want you to grow with us. Through social media and the support of the MyPakage community we will drive clients to your store.

15” *Contact your rep for further details

“DEAR MYPAKAGE HEAD OFFICE, SELLING MYPAKAGE IS EASIER THAN GETTING A KID TO EAT CANDY!”

ACTION

PRODUCT

LIFESTYLE

CUSTOM IN-STORE DISPLAYS We understand that every store is different and has a unique layout and style. With this in mind we want to offer customized options for product racking, window displays, and in-store imagery. Got a cool idea for a MyPakage rack in your store or window display? We will help build it for you. We

also have an image bank available for you with photos of our product, action sports, and lifestyle scenarios, depending on your core focus. We are always open to cool ideas and helping maximize the sell-through of MyPakage in your store.


CONTACT MYPAKAGE HEAD OFFICE

UNITED STATES

INTERNATIONAL

WESTERN CANADA

ONTARIO

QUEBEC

MARITIMES

758 Harbourside Drive 3rd Floor North Vancouver, BC, Canada 1.855.548.3754

Chris Lotoski Chris@mypakage.com 1.604.805.1804

Dez Price Dez@mypakage.com 1.604.929.1455

Face Shots Ventures heather@shoutoutagency.com 604.761.3255

Spellbound Sales angela@spellboundsales.com 905.315.8500

WolfPack Marketing gpare@wolfpack-marketing.com 514.833.9253

FistFullaFives steve@fistfullafives.com 902.221.6488

CHANGE YOUR LIFE TODAY


MYPAKAGE.COM


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