p. 4-6 ............................................................................................. From the Cover: IT Insights
p. 7 Town of Penfield/Newsletter Information
p. 8-9 Town of Penfield/ Supervisor’s Message
p. 10 ........................................................ Penfield Central School District
p. 11-14 ................................................................ PBC President’s Message
p. 15-17 ............................................................................. Why Join the PBC?
p. 18-19 Map of Penfield
p. 20-21 Local Parks
p. 22 PENFEST
p. 23-47 Business Listings
p. 65 Advertiser Index
&
IT Insights:
Transforming Rochester’s IT Landscape with Integrity and Innovation
IT Insights of Rochester is rapidly becoming a beacon of excellence in the world of managed IT services.
Founded by Chris Sirianni in October 2019, IT Insights has grown from a one-person startup into a thriving business with thirteen employees and a roster of satisfied clients. As the company celebrates five years in business and the first anniversary of their office at 1150 Penfield Rd, it’s clear that IT Insights is not just another Managed Service Provider (MSP) — it’s a local powerhouse dedicated to helping businesses navigate the increasingly complex world of information technology.
A Vision for the Future
Chris Sirianni’s journey in the MSP space began right after college, when he joined a local MSP and discovered his passion for helping businesses. His entrepreneurial spirit led him to co-found another MSP, but he soon realized he had larger ambitions for what a managed IT services company could achieve. This vision inspired him to establish IT Insights of Rochester, a company built on the principles of transparency, flexibility, and a deep commitment to the local community.
Under Chris’ leadership, and with CTO Nick Polce and Vice President of Business Development Christopher Bierasinski to help steer growth in technology, process, 4 Penfield Business Chamber Directory | 2025-2026
and security, IT Insights has grown steadily, both in size and reputation. The company’s core services include comprehensive managed IT services, cybersecurity, procurement services, preventive maintenance, disaster recovery and data protection, and Virtual Chief Information Officer services. These offerings are designed to meet the diverse needs of clients across industries as IT Insights supports any industry or market space, as IT is agnostic to industry.
A Unique Approach to IT Services
IT Insights is unique in its billing model. Unlike many MSPs that charge clients a flat rate regardless of usage, IT Insights operates on an entirely time and materials basis. This means clients only pay for the services they actually use, with full transparency in how and why they
long-term relationships. It’s all about being transparent, with no hidden fees or charges, and providing the best service possible.
As a flexible, robust organization, IT Insights adapts quickly to changes in its clients’ needs. Whether a business is experiencing rapid growth or going through a slow period, IT Insights can scale its support accordingly. This agility is particularly valuable in today’s fast-paced business environment, where technological needs can change overnight.
A passion for problem-solving and continuous learning drives IT Insights’ success. The team’s ability to tackle complex issues and find efficient and comprehensive solutions in an ever-evolving field across industries has
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earned the company a reputation for excellence in the Rochester business community. With countless new applications and challenges, every day is unique and interesting, and the team rises to their tasks.
Community at the Core
In March of 2024, IT Insights was named the Penfield Business Chamber’s Business of the Month, a testament to the company’s commitment to providing top-tier IT services while also giving back to the community.
Community involvement is a core value at IT Insights, where they firmly believe in responsibility to help lift the community together. The company proudly supports several local nonprofits, not just as a service provider, but as an active participant in their missions. IT Insights contributes financially, donates to initiatives, and acts as a public champion for causes they believe in.
Looking Ahead: Growth and Innovation
IT Insights has ambitious goals for growth and expansion. The team is focused on strengthening its local presence and staff while providing top-tier IT support and services to businesses that prioritize their IT needs. Their model is particularly effective in communities like Rochester, driven by healthy small businesses with deep local ties, and they admit they may expand down the Thruway.
In addition to geographic expansion, IT Insights is also focused on enhancing its service offerings. Over the past two years, the company has significantly increased its security offerings, reflecting the growing importance of cybersecurity in today’s digital landscape. The team is also becoming more active in helping clients navigate the complex world of compliance, which is becoming increasingly critical as more data and transactions move online.
At IT Insights, the team prides itself on continual review of tools, prices, and the impact of offerings. As data security and compliance regulations only become more complex and important with time, IT Insights is committed to staying ahead of the curve and helping clients do the same.
A Commitment to Excellence
At its core, IT Insights is a company that believes in doing the right thing for its clients, its employees, and its community. This commitment to excellence is evident in everything they do, from their transparent billing practices to their flexible service offerings and their active involvement in the local community.
Chris Sirianni President & Founder
IT is a complex business, but it doesn’t need to be.
Let IT Insights help! Whether you’re a small business looking for reliable IT support or a nonprofit in need of a technology partner, IT Insights is ready to be your trusted advisor in the everchanging world of IT. 1150 Penfield Rd. Rochester, NY 14625
Town Supervisor A Message From Your
Penfield Neighbor,
Since becoming your Town Supervisor, I’ve had the chance to connect with many outstanding community members and businesses. I’ve enjoyed the conversations, which have cemented my appreciation of this community and its special qualities. I am lucky to be serving you.
With that said, part of what makes Penfield great is its thriving business community. I want to thank the Penfield Business Chamber for leading this effort and helping make Penfield a place where businesses big and small can flourish.
Much like the flourishing business community, the Town continues growing and enhancing services for our residents. I am proud that the Town is moving ahead with projects that will serve and improve the lives of our residents. This work includes several projects that have just finished or are ongoing.
Recently, we have added pickleball courts, two inclusive playgrounds, and restroom facilities at Shadow Pines. This new project offers something for all ages and will be a tremendous asset to our community for many years to come.
Another project at Shadow Pines, the Clark House, is moving ahead. The project plan includes rehabbing the original Clark House and tearing down and rebuilding the remainder of the structure to create an event space that the community can rent. We hope to have work started in 2025. Once complete, the event space will help fill a big need for additional gathering space in Penfield.
Did I mention construction is underway in a new Department of Public Works? The new facility will be built on the northern side of the current DPW complex (1607 Jackson Road) and includes a 26-bay truck garage, a maintenance area, an administration office, a fueling station, and modern safety features. It will also include expanded men’s and women’s restrooms and locker room facilities. Construction is expected to be completed in the fall of 2026. This new facility will be something our entire community can be proud of, and most importantly, it will improve our operating efficiency.
There is so much to be excited about as we continue to move Penfield forward. But none of this work can be done alone; resident involvement is crucial. We encourage all residents to engage civically and contribute to these important town projects. Your insights, ideas, and participation are invaluable as we work together to better this community.
With everything we do, we will continue to be guided by the goal of making Penfield a top destination to live and work.
Please feel free to reach out to me with any questions you have. And remember you can always stay up-to-date on the latest news and information by visiting our website www.penfield.org and subscribing to our e-newsletter at www.penfield.org/newsletter.
See you around.
Animal Control
585-340-8616
animalcontrol@penfield.org
Assessor
585-340-8610
assessor@penfield.org Fax 585-340-8609
Building & Zoning
585-340-8636
building@penfield.org Fax 585-340-8644
Business Development
585-340-8642
ivers@penfield.org Fax 585-340-8754
Communication
585-340-8647
tanea@penfield.org Fax 585-340-8762
Penfield Town Supervisor
Town Contact Information
Engineering & GIS
585-340-8681
engineer@penfield.org
Fax 585-340-8754
Finance
585-340-8620
finance@penfield.org
Fax 585-340-8716
Fire Marshal
585-340-8643
firemarshal@penfield.org
Fax 585-340-8644
History Room & Historian
585-340-8740
historian@penfield.org
Fax 585-340-8748
Human Resources
585-340-8671
personnel@penfield.org
Fax 585-340-8772
Library
585-340-8720
Fax 585-340-8748
Parks & Recreation
585-340-8655
recreation@penfield.org Fax 585-340-8617
Penfield Cable TV
585-340-8661
pctv@penfield.org Fax 585-340-8766
Planning
585-340-8640
planning@penfield.org Fax 585-340-8754
Public Works (DPW)
585-340-8710
publicworks@penfield.org Fax 585-872-2490
Tax Receiver
585-340-8626 or 585-340-8625
receivertaxes@penfield.org Fax 585-340-8752
Town Clerk Office
585-340-8629
clerk@penfield.org Fax 585-340-8752
Town Court & Justice
585-340-8623
court@penfield.org Fax 585-586-0491
Town Supervisor’s Office
585-340-8630
supervisor@penfield.org Fax 585-340-8762
3100 Atlantic Avenue
Penfield, NY 14526
www.penfield.org
Pictured: Harris Wallen Park
Welcome to the
Penfield Central School District
On behalf of the Penfield Central School District and the Board of Education, welcome to the Penfield community! The Penfield Central School District provides an outstanding educational program with a focus on the whole student and educational equity. We acknowledge, respect, honor, and value the diversity of our community by welcoming all cultural identities, orientations, and abilities. Our goal is to foster a culture where ALL feel safe, seen, heard, and represented.
Penfield CSD is currently ranked among the top school districts in the area and is the reason many families choose to move to Penfield. In addition to providing a well-rounded program for our students, our district strives to be an integral part of the community. Many community organizations benefit from the use of our facilities and programs, and residents enjoy the numerous concerts, performing arts, and special events put on by our students, faculty,
and staff throughout the year. We strive to create a warm and welcoming environment for the entire community and encourage you to visit our schools!
For additional information about our school district, please visit our website at www.penfield.edu or contact us at 585-249-5700.
Tasha Potter, Ed.D. Superintendent of Schools
President 's Message Penfield Business Chamber
I am writing to you as the President and proud member of The Penfield Business Chamber (PBC). The Chamber has played a pivotal role in connecting businesses, entrepreneurs, and professionals in order to create synergies and promote collaboration.
I have always believed that “Networking is the No. 1 unwritten rule of business.”-
Sallie Krawcheck
The Penfield Business Chamber has been a driving force in promoting the growth and success of businesses in and around the community. Throughout the year the Chamber has organized and hosted numerous events, providing networking, collaboration, and community engagement. As we reflect on the past year, it is evident that the PBC has had a remarkable impact on the local business landscape.
Some of the highlights on the Chamber’s calendar included Topics@12, Chamber on Tap, ribbon-cutting ceremonies, our Annual Meeting, Holiday Party, Penfield High School Job Fair and PENFEST, which is becoming a beloved tradition bringing together local businesses, residents and visitors alike.
We look forward to seeing you at our many events and thank you for your support!
Steve Jobs has said, “Great things are never done by one person. They’re done by a team of people.”
Pen eld Business Chamber PBC
Penfield Business Chamber Programs
The Penfield Business Chamber is a membership –focused organization committed to advocating, connecting, and promoting businesses and individuals in and around the Penfield community. To highlight and support our members, the PBC offers several programs designed to raise awareness and celebrate their achievements.
Business of the Month
This program aims to honor a PBC member’s business that has made significant contributions to the Penfield community, demonstrated strong involvement with the PBC, or engaged in noteworthy charitable activities. Each month, a different member is spotlighted for their exceptional efforts.
Award recipients receive:
• A certificate recognizing them as the PBC Business of the month.
• Public recognition in the PBC newsletter and on our social media channels.
• An outdoor sandwich board sign to display at their business throughout the award month.
Nominations for Business of the Month can be submitted via our website. The PBC Board of Directors review all nominations and selects the monthly recipient.
We are proud to celebrate the following members who have earned this prestigious recognition in 2024:
ESL - Rt. 250 & 441
IT Insights of Rochester
Joe Gatt’s Food & Cocktails
John Pascucci - Edward Jones
M&T Bank - Panorama Branch
Penfield Pub
Annual Business of the Year Awards
2023 Award Recipients: Penfield Pride Award –Bar-Bill East
This award recognizes a local business that has revitalized an existing building, giving it a vibrant new look or repurposing it in a way that adds value to the Penfield community.
This year’s recipient, Bar-Bill East, undertook the rehabilitation of the former McGregor’s Grill and Tap Room at 1129 Empire Blvd. The 8,300 sq ft restaurant, originally built in 1920, underwent extensive renovations, including painting, rebranding, and other improvements. After months of anticipation, Bar-Bill East officially opened in July 2023.
The owners were drawn to the building’s historic charm and have thoughtfully renovated it to honor its past while updating it to meet modern standards. Notable renovations include new siding and a fully revamped outdoor patio, both of which are highly visible improvements.
As Clark Crook put it, “Our goal is for this Bar-Bill to be a Rochester asset. We want it to be something that the people of this community can be proud of and proud to share with their friends and family.” And they’ve truly succeeded in bringing that vision to life!
Congratulations to Bar-Bill East!
Each year, the Penfield Business Chamber recognizes exceptional local businesses with three distinguished awards: Business of the Year, the Daniel Penfield Award, and the Penfield Pride Award. The 2023 awards were presented in November, and we extend our sincere gratitude to all the recipients for their impactful contributions to the Penfield community.
Business of the Year –Eagle Cleaners
This award is given annually by the Penfield Business Chamber to honor a local business that has significantly contributed to the vitality and success of the Penfield Business community and has had a positive impact on the business community through their community involvement and business practices.
The recipient of this award is a longtime familyowned Penfield dry cleaning business. Their brand-new
facility grew from 3,200 to 5,400 sq feet and is located less than a mile away from their former building in Panorama Plaza. They can accommodate the washing, pressing and steaming of more than 800 garments a day. New to this facility, as well as New York State, was the installation of kiosks. The kiosks offer 24-hour service making it convenient for customers to pick up and drop off at their leisure.
We are pleased to present the PBC Business of the Year to Mike Micciche, owner of Mike’s Eagle Cleaners!
Daniel Penfield Pride Award –Penfield Hope
This award is given annually by the Penfield Business Chamber to honor a local businessperson who has positively impacted the Penfield Business community through his or her community involvement, business practices, and overall character. Daniel Penfield was an American merchant and Revolutionary War veteran whose entrepreneurial spirit brought him to Upstate New York with plans of building mills along the falls of Irondequoit to encourage settlement. Over the years he built or controlled several mills on Irondequoit Creek, including a sawmill, grist mill, distillery, ashery, oil mill, soap mill, clothing mill, and tannery. The population grew rapidly, and in 1810, the township and the adjoining township to the north were designated by the New York State Legislature as the Town of Penfield.
This year’s Awards Committee decided to present the award to an organization rather than an individual. This Penfield organization provides a food pantry, children’s needs, budgeting, and Christmas support for the Penfield community.
Their mission as stated on their website states: The heart of Penfield Hope is its volunteers who come together from St Joseph’s Church and the Penfield community. Some of our volunteers are trained in the ministry of encounter to work directly with clients and provide a variety of services. Other volunteers provide office assistance, accounting, organization and stocking of food, clothing, and diapers, managing inventory, or maintaining and enhancing the facility.
We are so humbled by the needs that so many children, families, and elderly have right in our own backyard. We are thankful for your mission, your heart to serve and the hours that you spend volunteering to make our community a better place. Your work exemplifies the change we can make, starting right in our own backyard.
The Penfield Business Chamber is pleased to present this year’s Daniel Penfield Pride Award to Penfield Hope!
Penfield Business Chamber Programs and Events
The Penfield Business Chamber (PBC) offers a range of programs and events each month for both members and guests. These activities are tailored to provide valuable networking, educational, and promotional opportunities for our members’ businesses and organizations. We also invite individuals and businesses interested in learning more about the Chamber to attend.
Our monthly events follow a consistent schedule to help members and guests plan their participation. The Topics @12 series takes place on the first Tuesday of each month during the lunch hour at various member locations. These events feature presentations on diverse topics from PBC member businesses, community partners, and various guest speakers. In 2024, topics included essential tips for small business taxes, storytelling for businesses, combating scams, leveraging LinkedIn, updates from the Monroe County Economic Development Team, and strengths-based leadership.
Attendees are encouraged to bring business cards, guests, and a promotional item from their business or organization to contribute to a raffle. While lunch options vary—sometimes provided by sponsors—there is no cost to attend these events.
Additionally, we host Chamber on Tap on the fourth Thursday of each month at different local restaurants and eateries. This casual networking event allows members and their guests to connect while enjoying complimentary appetizers, sponsored by a PBC member business. Chamber on Tap is free for members and costs just $10 for guests.
Grand Opening/Ribbon Cutting Ceremonies
In addition to our regular events and Annual Award Programs, the Penfield Business Chamber (PBC) collaborates with the Town of Penfield to celebrate new business openings and grand reopenings. We are excited to witness and support the growth of both our Penfield community and the PBC as new organizations join our network!
In 2024, the PBC was proud to participate in the following Grand Opening and Ribbon-Cutting ceremonies:
• IT Insights
• Go Car Wash
• Durst Technology
• Mt. Hope Chiropractic
• Dance Connection
Welcome Brigade Bag
The Welcome Brigade Bag is a reusable bag that was distributed by volunteer members to welcome new residents to the Penfield community.
The bag is filled with promotional items from PBC member businesses, providing a great opportunity for our members to directly reach new Penfield residents and get their business information into their hands. This is a free perk for our members! In the future, new residents will be able to pick up their own Welcome Brigade Bag at various locations.
Durst Technology
Go Car Wash
Mt. Hope Chiropractic
Join Us!
Be Part of the Penfield Business Chamber (PBC)
Volunteer
The Penfield Business Chamber (PBC) offers various ways for members and residents to support our mission. As a membership-driven organization dedicated to supporting our members, we also welcome individuals interested in volunteering with the PBC! There are numerous opportunities for volunteers to contribute their skills and passions. You can volunteer for one or more hours, or get involved in our committees, events, and programs!
As a volunteer, you have the flexibility to choose what you’d like to do, when, and for how long. Volunteering not only allows you to give back to the community but also provides a sense of purpose.
To learn more, please visit The PBC website www.penfieldbusiness.org to join & volunteer.
Collaborate
In May 2022, the Penfield Business Chamber (PBC) partnered with the Penfield High School PTSA to host a Student Summer Job Fair at Penfield High School. This event provided students with the opportunity to visit booths from PBC members and community businesses to explore potential employment and volunteer opportunities.
Thanks to this collaborative event, several students secured summer jobs and volunteered at the Penfield Business Chamber’s PENFEST, earning required community service hours and gaining valuable exposure to businesses and organizations within the Penfield community. The feedback from both participating businesses and students was overwhelmingly positive!
We’re excited to announce that this successful partnership continued with another PTSA/PBC Job Fair in May 2024. Stay tuned for more details on the 2025 PTSA/PBC Student Summer Job Fair!
Join Today.
PBC Membership Benefits Below:
As a member of the Penfield Business Chamber, you will also enjoy:
VISIBILITY
VOLUNTEER
Further your member engagement by volunteering to host an event or help out in a committee when your time permits.
Increase your visibility by contributing to the Welcome Brigade Bag for new residents and by participating in the social platforms and programs offered by the Chamber.
REFERRALS
Receive a $25 credit towards your next annual membership or a $25 gift card from a PBC member of your choice when you refer a business that joins the Chamber.
COMMUNITY
Become part of a community that embraces its local businesses and provides an environment for growth and connection.
Pen eld Business Chamber PBC
EVENTS
Take advantage of a variety of PBC monthly events for FREE or at discounted prices as well as our annual PENFEST!
NETWORKING
Build and enhance your business contacts and connections with our 160+ members.
Business Perks
• Online Member Directory
• Member Discounts
• Free Job Postings
• Referral Program
EDUCATE
Enjoy educational training programs, gain resources, and the opportunity to learn about other member businesses.
• Representation to Town Officials
• Announce upcoming promotions/ events in monthly newsletter Business Guidance
• Educational Workshops
• Business Updates from Local Officials
• Small Business Guides & Toolkits (US Chamber of Commerce)
Building Business Vitality Since 1992
VOICE
Our members can always have a say in and beyond the community through Chamber advocacy efforts.
Marketing Your Business
• Monthly Newsletters
• Networking Events
• Social Media Marketing
• Website Promotion
• Business of the Month
• Table at Penfield High School Job Fair
• Annual Luncheon/Awards
• Grand Opening/Ribbon
Cutting Ceremonies
Pen eld Business Chamber PBC
BENEFITS
The Penfield Business Chamber (PBC) offers a four-tiered Membership Level Option to meet member budgets/needs. PBC members will be able to choose their level by logging into their member account. Additionally, each level offers a *Non-profit price with proof of 501c3 certificate. All memberships will automatically renew under their current membership level unless a new membership level is chosen prior to their renewal date. An email reminder is sent to members prior to their renewal month.
Access to members-only benefits, such as: special pricing on networking, educational and community programs; member discounts; content in e-newsletters, social media, and PBC website to increase visibility of your organization.
Pre-payment for one person from your organization for programs (transferable on an event-by-event basis):
• Annual meeting (lunch included)
• Holiday party (dinner included)
• Chamber on Tap (appetizers included)
• Morning Spark (breakfast included)
• Workshops
Business name, logo & link to business website featured in the respective level in:
• PBC webpage
• Penfield Business Directory
• E-newsletters
• Social media
PBC Event (select one event to sponsor)
Average headcount 20:
• Vendor space (provide your own table)
• 10-minute presentation to attendees
• Promoted as sponsor of event
Annual Meeting/Holiday celebration in November
Average headcount 80:
• Vendor space (provide your own table)
• Signage
• Promoted as sponsor in programs and presentation
PBC PENFEST
Average Headcount approx. 1,000:
• Free vendor space (provide your own table) at prime location
• Promoted as sponsor in advertising materials and signage
• Recognition throughout the event
* All memberships include listing in PBC Business Directory.
Pittsford
Edward Jones-John Pascucci
Ethan Allen
Six Point Financial Partners
Panorama Plaza
A.D. Simonetti Properties, LLC
Durst Image Technology, US, LLC
Eagle Cleaners
Hastings Law Office, P.C.
IT Insights
M&T Bank
Prentice Wealth Management
Staples
LaSalle’s Landing
Bay/Empire/ Creek Area
Bar-Bill Tavern
Baywinde Senior Life
Dance Connection
Daniel’s Creek Apartments at BayTowne
DiMarco Group
Empire Realty Group – Dennis Shew
Firestone Complete Auto Care
Go Car Wash
Greater Rochester Habitat for Humanity ReStore
MJS Insurance/GEICO Simply Crepes
State Farm Insurance – Jerry Christopher
Webster UPS Store
Greenspark Solar
Advantage Federal Credit Union
Baker Commodities
Blue Tie, Inc.
Dawn Hampsey, CPA
Family First Federal Credit Union
Penfield Neighborhoods
Alexis Christianson
Laurie Enos/Keller Wiliams
Linda Kohl/Town of Penfield
Penfield Democratic Committee
Penfield Ecumenical Food Shelf
Penfield Players
Penfield Public Library
Penfield Public Library Foundation
PenRoc Environmental
Penfield Republican Committee
Penfield Rotary
Penfield Symphony Orchestra
Penfield Volunteer Ambulance
Shepherd Home
Town of Penfield
Vanessa Pschirrer
Wellness 360 Fitness
Willow Ridge Senior Living
PBC Member Business Key
Please refer to the map for PBC member businesses located in Town of Penfield Business Districts and its neighborhoods. For a complete listing of all area-wide PBC members, please see the Directory Listings.
Lloyd’s Corners250/441
Bach to Rock
Broccolo Tree & Lawn
Eastside Family YMCA
Edward Jones - Patrick Caufield
ESL Federal Credit Union
Heathwood Assisted Living
Legacy at Willow Pond
Lisa’s Liquor Barn
Patty Flowerday School of Dance & Fitness
Penfield Pub
Summit Federal Credit Union
Wickham Farms
Wireless Zone
Four Corners
Aspenleiter Vacuum
Canandaigua National Bank & Trust
Capone’s Italian Eatery
Children’s Home of Wyoming Conference
CMIT Solutions of Monroe
Dawson Law Firm
Enchanted Rose Garden Boutique
FRET & BOW Music Academy
Guacamole Tacos & Margaritas
Hong Wah Restaurant
Inside Out Consignment, LLC
Joe Gatts Food & Cocktail
Mt. Hope Chiropractic and Wellness
MGM Associates
Mark’s Pizzeria
Mind Body Wellness Massage Therapy P.C.
Nick Dwyer Agency
Nulton Jewelers
Penfield Financial Group
Penfield HOPE
Penfield Yoga
Radiant Sun Acupuncture
The Magnet Fried Chicken
The Village at Penfield
Rochester
Volvo Cars Rochester
Local Parks & Recreation
Monroe County Parks
Abraham Lincoln Park (Off Empire Boulevard, Webster) – Park Size: 182 acres – Features: lodge available for rent, fishing, geocaching, trails, nature play area, picnic area, playground, shelters, snowshoeing, cross country skiing.
Dog Park (Located at Ellison Park) – Registration required. See monroecounty.gov/parks-DogParks for details.
Ellison Park (395 Rich’s Dugway, Rochester) –Park Size: 447 acres – Features: lodges and shelter available for rent, baseball/softball diamonds, disc golf course, dog park, fishing, Fort Schuyler, geocaching, hiking/running trails, kayak/canoe launch, multi-use athletic field, playground, tennis/pickleball courts, sledding hill, snowshoeing.
Lucien Morin Park (1135 Empire Boulevard, Rochester) – Park Size: 12 acres of wetlands, plus marsh area – Features: birdwatching, cross country skiing, fishing, geocaching, hiking/running, kayaking/canoeing.
Monroe County Parks Penfield Parks, Lodges & Nature Preserves
Penfield Parks
Town of Penfield Parks/Nature Preserves/Trails
Channing H. Philbrick Park (1 Linear Park Drive, Penfield) – Park Size: 19 acres – Features: pavilion available for rent, picnic area, fishing, trails, restrooms.
Veterans Memorial Park (3100 Atlantic Avenue, Penfield) – Park Size: 85 acres – Features: pavilion and Dolomite Lodge available for rent, little league fields, softball/baseball diamonds, basketball courts, tennis courts, multi-use athletic fields, trails, playground, Veterans Memorial, Penfield Amphitheater and Kiwanis Stage, arboretum, picnic area, restrooms.
Fourth Annual
PENFEST
PENFEST 2024 was on Friday, June 14th, 2024. It was held at the Penfield Community Center and Library on Baird Rd. and presented by the Penfield Business Chamber. It featured the ever-popular KIDSZONE which included a Bounce House, face painting, dancing & other activities for the children attending. With over 1,100+ in attendance a good time was had by all. Our 74+ vendors ranged from specialty retailers, craftspeople, food & beverage trucks; for profit and not for profit organizations were present.
• Music was provided by Bach to Rock. There was a lot for people to see, hear and enjoy.
• Jeff Leenhouts, Penfield’s town supervisor, welcomed the Penfield community to the evening’s events.
• Tote bags, filled with lots of goodies donated by PENFEST sponsors, were distributed.
• With over 50+ raffle prizes donated by the business community people were delighted with their prizes.
Prizes included a 2-night stay at a Conesus cottage, an hour of radio time to promote a business or not for profit. Gift baskets filled with gift cards, Buffalo Bills items, wine, restaurants & much more. Raffle proceeds were split evenly between Penfield Hope & the PBC.
As the Penfield Business Chamber celebrates its 32nd year we extend PENFEST thanks to the Town of Penfield, The Penfield Recreation Department, and their teams, vendors, many volunteers, and the Penfield Business Chamber. PENFEST allows the Penfield Business Chamber to continue their commitment and support to individuals and organizations in the Penfield community.
EXCITING NEWS!
In 2025 PENFEST will be celebrating their 5th Annual PENFEST.
New Date Friday, May 30th at Harris Hill School.
Thank you to our sponsors!
Fret & Bow Music Academy
Nestled in the heart of Penfield at the Four Corners, Fret & Bow Music Academy is a musical haven founded by seasoned musicians Michael Hardy (Fret) and Gerard Ramos (Bow). Going beyond traditional music lessons, this academy offers a comprehensive education that equips students with instrumental proficiency and the tools to succeed in the world of music.
Fret & Bow Music Academy specializes in a wide range of fretted instruments, such as Classical and Electric Guitar, Ukulele, Banjo, and Mandolin, and bowed string instruments such as Violin, Viola, Cello, and Double Bass. The academy is dedicated to its personalized approach to education. Whether you’re a young student preparing for college or ensemble auditions or an adult picking up an instrument for the first time, Fret & Bow tailors lessons to suit each individual’s goals.
At Fret & Bow, learning is about more than just playing notes; it’s about creating a connection with the music, the instrument, and fellow musicians that will echo throughout the students’ lifetime. Once students reach a certain level of proficiency, they are paired with peers of similar skill to form chamber ensembles, enhancing both their musicality and their sense of community. Advanced students are also taught the ins and outs of the musician’s lifestyle, from securing paid gigs to understanding contracts and protecting their rights as performers.
With over 40 years of collective experience, Michael and Gerard have performed across the U.S. and Europe, bringing a wealth of expertise to their students. Michael holds a Doctorate of Musical Arts from the Eastman School of Music, is a founder of the Great Lakes Guitar Society, and teaches at The Commonwealth University of Pennsylvania. Gerard, a graduate of Rowan University, is the Director of Orchestras at Penfield High School and brings his experience from the Garden State Philharmonic to his teaching.
For a personalized and enriching music education, visit Fret & Bow Music Academy. Sign up for a free trial lesson by visiting FretBowMusic.com, calling (585) 6625051, or emailing Gerard@fretbowmusic.com or Michael@ fretbowmusic.com.
Introducing Penfield’s Newest Music Academy
(Right at the Four Corners of Penfield)
Michael Hardy (Fret) and Gerard Ramos (Bow) are the founders. Their goal is to provide students of all ages with an all-encompassing musical trainer and excellent teachers with fair pay.
At FRET & BOW Fretted musical instruments such as Guitar, Ukulele and Mandolin are taught.
Bowed string instruments such as Violin, Viola and Cello are part of the curriculum.
The founders have over 40 years of educational experience and both have performed across the United States and Europe.
Michael was awarded his Doctorate of Musical Arts at the Eastman School of Music and is currently Instructor of Guitar at The Commonwealth University of Pennsylvania and a founder of the Great Lakes Guitar Society.
Gerard is the current Director of Orchestras at Penfield High School and former member of the Garden State Philharmonic. Gerard is a graduate of Rowan University with Bachelor’s degrees in Music Education with a focus in Violin Pedagogy & Early Childhood educational psychology.
Please feel free to Register for a Free Trial Lesson by visiting us online at FretBowMusic.com or call at 585-662-5051.
2132
Rd. (next to Joe Gatts) Penfield, NY 14526
Five Mile Line
Volvo Cars Rochester
Volvo Cars Rochester, part of the prestigious Garber Automotive Group, carries a rich legacy that dates back to 1907. Garber Automotive is one of the oldest familyowned dealerships in the U.S., built on a foundation of service, loyalty, and a forward-thinking approach. Over the past 115+ years, the company has grown, yet it remains committed to the values that have sustained it, including integrity and customer satisfaction.
Located at 1500 University Ave, Volvo Cars Rochester is proudly the longest-standing Volvo dealership in Western NY, serving customers throughout the region and even ships vehicles across the country.
What sets Volvo Cars Rochester apart is its unwavering commitment to providing an exceptional customer experience. With a wide selection of new and preowned Volvos, the team takes pride in helping families and individuals find the safest, most reliable vehicles on the market. Helping the community drive some of the safest vehicles on the road is a dream come true.
At the heart of Volvo Cars Rochester are core values— Honesty, Respect, Empathy, Integrity, Pride, and Work Ethic—that guide every interaction. These principles, along with the mission statement, “We are only doing our job properly when we create an experience for which the customer returns to do business with us again,” keep the team inspired.
In 2024, Volvo will introduce exciting new models like the all-electric three-row EX90 and the compact EX30 model. These additions reflect the brand’s commitment to sustainable innovation.
Volvo Cars Rochester also believes in giving back. Employees actively participate in charity raffles and community events, including supporting the foundation of Sherman Elementary School’s Jazz Band as well as participating with their Garber sister stores to support organizations like Habitat for Humanity, the Leukemia & Lymphoma Society, American Cancer Society, American Heart Association, Special Olympics, Boys & Girls Clubs, and the American Red Cross. The dealership is also a corporate sponsor of Geva Theatre, Golisano Children’s Hospital, Pluto Cancer Foundation, and Light Up the Night.
Volvo Cars Rochester goes the extra mile, ensuring each customer feels valued and supported. Every day. Everyone. Whether through their Volvo Customer Promises or their dedication to both people and the planet, they strive to create a seamless, family-like experience for every customer.
Rochester Philharmonic Orchestra 108 East Avenue, Rochester, NY 14604 585-454-7311 www.rpo.org
Firestone Complete Auto Care 2049 Empire Boulevard, Webster, NY 14580 585-671-4120 local.firestonecompleteautocare.com
GO Car Wash 1922 Empire Boulevard, Webster, NY 14580 585-471-6206 www.GOcarwash.com
Pat’s Automotive
103 Bluff Drive, East Rochester, NY 14445 585-586-4590 rocautorepair.com
Volvo Cars Rochester 1500 University Avenue Rochester, NY 14610
585-473-8530 www.volvocarsrochester.com
BANKING
& FINANCE
Advantage Federal Credit Union 2515 Browncroft Boulevard, Rochester, NY 14625 585-295-5127 advantagefcu.org
Canandaigua National Bank & Trust 1816 Penfield Road, Penfield, NY 14526 .... 585-899-4653 www.cnbank.com
Dawn Hampsey, CPA 2480 Browncroft Boulevard, Suite 109, Rochester, NY 14625 585-248-8884 www.hampseycpa.com
Edward Jones - Patrick E Caufield 2160 Penfield Road, Penfield, NY 14526 .... 585-377-4668 www.edwardjones.com/patrick-caufield
Edward Jones - John Pascucci 121 Sully’s Trail, Suite 3, Pittsford, NY 14534 315-781-1157 www.edwardjones.com/john-pascucci
ESL Federal Credit Union 2059 Fairport Nine Mile Point Road, Penfield, NY 14526 585-339-4605 esl.org
Family First Federal Credit Union 2520 Browncroft Boulevard, Rochester, NY 14625 585-586-8225 www.familyfirstny.com
Canandaigua National Bank - Penfield
People are the priority for this local bank “Banking is a people business, not a money business.”
The words of George Hamlin were passed down not just to his son, Frank Hamlin, but to everyone at Canandaigua National Bank & Trust – the company George ran as president and CEO for over three decades. The sincerity with which George spoke this idea into existence is the reason Canandaigua National Bank & Trust has been a welcomed part of each community it services, including Penfield.
CNB’s Penfield branch at 1816 Penfield Rd. celebrated its 20-year anniversary this spring. Sure, it’s a bank and, yes, CNB provides financial services like checking and savings. But what Amity Decker, Assistant Vice President and Penfield Community Office Manager, and her team do is help people feel comfortable with their finances.
Decker raves about their “wonderful opportunity in knowing what [they] know about finances and having access to colleagues that can help, and it’s exciting to think that [we] can help someone find their way.”
Talk for decades has been about the demise of the physical branch location in favor of digital tools like mobile apps and artificial intelligence. Over that time,
CNB has more than doubled its number of branches, ensuring customers can see someone face-to-face when they need it.
“I love that we offer all the digital tools people are looking for,” says Decker. “I use my phone for a lot of my personal banking, and these tools certainly aren’t negative by any means. But it’s different when someone walks in and opens up about what they want out of life—the reasons they want to be financially successful and the barriers that are in the way. And it doesn’t matter how much money we’re talking about, because to that person, it means the world.”
For more information, visit CNBank.com.
Deposit Products – Member FDIC
* Securities and insurance products are offered through Cetera Investment Services, LLC, member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisors LLC. Neither Cetera Investment Services, nor Cetera Investment Advisors are affiliated with the financial institute where investment services are offered. 1816 Penfield Road, Penfield, NY 14526 • ph (585) 899-4653
Investments are: *Not FDIC insured *May lose value
*Not financial institution guaranteed *Not a deposit
*Not insured by any federal government agency.
“
No two people come in here with the same story. There’s always something unique about who they are, why they need help, and what will work for them. And it’s our privilege to help them get there.”
- Amity Decker
M&T Bank
625 Panorama Trail, Rochester, NY 14625 585-586-1879 mtb.com
Quick-Dry Carpet Care 700 Ridge Road, Webster, NY 14580 585-202-3971 www.quickdrycarpetcare.com
COMMUNITY & CIVIC ORGANIZATIONS
Children’s Home of Wyoming Conference 1751 Penfield Road, Penfield, NY 14526 585-203-1021 chowc.org
Color Penfield Green Penfield, NY 14526 585-224-5167 www.colorpenfieldgreen.org
COMIDA
50 West Main Street, Suite 1150, Rochester, NY 14614 585-753-2000 monroecountybusiness.org
Linda Kohl / Town of Penfield 161 Highledge Drive, Penfield, NY 14526 ... 585-381-4510 www.penfield.org
Penfield Ecumenical Food Shelf 1618 Jackson Road, Penfield, NY 14526 585-234-0799 www.penfieldecumenicalfoodshelf.org
Penfield HOPE 1771 Penfield Road, Penfield, NY 14526 585-586-5139 www.penfieldhope.org
Penfield Public Library 1985 Baird Road, Penfield, NY 14526 585-340-8720 www.penfieldlibrary.org
Penfield Public Library Foundation, Inc. 1985 Baird Road, Penfield, NY 14526 ........ 585-340-8720 penfieldlibraryfoundation.org
Penfield Rotary Club 161 Highledge Drive, Penfield, NY 14526 585-754-0953 www.penfieldrotary.org
ReStore - Greater Rochester Habitat for Humanity 1900 Empire Boulevard, BayTowne Plaza, Webster, NY 14580 .......... 585-697-2012 ROCReStore.org
Visit Rochester 45 East Avenue, Suite 400, Rochester, NY 14604 ................................... 585-279-8300 www.visitrochester.com
Family First Credit Union
Serving the Community for Over 50 Years!
Since its humble beginnings in 1969, Family First Credit Union (FFCU) has been dedicated to the principle of “people helping people.” Originally known as Penfield Central Federal Credit Union, they opened in the home of Penfield teacher Dick Dennison, doing transactions right in his living room. Today, their East Rochester branch proudly serves the East Rochester, Fairport, and Perinton communities.
Their roots run deep, and their commitment to family, integrity, relationships, service, and trust remains unwavering. Over the years, FFCU has grown and evolved, merging with institutions like BOCES Federal Credit Union and Henrietta Credit Union to expand their offerings and better serve members.
With five strategically located branches across Monroe County, including the East Rochester branch at 375 Fairport Road, FFCU brings convenience and accessibility to your banking experience. They believe in going above and beyond, exceeding expectations of both members and the communities they serve. The branch features a 24-hour drive thru ATM, drive thru banking, and a night drop box, all to ensure members get what they need when they need it.
At Family First, they understand that financial needs change, and unexpected events arise. That’s why they’re dedicated to evolving with their members, providing a wide range of financial solutions. Whether it’s banking services, loans, mortgages, or other resources, FFCU has you covered at every step of your journey.
Diversity and inclusion are at the heart of their values. They are committed to fostering an inclusive environment for all members, regardless of background, ensuring everyone feels respected and valued. This commitment extends to FFCU’s workforce, where a diverse team brings a wealth of experiences, perspectives, and skills that drive innovation and enhance decision-making.
When you trust your finances with Family First Credit Union, you not only gain a financial institution – you gain a partner in your financial journey, backed by integrity and a commitment to providing the highest level of service.
Join FFCU today and experience the difference that putting “Family First” can make. home.familyfirstny.com/penfield/
MGM Associates of Rochester
This October marks 40 years of service for MGM Associates of Rochester, a family-owned insurance agency. For the past 28 years, MGM has operated on Penfield Rd, the last 21 years out of the historic Lawless Homestead at 1745 Penfield Road. The building, a symbol of Penfield’s industrial past, reflects the deep community roots that have helped shape the agency’s success. Michael Montag, the agency’s founder, recalls his father’s wisdom: “A good day’s work for a good day’s pay.” This ethos has guided the company since its founding in 1984.
Since then, MGM Associates of Rochester has grown into a trusted insurance provider, serving clients not only across New York State but also nationally, following the needs of their customers. The agency’s reputation for personalized service and versatility in both personal and business policies has helped MGM thrive without narrowing focus to a niche market.
MGM Associates of Rochester takes the time to educate clients about policy options, so they can make informed decisions for their specific situation and needs. Instead of offering one-size-fits-all policies, MGM provides coverage to meet the needs of the client.
The MGM Associates 16 staff members, with over 252 combined years of insurance industry experience, have strong backgrounds in all areas of insurance: bonds, claims, commercial lines, customer service, health insurance, life insurance, employee benefits, personal lines, sales, and underwriting. Whatever your insurance needs, MGM Associates’ licensed agents have the knowledge and experience to serve you.
Michael’s daughters and partners, Gabrielle and Rachael, now have 22- and 27-years’ experience with the company. Gabrielle oversees the Personal Lines department and sells all lines of insurance, while Rachael manages the Operations and Commercial department. Michael says, “I am blessed to work with both of my daughters every day, and I am grateful that we are successfully helping clients with their insurance needs.”
MGM Associates of Rochester has earned six-time recognition with the National Independent Agents Association’s Best Practices Award and the Rochester’s Top 100 award. Michael’s greatest pride, however, is in the familyrun nature of the business and their commitment to the community. MGM contributes to numerous local nonprofits, including the PCO, Garth Fagan Dance, Children Awaiting Parents, and local youth sports teams and hospice homes.
As MGM Associates celebrates its 40th anniversary, the agency remains focused on providing compassionate, transparent service while supporting the community they love.
Welcome SixPoint Financial Partners to the Penfield Chamber of Commerce
Meet Dave Pulcini
Dave Pulcini has been a financial advisor since 2003, building his career at a large financial firm. However, in 2018 Dave recognized the growing need for a more personalized and flexible approach to financial planning. He made the bold decision to go independent, founding SixPoint Financial Partners with the goal of providing truly comprehensive financial planning to clients in Penfield and beyond.
At SixPoint, we specialize in addressing the unique needs of each client through a personalized, trademarked “Think About It” process to financial planning. Our mission is to simplify the complexities of financial management, deliver major value at every interaction, constantly improve and have some fun while doing it.
Dave and his wife Allison have two children who attend the Penfield CSD and 3 horses. Dave is the Head Coach for one of the Penfield Strikers Girls Soccer Teams, works out at the Eastside YMCA and is a member at Midvale Country Club.
SixPoint Financial Partners is proud to join the Penfield Chamber of Commerce and become part of this vibrant business community. With over two decades of experience in the financial industry, our founder, Dave Pulcini, brings a wealth of expertise and a deep commitment to helping individuals and families achieve financial success.
The Six Points of Financial
Planning
Our approach to comprehensive financial planning is designed around six core areas, each crucial to long-term financial success:
1. Investment Planning: Building a solid investment strategy is the cornerstone of financial planning. We work closely with our clients to develop investment plans tailored to their risk tolerance, time horizon and long-term goals. Whether
you’re planning for retirement or growing your wealth, we focus on creating balanced portfolios that align with your objectives.
2. Retirement Income Planning: Preparing for retirement requires more than just saving; it’s about ensuring a sustainable income throughout your retirement years. We help clients create a personalized retirement income plan, designed to make the most of their savings while minimizing risk and ensuring financial security for the long term.
3. Estate Planning: Estate planning is about more than just writing a will. It’s about ensuring that your assets are transferred efficiently and according to your wishes. We work with clients to develop estate plans that minimize taxes, protect wealth, and ensure the smooth transfer of assets to heirs.
4. Tax Planning: Taxes can significantly impact your financial future, but with proactive planning, they don’t have to. Our tax planning services help clients minimize their tax liabilities, ensuring they keep more of what they earn. We work with clients year-round to identify opportunities for tax savings, from deductions and credits to retirement account strategies.
5. Risk Assessment: Every financial plan involves risk, but understanding and managing that risk is key to achieving long-term financial goals. We evaluate all potential risks, from market volatility to unexpected life events, and work to develop strategies to protect your wealth. From insurance planning to diversification strategies, we help safeguard your financial future.
6. Custom Goals: Every client has unique goals, and we believe financial planning should reflect that. Whether you’re saving for your children’s education, planning a once-in-a-lifetime vacation, or working toward early retirement, we create custom plans to make your specific dreams a reality.
Our six-point process ensures that no aspect of your financial life is left unexamined and that every part of your plan works together to support your overall goals.
“Dear Rochester, Retire Well” Podcast
and Educational YouTube Channel
Education is at the heart of what we do at SixPoint. To help individuals and families make informed decisions about their financial future, we created our podcast, Dear Rochester, Retire Well. In each episode, Dave Pulcini dives into critical topics like retirement planning, estate planning, and smart investing, offering practical tips and expert insights to listeners.
advice on all aspects of financial planning.
Through the work that Dave’s team has done, he has been able to speak and give keynote talks at large financial advisory conferences around the country.
One of Dave’s specialties is helping business owners reduce their tax bill, save and invest efficiently and enjoy their business. One of his goals is to help business owners run their business, and not have it run them. The approach is similar to a business consultant based in finance.
What It Looks Like for a Client to Work with Us
Our goal is to make the client experience seamless, personalized and transparent from the moment you first meet us through every stage of your financial journey. Below, we outline what you can expect as a valued client of our firm, from your initial appointment, through onboarding and ongoing communication.
The First Appointment: Introductory Conversation
During this meeting, you’ll meet with either one of our experienced Relationship Managers or our advisors. Your first interaction with us is a discovery meeting, which is all about you. We have a printed and professional agenda, but this meeting is about “fit.” Are you a good fit for us, and us for you? If you are, we talk about how we work and what to expect. If you are not, we will help you find the right firm. We are not all things to all people. We are all things to SOME people, and we like it that way.
In that first meeting, we will simply ask:
• “What made you want to meet with us and talk about financial planning?”
• “What experience have you had with an advisor?”
• “What did you like about the advisor that you worked with? What could have been better?”
That is it! There is no pressure, no sale and no decision. After this meeting, if it is a good fit, we will send informational videos, a detailed email and some material/ content for you to take a look at on your own time.
The Second Appointment: Financial Talk
This meeting is set to gather financial information, talk about goals and get specific. Typically in this meeting people will say “I feel like I already know you and your firm... what do you need from me to get this going?” We love that. This is intentional. The process was built for folks to come to their own conclusion, through our introductory meeting and what we send.
Usually after this meeting we are able to build a one-
Additionally, our educational YouTube channel features a wide range of videos designed to guide viewers through key financial concepts. From understanding IRS rule changes to navigating complex investment options, our videos offer easy to understand continued on next page
page “map” of where people have their assets and what accounts they have. Imagine a one-page document with all your accounts on it, separated by spouse (if married). This page also has the attorney, the CPA, the P&C Insurance Agent, the children and more on it. In most cases what we hear is “Finally, this makes sense… this is so simple.”
The beauty is in the simplicity. Of course, we can get as complicated as we need to, which in many cases we do. Our clients are trying to pay less in taxes now and in the future. They are attempting to ensure they are getting the most from their investments, that their estate planning documents are up-to-date, that their business is set properly for succession and sale and more. Starting with one page makes this all easy to see.
Client Onboarding: A Smooth and Personalized Process
Once we have all decided to work together, our onboarding process begins. The transition from prospect to client is seamless. Our team handles all the paperwork and documentation, including the transfer of existing assets or accounts, so you don’t have to worry about a thing.
You’ll receive a welcome package that outlines our services, introduces the team members who will be working with you, and explains our client portal. Our Paraplanner will collect and organize all relevant financial data, from tax returns to investment portfolios, ensuring we have a comprehensive understanding of your financial picture.
Ongoing Communication and Service
We pride ourselves on maintaining regular and proactive communication. Your Relationship Manager will be your primary point of contact, ensuring you’re always up-todate on your financial progress. We are proactive in our reviews and as part of our onboarding process, we choose the month(s) that make the most sense to meet each year. Knowing that this is scheduled gives our clients some feeling of relief.
Beyond formal reviews, we keep the lines of communication open through monthly newsletters, market updates and exclusive content curated by our CEO. You’ll also have access to our online portal, where you can view your financial reports and performance anytime, anywhere.
Should there be any market fluctuations or significant changes in your portfolio, our team will reach out to ensure you are informed and prepared. Additionally, we’re always available for ad-hoc meetings if you experience a major life event or need to discuss new goals.
In Conclusion
Working with SixPoint means having a dedicated team of professionals who are invested in your financial success. From the moment you meet us to the years we spend helping you achieve your goals, we provide clarity, guidance and a personalized approach every step of the way.
Our clients have said many times, in one way or another, “Now we are looking forward to the future with anticipation rather than anxiousness. It is so nice to know that you are ahead of our evolving needs and taking care of us.”
Ready to Take Control of Your Financial Future?
At SixPoint Financial Partners, we’re here to help you navigate the complexities of financial planning and make the most of your financial potential. Whether you’re just starting out, preparing for retirement, or looking to optimize your current financial plan, we invite you to set up an introductory meeting with us. Let’s work together to create a comprehensive financial plan that sets you up for long-term success.
Next, we’ll schedule a follow-up meeting to present a detailed financial plan, tailored to your goals. The plan includes investment strategies, retirement goals, tax planning and any other services relevant to your needs. This is where you begin to see the long-term roadmap we’ve crafted for you.
continued from previous page Ready to optimize your finances? Call or text
to set up a meeting with us!
We’d love to work with you.
Elizabeth Wende Breast Care
At Elizabeth Wende Breast Care (EWBC), they do what they do every day because:
• 1 in 8 women will be diagnosed with breast cancer in her lifetime
• Breast cancer is curable when detected early
• Breast cancer is the most common cancer in American women
• Most women diagnosed with breast cancer have no family history of the disease
Breast cancer detection has come a long way since the 1970s, and the Rochester area played a considerable role advancing the technology to find
breast cancer earlier. Tech giants such as Kodak and Xerox collaborated with the medical community, creating equipment and film for breast imaging. However, film mammography had limitations, specifically delayed image assessment, leading to extended wait times, repeat exams, and patient anxiety.
In the late 1990s into the 2000s, digital technology revolutionized mammography, enabling real-time image evaluation and enhanced and magnified views. In 2008, EWBC transitioned to fully digital mammography, and from 2009, they developed new digital breast tomosynthesis (DBT, aka 3D) research. This technique captures detailed 1mm slice images in an arc-like pattern, surpassing standard mammograms in tissue depiction, enhancing cancer detection while reducing callbacks. FDA approval came in 2011, followed by EWBC’s full DBT implementation.
As technology advances, the ability to find small cancers earlier improves. Today, EWBC’s seven locations offer screening breast ultrasounds for patients with dense breast tissue. In their 48th year of serving Rochester and surrounding areas, they continue to invest in cutting-edge technologies and equipment for even more effective breast cancer detection. They also prioritize patients, providing same-day results for screening appointments, two expert radiologist readings for every mammogram, and a comprehensive cancer risk and genetics program, ensuring personalized and superior care for the community’s well-being.
Elizabeth Wende Breast Care has offices located in Batavia, Brighton, Carthage, Geneseo, Greece, Victor, and Webster. All offices offer the latest in 3D mammography, breast ultrasound, and same day screening results. To make an appointment, call
Lakeview Construction
Your Trusted Partner in Building Dreams
For over two decades, Lakeview Construction has been the beacon of excellence in the construction industry, serving the community with dedication and integrity. Founded in 2004 by Dave and Renee Fanaro, Lakeview Construction embodies the values of hard work, commitment, and customer satisfaction.
Dave Fanaro, the driving force behind Lakeview Construction, brings with him a wealth of experience from his tenure as a civil engineer in the United States Air Force. After active duty, Dave continued to develop his skills as he served in the AF Reserves out of Niagara Falls and working full-time as a heavy equipment operator for Villager Construction. His leadership, combined with his expertise gained from overseeing water and sewer installations across multiple counties, has been instrumental in shaping Lakeview’s reputation for excellence.
What sets Lakeview Construction apart is their unwavering commitment to understanding and fulfilling customer needs. Dave, along with his sons Nate and Zach, and the dedicated team at Lakeview, ensures that every project is completed on time and within budget. With a fully operational repair shop and a skilled workforce, Lakeview Construction is equipped to handle projects of any scale with precision and efficiency.
The staff at Lakeview takes pride in fostering long-lasting relationships with clients. Dave’s favorite aspect of running Lakeview is the opportunity to connect with people and cultivate relationships built on trust and reliability. With
each project, they strive to exceed expectations and leave a lasting impression. Dave and Renee, office manager at Lakeview, are especially proud that their boys are blending into the business at many levels, and that they are able to raise their children in such a great town and county.
As a family-owned business deeply rooted in the community, Lakeview Construction is committed to giving back. They proudly support local fundraisers and not-forprofits, and are large supporters at Empire Dragway.
They are also active with the National Wild Turkey Federation, supporting wild turkey habitat conservation and the education of youth hunters. Dave also serves on the Livingston County Development Corporation and Economic Development, along with his role as a board member at the Livingston County Water and Sewer Authority, reflecting Lakeview’s commitment to driving positive change and growth in the community.
As they look to the future, Lakeview Construction is expanding its horizons with a new civil division, catering to the growing demand for renewable energy development in the area. With their focus on innovation and sustainability, Lakeview is poised to lead the way in shaping the future of construction.
Lakeview’s mission is simple: to deliver a quality product at a reasonable price, while upholding the highest standards of craftsmanship and professionalism. As they continue to grow, their dedication to serving the community remains unwavering.
Whether you’re planning a residential project, commercial development, or seeking expertise in renewable energy solutions, Lakeview Construction is your trusted partner every step of the way. Contact them today and let them bring your vision to life with excellence and precision.
EDUCATION
Bach to Rock 2160 Penfield Road, Penfield, NY 14526 585-364-3766 penfield.bachtorock.com
Fret & Bow Music Academy
2132 Five Mile Line Road Penfield, NY 14526 585-662-5051 www.FretBowMusic.com
Mary Cariola Center 1000 Elmwood Avenue, Suite 100, Rochester, NY 14620 585-271-0761 marycariola.org
GOVERNMENT
Mel Callan 1410 Harris Road, Webster, NY 14580 585-704-8411
Town of Penfield 3100 Atlantic Avenue, Penfield, NY 14526 585-340-8600 www.penfield.org
HEALTH & WELLNESS
Eastside Family YMCA
1835 Fairport Nine Mile Point Road, Penfield, NY 14526 ..................................... 585-341-4000 www.rochesterymca.org
Mind Body Wellness Massage Therapy P.C. 2082 Five Mile Line Road, Penfield, NY 14526 ..................................... 585-622-0959 www.mind-body-wellness.massagetherapy.com
Mt. Hope Chiropractic and Wellness 1801 Penfield Road, Penfield, NY 14526 585-445-8605 www.mthopechiropractic.com
Penfield Volunteer Emergency Ambulance PO Box 220, Rochester, NY 14526 585-872-6060 www.penfieldambulance.org
Penfield Yoga Therapy 2132 Five Mile Line Road, Penfield, NY 14526 585-200-7209 penfieldyogatherapy.com
Radiant Sun Acupuncture
1742 Penfield Road, Penfield, NY 14526 .... 585-880-3799 www.radiantsunroc.com
Rochester Therapeutic Massage 43 Willow Pond Way, Suite 109, Penfield, NY 14526 ..................................... 585-485-9983 www.rochestertherapeuticmassage.com
Shepherd Home 1959 Five Mile Line Road, Penfield, NY 14526 585-381-0890 www.shepherdhome.org
Your CBD Store 129 West Commercial Street, East Rochester, NY 14445 585-485-0105 www.getsunmed.com
Wellness 360 Physical Therapy and Massage 191 W. Main Street, Webster, NY 14580 585-482-5060 www.wellness360fitness.com
HOME & GARDEN
Broccolo Tree and Lawncare, Inc. 2755 Penfield Road, Fairport, NY 14450 585-424-4476 www.broccolotreeandlawn.com
Flower City Tree 610 Millstead Way, Rochester, NY 14624 585-205-8213 www.flowercitytree.com
Fox Pest Control - Rochester 333 Metro Park, Suite M-108, Rochester, NY 14623 ................................... 585-727-9465 foxpest-rochester.com
The Barn & B-Friendly Farm at Broccolo Garden Center
Nestled in the heart of Penfield, The Barn at Broccolo Garden Center is a charming, newly renovated event center that combines rustic elegance with modern amenities. Built in 1900, the barn has a rich history as a former dairy farm, and today, it stands as a premier venue for community gatherings and fundraising events. This picturesque location offers the perfect blend of history, beauty, and function.
Founder Laurie Broccolo and her husband, Al, are passionate about giving back to the local community. Since purchasing the farm and moving operations in 2021, they have transformed it into a hub for community engagement and environmental education. The B-Friendly Farm, located at the garden center, serves as an agricultural and ecologically friendly destination, supporting local biodiversity and sustainable practices. From collaborating with organizations like the Penfield Business Chamber and Rotary to hosting
fundraising events for non-profits, the Broccolo family welcomes groups seeking an inspiring venue to support their mission.
The B-Friendly Farm is more than just an event space— it’s an interactive educational experience. Groups can enjoy private tours of the farm, explore the butterfly house, and wander through wildflower fields. Educational programs and workshops are available for schools, home-school groups, and organizations of all kinds. Visitors can observe honeybee hives, visit the chicken coop, and learn about permaculture in the urban orchard.
The farm’s commitment to sustainability is visible throughout the property. You’ll find permeable pavers for parking, walkways made of recycled tires, rain gardens, and a green roof that showcases eco-friendly landscaping practices. With its DECregulated stormwater creek, natural irrigation pond, and monarch butterfly habitat, the farm exemplifies how agriculture and nature can harmoniously coexist.
Whether you’re planning an intimate gathering, educational tour, or community event, The Barn at Broccolo Garden Center is the perfect place to bring your vision to life. With a variety of indoor and outdoor areas, friendly staff, and customizable options for any gathering, your event is sure to be unforgettable. Reach out to info@ broccologroup.com to learn more about availability, tours, or workshop options.
INDUSTRIAL SUPPLIES
& SERVICES
Baker Commodities Inc.
2268 Browncroft Boulevard, Rochester, NY 14625 585-482-1880 www.bakercommodities.com
NOCO Energy
2440 Sheridan Drive, Tonawanda, NY 14150 ................................ 716-833-6626 www.noco.com
INSURANCE
MJS Insurance Agency, LLC (GEICO Local Office) 1900 Empire Boulevard, Suite 877, Webster, NY 14580 585-670-2040 www.geico.com/webster-scheur
New York Life Insurance Company 375 Woodcliff Drive, Fairport, NY 14450 .... 585-248-6732 www.newyorklife.com
Nick Dwyer Agency
1777 Penfield Road, Penfield, NY 14625 585-248-9820 agents.farmers.com/ny/penfield/nick-dwyer
State Farm Insurance
1778 Empire Boulevard, Webster, NY 14580 585-671-8830 www.jerrychristopher.com
LEGAL
Dawson Law Firm, PC 1844 Penfield Road, Penfield, NY 14526 585-381-8240 www.dlfpc.com
Hastings Law Office, P.C. 1150 Penfield Road Rochester, NY 14625 ................................... 585-672-5078 www.hastingslawofficepc.com
McConville, Considine, Cooman, and Morin, P.C. 300 Meridian Centre Boulevard, Suite 110, Rochester, NY 14618 585-546-2500 www.mccmlaw.com
MJS Insurance Agency, LLC, operates as the GEICO local office at 1900 Empire Blvd., Suite 877 in Webster, NY with a dedicated team serving the community since September 2020. Owner, Maxwell Scheur, oversees operations within the business. With a wealth of experience in the insurance industry, including 6½ years with GEICO Corporate, Scheur brings a deep understanding of the field and a passion for helping clients protect what matters most.
MJS offers GEICO’s competitive pricing but stands out through its personalized approach, committed to understanding each client’s needs and providing tailored support and service to meet those needs. They believe in going the extra mile to ensure clients have coverage that fits their unique circumstances. Whether it’s auto, homeowners, renters, or specialty policies like boat and personal watercraft coverage, the MJS team works hard to ensure their customers are properly protected. With extended hours from Monday through Saturday, including evenings and weekends, MJS makes it convenient for clients to get the coverage they need when they need it.
For the team at MJS, the most rewarding aspect of their work is helping community members safeguard their assets and what matters most to them. They are passionate about providing comprehensive insurance solutions that bring peace of mind and security.
For Scheur, the success of MJS is driven by two key inspirations: his family and his team. He strives to provide both with the best opportunities for growth, whether it’s creating a thriving family business or offering his employees fulfilling careers. Together, they work tirelessly to ensure clients receive the highest level of service and protection.
Reflecting on the past two years, Scheur is proud that despite the challenges in the insurance industry, MJS has continued to grow and serve the Rochester community, protecting homes, automobiles, and other valuable assets. This accomplishment speaks to the dedication and expertise of the MJS team.
Looking ahead, Scheur’s goal is to continue building a company that gives back to the community and stands as a legacy for future generations.
Community involvement is essential to MJS. That’s why they proudly sponsor multiple events throughout the year, including PENFEST each June, golf tournaments and other events around the community. Scheur and his team don’t just know insurance – they understand the Rochester area and its people.
At MJS Insurance Agency, you’re not just a policyholder; you’re a part of the family. The team is dedicated to ensuring each client has the same level of coverage they would provide for a close friend or relative. Contact them today at their Webster office, open Monday through Thursday from 9 AM to 7 PM, Friday from 9 AM to 6 PM, and Saturday from 10 AM to 4 PM. MJS is here to help
PathStone
Your Partner in Home Weatherization
Concerned about the yearly cost of your heating and cooling bills? You may qualify for no-cost weatherization improvements for your home through PathStone.
PathStone is a not-for-profit community development and human service organization operating in nine states and Puerto Rico. In Monroe County, their focus is on the Weatherization Assistance Program (WAP), a joint initiative by the U.S. Departments of Energy and Health & Human Services.
WAP provides support to income-eligible families and individuals by lowering heating and cooling costs, while fortifying homes through no cost energy efficiency improvements. After providing a comprehensive energy audit, PathStone develops a list of eligible improvements to increase your home’s efficiency and safety. Typically this may include measures such as additional insulation and air sealing to reduce drafts and heat loss along with cleaning, repairing or upgrading the heating system. In addition, PathStone can help save you money by changing out older lights for new LED light bulbs and installing programmable thermostats.
The Weatherization Program addresses a whole range of energy, comfort, health, safety and moisture issues in your home. In a more energy efficient home, proper ventilation is an important part of indoor air quality.
PathStone will ensure that your home meets the current standards and has the appropriate ventilation for a healthy living environment. Qualified homes can get all this work done at no cost to the homeowners or residents.
While there may be a waiting list, rest assured that The WAP Program will prioritize improvements that will help keep you comfortable, reduce your heating and cooling costs and ensure your home’s specific energy needs are met.
Elevate your home’s energy efficiency and safeguard your family’s comfort. Visit pathstoneenergyinfo.org or call (585) 442-2030 ext. 752 to learn more about how PathStone can transform your living space. Join them in creating a more sustainable and resilient future, one home at a time.
FREE HOME ENERGY IMPROVEMENTS
Masonry Specialist All REPAIR and RESTORATIONS. Steps, chimneys, foundations and ALL Masonry around homes and businesses.
• Brick • Block • Stone • Concrete • Stucco
585-851-8622 315-690-6860
The UPS Store
1900 Empire Boulevard, Baytowne Plaza, Webster, NY 14580 585-787-0160 webster-ny-0906.theupsstorelocal.com
REAL ESTATE & DEVELOPMENT
A. D. Simonetti Properties, LLC 1050 Penfield Road, Penfield, NY 14625 585-370-2465
Daniel’s Creek Luxury Apartments 150 Wexford Place, Webster, NY 14580 585-671-1380 danielscreek.baldwinrealestatecorp.com
DiMarco Group
1950 Brighton-Henrietta Town Line Road, Rochester, NY 14623 585-272-7760 www.dimarcogroup.com
Empire Realty Group - Dennis Shew 2112 Empire Boulevard, Webster, NY 14580 ..................................... 585-613-1600 www.MrPenfield.com
Howard Hanna Real Estate 33 South Main Street, Pittsford, NY 14534 585-709-2867 scottwischmeyer.howardhanna.com
Laurie Enos - Keller Williams 2000 Winton Road South, Rochester, NY 1618 585-315-4941 www.LaurieEnosRealtor.com
Carmen Lonardo, Associate Broker, RE/MAX Realty Group 10 Grove Street, Pittsford, NY 14534 585-233-4119 carmenlonardoandassociates.com
RE/MAX PLUS - Michael Quinn 2171 Monroe Avenue, Rochester, NY 14618 585-481-2595 www.rocrealestate360.com
RESTAURANTS, FOOD & BEVERAGE
Bar-Bill Tavern 1129 Empire Boulevard, Rochester, NY 14609 585-673-0070 www.barbill.com
Capone’s Italian Eatery 1811 Penfield Road, Penfield, NY 14526 585-481-8350 caponespenfield@gmail.com
Keller WilliamsLaurie Enos
Meet Laurie at Keller Williams Realty, where passion for real estate meets unparalleled expertise in client satisfaction and marketing innovation. With over seven years in the real estate industry and two years at Keller Williams, Laurie Enos brings a unique blend of experience and enthusiasm to every transaction.
Laurie’s journey into real estate began in 2017, driven by a lifelong fascination and a desire to help clients find their dream home or sell their current home to explore new adventures. Her background in marketing, including owning her own agency for 13 years and serving as a Director of Marketing in the corporate world, equips Laurie with a strategic advantage in promoting properties and negotiating top-dollar sales for her clients.
Laurie loves working with the team at Keller Williams. “Every agent is professional and we all share ideas,” she says. Laurie keeps clients informed at every step, ensuring transparency and peace of mind throughout the buying or selling process. She admits “it can be frustrating at times in our current market, but my job is to help their journey be as stressless as possible.” For Laurie, the most rewarding moments are delivering news of successful offers to buyers or informing sellers of offers well above asking.
Reflecting on her proudest achievements, Laurie recounts helping a young couple secure their first home after a two-year search and assisting a seller in receiving over $150,000 more than their initial asking price. These successes highlight Laurie’s dedication to achieving outstanding results for her clients, no matter the market conditions.
Beyond her professional achievements, Laurie is deeply involved in the community. She hosts events like the recent ice cream social at Smoothies Plus/Quigley’s Café, where clients and friends gathered to enjoy treats and support local businesses. Laurie also gives back through charitable donations to One Soldier At A Time, a Penfield-based nonprofit supporting veterans and their families, and sponsors their annual summer concert event.
Looking ahead, Laurie’s goals include continuing to educate clients about the real estate process while expanding her services to include commercial properties with the support of her dedicated team at Keller Williams. She remains committed to being a trusted resource for all real estate needs in the community.
Whether you’re buying, selling, or investing, Laurie at Keller Williams Realty offers expertise, dedication, and a personal touch that makes all the difference. Contact Laurie today and discover the difference experience and passion can make in your real estate journey.
For more information, visit www.LaurieEnosRealtor.com or follow Laurie on FB or IG.
Eagle Cleaners
Eagle Cleaners, a trusted name in garment care, has proudly served the Rochester area since 1995. Originally located in Panorama Plaza, Eagle moved to its current location at 1698 Penfield Rd in 2023. With nearly 40 years’ experience in the industry, Mike Micciche worked at his uncle’s Town & Country on Monroe Ave until 2015. Mike and his wife, Darlene, purchased Eagle Cleaners in 2016, and now manage the dedicated team. Mike and Jarod Boisvert oversee operations and home delivery, while Sandy Leaper, Chelsea Erhardt, and Lisa Reynolds manage customer service, ensuring every client feels welcomed and cared for.
Eagle Cleaners is committed to three core principles: quality workmanship, outstanding customer service, and value. These guiding pillars have helped the company thrive for nearly three decades. Additionally, Eagle Cleaners prides itself on being eco-friendly, using Green Earth cleaning solutions and a wet cleaning system. This environmentally conscious approach provides customers with clothes that are fresh, clean, and free from any harsh chemical odors.
Mike is thrilled with the state-of-the-art facility that features a convenient drive-thru and Rochester’s only 24/7 kiosk for drop-off and pick-up services. Customers rave about the convenience, which allows them to drop off or retrieve their garments anytime, freeing up their schedules and making dry cleaning a stress-free experience.
For Mike, the heart of Eagle Cleaners lies in the community it serves. He says the outstanding staff create a warm, welcoming atmosphere that makes going to the cleaners a pleasant experience instead of a chore. With a commitment to always “doing it right,” Mike brings decades of knowledge in garment care, and his passion for the business is evident in the company’s continued growth and success. They offer free pick-up and delivery services to Brighton, Pittsford, Fairport, Mendon, Penfield, Webster, Victor, and Rochester, making their services more accessible than ever.
As Eagle Cleaners prepares to celebrate 30 years in business this January, they remain deeply committed to giving back to the community, supporting various local charities. Looking ahead, Eagle Cleaners plans to expand its services with a tailor or seamstress by 2025, ensuring even more comprehensive care for their customers.
As Eagle Cleaners approaches its 30th anniversary, the company remains a cornerstone of the Rochester community, defined by its commitment to quality, sustainability, and exceptional customer care. With innovative services and plans for future growth, Eagle Cleaners continues to evolve while staying true to its core values. Whether it’s the friendly staff, ecoconscious cleaning solutions, or delivery services, Eagle Cleaners ensures that every visit is a convenient, top-tier experience. For Mike and his team, it’s more than just cleaning clothes—it’s about serving the community with pride and dedication for years to come.
Hong Wah Chinese Restaurant
1802 Penfield Road, Penfield, NY 14526 585-385-2808 www.hongwahrestaurant.com
Joe Gatts Food & Cocktails
2126 Five Mile Line Road, Penfield, NY 14526 ..................................... 585-485-0631 www.joegatts.com
LULU Taqueria
6 North Main Street, Fairport, NY 14450 .... 585-377-0410 www.luluroc.com
Mark’s Pizzeria
2107 Five Mile Line Road, Penfield, NY 14526 585-381-2910 www.markspizzeria.com
Penfield Country Club 1784 Jackson Road, Penfield, NY 14526 585-377-1240 www.penfieldcc.org
Penfield Pub 2055 Nine Mile Point Road, Penfield, NY 14526 585-377-1040 www.penfieldpub.com
Simply Crepes
1229 Bay Road, Webster, NY 14580 585-236-1056 www.simplycrepes.com
The DeLand House on Main 1 East Church Street, Fairport, NY 14450 ... 585-598-3011 www.delandonmain.com
The Magnet Fried Chicken 1794 Penfield Road, Penfield, NY 14526 .... 585-348-9729 themagnetfriedchicken.com
SENIOR LIVING
Baywinde Senior Living Community 100-200 Kidd Castle Way, Webster, NY 14580
585-670-7185 www.seniorlifestyle.com
Episcopal Senior Life Communities 505 Mount Hope Avenue, Rochester, NY 14620 585-546-8400 www.episcopalseniorlife.org
Heathwood Assisted Living
100 Elderwood Court, Penfield, NY 14526 585-425-9663 www.heathwoodassistedliving.com
Legacy at Willow Pond
40 Willow Pond Way, Penfield, NY 14526 ... 585-388-7663 legacywillowpond.watermarkcommunities.com
The Village at Penfield
A Willow Ridge Senior Living Community
2006 Five Mile Line Road, Penfield, NY 14526 ..................................... 585-381-0282 willowridgeseniorliving.com/communities/the-village-at-penfield
SHOPPING & SPECIALTY RETAIL
Aspenleiter Vacuum
2106 Five Mile Line Road, Penfield, NY 14526 585-442-0640 www.aspenleitervacuum.com
Enchanted Rose Garden 1850 Penfield Road, Penfield, NY 14526 585-264-1130 enchantedrosegarden.com
Ethan Allen
3240 Monroe Avenue, Suite 100, Rochester, NY 585-223-1570 www.ethanallen.com
Inside Out Consignment, LLC 1790 Penfield Road, Penfield, NY 14526 585-200-8578 insideoutconsignllc@outlook.com
Lisa’s Liquor Barn 2157 Penfield Road, Penfield, NY 14526 585-377-1860 www.lisasliquorbarn.com
SOLAR
Green Spark Solar Rochester
318 Timothy Lane Ontario, NY 14519 ...................................... 585-265-2384 www.greensparksolar.com
TELECOMMUNICATIONS
BlueTie Inc.
2480 Browncroft Boulevard, Suite 2B, Rochester, NY 14625 585-586-2000 www.BlueTie.com
CMIT Solutions of Monroe
1832 Penfield Road, Penfield, NY 14526 585-672-9151 www.cmitsolutions.com/monroe
FirstLight
7890 Lehigh Crossing, Victor, NY 14564 585-429-0241 www.firstlight.net
Greenlight Networks
1777 East Henrietta Road, Building A, Suite 120, Rochester, NY 14623 585-351-6600 www.greenlightnetworks.com
Proud to be a new experience in ladies only fashion to the beautiful historic district of Penfield, NY. We offer carefully selected consigned items for a fabulous price!
1790 Penfield Rd. (across from Joey’s Pasta House) 585-200-8578 insideoutconsignllc@outlook.com www.insideoutconsignment.com
IT Insights of Rochester (IT Managed Services) 1150 Penfield Road, Rochester, NY 14625... 585-283-7102
https://itinsightsroc.com/
Just Solutions, Inc.
7300 Pittsford Palmyra Road, Fairport, NY 14450 ...................................... 585-425-3420 www.justinc.com
Spectrum - Steve Conger 2620 West Henrietta Road, Rochester, NY 14623 585-721-4737 www.spectrum.com
Small businesses are a boon to the economy, particularly local economies. These enterprises help their communities in a multitude of ways.
Look
PUBLISHING
• Genesee Valley Penny Saver
• HOME Magazine
• Directories & Community Guides
• The Southern Tier Shopper
• Custom Ad Creation
• State & National Advertising
PRINTING + MAILING
• Flyers, Banners, Roll Up Displays
• Cards, Invites
• Newsletters, Brochures & Programs
• Direct Mail
• Printing Newspapers
PROMO PRODUCTS
• Seasonal Items
• Custom Gifts
• Trade Show Items
• Apparel & Bags
• Drinkware
WEBSITE DESIGN
• Mobile Responsive Websites
• Ecommerce Platforms
• Analytics, Data & SEO
• Content Development
• Landing Pages
DIGITAL MARKETING
• Search Campaigns
• Digital Display Advertising
• Video Advertising
• Retargeting & Geofencing
• Targeted Email Blasts
SOCIAL MEDIA
• Awareness Campaigns
• Lead Generation
• Contests & Giveaways
• Facebook Page Management
• Build a Facebook Page
PHOTO + VIDEO
• Signature Headshots
• Product Photography
• Business Brand Story Photos
• Video Recording
• OTC/OTT
GRAPHIC DESIGN
• Logo Design
• Business Collateral
• Invites & Flyers
• Cards, Invites
SEO + SEM
• Google Listings
• Keyword Optimization
• Image Optimization
• Listings Management
• Review Management
Locksmith Solutions of Greater Rochester
Your Trusted Local Locksmith
Co-owned by Samantha Tickner and Adam Schreier, Locksmith Solutions is a family-run business that prioritizes quality, integrity, and outstanding customer service. After eight years working as a locksmith for Pop-a-Lock, Adam was given the opportunity to buy the business when his boss retired. Initially hesitant, he and Samantha spent a year carefully planning before launching Locksmith Solutions in September 2023, marking the start of their own venture.
Locksmith Solutions offers a comprehensive range of locksmith services for homes, businesses, and vehicles. From rekeying locks to generating keys when all have been lost, their services cover a wide array of needs. Visit their website for a full list of services.
What sets Locksmith Solutions apart is its commitment to exceptional customer service. From the very first call, customers speak directly with a knowledgeable representative who provides clear, upfront quotes— ensuring no hidden fees or last-minute surprises. This transparency has become a cornerstone of their business, fostering trust and long-term relationships with their clients.
For Adam, Samantha, and their team, no two days are the same, and that’s one of the things they love most about their work. Every new client, project, and challenge brings a fresh opportunity to serve. Samantha notes that
the ever-changing nature of their work ensures it’s never boring, and the team remains at the forefront of evolving industry trends and customer needs. Their passion is driven by the important role they play in securing homes, protecting businesses, and helping people get back on the road with peace of mind.
Looking to the future, Adam and Samantha are eager to grow their business, create local jobs, and extend their reach to help even more people in need of locksmith services. As a business rooted in the community, Locksmith Solutions has already contributed to several local fundraisers and is excited to expand its involvement even further in the coming years.
For more information or to request a free estimate, visit Locksmith Solutions’ website. Whether you’re seeking help for your home, business, or vehicle, you can count on them for expert care, transparent pricing, and a personal touch that only a locally-owned business can provide.
Prentice Wealth Management
Guiding Your Financial Future with Integrity
Prentice Wealth Management LLC, founded by William Prentice in 2008, has steadily grown into a trusted and thriving investment advisory firm. Despite launching during the global economic recession, Prentice’s determination and vision propelled the company from a modest practice with two employees to a well-established firm managing over $492 million in assets. Today, the firm boasts a team of eleven in a larger office at 1150 Penfield Road.
Prentice Wealth Management offers comprehensive financial services tailored to clients at every stage of life. From helping parents save for their children’s education to guiding retirees through wealth distribution, and everything in between, the firm’s mission is to provide honest, professional, and direct financial advice. “We work hard and do right by people,” says Prentice, the firm’s founder and managing partner.
In addition to wealth management and financial planning, the firm has expanded its services. In 2018, it added tax preparation services, and in 2020, it launched an affiliate services model, strengthening its offerings for clients. The firm also maintains strong relationships with professionals
in banking, insurance, and legal sectors to ensure its clients receive comprehensive financial solutions.
Prentice Wealth Management’s success has not gone unnoticed. In 2023 and 2024, the firm was named one of the top 500 Best Financial Advisory Firms by USA Today and Statista, an honor based on recommendations from clients and peers, as well as the firm’s asset growth. Prentice himself was invited to join the Morningstar Wealth Advisor Experience Council, where he will help shape the future of financial advising products.
Now that Prentice Wealth Management has moved into its new 7,500-square-foot space, the firm remains committed to innovation and client-centered service. “Our intent is to keep clients front and center in every decision,” Prentice emphasizes, ensuring continued growth and success in the years to come.
Heart to Heart Bride
Heart to Heart Bride, a bridal boutique owned by Sarah Ashworth and her husband, has been helping brides find their dream gowns since 2004. Sarah, who oversees all aspects of the business today, purchased the boutique in 2019 after working at their original location in Manchester (now their sister store, Two Hearts Bridal) since she was 16 and a sophomore at Penfield High School. 2025 marks Sarah’s 20th year with the company.
The store moved from the Village of Webster to its spacious new location at 1170 Ridge Road, Webster in April 2023, making room for an expanded inventory, including a growing collection for mothers of the bride and groom.
What sets Heart to Heart Bride apart is the personalized experience they offer. From the moment a bride books an appointment, the team reaches out to connect, followed by a virtual consultation where brides can discuss their love stories, wedding details, and to answer any questions the brides-to-be have before their appointment. This ensures every bride feels special and prepared when they step into the boutique.
The store also features a one-of-a-kind “celebration lounge,” where brides and their loved ones can toast the momentous occasion with champagne, as Heart to Heart is the only bridal shop in Rochester with a liquor license.
Sarah says, “Finding your wedding dress is a core memory for a lot of women and it’s so fun and rewarding to be a part of that!” Helping brides feel comfortable, confident, and stress-free is at the heart of what she and her team strive for. A standout moment for the store came in June 2023 when Justin Warshaw of Justin Alexander visited for Heart to Heart’s first fashion show, marking a milestone in their new location.
Sarah encourages the local community to shop local, emphasizing how their support helps small businesses thrive and give back to the community. Heart to Heart Bride donates a portion of every bridal gown sale to Penfield Hope and supports the Cancer Support Community of Rochester through special event proceeds.
As Heart to Heart Bride continues to grow, Sarah’s goal is to fill every fitting room with happy brides and their families, especially in their growing mother of the bride and groom department. With upcoming trunk shows featuring exclusive collections and special offers, now is the perfect time to discover what Heart to Heart Bride has to offer!
Photo by E.L.M. Photography
Bach to Rock
Bach to Rock in Penfield is more than just a music school—it’s a vibrant hub where students of all ages and skill levels can discover their passion for music. Owned and operated by Imaan Belkhir, Bach to Rock has been a cornerstone of the local community since 2018, offering a wide range of programs that make music learning fun and accessible. With a focus on individual lessons, group classes, and performance opportunities, the school fosters creativity in a supportive and collaborative environment.
What sets Bach to Rock apart from other music schools is its unique hands-on approach. Rather than following a one-size-fits-all curriculum, the school tailors its lessons to the musical interests of each student, whether they’re into rock, pop, classical, or jazz. Teaching through the music students love keeps them motivated and excited to learn. The school also emphasizes performance, offering students chances to showcase their talents and build confidence through regular concerts and community events.
Music brings such joy and confidence to Bach to Rock students and watching them grow musically and in selfexpression and teamwork is rewarding, Belkir says, adding that the school’s positive, energetic atmosphere is bolstered by its talented and passionate instructors, who bring a diverse range of musical expertise to the classroom. This collaborative culture ensures every student feels supported, whether they’re learning an instrument for the first time or preparing for a big performance.
Bach to Rock is committed to making music education enjoyable, inclusive, and accessible. Belkir says, “It’s about much more than just music lessons—it’s about building connections, fostering creativity, and helping people realize their potential.”
This year, the school is excited to introduce new programs, including the Muse singer/songwriter program for high school students that will guide young musicians through the process of writing, performing, and recording their own songs, helping them develop skills in a small-group setting.
With new ownership and fresh ideas, Belkir is eager to continue Bach to Rock’s legacy while expanding its offerings. They’re excited to grow their programs, welcome new instructors, and create even more opportunities for students of all ages to explore their musical interests. Whether you’re a beginner or an advanced musician, Bach to Rock is a place where you can learn, grow, and have fun with music, all within a supportive and engaging community.
Penfield Pub
Penfield Pub (formerly Don’s Original Restaurant & Pub) opened in 2005 by John & Karen Cipro. Prior to that, John had worked for the other two Don’s Original locations since 1985, and his wife worked as a waitress and bartender at Timothy Patrick’s Restaurant. John & Karen have lived in Penfield since 1995 and raised their three children here, all of whom have worked at the restaurant at some point or another.
For the first two years of owning the restaurant, there wasn’t a pub, just counter service, and they struggled to get by. They often thought they wouldn’t make it. A friend of theirs came up with the idea of turning the back half of the restaurant into a pub with table service, a full service bar, and lots of TVs for viewing sporting events. They had to take out another loan and refinance their house to make it happen, but the end results have been amazing. They knew that even though it was a bar, they had to keep it family-friendly.
Over the years they have catered to the local youth and high school sports teams, sponsoring teams and hosting fundraisers like pancake breakfasts for them. “That has definitely been the secret to our success,” John says, “Parents are comfortable bringing their kids here, and the kids seem to like it too.”
The Cipros had a franchise agreement to operate as Don’s Original for the past 19 years. They changed their name to the Penfield Pub in September 2024 because the Don’s in Seabreeze was sold along with the trademarked name, and the new owners didn’t want the Cipros to use the name anymore. Choosing the name Penfield Pub was an easy decision, John says, “as the Penfield community has supported us all these years, and we couldn’t think of a better way to say thank you.”
(formerly Don’s Original Restaurant and Pub)
Penfield Pub is happy and proud to announce that they will continue to be Penfield's family-friendly gathering place. Serving delicious homemade soups, chicken wings, patriot burgers, fish fries and more. Karen and John Cipro, their family and staff extend their thanks for giving them 20+ years of serving the community they call home.
In addition to sponsoring sports teams, the Penfield Pub supports local charities including the Penfield Ecumenical Food Shelf and The Shepherd Home.
Open 7 days a week 11am-10pm, stop by the Penfield Pub for their famous menu of burgers, wings, wraps, kid’s menu, and so much more. Check out their outdoor seating as well.
DeLand House on Main
DeLand House on Main, in the heart of Fairport is owned and run by Rochester native, Kim Rose, and her decade-long KRo Events business partner, Lindsay Feeley. DeLand House stands as a vibrant testament to community, history, and innovation.
During the pandemic, Kim proposed the idea of transforming the historic rooming house and restaurant into an event venue, and the rest is history. In November 2021, Main & Vine wine bar opened its doors and events kicked off a few months later in March 2022. Kim oversees day-to-day operations and Lindsay manages marketing, collaborating seamlessly to create the unique events venue.
Kim and Lindsay have worked hard to carefully renovate the DeLand House, preserving the charm of the original 1874 structure while introducing modern flair. A particular highlight is The Blind Pig, a speakeasy-style bar on the top floor, a nod to the building’s Prohibition-era past. Limited guest registrations create an exclusive experience there, with reservation spots often selling out within hours.
With nine different spaces spread over its three floors, DeLand House is a welcoming space for a wide array of events, large and small. Kim especially raves about the community of patrons who bring rich stories and
memories, from decadeslong traditions to new friendships forged at the bar. For Kim, it’s these connections that inspire her daily and make the hard work worthwhile, especially considering the challenges they faced in renovating the historic space.
Looking ahead, DeLand House aims to expand its private events, add more live music, and complete the third-floor renovations. They’re also excited about new outdoor dining improvements coming in 2025. Beyond business, DeLand House gives back, supporting local causes like Lollypop Farm, and they’re hosting a special 100th anniversary event on December 31, 2024 to celebrate the building’s legacy as a public gathering space.
Proudly woman-owned and operated, Kim and Lindsay are committed to preserving the building’s rich heritage while continuing to create memorable experiences for their guests.
Hearing Aid Works Audiology
Rediscover the Symphony of Sound with Hearing Aid Works Audiology
Are you tired of missing out on the rich tapestry of sounds that life has to offer? At Hearing Aid Works Audiology on Browncroft Blvd, everyone deserves to experience the world in full auditory splendor. With a commitment to excellence and a passion for enhancing lives, they’re here to help you reconnect with the sounds you cherish.
For over two decades, Hearing Aid Works Audiology has been at the forefront of audiology, dedicated to providing top-tier hearing solutions to their valued clients. Led by Dr. Carolynne Pouliout, AuD, and Dr. Brena Brennan, AuD, their experienced team of licensed audiologists and hearing instrument specialists are not only experts in their fields but are also compassionate individuals who understand the unique impact hearing loss can have on your life.
Their commitment to innovation drives them to stay at the cutting edge of hearing aid technology. Partnering with industry-leading manufacturers like Oticon, Phonak, Widex, and more, Hearing Aid Works Audiology brings you the latest advancements, ensuring you have access to the most effective and comfortable solutions available. From discreet, state-of-the-art in-ear devices to powerful behind-the-ear models, they offer a wide range of options tailored to your individual needs and preferences. Part of the Hearing Up Network, Hearing Aid Works Audiology emphasizes best hearing practices including Real Ear Verification, Test Box measurements on hearing aids, speech in noise testing, ear wax removal, and more.
At Hearing Aid Works Audiology, they understand no two individuals have the same hearing needs. That’s why their approach begins with a comprehensive hearing assessment. Their professionals take the time to understand your lifestyle, communication goals, and any unique challenges you face.
This allows them to recommend a customized solution that seamlessly integrates into your daily life, ensuring you receive the maximum benefit from your hearing aid.
Commitment to your well-being doesn’t end with your purchase. Hearing Aid Works Audiology offers ongoing support, including regular check-ups, maintenance, and adjustments to ensure your hearing aid continues to perform optimally. The team is always available to answer any questions or address any concerns you may have, providing you with the peace of mind that comes from knowing you’re in capable hands.
Everyone should have access to high-quality hearing care, which is why Hearing Aid Works Audiology offers a range of hearing aid options at various price points. Their transparent pricing ensures that you know exactly what you’re investing in, without any hidden costs or surprises.
Why Choose Hearing Aid Works Audiology?
• 99% positive customer reviews
• 2,400+ patients served in the Rochester area
• 50+ insurance providers accepted
• ASL (American Sign Language) friendly
• Same-day, on-site repairs for all hearing aids
• Comprehensive specialty tests including tinnitus evaluation and treatment, real-ear verification, dizziness/vertigo evaluation, and newborn/special population testing
Don’t let hearing loss hold you back from fully enjoying life’s precious moments. Visit hearingaidworks.com to learn more about their services and schedule a consultation with one of their experts. Together, embark on a journey to rediscover the symphony of sounds that make life truly remarkable.
Reconnect with the world. Experience the Hearing Aid Works Audiology difference today. 58 Penfield Business Chamber Directory | 2025-2026
BlueTie
Revolutionizing IT Solutions for 25 Years
Celebrating its 25th anniversary this year, BlueTie has evolved from a pioneering email company to a fullservice technology concierge, providing tailored cloud solutions for businesses of all sizes. What sets BlueTie apart is its approach: rather than pushing generic solutions, the company works closely with clients to understand their specific needs, offering a personalized suite of IT services that includes security, email, backup and disaster recovery, VOIP, VPN, and remote IT support services, and so much more. By helping clients streamline operations and eliminate the complexity of managing multiple vendors, BlueTie helps clients save both money and resources.
BlueTie was the first Software as a Service (SaaS) provider to enter the market—long before Gmail and Office 365. With its own technology and in-house software engineers, BlueTie can quickly adapt and customize products to fit client demands. This flexibility gives the company a significant edge over competitors who rely on third-party solutions.
Personalized customer service is a core value at BlueTie. CEO Rob Doty and his team know clients by name, forming close, long-term relationships built on trust and familiarity. This personal touch makes BlueTie feel more like a family than a typical IT vendor.
Founded in 1999 by David Koretz and Tom Golisano, BlueTie grew to become a leading provider of fast, reliable technology services for a wide array of businesses around Rochester and beyond. Doty joined the company in 2008 with a very specific part-time automation task to complete, but within four years, he had cleaned up the
company and Golisano asked him to serve as company President (“and who says no to Tom Golisano?” Doty laughs). In 2017, Doty purchased the company and has served as CEO ever since, overseeing the company, managing IT, and helping institute strategic plans.
BlueTie employs software engineers, customer service engineers, an operations manager, CFO, and bookkeeper. Doty raves about the knowledge base within this team, and he says employee longevity is a testament to the positive environment they’ve built, and “it makes me proud,” he says. When people enjoy where they work, it reflects in how they treat clients.
Doty has guided BlueTie to profitability with plans to further expand by increasing revenue, hiring more employees, and continuing to support local colleges like RIT and the University of Rochester through internship opportunities.
Beyond business, BlueTie is committed to community involvement. The company provides IT support to a local church free of charge, sponsors youth sports teams, participates in the annual Day of Caring, and participates in the annual PENFEST; they love to help out in the community. BlueTie also helps local bank customers clean up their computers after falling victim to fraud, an unfortunately common issue today, Doty says.
“I love what I do,” Doty says. “Solving problems, helping people, and working with a great team—when you love what you do, it doesn’t feel like work. I feel like it’s always fun.”
From revolutionizing the SaaS industry to supporting millions of users worldwide, BlueTie’s legacy is built on innovation, dedication, and a passion for serving others. As they look to the future, the team is excited to continue growing, evolving, and offering exceptional technology solutions.
Penfield Hope
A Beacon of Stability in the Community
Penfield Hope, a 501(c)(3) nonprofit operating as a ministry of St. Joseph’s Church, has been a lifeline for families since 2018. Created in response to increasing requests for food and financial assistance, Penfield Hope was modeled after successful Webster Hope, which has served its community for over 20 years. Penfield Hope addresses immediate needs and helps families find longterm stability.
At its core, Penfield Hope operates a walk-through food pantry, providing essentials like food, household items, laundry detergent, and toilet paper. Since moving to 1771 Penfield Road in 2021, the pantry’s offerings have expanded to include dairy, produce, and meat, thanks to added refrigeration and freezer space.
Penfield Hope’s impact is evident in the numbers: in 2023, the organization served 198 families through 951 visits, a 90% increase from the previous year. They distributed over 3,000 food bags, spent $17,000 on food in addition to generous donations, and helped 28 families avoid eviction with rent assistance.
Penfield Hope’s success lies in listening to families and understanding their challenges. Trained volunteers identify broader needs, connect clients with eligible benefits, and offer budgeting support, helping families regain stability and peace of mind. Co-directors Cathy Kamp and Duncan Harris, along with key volunteers Terry and Julie Bedford, who manage food inventory and coordinate volunteers, respectively, work tirelessly to ensure all needs are met.
Penfield Hope’s connection with the Penfield School District further extends its reach. In partnership with school social workers, the nonprofit ensures students have everything from school supplies to prom tickets— items not typically covered by other assistance programs. In August 2024 alone, they distributed 140 backpacks filled with school supplies to local youth.
During the winter holidays, Penfield Hope hosts a gift drive to distribute toys, books, and winter clothing to local children. This year, the organization especially seeks donations of LEGOS and board games.
Volunteers are the backbone of Penfield Hope, with 48 dedicated individuals currently serving in roles ranging from office assistants to pantry support to building maintenance, logging over 4,500 hours last year. However, as the need continues to grow with rising food and rent costs, so does the demand for more hands. Penfield Hope always seeks volunteers to stock shelves, run collections, and help maintain the property.
As food and rent costs rise, Penfield Hope remains committed to bridging the gap for struggling families. Please visit penfieldhope.org or stop by their location on Penfield Road to see how you can make a difference.
Penfield Rotary
Service Above Self
Penfield Rotary is a service organization founded by members of the community who put service above self. Part of Rotary International, Penfield Rotary brings together business and community leaders to provide humanitarian services, encourage high ethical standards in all vocations, and advance goodwill and peace around the world.
Penfield Rotary celebrates 75 years of fostering connections and creating positive change through community service projects in Penfield and the Rochester area. As part of Rotary’s global network, members connect with business, professional, and community leaders around the world. Joining Rotary offers the chance to meet new people, serve the community, and grow personally and professionally. It promotes active citizenship, cultural awareness, and helps shape the next generation for a brighter future.
Penfield Rotary supports youth sponsorships of local sports teams, Scouts, the Penfield High School Robotics Team, Youth Leadership Development, and provides academic and trade scholarships. They donate school supplies for community youth, collect food for local food banks, and provide other critical items for community organizations and youth centers.
Penfield Rotary partners with R Community Bikes to collect, refurbish, and donate bikes to those who cannot afford their own. They beautify Penfield through park clean ups and flower plantings. Their Rotary Grant Program funds
several community improvement projects, such as the building of Rothfuss Park’s all-inclusive playground, a shelter at the Penfield Community Victory Garden, and in Summer 2024, Penfield Rotary funded the fresh fruit distribution through Penfield Ecumenical Food Shelf.
The club partners with Warrior Salute Veteran Services, developing a strong, supportive community to help veterans reach their personal therapeutic, social, educational, and community goals. Penfield Rotarians prepare meals and dine with veterans at the Nucor House on a regular basis.
These are just some of the endeavors Penfield Rotary provides for the community and offers its members. Their members have lots of fun, meet people from around the world, and experience personal growth, all while providing Service Above Self.
Rotary has no secret handshake. It is open to those who want to help others while making connections along the way. Check out their Facebook page or visit penfieldrotary.org. Join today!
RE/MAX - Carmen Lonardo
A Legacy of Service: Carmen Lonardo’s Path from Public Administration to Real Estate Excellence
Carmen Lonardo’s journey into real estate was a bit unconventional. Growing up in an ethnic Italian household in Penfield in the 1970s, Carmen was deeply rooted in his community from a young age. His father ran the well-known Panorama Barber Shop for many years, and to this day, community members reminisce with Carmen about his father and his shop. Carmen loves the close-knit Penfield community and is proud to raise his son here.
Carmen did not set out to become a realtor. With a graduate degree in Public Administration, he dedicated 15 years to public service, serving in various roles in local government where he could contribute to the community’s well-being. As political tides shifted, Carmen transitioned into a new career in real estate. Carmen knows the community inside and out, and his deep-rooted connections and understanding of the area particularly fit him for the real estate industry.
Over the years, Carmen served on the Penfield Zoning Board of Appeals and various committees, and he was Vice President and President of the Penfield Business Association (now the Business Chamber). Carmen is involved again in local schools and community initiatives, recognizing the importance of contributing to positive change. His community roles have given him unique perspective.
For Carmen, real estate is more than a job—it’s a deeply rewarding experience. As an independent contractor affiliated with RE/MAX Realty, Carmen takes pride in his autonomy to focus on what truly matters: helping clients achieve their goals. “Real estate for me has been really rewarding,” he says.
Carmen’s approach to real estate centers on understanding life events that bring people to his door. Whether it’s a first-time homebuyer, an investor, a growing family in need of more space, or a parent downsizing after children have moved away, Carmen recognizes that each transaction is intertwined with significant life changes. This empathetic approach allows him to guide clients through the often emotional process of buying or selling a home.
As both a buyer’s agent and a seller’s agent, Carmen is well-versed in the real estate market. He has built a strong base of repeat clients, who trust him to navigate them through every stage of their real estate journey.
The real estate market has seen significant shifts in recent years, with a strong seller’s market driven by low inventory and high demand. Carmen notes that the market is cyclical, and recent trends indicate a forthcoming rebalancing, though he and his colleagues have no crystal
ball to forecast trends. Carmen anticipates challenges ahead, especially with recent commission protocols that require buyers to pay for their agents, which he says could have unintended consequences for first-time buyers or families purchasing below the median cost, potentially limiting their options.
Despite these challenges, Carmen remains committed to his clients and his community. His ability to stay calm and provide sound advice during the emotional rollercoaster of real estate transactions has earned him a reputation as a trusted advisor. In a world where the business of buying and selling homes may feel transactional, Carmen Lonardo brings a personal touch that makes all the difference.
For Carmen, the greatest reward is seeing his clients’ dreams come to fruition, and he wouldn’t have it any other way. With a legacy of service that spans both public administration and real estate, Carmen Lonardo continues to make a lasting impact on the Penfield community— one home at a time.
Advertiser Index
Lisa’s Liquor Barn
A Trusted Name in Wine & Spirits Since 1987
For nearly four decades, Lisa’s Liquor Barn in Penfield, NY, has been a go-to destination for wine and liquor enthusiasts across the Rochester area. Founded in 1987 by Lisa Healey, this locally owned business has grown from humble beginnings into one of the top liquor store destinations in New York State. With over 35 employees and an experienced management team—Patrick Tobin as Director, LeeAnn Riesenberger as General Manager, and Scott Beckett as Assistant Store Manager—Lisa’s Liquor Barn has expanded three times within its plaza to meet growing customer demand.
Lisa’s success can be attributed to its knowledgeable staff and strong customer relationships. “We feel we have earned the trust of our customers,” says Tobin, who emphasizes the importance of creating a welcoming atmosphere for both staff and shoppers. “We’re like a big family here,” he adds, underscoring the team’s camaraderie and commitment to excellent service.
The store’s selection of wines, liquors, and increasingly popular canned cocktails is constantly evolving. “Our business is always changing. We love to try different things and offer our customers new and exciting wine and liquor,” Tobin explains. This dedication to innovation keeps customers returning for the wide variety and competitive pricing that Lisa’s Liquor Barn is known for.
In 2013, Lisa’s Liquor Barn earned national recognition with the prestigious Market Watch magazine Leaders Award. The store continues to live up to its reputation as one of the state’s top destinations for wine and spirits.
Lisa’s Liquor Barn also boasts a beautiful tasting room that can accommodate up to 50 people, hosting events that range from staff education to customer seminars. Tastings also take place throughout the store on weekends all year-round, offering customers the chance to explore new products in a fun, relaxed setting.
Lisa’s Liquor Barn is a household name in Rochester, with a recognizable advertising campaign featuring their spokesperson, LeeAnn Riesenberger, and her memorable “Hi Rochester” greeting and closing line, “Why Pay More?” Their advertising presence extends across social media and major TV channels 8, 10, and 13. Tobin hints at a “major escalation in advertising through the holidays,” which will highlight new products and significant rebate offerings.
In addition to its in-store experience, Lisa’s Liquor Barn offers convenient curbside pickup and shipping
options through their website, www.lisasliquorbarn.com, providing customers with even more ways to shop.
Lisa’s Liquor Barn is deeply committed to giving back to the community. The store proudly supports numerous local charities, including the Bivona Child Advocacy Center, Lollypop Farm, the ARC of Monroe, Gigi’s Playhouse, Breast Cancer Coalition of Rochester, Rochester Rotary, Autism Up, Golisano’s Children’s Hospital, and so many others. Lisa’s Liquor Barn is proud to serve the Penfield community and hopes to always meet or exceed customers’ expectations.
With a customer-first philosophy, an ever-expanding selection, and a deep connection to the Rochester area, Lisa’s Liquor Barn is more than just a store—it’s a staple of the community.
