Guntis Rusa TEAM 8 - E-design 28.03.2014
AFTERHOURS DIGITAL AGENCY
Logo design manual. Visual identity guidelines
01 - Mission/Vision 02 - Core Values 03 - Logo Sketches 04 - Logo’s in Vector 05 - Preferred Logo and B&W versions 06 - Color Restrictions 07 - Backgrounds 08 - Clear Space 09 - Logo Misuses
VISION Our vision is to be the leading digital agency in Copenhagen, where we create solutions for people not awards.
MISSION Our work is our passion and we believe that inspiration can strike us anytime, so we enjoy after hours of good work and we will do the best possible work to achieve clients goal.
01
CORE VALUES
Anne-Lise Modern Conservative
Guntis Minimalistic Bold
Barbara Inspiration Power
Dovile Freedom Knowledge
Thomas Idea in Hands
Esben Playful
Katrina Free Spirit
02
LOGO SKETCHES
03
LOGOS IN VECTORS
Thought behind the first versions of logo was to play around time and space theme. Circles symbolize after hours and that time doesn’t exist for us, but the line next to circle symbolizes deadline.
Logo I chose to go for symbolizes clock, first I made a symbol with our name underneath. It wasn’t readable from a distance, so I changed the font. Seemed like it takes simplicity of a logo away, so I decide to use only symbol without text.
04
PREFERRED LOGO
Afterhours logo symbolizes clock, a time before deadlines. Clock hands are shaped as an A to reflect word After, then there is H to reflect the word hours connected to A. Logo is made as simple as possible to showcase that we are modern company who creates solutions for people not awards.
BonW
WonB
05
COLOR RESTRICTIONS
The preferred logo uses pantone black. When placed on a dark background logo should be used in pantone white. When placed on companies identity color pantone fcbe49 it should always be use in pantone black.
Logo on Pantone White
Logo on Pantone fcbe49
Logo on Pantone Black 06
BACKGROUNDS
The preferred logo should always be in a pantone white when placed on backgrounds, which if they are not identity colors, should always be images. Logo should be used on images which ensure that it is clearly recognizable.
07
CLEAR SPACE
Afterhours logo should always be surrounded by an appropriate amount of clear space free from other graphical elements in order to ensure maximum visibility and legibility. The space is defined by splitting the logo in half with x and y axis and creating a equal square.
08
LOGO MISUSES
This page includes several examples of misuse of the Afterhours logo. The alteration of the logo or its use in a manner that violates any one of the guidelines described in this style guide is considered to be improper use and should always be avoided.
DO NOT stretch or skew the logo
DO NOT add dropshadows or effects
DO NOT violate spacing guidelines
DO NOT arbitrarily change the logo color.
DO NOT rotate the logo
09
COPYRIGHT 2014 AFTERHOURS INC. Guntis Rusa