Automotive
THE AUTOMOTIVE INDUSTRY IS GETTING BACK ON TRACK
Rashid Z. Alzayani, Director of Alzayani Investment talks about recovery in the wake of the pandemic, the importance of exploring alternative means of sustaining dealerships, technology revolutionising driving experience, and outlook on EVs in Bahrain.
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hat’s the current state of Bahrain’s car market, and how were sales affected during the two years of the pandemic?
It is no surprise that the global pandemic had a big impact on the automobile industry, as it did with many other sectors across the country. The peak of the crisis was a particularly powerful blow, with lessened demand due to national restrictions and decreased individual mobility. That said, things are looking up again as restrictions ease and the economy resumes its vigour. Demand began growing as of last year and sales are once more on the rise, so we are excited about the year ahead. Supply chain issues created by the pandemic have affected our stock allocations, which in turn had an impact on our sales volumes. As a result, we now have a strong order bank waiting to be filled. With the supply chain issues now largely resolved and demand growing, we expect our sales figures to return to pre-pandemic levels as supply catches up to demand.
How does Zayani Motors position itself in Bahrain’s competitive auto sales market? The mission of Zayani Motors is to provide its clients, both commercial and non-commercial, with the highest possible quality of products, sales and after-sales services. We are proud to lean on over two decades of
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Gulf Insider June 2022
distinguished operations, unwavering dedication and recognition in the form of awards, accolades and, of course, business success.
product offering comprising stylish and premium luxury vehicles alongside our well-established passenger and commercial vehicle brands.
What differentiates the brands you offer from competitor brands?
How has the technology and quality of new cars improved over recent years?
We pride ourselves on being attuned to the demands of the local market in both the commercial and noncommercial spaces. Mitsubishi and MG are mainstays of the market known to guarantee advanced performance, reliability and a competitive price range. With our introduction of Chinese luxury auto brand Hongqi to the Bahraini market, we now have a truly unique
We live in an age of rapid technological advancement and car tech is certainly making great leaps. Features like advanced driver assistance systems, smartphone connectivity, mobile apps and 360-degree cameras used to be part of the luxury motoring industry, but they are now common in affordable cars. This enhances the driving experience and improves safety.
