2 minute read
Harkila and Byborre announce partnership
INDUSTRY NEWS
Härkila and Byborre announce new innovative partnership
Swedish hunting clothes and equipment brand Härkila has announced that it is partnering with Dutch textile company Byborre to incorporate Byborre’s revolutionary knitting technology and responsible textiles into its best-selling products.
“We selected Härkila Hero Styles and made a mix with Byborre’s high-end look and functional knitting techniques to develop sustainable styles suitable for hunting,” said Henrik Horak, Designer at Härkila.
“To us it’s important to keep being innovative. We are constantly challenging ourselves to improve and better our clothing in both range and design, and Byborre is the perfect match to ensure a strong design for activewear while at the same time respecting traditions, since our industry is largely tied to traditions,” added Horak, who also remarked that the two companies share an innovative mindset and have a shared respect for nature, which is why the new designs are made from sustainably sourced wool and recycled materials.
The collaboration looks like being the perfect combination of heavy knowledge from the hunting industry with uncompromising functionality, and a 3D knitting technique that creates natural temperature regulation and increases the optical depth and enhances the camo effect. Härkila has a tradition of working with market leading and knowledgebased companies in their respective fields to ensure that they utilise modern, innovative technologies in designs and maintain their position among the best hunting brands in the world.
“The outdoors have always been the ultimate scene for pushing the boundaries of high performance materials and garments,” commented Arnoud Haverlag, CEO and co-founder at Byborre. “Working together with like-minded innovator and outdoor pioneer Härkila allows us to connect the desire to respect nature and our planet’s resources with our drive to make the best products out there.”
The new designs were launched on 1 March 2023.