PROPOSAL OF COOPERATION
PROPOSAL OF COOPERATION This project includes in itself branding of racing team for drift competition for participation in European, Russian and Latvian championships. Drift competitions are gaining more and more popularity in the whole world by gathering thousands of viewers mainly due to exciting format of competition. Formation of international drift championship stages gives for viewers the opportunity to enjoy high level professional drift competitions, by competing domestic sportsmen against foreign drift stars, in such a way creating large interest and publicity for this kind of sport. Participation in foreign competitions gives lots of new opportunities through applying the represented team, brands and the driver himself as prominent driver by competing in the world's top elite of drift drivers – exactly there we rank ourselves. In season of 2014 our determined Drift Solutions team offers efficient marketing and advertising opportunities through mutual cooperation.
Why drift? Currently this is the most dynamically growing kind of motorsports, attracting millions of fans in the whole world and continuing to make rapid progress. Technical provisions of drift do not put any limits allowing for car builders to create super powerful and fast cars – this is exactly what attracts the viewers and creates intrigue in interim season. International drift championships and remarkable money prizes motivates the drivers to be the best ones among competitors, by increasing mutual level and quality of technical provision. Currently lots of car manufacturers, Hyndai, Toyota, Ford, are making investments in drift by creating factories and directly popularizing their rear wheel drive super cars.
PILOT Gvido Elksnis Age: 34 years Height: 180cm / 80kg. Champion of EEDC East European Drift championship in 2013. Vice-champion of EEDC East European Drift championship in 2012. Latvian and NEDS drift champion in 2009. He is in motorsport from 2006, by successful participation in BaTCC discipline. He is in society popular authority as a racing driver and also as barkeeper - showman, who has gained in both these fields countless and even internationally recognized success. By travelling and participating in foreign competitions Gvido always has surprised others with his peculiarly fast and aggressive style of driving, victories in qualifications and competitions, as well as with excellent communication skills with press and fans. Gvido is attractive also outside the track, by participating in various TV projects as expert or broadcast manager. Video Gvido Promo... http://vimeo.com/60823112
SEASON OF 2013 Last year, spent in race regime, unequivocally was successful. By creating cooperation with experienced team Race Solutions during this season we acquired and were able to analyze specifics of drift competitions, what allowed to perform appropriate, strategically important preparation and to achieve good results, announcing itself as one of candidates for the pedestal.
Race results 2013: EEDC Greece Lamia EEDC Greece Crete EEDC Ukraine Kiev NEZ Latvia Riga EEDC Hungary Drift AllStars Riga EEDC Lithuania EEDC Latvia EEDC Belarus Minsk EEDC Poland Poznan
Qval.: 2nd. Race 2nd. Qval.: 2nd. Race 5th. Qval.: 9th. Race 2nd. Qval.: 2nd. Race 1st. Qval.: 15th. Race 15th. Qval.: 4th. Race 10th. Qval.: 5th. Race 4th. Qval.: 1st. Race 1st. Qval.: 4th. Race 6th. Qval.: 22th. Race 15th.
EEDC 2013 overall 1. place EEDC 2012 overall 2. place
DRIFT CAR 2013 BMW 328 Turbo 600HP/800Hm 1050kg.
http://www.youtube.com/watch?v=HeFt1oWFUHw
SPONSORS 2013
SEASON OF 2014
We plan to spend season of 2014 with much more geography of competitions by participating in prestigious Europien All Stars 2014 championship, which gathers the best European drivers and thousands of fans who are following to this serial of 7 stages.
EEDC 2013 is the most powerful drift championship in Eastern Europe, where one of six stages takes place also in Latvia. Geography of championship are neighbour countries, Russia, Belorussia, Poland, Lithuania, Ukraine and Hungary. This is important championship for a team because in this year was won EEDC title champion and the aim for 2014 is EEDC champion as well.
http://www.youtube.com/watch?v=3nXs2TeMK5c
AUDIENCE Drift competitions are visited and followed by progressive audience with purchasing capacity – both men and women.
Men 73% Women 27% Medium age of interested people is from 16 – 45 years Events are visited in average around 6000 viewers. After stage 1 of event video in channel You tube has 70 000 views. Live broadcasts in Internet Live Streem in each stage have 20 000 views. National TV motorsport programmes every week have 100 000 views. Global channels such as Motors TV every week have 50 000 000 views. Publications in Internet resources for stage 1 have 300 000 views.
WHY TO BECOME A SPONSOR? Here are 10 reasons, why lots of companies in Latvia already are supporting car and motorsport events and drivers: 1. Motorsport is one of the most popular kinds of sports not only in Latvia, but also in the world. 2. Events are seen and visited by audience with purchasing capacity. 3. Racings in Latvia are visited by more than 200 thousand viewers per year. 4. In the press appear more than 600 with motorsport related publications per year. 5. Every week the news of motorsport are summarized in half-hour long LTV-7 programme “Autosporta programma Nr.1”, as well as many motorsport events are reflected in regional televisions of Latvia. 6. Speed, dynamics, excitement – good motives not only for motorsport, but also for your company. 7. There is given exclusive opportunities for motorsport supporters to participate in creation of motorsport and event to enjoy feelings of drivers for themselves. 8. Sponsor has opportunities to obtain profit tax deduction in amount of 85 percent. 9. Sponsorship is great opportunity to use money, which would not stay in company and would be spent in taxes, for advertising itself and its goods! 10. If you would like to participate in improvement of car and motorsport environment, gaining the recognition and popularity in return for it, speak to us and we will involve you!
MARKETING ACTIVITIES 2014 Participation in the biggest motorsport exhibitions
Riga International motor show 2014, Latvia International exhibition centre BT1. Exhibition for domestic car and motorsport fans in the very beginning of season, which is visited by 30 000 interested people.
Project – World Record !!! This project is based on my idea – to reach world record by driving in great speed with drift car in side slip! Current speed record is 211km/h, which I am committed to improve by creating qualitative HD movie for this event with idea to popularize myself and my team, attracting new supporters for season of 2014. Aim of project is 10 000 000 views in channel .
Participation in England Europien All Stars serial gives opportunity to popularize myself and my team in global motorsport channel Motors TV (50 000 000 views), exactly Morors TV will reflect this serial in chapter “drift”. Attention of media to our team will be indisputable, because we will be the only ones, which will participate with American car in version of cabriolet, which is not usual for Europe. Car expositions in supermarkets, interviews in media, participation in drift shows, drift taxi, exhibitions, corporative PR events, in active season even several per month.
Media There has been formed good cooperation with programmes “Tavs auto”, “Ātruma cilts”, “Nr 1.”, with magazine “Ātruma cilts”, where Gvido Elksnis regularly is showed as drift personality, as well as there are reflected organized events before and after
DRIFT CARS 2014 In 2014 it is planned to build new BMW e46 with BMW turbo engine, making 700HP. Car weight 1100kg. Extreme wide body kit, wheel size 265/35 R18.
FINANCIAL PROPOSAL GENERAL SPONSOR General sponsor's brand in name of team and 90% in visual design on sports car. General sponsor's brand logo on pilot's sport equipment (overalls, helmet and caps ) General sponsor's brand logo on team's technical equipment (Service area tent 6 x 4m, boxing guards 1 x 3m banners, technical vehicle buss , environmental advertisement banners.) Reflection of General sponsor's brand on attributes of team fans (T-shirts, caps, umbrellas, souvenirs) Mentioning of General sponsor in all press releases, prepared by team, in interviews and also in broadcasts on team achievements. Participation of events, organized by General sponsor, by exhibiting race car. Photo session of General sponsor's brand production, formation of advertising videos with participation of team by using sports car. Income tax allowance (according to law on income tax reductions in amount of 85 %, applicable to public benefit organizations and their donors). By taking decision to support us financially you obtain cooperation with visually and professionally arranged, socially active team, which is one of favourites attracting in every competition wide attention of media and fans. Budget for participation in EEDC and Drift All Staars championships: Costs of one stage comprises 4300 Eur Includet tires, fuel, mechanics, travel costs. In total by participating in 10 competitions in 8 different countries = 43 000 Eur
EEDC Grece Lamia : http://youtu.be/c0NP2oySgDM EEDC Grece Crete : http://www.youtube.com/watch?v=JjRVoLfIzuw&feature =share&list=UUuMYvjCdzF44zXUCF4m_s3A NEZ Drift GP Riga : http://youtu.be/iDD_NrO4Ypo EEDC R 3 Riga stage : http://youtu.be/P2GobNT-mJM Drift All Stars Riga GP : http://www.youtube.com/watch?v=TfZbhHCuoHA&feature =share&list=TL8AfVZeqmYkE1pRymBbbvQxBeLU8JxBD_ EEDC R5 Hungary : http://youtu.be/Ci9_ANlQJTs Auto exotica 2013 : http://youtu.be/U_Y_8QYbBp8
2013