Gutt Ferreira - Industrial Design Portfolio 2013 Preview

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PRODUCT INTERFACE PACKAGING BRANDING PHOTO

INDUSTRIAL DESIGN PORTFOLIO



PRODUCT PRODUCT

CS-250 Blood Glucose Meter was designed focusing old people with advantages as big screen, speaking function and ejection button; it was primarily developed to be as functional as elegant. GoodLife™ CS-250 | Blood Glucose Meter. HMD Biomedical Inc. | Taiwan | 2010.


PRODUCT PRODUCT

Quarter Microliter Strips developed to be used in different glucose meters with 2 different technologies (auto-coded & coded with code strip). Glucose Meter Strips | 4pins & 6pins. HMD Biomedical Inc. | Taiwan | 2010.


PRODUCT PRODUCT

Dr. T is a data center box conceptualized to HMD Biomedical Inc. for data transfering from meters to the Internet, on the company cloud system. Dr. T | Transfering Data Box HMD Biomedical Inc. | Taiwan | 2011.


PRODUCT PRODUCT

Project realized during Master studies at NCKU. MusicBall Surround Speaker | The sound from MusicBall goes in all directions maintaining the fidelity of sound as no other speaker can do. Product Design | Institute of Creative Industry Design | National Cheng Kung University | Taiwan | 2010.


INTERFACE INTERFACE

Interfaces developed to GoodLife™ aiming an easy recognition worldwidely. Using symbols with similar characteristics it was possible to create a family identity that captivates product users. GoodLife™ Series | Blood Glucose Meters’ Interfaces. HMD Biomedical Inc. | Taiwan | 2011.


PACKAGING PACKAGING

GoodLife™ Packaging Series developed for American market in partnership with Hsin Yun. GoodLife™ Packaging Series | Meters Kit Boxes | Test Strip Boxes | Vial Labels | Test Strip Foil Boxes | Test Strips’ Guides | Users’ Manuals | Quick Guides. HMD Biomedical Inc. | Taiwan | 2010.


PACKAGING PACKAGING

GlucoFIA™ Packaging Series developed for American market in partnership with Vic. GlucoFIA™ Packaging Series | Meters Kit Boxes | Test Strip Boxes | Vial Labels | Test Strip Foil Boxes | Test Strips’ Guides | Users’ Manuals | Quick Guides. HMD Biomedical Inc. | Taiwan | 2011.


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BRANDING BRANDING

1. Project realized in Brazil for a consultancy company (2006). 2. Identity for a brazilian sweet store (2011). 3. Logo for American market created to HMD Biomedical in Taiwan (2010). 4. European trademark conceptualized for HMD in TW (2011). 5. Logotype designed during an internship in NYC (2008). 6. Logo created to HMD Biomedical in Taiwan (2010). 7. Visual Identity designed for a famous tin artist in TW (2009). 8. Seal developed to Taiwanese products focused in Design (2010). 9. Brand created for a brazilian real state company (2011). 10. Logo for a creative company in BR (2009) 11. Brand conceived to a trade company from TW.


BRANDING BRANDING

Damascos Branding Material was developed to a Brazilian sweet store, focused in Arabic sweets from Syria and Lebanon. Damascos Branding Material | Menus | Signs | Flyers | Business Cards | Etc. Damascos Arabic Sweet Store | Brazil | 2011.


BRANDING BRANDING

Intradeon Branding Material was created to a trade company located in Taiwan with branch Peru, intended to act in Asian and Latin American markets. Intradeon Branding Manual & Stationary. Intradeon Trade Company| Taiwan | 2010.


BRANDING BRANDING

Delta Merchandising Material was designed to a Brazilian Supermarket to inform customers about product prices and special promotions. Delta Merchandising Material | Flyers | Banners. Delta Supermarket | Brazil | 2012.


PHOTO PHOTO

Project realized during Design undergraduate studies at Salvador University. Photographic Essay | Theme: Jeans. Photography | Design | Salvador University | Brazil | 2007.


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