Portfolio guo xuyang 2016 by guoxuyang

GUOXUYANG

Industrial / Interaction Designer

2015-2016 13861798516

FOLIO

Design, a poetic and philosophic commitment Simplicity is the ultimate sophistication. Simple can be harder than complex. Designers should work hard to get thinking clean and make it simple. But itâ&#x20AC;&#x2122;s worth it in the end because once you get there, you can move moun- tains. Focus and simplicity.

2010-2015 At school of Design, I know that meaningful solutions are created by a deeping understanding of peopleâ&#x20AC;&#x2122;s needs. The basic principle is the same whether it is product design, interaction design or service design. I spent more than 4 years trying to fulfill the principle and become a qualified designer.

Experience 2016 Exchange student at Eindhoven University of Technology

Exchange program at TUE(Interaction Design)

Redesign Design Education Conference 2015 Volunteer

Bachelar& Master Degree

2015 Internship at Philips Design (Shanghai)

Jiangnan U, Wuxi_2010 _2015(Industrial Design)

2015 Top 10 of UXPA Contest

Huaqiao U, Xiamen_2009 (Environmental Design)

2015 Lille,France”Design for change”

Shijiazhuang No.6 Middle School_2003-2009

2014 Internship at Nova Design Co. Ltd (Product)

GUOXUYANG

Industry Left-overs

INDUSTRIAL DESIGNER

2013 Internship at Midea Group (Product)

INTERACTION DESIGNER

2012 Internship at Kuanli Technology. Ltd (Interaction)

2013 International Higher Education Collaboration on Upcycling of

2012 Hangzhou Industrial Design Competition

China-13/7/1989

2010 Wuxi International Industry Exhibition Volunteer

TEL: 18762673883

2005-2008 Merit Student

E-MAIL:978973965@qq.com Philosophic commitment

People

UED User-Centered Design Intuitive Experience

Environment

English_Fluent German_Learner

Skills

2015 Philips Innotank design awards: Best displaying award

Keyshot

2015 IF Product Design

AdobeCC(Photoshop, Illustrator, Indesign, After Eﬀects)

Axure

Microsoft Oﬃce

Autodesk

2013 Sino-UK Higher Education Collaboration on Upcycling of

(Word, Excel,

3Dmax

Industrial Left-overs: Best Stone Application

Powerpoint)

Sketchbook pro

2012 Hangzhou Design (Workshop)Second Prize

V-ray

2012 Jingou Outstanding Awards

Flash

2011,2012 The 2rd Scholarship, Jiangnan University

Personalities

2010,2013 The 3rd Scholarship, Jiangnan University

Contact me to discover more

2011,2012 National Encouragement scholarship

Object

Chinese_Native Language

Rhinoceros

2014 China Car Design Competition:

Event

Languages

Awards Best Innovation Awards, Best Lifestyle Awards

Market

Education

Design / Work Experience

Philips Design Shanghai Interaction design and user research, July 13, 2015_Jan 12, 2016

Midea Group Product Design Department, Washing machine Design, Nov 4_Mar 28, 2013_2014

CDN Car Design Awards , Benz future transportation & lifestyle, Oct 15_Jan 4, 2013_2014

Nova Design. Ltd Joined IF Product Design team, July 1_Sep 1, 2014

IF Concept and Product Design, Various categories, home appliance, tools, e-devices, etc Dec 1_Jan 20 , 2014_2015

UXPA User Experience Contest, Service and Makeup App design, Apr 21_July 20, 2015

Lille, France “”Design for Change” Competition, Sustainable service design based on Lille city, Paris, Nov 21_March 30, 2014_2015

PSSD Design course, Service design project based on EV 3.0 technology, Apr 7_June 18, 2015

Sino-UK Higher Education Collaboration Workshop, Sustainable design for low-carbon economy, May 10-May 25, 2013

Philips Design Research Project

Patient Centered Design Research on Chronic Disease User Research and Scenario Building of Patients with Chronic Disease Project: Experience:

Scope:

Philips Project, Patient Centered Design Research on Chronic Disease. Old people get chronic diseases due to genetic predisposition or poor lifestyle. Once patients are diagnosed with a cardiac disease or hypertension, the challenge is that they have to adjust the disease: eat diﬀerently, exercise and take medications regularly. In China, the situation is more complex. We aim to identify the speciﬁc issues they are facing and formulate a set of user personas for Philips to facilitate them in better understanding their target people and developing more user-friendly products for chronic disease patients.

User research, design research, interaction design

Research process 1. Preliminary research 2. Field research 3. Indepth research 4. Collaborative research 5. Issue mapping & Conclusion 6. Persona & Scenarios 7. Workﬂow & User journey 8. Competitor analysis 9. Wireframe design 10.Interface design

Baoding

Shijiazhuang

Handan Jinan

8 Wuxi

Zhoushan

Changde

1 Humen

Research Process Preliminary Research

Stakeholder map Doctor

User proﬁle

Tools for Preliminary Research

Nurse Son

Stage objective

Grand son

1.To form the common knowledge by collecting background information; 2.To be familiar with the basic situation; 3.Figure out the main problems in this ﬁeld; 4.To be prepared for the next step with clear understanding and focus on this topic.

1. User proﬁle 2.Behavior-Attitude analysis 2.Inﬂuencer slider 3.Stakeholder map 5.Five key points

Community doctor

Wife

Coworker

Inﬂuencer slider & 5 Key points

Change of behavior

Behavior-Attitude analysis

In the preliminary research phase, we used multiple user research tools for survey and user analysis.

MAXIMUM Details Details

Details

Change of attitude

MINIMUM Details

Details

MAXIMUM

Details MINIMUM

Diet

Daily Exercise routine

Bad habits

Self Self Medication manage- diagnosis ment

Information Other channel features

Friend

Research Process Field Research

Observation card

Tools for Field Research

Observation Pic

Stage objective 07-Diabetes 12 -Hypertension 07-Cerebral vascular disease 03-Hyperlipidemia 01-Rheumatoid arthritis 02-atherosclerosis

Issue card

Medical experience

Self management

Doctor

Lifestyle changes

Patient

Info accessibility

Family

Health product consumption

Other Stakeholder

Family relationship Government policy

Issue

Interviewee

To be further familiar with user situation, context, interactive relationship between diﬀerent groups, user experience… To understand and focus on the existing issues and direct the research direction. 1.Issue card 2.Observation card 2.Interview script/ User proﬁle 3.Issue map

Descriptions

Quotes

Interview places

36 -interviewees 23 -patients 2 - family members 7 -doctors 3 -other stakeholders

Research Process Deep User Research

Trigger card

Stakeholder map

Doctor

Advantages

Nurse Son

Friend

Misunderstanding

Disadvantages Mindset

Lifestyle changes Family support

No ﬁnancial status

Diet

Financial status

Policy

Daily routine

Medical insurance

Lack of time

Family relationship

Policy

Negative attitude

Social communication

Concernment

Narrow social circle

Exercise

Info channel

Heavy life burden

Entertainment

Light life burden

Grand son

Community doctor

Wife

Coworker

Positive attitude Dr.Zheng

Deep research interviewees 8 patients, 2 doctors, 1 family member

1.Trigger card 2.Stakeholder map 3.User proﬁle

Tools for Deep Research Stage objective Get a deep insight into the selected users by face-to-face interview or dropping by at their house and learn about how they are coping with the current situation…

User scenarios

Research Process Collaborative design

Workshop & Focus group Stage objective 1.Get fully informed with knowledge and voices from other ﬁelds by inviting related stakeholders to join the discussions or completing a given task in a particular situation; 2.Deﬁne user’s needs and put forward some design opportunities based on the analysis of research material;

Research Conclusion Stage objective 1. Integrate and summarize phased results according to final requirement for the deliverables. 2.Establish personas, develop experience flow and finally come up with some opportunities.

After fully identifying the current situation patients confronted, we came up with a series of user persona : 1. Careless & Indulgent patient 2. Lack of self control patient 3. Anxious & Indecisive patient 4. Self-conscious & Expertised patient

Issue mapping Opportunity IdentiďŹ cation We found issues related to the chronic disease patients through ďŹ eld observation, analysis and synthesis, and deduced design opportunities. 1.Careless and indulgent patients care little about their health condition and have little lifestyle changes although they are already informed about the potential dangers of bad living habits. They often adopt the hedonism motto. So their families often worry about their health. 2.Patients who lack self control often falter in the pursuit of a health. Sometimes they would swerve from their original healthy belief and fall back to their bad lifestyle habits. Part of it is caused by the inertia habits. 3.Anxious and indecisive patients concern too much about their health and they are too afraid of their disease. They would try whatever therapy in order to cure the disease, even though some treatments are not safe or guaranteed. Sometimes these attempts would counteract the hospital treatment.

4.Self-conscious and expertised patients have a comprehensive understanding about the disease. They are quite disciplinarian and knows how to deal with the disease. They strictly stick to their health plan.

Persona

Free,casual and lack of self-discipline

Careless & Indulgent management

Poor self-control management

“Who-cares” Patient Uncomplicated dealing with chronic disease,continuing original life as much aspossible Blind optimism towards the disease: “Why bother seeing a doctor if I don’t feel unwell?”

“Lack of self-control” Patient

“It’shuman to get ill when we are old, so I don’t mind that much.”

“I should have been more disciplined but I just cannot control myself.”

Chronic diseases change people’s life either intentionally or unintentionally.

Self-driven

Easily aﬀected

Self-controled & expertised management

Anxious & Indecisive management

Expert Patient

Secure Patient

He knows the right things to do and can fulfìll the rehabilitation plan. “A good control of my daily life (diet, exercise, follow-ups and harmonious social life) can guarantee my physical fìtness.”

The Chronic Disease Patients Profìles are a synthesis of qualitative desk and fìeld research.

He is fully aware of the potential danger Having chronic disease means: of unhealthy habits, however, he is not • Reluctant changes in habits determined enough to carry out the care • Limited freedom • Strong determination to plan. fìght with inertia “The inertia of protracted habits is my • Pressure from family biggest obstacle in coping chronic disease.”

Having chronic disease means: • Freedom limited a bit • Short-lived joys • Life orie nted • Pressure from family

Extreme anxiety and lack of judgement. Having chronic disease means: “I try all kinds of treatments even though • Chaos • A heavy burden for the family some of them are useless. I dare not • Guilty and regret risk missing a curative therapy.” • Fear,Death, Pain

Having chronic disease means: • Responsibility for both himself and his family • Aclear goal to stay healthy • Rational treatment • More medical knowledge • Live a second life

“Only through structured life can we stay in good physical condition.”

“I would try whatever I can do to cure myself.”

Controlled and strict self-discipline

Demographic age: 66ys gender: male disease: hypertension,15ys Address: Beijing Education: high school Job: retired (fromer civil servant with health insurance)

Wang Jun

Family Dynamics I am now living with my wife. My son is a teacher working at an elementary school. My daughter teaches at Business School, Jiangnan University. My son-in-law works for the government. My grandson has been in the UK for one year and just came back to China. As I lives with my daughter, daily expenses are paid by her. Besides, I have a 2000RMB-monthly pension. My daughter visits me quite often, whereas my son-in-law works busily and seldom comes by to have lunch. They are both fìlial and would do everything to make me happy.

Daily Life I always get up at 5:00 am, then wake up my grandson and prepare breakfast for the whole family at 6:00am. I often ride bike with my wife and buy vegetables after they go to work. Sometimes I would rest in the park. I fìnish lunch at 1:00 pm and take a short nap. I prepare supper at 5:00pm and do the keep-fìt exercise for about 40minutes afterwards. I go to sleep at 9:00or 10:00 pm. I have lots of spare time except taking care of grandson (do the school run). I go to the nearby parks ,campus and supermarkets (people over 60 years old have the priviledged-card and could visit parks for free). I cook for the whole family, mywife looks after our grandson.

Disease History Myhypertension wasdiagnosed in 2000,which is an inherited . Myfather also had hypertensionand died of cerebral hemorrhage

Lifestyle Changes Keepcool andnever get angry. It’simportant to haveagood mentalityandregular dailyroutine. It’sbetter tohavemorebland diets. As I am used to my original lifestyle, I often eat strong-flavored food. I got arthrolithiasis afterwards and changed my habit from moutain climbing to walking. Sometimes I stroll around a park with my wife. Doctor advised me not to take to much soybean products, but I am not disciplinary enough and still eat soybean products occasionally.

Medication Management As I only need to take the antihypertensive drugs one time everyday, the drugs are placed in disorder. The drug drawer is also a little messy. I measure the blood pressure only when I feel unwell (the hematomanometer has not been in use for quite a long time and the battery is wearing out). I don’t record the blood pressure as long as the reading is in normal range. I go back with my wife to our hometown to do the physical examination every year. My daughter brings me many health care products and my family repeadedly advise me to take them on time, but I always forget to do so. I store some Chinesemedicine just in case.

Hospital Visit and Experience In 2007, I had a cerebral hemorrhage outbreak and was sent to hospital and then transferred to another hospital for nearly 20 days. The total cost was as much as tens of thousand RMB. It’s a disaster for the whole family. Now I live in Wuxi, but I go to hometown to buy a lot of medicines that could be used for awhole year. The price is only15%-20% of the price in Wuxi.

Interaction with Professional Healthcare Staff Down stairs there is a community hospital, my wife always takes me there to do the physical examination, but I don’t care too much about my health. Sometimes I would listen to the health care lectures in the community hospital and ask doctors some questions that can never be answered when visiting a doctor. The doctors in major hospitals are so busy that they can never have the time to give patients asatisfactory answer. The doctor onlyhas asuperfìcial understanding of the patient’s illness.

Motivators and Obstacles for Healthy Living Motivator：peaceful mentality，regular daily routine，harmonious family relationship，entertainment，social activities Obstacle：inertia, unhealthydiet

Stage

Diagnosis

Cerebral hemorrhage

Original living habits

seek for medical advice

Manysocial engagements at work， indifference to dietetic control

Living habit

lifestyle changes

Offical retirement Move toWuxi together with his wife to take care with his grandson

Foundandsent to hospital bycolleagues The diseasegets stable, move to hometown to rest andrecover Get out of hospital 3 months later，the recovery is good but at the cost of some bodyfunctions andmemoryloss. His children urge him to buyan hematomanometer

Often stayup late

Wang Jun

daily lifestyle

Long time intensive work，sudden stroke (cerebral hemarrhage)

Often out on biz trip, irregular work&rest pattern Diagnosed with hypertension in company’sphysical examination Two antihypertensive drug everyday Forget to take medssometimes

Retirement, move to Wuxi

Take astroll in the nearby parks, the onlylistener is his wife Seldom communicates with the neighbors Makephone calls to former colleagues

Regular rest&work pattern, get up at 6:00andgo to sleep at 9:00 He has an exercise plan but he can not stick to it Cannot resist the temptation to eat some unhealthy food Measure his blood pressure onlywhen he feels unwell he forget to take medson time sometimes Watch health maintenance TVprograms Put downthe information he thinks important He doesn’t buyanyhealthcare products on his own. All these products are given byrelatives andfriends The medicines he takes are bought from his hometown,everytime he bought alarge amount of medsthat could be used for one whole year.

1 Health Network/Stakeholder Map Shocked at fìrst, but he soon turnsindifference to the disease He has no choice but to put work fìrst, damaging his healthdisease

doctor community doctor

wife

Think

It’san emergency situation that he never thought about He doesn’t expect the diseaseto deteriorate so badly He come to realize that familyis the core of his life andhe should spendenough time with them

patient

son

The new environment is exotic andstrange to him

He has aexercise plan but he can’t stick to the plan He thinks it’sno big deal to have some strong-flavoredfood He doubts the necessityof measuring blood pressure It’shelpful to know some knowledge about health andmedication It’sno use taking anyhealthcare products In his hometown, he gets reimbursement for medication and hospitalization, but he need to payfull price in Wuxi

2 Product Consumption afraid

Changhong TV, 1200RMB, 10 years OPPO, 800RMB, used for 6years Glucose meter，150RMB, 6years Electric foot-

Emotion

shocked

anxiety

fidgeted

inanity

helpless ness

indiffer ence satis factory

washing basin， assurance

900RMB, 3 years

3 Information Sourceslecture, Ads, peddler

2% 8% 15%

The workload is so heavythat he can not balancehis work andlife

He didn’t payenough attention to the disease even after diagnosis because he had afluke mind that it would not deteriorate

family& friends

55%

20%

Painpoint

others Major hospital TV, Newspaper

Opportunity

Early-warning of unhealthy lifestyle

Emergency treatment andrescue

Balancethe time of work andrest

Hardware that could detect the bodychanges and inform familymembersof the patient’s physical condition

Remind of badlifestyle habits, A company-scalehealth management system that monitors everyemployees health status

The changes in his living place makes him difficult to fìt in the local life It’shard to have agood relationship with local people (neighborhood)

He has apoor self-control over diet and he cannot change his bad habits He lacks the perseverance to execute the physical exercise plan. He lacks discrimination over the large quantity of information. The medical reimbursement policy is quite different from placesto places.

A social network platform for newcomers Establishalocal network that helps old immigrant people to fìt intothe local society

Outside intervention helps patients build up selfcontrol a platform spreading medical information. Help users collect and organize health & medical information

In order to investigate the inner needs of chronic disease patient, a ﬁeld research is done. We did a follow-up research for one day, interviewed the patient and recorded in detail what he did and thought about food in his daily routine. Based on our ﬁndings, we summarized the key points according to the following categories.

Daily activities/ life routine Health condition Motivation for health Attitude toward diet What food means How diet changes Opinion of nutrition Expectation Hospital visit Technology usage Information sources

Daily life

Atttitude towards food

Food to me means....

Since I’m retired I have more time to spend on food: shopping, cooking and eating I feel I’m in control of my food intake, I have the right habits I’m an experienced cook, I know what I like and how to cook it, I don’t need any recipes Food is the basic nutrition to me, it doesn’t need to be completely balanced I also take vitamin pills I buy healthy raw ingedredients so my food is healthy, I don’t need to know much more Eating snacks is not a problem, I can control the amount

My health condition

I lead a simple life together with my wife. My daily life is quite structured, do (simple) exercise in the moring, buying and cooking lunch and dinner, meeting friends in the community, do a bit of ﬁnancing in the stock market or play games at the computer, going to the CHC for medication renewal and a blood pressure check.

Wang Jun 67

Chronic disease patient research

The food I’m used to

Shopping and cooking are a big and pleasurable part of my daily life

What I want to know... - Which food cannot be eaten together? - Which food can help me to protect against medication damage? - Food - drug interactions

Buying the food they like and see empty plates at the end of the dinner

INDEPENDENCE

“I’ve had hypertension for a long time and had a PCI treatment but I’m in control of my health now”

Diet change

Good taste Sharing with family Pleasure

Motivation to eat healthy

Nutritions

After my PCI procedure I As I know my bad food eat more healthy, less habits (too much meat salt, meat and fried food. and salt) have been one of the contributors to my Now I use a spoon to measure my salt and oil disease. I’m in the later years of my intake life, so it’s not a problem But now that I’m to me that I cannot always eating more healthy I control myself in case of don’t see that much delicious meat improvement to my

SKEPTICAL

“I don’t need to know my exact nutrition No way to measure intake” nutrition loss during

health.

Hospital visit After the patient went to level takes 3hospital mainlyfor medication refill. It only takes 5mins for a consultation. The doctors don’t even remember my name. So now I already get used to the fact that doctors won’t provide healthcare information or discuss with you the treatment plan actively. I don’t like visiting a hospital, somehow it’s been part of my social life. I can meet other patients there and share experiences. “I keep all the test results to compare data. I can only understand the data by “up” and “down” arrow.”

“ I need to eat healthy to extend my life but also, I don’t want to become a burden to my son”

cooking so I don’t know if anything gets lost

“I don’t see a big diﬀerence between organic or non-organic vegetables, all have chemicals, just the concentration diﬀers”

Technology usage To meof such anage, it’s unnecessary to catch up fashionto learn high technology. Somehow mykid bought anipad and downloaded someapps for me. I used it to gameswhich iseasyto operate. Recently shealso taught me alittle to use wechat to keep touch with her when sheisawayandconnect with some old friends. However, young people are alwayslack of patience to teach elderlys. “My kid bought me astep caculator. I just put it aside since I dont know how to use it and whatit for.”

Information sources Mainsources: -Newspaper, and TVprogram like “36.7°”, but some of the information is contradictory -Friends recommending: “I bought the healthcare supplements from myfriend. Mykid and I went to the product company to investigate. They showed meintroduction PPTand successful cases which makemeconvinced.” “I beleive in healthcare professional’s advise. But I don’t get that much information from mydoctors, also not expect them will do.”

STAGE

Before Diagnosis

Home management

Registration & Diagnosis

Treatment

Home management

Follow-up management

MILESTONE occurance of symptoms

DESCRIPTION

The patient already got noticeable symptoms before , however he thought it no big deal and chose to ignore them.

diagnosis

go to other hospitals believe the /doctors to reconfirm test result

When the patient cannot stand the pain, he went to the hospital for physical examination.

Doctor told him that it He accepted the is chronic disease, but fact. he didn’t buy it and went to several other hospitals for recheck.

intervention of family members

go to hospitals with the accompany of family

After his children knew that he was ill, they took him to hospital.

Doctor advised him to stay in hospital for two or three weeks to receive the treatment. His children stay with him in hospital.

progress

hospitalization

discharge from hospital

self-management

The doctor told him The patient went home to keep on a diet, after the disease staexercise regularly before blized. He determined to leaving hospital. live a healthy life since then.

event

disease relapsed and deteriorated

follow-up go to see go home examination the previfor rehaously visited bilitation doctor

One day the nurse called to ask about his body condition and invited him to recheck his health.

He tried hard to stick to the medication schedule and exercise plan but he falled back to his original bad habits shortly.

He went to see the doctor again,reluctantly.

Patient: Wang Jun 67

stablize again

relapsing

DEVELOPMENT OF DISEASE (normal state)

FEELING

User journey & Design opportunity

(neutral feeling)

amazed, desperate, upset

up and downs

feel guilty to the family

hopeless, desperate

become too casual about eating habits

regret

determined upset

stable

TOUCHPOINT medical apparatus(hematomanometer, glucometer etc); TV, Radio, family, friends

nurse, doctor, medical leaflets, patient’s history book, Insurance card, healthcare card, hospital’s information desk, clinics, test papers

Doctor, nurse, medical leaflets, patient’s history book, Insurance card, healthcare card, hospital’s information desk, clinics, test papers, transportation vehicles, hospitals’ advertisement, phone, TV, Radio, family, friends

medicine, doctor,health food, health care products, phone, family&friends’ reminding, TV, Radio

ward, medicine, testing papers (discharging papers, patient’s food, paper), doctors&nursdoctor, nurse, wheeles, family, vehicles, chair, bed, friends who pay a visit, family, phone, book, health newspaper

patient’s food, normal food, medicine, TV, Radio, family, phone, health care product and doctors occasionlly

patient’s food, normal nurse or food, medicine, TV, doctor Radio, family, phone, health care product and doctors occasionlly

papers, patient’s history book, physical index measurement recordings, doctors&nurses, information desk and the whole procerdure again

By investigating the diﬀerent stages (before diagnosis, registration&diagnosis, home management,treatment, follow-up management)of the patient’s experience, we ascertain a number of milestone events that play an determining role in dealing with the disease. Over the development of the disease, the patient’s inner feeling also ﬂuctuates as well. For each phase of the disease, we have thought out possible touchpoints for the patient. All these touchpoints provide valuabe opportunities for a better self-care solution.

WorkďŹ&#x201A;ow & storyboard -Discharge 01

Wang Jun, a patient with hypertension, is currently living in Beijing with his family. He is 67. Although his daughter and son-in-law are busy working, they still visit him with granddaughter occasionally.

One day, he felt dizzy and suďŹ&#x20AC;ocated. His heart beat extremely fast. His family called an ambulance and sent him to hospital immediately.

After some medical tests, he was diagnosed with STEMI (Segment Elevation Myocardial Infarction). The following day, he was told to have a PCI (Percutaneous Coronary Intervention) surgery.

Upon arrival at the hospital, Wang Jun received simple treatment and later, a nurse arranged him in a cardivascular ward.

According to his physical condition, Doctor Li thought Wang Jun is suitable to be enrolled as a patient participant of Philips Health Care System. Wang Jun agreed and signed the permission form.

Before Wang Jun returned home, Doctor Li used Philips Health Care System and made a personal recovery plan for him. The plan was designed based on his surgery, test reports and health included medication, follow-up visit and lifestyle management. condition. It

Workﬂow & storyboard -Home management 07

We hope you can use this software to keep track of the development of your disease.

A nurse demonstrated how to use the Philips Health Care System on a pad. Based on Wang Jun’s normal routine, she also helped set the medicine reminder for Wang Jun.

Wang Jun became familiar with the software. He tried the system at home and went back to hospital for followup visit and medicine prescription.

The system reminds Wang Jun to take medicine on time, record what he has taken, measure his blood pressure, record his physical condition and keep contacted with hospital.

Wang Jun’s daughter registered the system through her smart phone and connected her account with her father’s .

Wang Jun took the doctor’s suggestion and changed his daily diet. Nutrition had became the main concern of his choice of food. He also stopped eating certain food because it may the therapy. aﬀect

Wang Jun took various exercises every day and then input his exercise data (exercise duration, activities, calories consumed, etc) into the system.

Workﬂow & storyboard -Basic follow up & Event 13

I feel dizzy these days, is it caused by the meds or surgery.

Daughter would check his father’s health condition on her smart phone. The stable blood pressure and heart rate made her more assured.

Wang Jun forgot to take the pills for a period and he felt unwell. He sent a message through the system and contacted with a professional .

A third-party health center helps collect the realtime health condition for every patient in case they may have potential danger.

Wang Jun told about his symptoms and sought for help.

Staﬀ at the health center noticed Wang Jun’s blood pressure ﬂuctuation. She checked his medical history and found the reason. She told Wang Jun not to miss any medicine in the future.

Three months later, the system reminded Wang Jun to come to the hospital for follow-up visit.

Workﬂow & storyboard -Advanced follow up & Clinical 19

During the follow up visit, the doctor reviewed his health condition and data, renewed his health plan (updated some medicines, set further follow up visits).

Doctor also interpreted the history data and explained the modiﬁcations for his renewed health plan.

Wang Jun was quite conﬁdent about his health management. He could fully enjoy the happiness of any social gatherings.

Wang Jun checked his updated health plan, the medicine list and diet changes. All these changes are synchronized to his daughter’s smart phone so that his daughter knows the disease development.

The patient’s information and data is processed and visualized so that the patient can have a better understanding of his own physical condition.

Doctor could also review the patient’s information and data, which may be used for clinical research.

Interface design -patient portal

In order to fully understand the patientâ&#x20AC;&#x2122;s health condition and how the disease is developing, we came up with an Ipad application that collects patientâ&#x20AC;&#x2122;s physical data. It helps bridge the information gap between doctors and patients, meanwhile giving the patient realtime guidance on how to manage his health. Before designing the system, we did a benchmarking research on existing chronic disease management app in the market and compared the prices of each service. We know from their failures that the biggest challenge in building an ecosystem among patients and doctors is the ability to collect patientâ&#x20AC;&#x2122;s data, which is closely related to his habit, sense of privacy and his ability to do so.

Philips healthcare system Based on material design principles

System Innovation for Sustainability

Project: Experience:

Scope:

System innovation for sustainability_Healthy living Modern people concern more about food safety and they have less opportunities to get closer to nature, which is a pity for people living and working in the forest of concrete buildings. We aim to help the situation by providing a unique service platform called â&#x20AC;&#x153;Healthiney Landâ&#x20AC;?. Interaction design, user research, design research,

Preliminary Research Construction site was used for farming despite of the relatively barren ﬁelds. Retired old people often come and farm on these ﬁelds and sell the products in the street market.

Problems

Summary 1.Food safety is a major social problem for city dwellers. 2.People are constantly paying more attention to food safety. 3.People are in need of healthy & organic fruits and vegs. 4.As the limitation of farming ﬁelds, the market food can not meet consumers’ needs. 5.Oﬃce workers have no time to prepare food, on the contrary, old people are interested in farming.

Street market interview barren (construction site)farmland residence farmland private garden

Characteristic map

Suﬃcient money

Suﬃcient time

professional farming

1.Realstate property manager 2.Resident/User 3.Agriculture technology ﬁrm

Environment problem No concern about food safety

Care about food safety

Empathy map

Environment protection

Suﬃcient money

Suﬃcient time

Mature market Environment problem

professional farming

No concern about food safety

Care about food safety Environment protection

No professional farming skills

Self farming

Lack of money Lack of time

Mature market

Self farming

Suﬃcient money

No professional farming skills

Lack of time Suﬃcient time

professional farming

Lack of money

Mature market Environment problem No concern about food safety

Care about food safety Environment protection

No professional farming skills Lack of money

Self farming Lack of time

Brainstorming

Aﬃnity diagram

System map Agriculture conditions/ requirements

Insecticide, weeding, sunlight, rain, earth... life cycle, irrigation,sow- ing seeds, fertilizing, harvest, species of vegs, planting box, manure

Leftovers disposal

Used for fertilizer, fermentation,refrigeration, environmental protection, recycling, disposal, feed street animals...

Health y vegs

Vegs Sharing & purchase app

Function service Main functions Farm land activities (entertainme nt, farmland)

Select & purchase

Transportation & delivery

Transportation & Delivery

Rent a farmland

1.Rent a farmland and plant vegs by oneself. 2.Pick vegs for free on one’s own farmland . 3.Purchase vegs on others’ farmland. 4.Delivery&logistics 5.Build connection with farmers. 6.Review farmers’ proﬁle.

Secondary functions Agriculture knowledge & skills sharing

Communic a- tion with farmers

Healthy living tips

1.Review health tips. 2.Share planting experience . 3.Participate or launch an agriculture activity. 4.Push notiﬁcation

Community residents’ features & needs

Trade-oﬀ, Add a friend, earn credits, sharing vegs activities, QR code sharing, Weibo, Wechat,QQ, phone booking, keep mutual relationship

1.proprietor saw the healthy living propaganda and rent a piece of farmland.

2.Wanke real estate hires farmers and farm on the land. Proprietors can contact and choose their own farmers.

proprietor

Family module, food safety, baby food, elderly people have spare time, oﬃce workers have little time preparing food, no waste of food,

Real estate

Hired farmers

3.Proprietors can use the app to pick vegs from his land and buy vegs from others’ land.

4.Administrators are in charge of vegs system so that proprietors can easily check the delivery status.

5.Vegs are delivered to Wanke’s delivery boxes.

6.Proprietors receive their vegs.

sharing picking planting

charge

spiece s number

pay price

fĂŹnished contact farmers

farmers info

add logistics

others

orders

lands

farmers

discover

details

other farmers

experience

new

organize

chat

activities

health tips

my farmer

Land camera

chat page

home page

land info

add to cart

contacts

land

menu bar

vegs

logout

account

settings

favourite

my wallet

rent a farmland

personal

Function & service â&#x20AC;&#x153;Healthiney Land â&#x20AC;? provides many high-value service for both customers and farmers alike. 1. buying vegs online 2. vegetable delivery 3. rent & farm a land 4. contact a farmer 5. farmland activities 6. planting experience 7. health maintenance tips

Background: Main function:

Value:

Food safety(pesticide residue, GM food, stale), miserable life of farmers. Provide high-quality service and food for customers meantime oďŹ&#x20AC;ering jobs to farmers and helping them make a proďŹ t. Rent a piece of land and hire some farmers to help attend the vegs. The owner could also enjoy the joy of gardening and planting. Win-win situation for customers, farmers and estates.

Lilleâ&#x20AC;&#x2122;s Creative World

Design for Change

System Salad Commuter Catering System is a government-sponsored public service that combines the local agriculture suppliers with the needs of mass catering of citizens of Lille. This project aims at promoting the sales of local agriculture products and solving the problem of umemployment, meanwhile, offering a new dining experience. It also promotes the conception of ecological and healthy dieting. In this system,the local vehicle recycling companies provide the second-hand vehicles. After remoulding the vehicles,they are provided to the unemployed people and used as their earning assets. Local farms form an alliance and provide organic vegetables for the Salad Commuter. The farms will take back the cost of vegetables and the unemployed people reap the benefits if the vegetables are sold. Salad Commuter will stop at downtown areas (especially the busiest neighbourhoods and the office districts),sell the vegetables and make simple meals (salads in this case) for the citizens. The delivery van(also remoulded from second-hand vehicles)is in charge of supplying the Salad Commuter.

Project: The Lille / Design for Change Contest help construct the

cities of tomorrow and make the world a friendly place to live in. Experience: Mass catering is what you might call a “complete social phenomenon”. Mass catering is often perceived as being of inferior quality than restaurant dining, but it is more of a service rendered than a commercial exchange; it is about feeding those who are unable to feed themselves. Scope: User research, design research, service system design

The Salad Commuter Catering System brings a brand-new dining experience to customers. Customers could harvest vegetables,select their own nutritional ingredients,observe salad making and have a romantic dining experience. The visualization of vegetables nutrition provides references for customers and help them better manage their health.

Stakeholder

Travelling mode

Stalling mode

Cooking mode

Salad Commuter is a detachable vehicle made up of two compartments, the forepart is the cockpit and dining place; the rearpart is the storage room for vegetables.

Vegetables stored in the rearpart of the vehicle is planted in soil layers which can be pulled out to either

When sellingďź&#x152;customers can pick the vegetables in the layers and pass it to the shop assistant in the forepart and wait for his or her salad.

How the system works Farm1 City2

City1

Farm2

Farm3 City3

1. Salad commuter is originally parked at Farm1 and itâ&#x20AC;&#x2122;s then loaded with various vegs. The vegs are all planted in separate modules which can be easily taken out and transported.

4. Customers can pick the organic vegs according to the nutrition table provided on each module. They enjoy the harvest experience like a farmer in a garden. They can even have meals on the plaza.

2.After salad commuter is full of the organic vegs, it immediately leaves for Lille city to sell vegs.

5. Customers can take away the vegs or give vegs to the commuter cook to prepare a healthy meal for them. Their meals are rated according to a healthy meal standard. Consumers can gradually form a habit of healthy dieting.

3. Salad commuter arrives at many diďŹ&#x20AC;erent places in Lille city. People wait in line to experience and buy the organic food service. The locations of the parking places are determined by each buyers through app comments, which makes sure it could meet most peopleâ&#x20AC;&#x2122;s requirements.

6. Customers enjoy the organic food which is tailored especially for each individual and has plenty of nutrition. The core value of the system is the whole rural experience.

7. All the vegs are sold out, then salad commuter heads to the nearest farm to reload vegs. The farms and selling locations form a network which enables convenient logistics and purchase channel.

Nutritions of vegs

Visualization Farm alliance plants vegetables in the planting modular boxes and offers vegetables for Salad Comuter. Each layer of the rearpart of the Salad Commuter could accommodate up to 100-120 planting modular boxes. When the vegs are sold out, farms provide new boxes with vegetables planted inside. The empty ones are then sent back to farms for refill. Health dieting is one of the hot spots of social attention. Salad Commuter provides the indispensable nutritional elements for body and nutritionaly balanced meals. Each kind of vegetables is indicated with nutrition - allocated proportion, such as calories and fat to give reference for a healthy eating habit.

EV3.0

Service system design PSSD,2015-Spring

PSSD 2015 Public Service Service Design Project: Provide a satisfactory travelling experience with the help of EV Experience: 3.0 technology. Interaction design, lifestyle trends research, UI & UX Scope: research. “LOCALWAY”SERVICE “Localway”service integrates the local resources and cutting-edge technology to provide tourists a brandnew travelling experience.

Background： Tourists are not well satisﬁed with their travelling experience partly because their lack of local knowledge. Challenge :The integtation of local resources and EV technology to provide tourists a better travelling experience. Service Idea：A mobility service system that connects local people and tourists.

Alternative mobility services

TOURIST

System Workﬂow & User Journey Nowadays, more and more people are fond of travelling, they see travelling as a way to know the outer world and explore other possibilities in life. Although most tourists want to have a better understanding of what it is like to live in the local areas, they have seldom any opportunities to really experience the native lifestyle. After a thorough research into the way people travel, we ﬁnd that most tourists want to have a better travelling experience. EV3.0 is the new age for future transportation. The core -

value of EV 3.0 is the sustainability. No doubt it will change people’s behavior and life. “Localway” Service System is based on EV 3.0 electric technology. To satisfy tourists’needs and g-ive them an immersive travelling experience ,the system integrates the local resources and the cutting-edge technology to provide a brand-new travelling experience. “Localway”is a platform that attracts both travellers and local people. Local people upload their personal inform-ation to the platform and tourists could ﬁnd the tourism information. It connects bridges the information gap for tourists. Local people could serve as a personal tour guide and earn some money.

Find out about the service

Find interesting Contact with local journey and local people and make places appointment

Pay online in advance

Call local train station

Immersive traveling Go back to the with local on EV train station on EV

Confirm the payment

Comments for local

Receive the postcard

LOCAL PEOPLE Register as Edit the service Make appointment local guide provide and the price with tourist

THE GUIDE DRIVES EV TO PICK THE TOURIST

THE GUIDE TAKE THE TOUR IST TO INTERESTING PLACES

（Book the tickets Pick up tourists Provide immersive Send tourists to a with EV guidance for tourists the train station in advance）

ARRIVE, CONTACT THE GUIDE

TRAVEL BY PUBLIC TRANS PORTATION VEHICLES

Rent an EV

THESE PLACES ARE ONLY KNOWN TO LOCAL PEOPLE

Give back EV car

Receive the payment Send the and comment poster card

THE GUIDE RECEIVES THE REQUEST, THEY CHAT ONLINE

TOURIST CAN TRULY EXPERIENCE THE LOCAL LIFE AND HAVE AN IMMERSIVE TRIP

Business model & Motivation map TOURIST KEY PARTNERS EV COMPANY

LOCAL PEOPLE KEY ACTIVITIES RECRUIT LOCAL PEOPLE CUSTOMERIZED TOURIST MOBILITY PLATFORM MAINTENANCE SPECIAL SHOPS PROMOTION

VALUE PROPOSITION HELP TOURISTS GET CLOSER TO THE LOCAL LIFE AND HAVE A N IMMERSIVE TOURIST EXPERIENCE BOOST THE INCOME OF LOCAL PEOPLE

INSURANCECOMPANY

KEY RESOURCES SHOPS

STAKEHOLDERS

THE EV CARS LOCAL PEOPLE ONLINE PLATFORM SOUNDED ECO-SYSTEM

COST STRUCTURE

CAR RENTAL TRAINING LOCAL PEOPLE PLATFORM MAINTENANCE RAW MATERIALS (CAR,...)

PROMOTE THE LOCAL TOURISM INDUSTRY SAVE VALUABLE ENERGY REDUCE AIR POLLUTION

CUSTOMER RELATIONSHIP

CUSTOMER SEGMENTS

O2O INFORMATION EXCHANGING SERVICE

TOURISTS WHO WANT TO HAVE A BETTER TRAVELLING EXPERIENCE

MOBILITY SERVICE PROVIDER

LOCAL PEOPLE WHO WANT TO EARN EXTRA MONEY

CHANNELS

PEOPLE WHO WANT TO SHARE STORIES WITH OTHERS

TOUCHPOINTS SUCH AS PUBLIC ADS, ONLINE AND OFFLINE PROPAGANDA, WORD OF MOUTH MARKETING

REVENUESTRUCTURE

ADMISSION FEE PROFITS FROM ADS PROMOTION

EV COMPANY

LOCALWAY

PROPAGANDA AND PROMOTION FOR THE EV COMPANY

LOCAL PEOPLE

SHOPS

POTENTIAL BUYERS OF EV CARS

RENT EV CARS, BECOME EV DRIVERS

OFFER A BRAND-NEW TRAVELLING EXPERIENCE FOR TOURISTS

CONSTANT CUSTOMERS, TOURISM IS THE SOURCE OF ECONOMY

BECOME MEMBERS OF THE SYSTEM AND SERVICE PROVIDERS

PROVIDE VARIETIES OF SERVICES AND PRODUCTS FOR TOURISTS

LOCAL PEOPLE

SHOPS

LOCAL PEOPLE RENT EV CARS THROUGH LOCALWAY PLATFORM

PROVIDE SUSTAINABLE VEHICLES FOR THE SYSTEM

LOCALWAY

TOURIST

RAISE THE INCOME OF LOCAL PEOPLE

PAY FOR THE SERVICE PROVIDED BY LOCAL PEOPLE

PERSONAL GUIDES

PROVIDE VARIETIES OF SERVICES AND PRODUCTS FOR TOURISTS

INCREASE THE SALES FOR LOCAL SHOPS, MORE SALES OPPORTUNITY

TOURISTS BECOME BUYERS OF THE LOCAL SHOPS

INTRODUCE THE SHOPS TO TOURISTS, ADS

App design, UI/UX

“Localway”

Travelling Service

Alternative mobility services

Activities

Interesting local activities that are seldom known to common people.

Selections

The most popular tourist attractions that are highly rated.

Message

Instant message function that connects local people and tourists.

Proﬁle

Setting, personal order and user’s proﬁle.

Wireframe App design, UI/UX

RAIZLABS

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100%

RAIZLABS

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RAIZLABS

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RAIZLABS

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Name1 Name

Name Name2

logo animation:rotate & fade in

4 Login channels: QQ, Gmail, Facebook, Twitter.

I nt roduct i on Cal lendar

Serv ice

Name3

Account

Name4

Password

Name5 Register

Name Send

3 4

Selected and recommended tourist attractions images. Type in the initial letters of tourist attractions to search, the recommendations will appear below automatically. Click on the preferred guide and view the provided tourist attractions.

Q W A

RAIZLABS

12:45 PM

Guides’ service details are listed below. User can search a guide by typing in the key words, whats more, the main categories serve as shortcut to guides.

Homepage

RAIZLABS

Guidance

Hot topic Guidance

S D

F G H

J K

C V

P L

space

return

Search attraction

RAIZLABS

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Z 123

Hot topic Selection

E R T

Guides

RAIZLABS

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Guide’s detailed info 11

RAIZLABS

12:45 PM

Selection Name

Search Attraction1

Attraction2 Wishes

Order

Name Attraction3

Attraction4

YY-MM-DD Name

Attraction5

Attraction6

Name

Hot attractions.

10 Order details.

Personal orders.

SUBMIT

Chat with the local guide. Search guide

Hot attractions

My orders

Order details

Message

Order

Press & chat

Interface design App design, UI/UX

Carrier

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Carrier

无锡

搜索城市

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欢与旅者交流，能拿到陶艺馆的优惠券。

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南长古街，一间小阁，淡淡茶香，悠悠陶艺。在这里体验无锡传统陶艺，感受古城风情。

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Perface

â&#x20AC;&#x153;Your Personal Makeup Tutor â&#x20AC;? Project: UXPA Competition, Makeup App for young lady Experience: Making up shoulde be user-friendly and easy to operate for modern women. Scope: Interaction design, lifestyle trends research, UI & UX research.

Smart Hardwares design should take into consideration the user’s experience as well as the business model.

Project Introduction Benchmark Product competitor

Product Overview Product deﬁnition Target customer Persona Product overview Storyboard

Business Model Analysis

Business map Motivation map Product propaganda Proﬁt model Competitive products

Product Concept Design Information structure Flow chart Lo-Fi usability test Lo-Fi wireframe Hi-Fi interface

Business model and promotion

Benchmark

1.Novice have diﬃculties such as a long period of trial and error in trying makeups and the lack of experience. 2.Modern ladies have more personalized needs: there are large quantities of fashionable makeups to choose from and women need to ﬁnd out the latest and most suitable makeups for themselves.

Product Competitor Analysis Functions Products Makeup mirror Daily beauty Mocha beauty Meiya Makeup show Meila Joyful makeup Meili Ladybro makeup Perfect 365 Makeup master

Preview of visualization (real-time&image preview) Real-time visualiza tion

Beautiﬁcation

Facial recognition

Customized facial eﬀects

Makeup education Makeup tutorial

Video tutorial

Recommends based on scenarios

Latest makeup info

Functions related to cosmetics Cosmetics Cosmetics recomevaluamends tion

Technical problems

Users’ perspective

Trial edition

Cosmetics manage - ment

Social functions Social features/ Sharing

Online Forume

Wechat,Weibo,QQ portal

Upload pictures and ranking

Marketing issues

1.Although the number of makeup apps is huge, they are not smart enough to satisfy the ladies. The tutorials can not provide users with personalized makeup recommendations and instructions which takes into account diﬀerent facial features of every individual. 2.The mere use of pictures and videos does not give users an interactive experience and users feel unengaged during the process.

Purchase Built-in platform shopping

Shopping guidance

The development of intelligent technologies such as: facial recognition, augmented reality, virtual reality, equips us with powerful tools to solve the problems.

Business model and promotion Content Oﬀ-line generation promotion

ADs revenue

Other features Entertainment

Post tutorials

Competitor Analysis

Makeup tutorial

The makeup preview function is disconnected from their tutorial functions in the existing makeup tutorial apps, whereas there is a great demand in the smart makeup application. However, the so called “smart” apps can not provide the most attractive function, that is real-time makeup guidance.

（玩美彩妆）

（美课美妆）（美啦）

（美芽）

Makeup preview

Based on desktop research, we know that makeup app is closely related to cosmetics shopping, we also ﬁnd that customers do not trust the purchase channel, leading to a relatively low rate of conversion.

Cosmetics shopping

(千妆魔镜) （美狸）

(Perfect365)

(天天p图)

(抹茶美妆) (美妆教主)

(美人妆) Most existing makeup apps only have some kinds of static preview functions, which could act as an reference picture for users and is often share among social network platforms. However, more often than not, they can not be used as a practical tool for makeup.

(闺蜜美妆) (美妆秀)

Beautiﬁcation &Social network

Cosmetics shopping is often achieved through social network, and the static beautiﬁed makeup pictures are frequently shared among users and become the hotspot of topic.

BASIC INFO

FUNCTION

The concept of “interactive mirror” enables users to foresee the visual eﬀects after making up.

It helps users try various visual makeups and lead them to L’orealParis’ online store to buy cosmetics.

Makeup tutorials teach basic makeup skills by online videos.

This app creates the ideal makeup for users based on the facial recognition technology.

A makeup app for ladies

MOTIVES

Users could preview the virtual makeup without going to the actual store, reducing the possibility of regretting after purchase.

BIZ MODEL

ADVANTAGE

The app encourages users to try various makeups and is directly linked to L’orealParis’ online store. Increase sales by arousing customers’ desire to buy.

High rate of conversion, guaranteed product quality, personalized makeup trial.

DISADVANTAGE

The concept of “interactive mirror” facilitates users to preview the after-makeup facial eﬀects.

Wind Rose Diagram Analysis User viscosity

1The experience of online cosmetics shopping is unsatsfactory and scarcely used. 2It could be substituted easily because users lack the long-term motivation . 3 The app is too complex to stand out as a professional software.

1virtual cosmetics trial, 2 multiple tutorials based on diﬀerent scenes 3fashionable makeup news 4 Cosmetics shopping

1Virtual cosmetics trial, 2 quick facial beautiﬁcation,

makeup store encourages customers to purchase more, app store’s recommendation, fashionable websites’ recommendation, Internet marketers’ recommendation

Facial recognition and virtual trial attract users’ curiosity

1Video tutorial show the process of making up. 2Introduction of cosmetics knowledge. 3Subscribers could follow the makeup professionals and masters. 4“Cosmetics storehouse” helps users better manage their cosmetics.

Help users ﬁnd their most preferable makeups, keep up with the latest fashion.

There is a purchase link behind each cosmetics item and the cosmetics brand pays for the purchase channel. Users need to buy the video tutorials to acquire the makeup skills.

1The video is cached in advance and gives a smooth performance. 2Cosmetic storage helps users better manage their cosmetics. 3The platform is quite sociable and everyone could be a “makeup star”.

The purchase channel is too complex to fulﬁll a purchase task.

1 Makeup novice could communicate with masters on this platform. 2 instructions on skincare. 3 Cosmetics evaluation, recommendations and purchase guidance.

Give helps to makeup novice and aid them create relatively satisfactory makeup.

One possible way is shopping guidance, another way is to attract more makeup masters and individuals to generate fascinating contents.

1Users could communicate with others via posts, which increases users’ viscosity. 2Contents are strictly censored to ensure high quality. 3Video tutorials are easy to learn, but hard to follow due to disadvantages of video media.

1Users need to be highly professional to be a “master”, thus limiting the number of high-level users and the contents generated. 2 Lack of interaction. 3Lack of cosmetics info, so they are not motivated to buy.

Interaction

Rate of conversion

Sociable

Customization

Utility

Visual makeup Makeup tutorial Makeup beautiﬁcation Cosmetic shopping Social network service

Entertainment

Interview Target Customer

We know from ﬁeld research and interviews that customers tend to have quite diﬀerent needs for their makeup. According to their makeup skills, purchase habits and attitudes toward smart makeup apps, we roughly divide our prospective customers into three categories , which are makeup novice (who knows little about makeup and are beginning to learn), experienced users (who has already mastered basic skills ) and makeup masters (who are quite professional).

Acquired knowledge Knowledge to be learnt Purchase decision Desire to learn

Novice

Experienced user

Lack of makeup knowledge, skills, and proﬁciency In the ﬁrst stage, novice tend to try light make-up.

They have already mastered basic makeup skills and knowledge. They are learning some intermediate makeup skills and trying to ﬁnd a suitable makeup.

They don’t have a preferable purchase decision: 1 no preferable brands. 2 no ﬁxative purchase channel. they may try various shopping methods : online shopping, purchasing agent or actual store. 3 Lack of determination. Their purchase decision is frequently inﬂuenced by their friends, internet info & other users. They have a strong desire to acquire makeup skills and improve their appearance.

1.It takes a long period to ﬁnd a suitable makeup. 2.Existing makeup apps are not tailored for users and it’s hard to follow the courses. 3.Users need to wash their face again and again before they acquire the skills. It’s troublesome.

1They often have a constant choice over cosmetics brands and a familiar purchase channel, but they still explore some new brands. 2 They have formed their own opinion towards makeup yet are negotiable when it comes to price, brands, purchase channel, etc. They are also willing to try some new makeup, but not so urgent.

They have mastered multiple makeup skills and they are quite professional. They are trendy and follows the fashionable styles. They are quite clear about their choices: 1 preferable cosmetics brands. 2 familiar with the purchase channel and process. 3 independent mind, they even give makeup advice to other friends. They have a strong desire to follow the fashion trends.

1.The latest fashion is hard to follow.(eyebrow, lips,paddings)

1.Even many experienced users buy some unsuitable cosmetics to follow the fashion.

2.Existing tutorials are not clear enough for some facial parts, causing lots of trouble.

2.They also go through the trial and error phase to ﬁnd a desirable cosmetics.

3.They want to konw what clothes suit their makeup most.

3.The quality of domestic cosmetics are alarming and users need to buy some imported products, which proves to be diﬃcult.

4.They don’t know the basic skills.

4.They may wear a wrong makeup in some situations.

5.They can’t objectively evaluate their makeup and need to turn to friends for help. 6.It proves diﬃcult to ﬁnd the suitable cosmetics.

5.They concern the sanitation problems when trying some trial edition cosmetics at actual stores.

7.It’s embarrassing to try cosmetics at an actual store.

Master

6.Sometimes they buy the unsuitable cosmetics impulsively.

4.They are always needed by other green hands. 5.Some cosmetics are not suitable and are abandoned forever.

Persona Ideal customers Persona1

Starter

BASIC INFO

Persona2

Professional

BASIC INFO

Persona3

Master

BASIC INFO

Name:

Familiar brands: None

Name: Susan

Familiar brands: Innisfree, SK-II

Name: Alin

Familiar brands: Lancome,Estee Lauder

Jessica Age:

Annual expenditure: 1000RMB

Age: 28

Annual expenditure: 3000RMB

Age: 23

Annual expenditure: 6000RMB

Makeup frequency: 2-3 per week

Job: Accountant

Makeup frequency: nearly every day

Job: Student

Makeup frequency: nearly every week

Job: Student

Purchase channel: online shop/agent

Status: In love

Purchase channel: online,/agent/imported

Status: In love

Purchase channel: every possible channel

Status: Single

Routine : shop with boyfriend

Makeup : 8

Routine : bar, shopping center

Makeup : 7

Routine : college, bar, shopping center

Makeup : 1/2year

years

Classic quotation:

“I ‘d love to put on some makeup and change my appearance to be mature.”

“Makeup can be easy for some people and hard for others. I ﬁnd it boring to wear the same makeup every day.”

“Makeup should go with my clothes, my mood and environment.”

Description:

Jessica has just entered university and she is curious about makeups and she is eager to change her appearance. She wants to look mature, so she is now learning makeup skills. She spends most of her time at college, sometimes she would go shopping at downtown. Reading fashion magazines keeps her informed of the makeup skills. But she ﬁnd it unconvenient because she has to hold the mirror and magazine at the same time. Occasionally she would turn to her friends for help. Since she has no income and her family provide her alimony, she spends little on cosmetics. She usually ﬁrst trys the cosmetics before buying.

Susan has been working as an accountant for 4 years now. She knows how to do the official makeup for formal situations and she wears the same makeup everyday. She knows what works best for her skin and she has some makeup tricks. As most of her friends are married, she finds it necessary to master some different makeups for other situations such as party or wedding. She has a new boyfriend lately and she is willing to try some new makeups to look elegant and beautiful. She is kind of concerned about her shape of face.

Alin studys art at an prominent university. She loves comic books and cosplay. She is full of curiosity. As she has a taste in art, she has grasped many high-level makeup skills. Sometiems she would learn from fashion magazines and eager to check her new makeup visual eﬀects. The cosmetics she uses are carefully selected. Some are even imported and brought by her friends abroad. There is lots of cosmetics products in her room and she never uses. As Alin often goes to bar ,concert and fashion exhibitions with friends, she is quite familiar with heavy makeup skills. However, now she needs to learn interview makeups to ﬁnd a good job.

User Needs

User Behavior

According to one’s personal purchase power, ladies need to ﬁnd aﬀordable cosmetics products. “quality vs price” is typically a determinant factor.

2 main purchase channels

Consumers consider buying a new cosmetics product.

Online shopping: surf the internet and look through large quantities of information.

One have to identify if the virtual store is trustworthy and if the products are authentic.

Actual store: try the trial edition in person and consult with the beauty advisor (BA).

Weigh the advantages and disadvantages of buying the product because BA aims at selling products and they are not 100% reliable.

Emotional Experience Remaining in high spirits after they decided to buy it.

The waiting time of online shopping requires patience. Consumers may get a little anxious at this stage.

Experience Flow

Descritption

Novice users’ learning model

After trying many time, a novice user ﬁnally ﬁnd a relatively suitable makeup and cosmetics products.

Experienced users’ learning model

Master users’ learning model Being excited about buying a new cosmetics product.

Phases

1.Novice users always go through trial and error to be able to find a suitable makeup, even with the guidance of friends. 2.Experienced users are in need new makeups that fit for certain situations. They are also in need of new cosmetics. 3.Maasters want to try challenging, personalized facial effects.

1.The most suitable cosmetics products. 2.Price/performance ratio matters a lot. 3.Compare many similar products (similar price, functions, volume, etc) and choose a personal best one within the budget.

Purchase

On trial

Trying a new cosmetics product is exciting. Consumers look forward to a satisfactory result.

Novice user focuses on the skills & technique.

Try a new makeup

Follow the latest makeup fashion.

It proves hard for a novice user to evaluate their own makeup.

Dress up neatly and go out.

User Journey Map

Care about how other people view the makeup.

Complete the makeup procedure by washing it oﬀ.

Desire the ﬁnest cosmetics products.

The obstacles one encounters during making up leads to unstable emotion.

Waiting

1.A satisfactory makeup brings good mood to modern ladies. 2.Recognition and compliment from others make users conﬁdent. 3.Makeup should match with clothing and hairstyle.

Other people’s opinions or even a glance could inﬂuence how consumers feel about their makeup.

Learning stage

Consumers getWash oﬀ the makeup exhilarated if and become praised by peaceful gradually. others.

Out door

Cleansing

Many consumers decide to

The trial edition cosmetics are mainly from two ways.

Online shopping requires a

Diﬀerent consumers faces diﬀerent

Others’ opinions will directly aﬀect

Wash oﬀ the

buy a cosmetics product after consulting with a friend or checking the product information. Usually they would have a shopping list.

1.Online shopping: browse the web looking for speciﬁc cosmetics product information, compare the ﬁndings and choose a preference, or buy the cosmetics from a reliable online store which is usually recommended by a friend. 2.Actual store:try the trial edition, consult the BA (beauty adviser) about the suitable cosmetics product.

period of waiting time before the product is delivered. It take much less time shopping at an actual store, however, many ladies have to wait for the discount season.

challenges in the process of making up. Learners of diﬀerent levels also have various needs. Makeups shoud ﬁt with the situations, whether formal or informal.

the way how ladies view their own makeup. A decent makeup creates conﬁdence, while an unproper makeup is weird to others.

makeup and complete the procedure.

User Painpoint & Function Deﬁnition Phases

Purchase

It takes a long time for consumers to ﬁnd a satisfactory cosmetics product. Consumers have to try many times before they consider it good.

Painpoint &Analysis

Transform painpoints into design Functions

Consumers bought many cosmetics products, but many of them turned out to be useless (unsuitable) afterwards.

Recommend cosmetics products according to every individual’s facial features (shape, skin type, color, etc).

On trial

Waiting

Consumers often feel a little embarrassed if they try trial edition cosmetics products without buying at an actual store.

Consumers are very likely to be cheated into buying fake products.

The sanitation problem is a big concern for consumers who is afraid of cross - infection.

It requires patience and time to wait for the product to be delivered.

It is relatively more diﬃcult to get access to imported products than dosmetic cosmetics products.

Facial detection is made possible with the help of smart hardwares. A quality testing report is generated

Try the virtual makeup and preview the facial eﬀects.

Learning The problem of how to decide if a makeup (eye shadow, cheek color, lip cream)matches an individual face shape could be problematic. The latest fashion is not always suitable for every person. What kind of clothing, hairstyle or even manicures match best with the makeup today. One have to erase or cover the makeup mistakes, which could be a troublesome job. Sometimes consumers may hurt their skin if they do it in a wrong way, which is often caused by an unclear tutorial. They usually go through trial and error is an inevitable phase to ﬁnd a preferred makeup. It’s best to be taught by someone in person, however, the chances are small and the cost is big. It’s hard to follow the tutorials because of the lack of personalization and unclear guidance for some regions. Novice users seldom know about basic makeup skills,etc.

Cosmetics product purchase, high-quality guaranteed, third-party purchase platform.

Smart hardware devices and the app together is helpful in recommending suitable makeups to consumers.

Out door

Customized online makeup generation.

Personal makeup recommendations according to diverse facial features.

Consumers want to know what others are actually thinking about their makeup because they can not judge themselves objectively. Consumers want to have someone help them in person when -ever they are having diﬃculties in the making up process.

Cosmetics products management and makeup tips based on barcode scanning.

Facial recognition and virtual reality technologies make step-by-step makeup guidance possible.

Cleansing

Diﬀerent makeups require quite diﬀerent makeup remover and cleansing lotion, one needs to have certain knowledge about the cosmetics products that works best for your skin.

Makeup tutorials sharing. Makeup social intercourse.

Mode makeup for speciﬁc situations.

Makeup procedure & possible solutions Behavior

Painpoints

Way of guidance

Apply primer

Foundation cream

Trim the eyebrows

Customer doesn’t know which cosmetics product works best for the skin.

1. Diﬀerent forms of cosmetics like cream, lotion, powder requires diﬀerent skills.

1.The shape of eyebrow needs to be carefully trimmed. 2.The angle of the 2.It’s hard to locate eyebrow trimmer the accurate stroke could aﬀect the brow shape. position. 3.Green hand 3.It’s hard to customer may hurt decide the oneself. thickness of foundation.

Text guidance

The amount of foundation materials can be quantiﬁed by the use of tools such as brushes, pads .

With the help of facial recognition and augmented reality, consumers are guided to trim the right eyebrow shape.

。

Pencil the eyebrows

Double eyelid sticker

1. Shape, thickness and color of eye brows is hard to decide.

1.One needs to try several times to ﬁx the double eyelid sticker.

1.The shape, position, and color are hard to decide.

2.The curve of eyelid sticker doesn’t ﬁt the eye .

2.Draw the eyebrows in the right order.

2. It is hard to draw the eyebrows symmetrically.

Provide consumers realtime guidance and symmetrical preview for eyebrow penciling.

Use an eyeliner

The shape, color Realtime eyeline and position of drawing every stroke is guidance. guided by AR technology, which enables active feedback when consumer ﬁnishes the step.

Put on mascara

1. It requires great skill to brush the eyelashes evenly.

Put on eyeshadow

1. The shape, position, and color are hard to decide.

Put on blusher

1. How to choose a lipstick according to one’s skin type.

1. The shape, position, and color are hard to decide.

The shape, color and position of every stroke is guided by AR technology, which enables active feedback when consumer ﬁnishes the step.

1. After detecting one’s skin type, system pushes lipstick suggestions for consumers .

loose powder to set the makeup

1. The thickness and color of loose powder aﬀects the color and visual shape of face. 2. How to choose the type of loose powder to set the makeup and remain the natural skin color.

2. The shape and color of dabs of lipstick are hard to decide.

2. How to use mascara to lengthen the eyelashes is tricky.

Consumers can preview the stroke path before every movement.

Dab on lipstick

The shape, color and position of every stroke is guided by AR technology, which enables active feedback when consumer ﬁnishes the step.

1. After detecting one’s skin type, system pushes lipstick suggestions for consumers .

Storyboards

“Perface” detects consumer’s facial features by facial recognition tech and recommends personalized makeups (by makeup library).

The system captures every movement from the consumer and gives feedback accordingly. (active feedback encourages user to go on and negative feedback prevent further errors)

Augmented reality enables makeup preview on the screen. Consumers can choose a preferrable makeup visualization beforehand.

If consumers can not achieve satisfactory eﬀects, system will scan the cosmetics products being used and recommend optimal products.

Consumers can follow the realtime guidance. Every stroke path, shape, thickness and color is illustrated clearly.

After a period of learning, consumers have already acquired enough skills and knowledge, they can apply and become a makeup master.

Consumers could learn from the illustrated guidance shown on the screen. It’s easy to follow and fun to learn.

Master consumers can upload their own makeup video tutorials onto the tutorial library, which can be used to give help to makeup novice. They can get cosmetics trial editions by doing so.

Product analysis & Function

Product Definition “Perface” uses facial recognition and argumented reality to provide consumers with customized and interactive makeup tutorials. The ipad camera captures consumer’s facial features and system recommends suitable makeups for consumers. AR (argumented reality) helps consumers preview facial effects. If consumers are satisfactory with the effects, system will give them realtime guidance with the shape, position,path and thickness of every stroke. The whole experience is a two-way communication and very easy to follow.

Inspiration

In real life, teach-by-doing method is proved to be a most eﬃcient way to teach makeup starters.

Advantages

References

Customization Tutorials are tailored according to consumers’ facial features.

Recommend personalized makeups based on facial recognition tech.

Interaction Consumers are guided step by step. They can also get realtime feedbacks.

Step-by-step guidance based on AR and large screen facilitates better learning.

Goal

Smart tech brings consumers a most comfortable learning experience, just like a friend in person.

1. Realtime makeup guidance

2. Makeups recommendation 3. Cosmetics recommendation

4. Makeup tutorials sharing To observe the whole makeup procedure, a novice is invited to demonstrate her usual way of putting on makeups. Under her permission, we recorded every detailed movements meanwhile. We found that most diﬃculties in nearly all stages could be solved by AR, which also needs further reﬁnement to be applicable.

5. Online makeup customization 6. Cosmetics products purchase

Primary Functions

50 30

7. Virtual cosmetics products trial 8. QRcode enables cosmetics management and makeup tips

Secondary Functions

VALUE Commerce+Design

Business model Business map & Stakeholder matrix

KA Key Partnerships

1.Online store of genuine cosmetics products 2.AR (argumented reality), facial recognition technology provider 3.Makeup tutors & masters

KA Key Activities

1. Customerized makeups according to individual’s facial features and social situations. 2.Step-by-step realtime makeup guidance 3.Cosmetics ad push & purchase channel 4.Makeup master service

KR Key Resources

1. Tailored makeup tutorials. 2.Backstage makeup database 3.Makeup & cosmetics consultance

VP Value Propositions

1.Every consumer can enjoy the happiness and convenience of “Private makeup tutor”. 2.Immersive learning experience facilitates better results. 3.Every consumer could have easy access to proper and decent makeups 4.Makeup novice could master makeup skills and knowledge more easily.

CR Customer Relationships

1. We provide makeup guidance and education for primary consumers. 2.Makeup masters generate valuable contents (tutorials), and they get cosmetics trial editions in return. 3.Consumers are guided to purchase on cooperative online platforms.

CS-Customer Segments

Primary consumer: Makeup novice, modern ladies who have some basic makeup skills and knowledge. Secondary consumer: Makeup masters

Channels

1.Online cosmetics store. 2.Ad push

CS-Cost Structure

RS-Revenue Streams

1. The cost of data collection and tutorial making. 2.Product operation and maintenance. 3.Online promotion and advertisement

1. Paid makeup customerization 2.The beneﬁt from introducing the third-party online store. 3.Revenue from advertisement for cosmetics brands. 4.The use of customers’ data.

Provide

Perface

Secondary consumer Third-party platform Makeup master

Secondary consumer

1.Customerized makeup 1.Virtual makeup preview recommendations 2.Free use of cosmetics 2.Comestics recommenda- products trial edition tions & virtual trials

Perface

Primary consumer

1.Profit 2.User data 3.Popularity 1.Profit 2.User data 3.User-generated tutorials 1.Funding 2.Sales channel 3.Profit share 1.Customerized makeups service 3.Latest fashion trend

Third-party platform 1.More consumers

1.Proﬁt 2.Increase popularity

1.Proﬁt

1.Proﬁt 2.Increase popularity

1.Experience, tips & skills sharing

1.Cosmetics products

1.Customerized makeup service (design in person)

Makeup master

1.Proﬁt 2.Increase popularity

1.Cosmetics products

1.Customerized makeup service (design in person)

1.Potential buyers 2.Advertisements

Product promotion & Market Strategy

Identify consumers’ needs Consumers needs to be cultivated. Their needs change along with their development of makeup skills and knowledge. To avoid the loss of consumers, we have to tackle with diﬀerent consumers separately. Makeup novice are gradually becoming experienced users. The functions need to cater those various needs in order to maintain and motivate the users.

Stages Inner needs

Makeup novice 1.Learn basic skills & knowledge 2.Find a suitable makeup

Experienced user

Makeup master

1.Learn advanced makeups skills. 2.Try diﬀerent makeups for various situations 3.Free trial of cosmetics products

1.Try latest cosmetics products. 2.Try the most fashionable makeup

Main characters

1.Curiosity, self-motivated 2.Urgency (in need of appearance change )

1. Elementary, limitations in ability 2.Decency (dress properly in any social situations )

1. Content-generation 2.Trendy 3.Leading ﬁgure in this ﬁeld

What users get from Perface

1.Customerized makeup recommendations based on facial recognition 2.Makeup vritual preview enabled by AR and the in-built camera 3.Step-by-step realtime guidance

1.Customerized makeup design by makeup masters 2.Makeup preview enabled by AR and the in-built camera 3.Cosmetics products trial edition

1.Free cosmetics trial edition 2.Makeup preview enabled by AR and the in-built camera

1.Primary consumers purchase cosmetics products 2.Provide a big database for everyone

1.Advanced makeup design service activates the whole system 2.Attract more high-level consumers

1.User-generated high quality tutorials 2.Sharing experiences with other consumers

How users beneﬁt Perface

Earlier stage

Middle stage

Post stage

Product promotion Increase exposure 1 2 3 4 5 6

Increase download rate

Fashion magazines ads 1 Free cosmetics trial for the Fashion website ads top 100 consumers who downloads every week Third-party cooperation Makeup education website 2 Sharing on social platform Social network (mouth-to-mouth) can also get free samples. Cosmetics brands ads 3 Cooperational actual stores

Stablize download rate 1 Makeup beauty competition periodically 2 Free samples for frequent consumers 3 Regular clients get free customerized makeup design opportunities

4 Makeup fashion news push

provide free makeup trial edition.

Development strategy Perface focus on customerized interactive learning experience to earn a reputation in the makeup education market. It has diﬀerent functions to cater the diﬀerent needs of various consumers.

Besides makeup education, Perface also features a variety of service such as building user community and self-operated online store, customerized makeup design, free cosmetics trial editions,etc.

Flowchart-Learning

N Home page

Face scanning

Partial learning

Partial adjustment

Retry

Scanning sucess

Makeup recommendatio n

Makeup preview

Satisﬁed or not

N Y

Learn makeup suite

List the cosmetics products needed

N Fully equipped or not

Makeup education

Errors occur>1

Succes s or not

Purchase cosmetics products

View cosmetics products details

Tip: approach the camera and zoom in the tutorial

Buy the whole cosmetics suite N Select the products you need

Select all

Task ﬁnished

Errors occur>2 N

Taking a selﬁe and sharing

Comparison before & after makeup

Cosmetics ﬁt the need of makeup tutorials

Scan your own cosmetic products

Buy now

Pay online

View cosmetics products details

Back to home page Preview ﬂow

N Add to your shopping cart

Recommend suitable products and make changes to the tutorials

Go to makeup education page

Learning ﬂow Purchase ﬂow

Flowchart-Customerization & Virtual trial Search Y Home page

If user has a designated makeup advisor or not

Choose a makeup advisor

Details about makeup service

Select a makeup style

Satisﬁed with the makeup or not

Order the makeup customerization service now

View makeup service details

Task ﬁnished

Y Whether Satisﬁed with the scanning or not

Upload facial scanning data Tweak the facial scanning

Task ﬁnished

Purchase and pay

Y N

Do you have the cosmetics already?

Click the cosmetics

Scanning Search

Y Y

Home page

Whether you have selected cosmetics or not

Choose a main category

Do you have a preferrable cosmetics in mind?

Choose a cosmetics product

Do you want to try the cosmetics or not

View details of the cosmetics product

Virtual preview

Task ﬁnished

N Task ﬁnished

Purchase and pay

Buy now or later

Customerization ﬂow Virtual trial ﬂow

N Login

N Add to shopping cart

Wireframe

1.Daily makeup 2.Formal makeup 3.Fashion makeup 4.Cosmetics trial 5.Customerization 6.Management

Low-Fi

Assessment from users To ensure the usability of frame work of the prototype, we conducted a user test to find out how they complete different tasks and asked for their opinions on the priority functions of our product. During the tests, we paid particular attention on their pauses when they hesitated about what to do next. It usually means that the procedure is puzzling for them. Feedback from direct users gave us valuable insight into how the frame work should be modified.

Wireframe & Usability Test

Tasks

1.Use “Daily makeup” to complete a learning task. 2.Use “Formal makeup” to complete a learning task. 3.Use “Fashion makeup” to complete a learning task. 4.Purchase a cosmetics product using trial function. 5.Preview the result of his or her virtual makeup. 6.Use “Customerization” to design a makeup.

Hi-Fidelity Interface design

Perface ﬁrst scans user’s face and detects their facial features and then provides the most suitable makeup recommendation based on backstage data. With the help of ipad camera and AR technology, it helps preview the virtual eﬀects of makeup beforehand. AR also helps guiding the makeup process by showing the path,shape, color and density of every stroke on the screen. It gives realtime guidance and feedback according to user’s performance.

If the user is not satisfied with the recommended makeup visual effects, they can also ask for help from makeup masters on the platform. User only need to upload their selfie to get a tailored makeup from these masters. Perface combines the intelligence of big data and the customerized service of real human beings to guarantee a perfect makeup for every user.

Users can enter the “Beauty Circle” function to review their own posts, makeup pictures and others’ comments. The two-way communication between them can help novice users grasp basic makeup skills and knowledge and keep the advanced makeup users informed of the latest makeup trend. This function could greatly activate the user’s circle.

Product trial function encourages users to be a part of the content generation system. Even very professional makeup masters are in need of various latest cosmetics products and they are eager to try and rate these products. They can get free cosmetics samples by uploading their own makeup tutorials or video clips. In this sense, users are not limited to using the app, but becoming generators of the contents.

Key Interfaces

Fashion makeup-makeup selection

Daily makeup-makeup selection (Facial recognition: Ipad camera captures userâ&#x20AC;&#x2122;s facial features )

Makeup education-AR step-by-step guidance (AR enables user to preview the next stroke, color, path, shape, etc)

Virtual previewcosmetics selection

Virtual preview-AR enables user to foresee the makeup effects.

Makeup education-product scanning (If user fails to do a step properly, the system will scan the cosmetics and recommend other products, and adjust the tutorial accordingly )

Design and Branding Interface & VI Origin of everything, Virtual spirit, Method, Prescription, Convenient Project: 2015 Design for Healthcare International Workshop-Chi nese Medicine Health Food Brand Experience: Elderly patients do not have much knowledge about healthy eating and they lack choices of food because the market has little food for the patients. We try to provide healthy and appealing food for patients. Scope: Communication design, interaction design, online design consultant

YUANFANG Alimentary meals Dried food Healthy snacks Nourishments

Detail view Order Purchase Check delivery

Health Info Homepage Community

Health topics, news, tips... Back to homepage Sharing platform

Search for products

Search by popularity, category, price, etc

Dashboard Tab bar Structure Search bar Splashscreen

Treatment theory Prevention tips Usage

Y U A N FA N G

Designs “Simplicity is the ultimate sophistication.”

- Leonardo da Vinci

A designer should create efficient and environmental-friendly solutions that satisfy people’s needs, empower them to realize their dreams, meanwhile respecting the world in which we live. "Freedom is the only style. That is why I never speak about beauty or beautiful products but 'good products'. Nowadays, we have so many challenges; it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour." - Philippe Starck

GUOXUYANG

Industrial / Interaction Designer

2015-2016 18762673883

THANKS