Money & Business
HOW WILL A GLOBALLY RECOGNISED FINANCIAL SERVICE
REALLY BENEFIT YOU?
Here’s how Arab Financial Service’s (AFS) globally recognised payments solutions are changing transactions as we know them... term. At AFS, we wanted to make sure we offered a hub with enough features and products that is highly secure, and above all, easy to use – to best suit the future needs of our clients. Of course, it is gratifying to see our work being recognized, but what I am most excited about is that we have been able to provide our clients with the quality service they require.
How will AFS enable digital transformation in the region?
G
ulf Insider speaks to Samer Soliman, Chief Executive Officer, Arab Financial Services on the future of online payments, digital banking, and how transactions will evolve in the coming years.
AFS has recently been globally recognised as a Leading Payments 14
Gulf Insider June 2022
Innovator and Best Payments Solutions Provider, and your product AFS Go! has been named the Best New Payments Solution for MSMEs, in 2022. What does this mean for your clients? Choosing the best payment solution is not always an easy task. There are many things to consider when choosing a payment platform that are crucial to the success of any business in the long
AFS is a technology-led organization. To lead and enable digital transformation effectively, we have actively focused on our innovation, digital capabilities, and on identifying business potentials. To enable digital transformation in the region, it’s clear that we needed to create new business models alongside new products and services that deliver value and drive business growth. To name a few recent initiatives, we launched mobile wallets in Bahrain with a leading telecommunications company and in Oman with banking and telecommunications partners. This was followed by a partnership with Discover Network to open acceptance of Discover & Diner cards in Bahrain exclusively on our PoS terminals – a first for the Kingdom. We also enabled tokenisation of ila Bank’s card to allow payments via NFC without the presence of a physical card and introduced more than 350 API’s that empower our platform and can be consumed by Fintech enablers.
