Panache: Consignment by Natalie Rae

Nestled within Brighton Corners, there exists a one-of-a-kind shopping haven known as Panache. Stepping through its doors, you’re not just entering a boutique, but a destination that reflects a unique vision. This vision was born in 2010 when the founder, Joan Lincoln, embarked on a mission to craft an unparalleled shopping environment—one that showcased sustainable luxury and vintage women’s clothing and accessories. Come December, Joan will be passing the torch to a great friend, transferring leadership to Natalie from Natalie Rae NY. Joan says, “Sustainable fashion & home furnishing is... Newly CHIC! I’m proud to leave this extraordinary product in the capable hands of Natalie Rae to carry on for the Rochester Community.”

Panache isn’t just a boutique; it’s a champion of sustainable fashion and home furnishings. In an era when climate change beckons for responsible consumerism, Panache stands tall as a beacon of conscious shopping. With the baton passed to Natalie Rae, the legacy lives on, embracing this responsibility with grace and style.

Natalie’s fresh concepts and boundless energy promise to invigorate “The Happy Corner” at Brighton Commons. Her passion lies in repurposing textiles into handbags and home décor. Her vision aligns with Panache’s evolution, introducing items like a new travel bag, bucket bag, and a slimmer version of their popular tote bag, all of which will be exclusively available at Panache Home in December. Visit her online store at: www.natalieraeny.com or follow her on IG & FB @NatalieRaeNY.

Natalie shares, “I love interacting with my customers, getting to know them, explaining the process behind my products, and finding the perfect piece for them. These being my favorite parts of the business will translate well at Panache!”

Joan herself couldn’t agree more: “Natalie’s energy and ideas are a true gift.” It’s a beautiful blend of their two worlds, where Joan’s legacy seamlessly merges with Natalie’s aspirations, spelling out a promising path for Panache’s continued success.

Their connection is more than just business. Joan has become a guiding light and friend to Natalie. “Joan’s advice has been priceless,” Natalie admitted, highlighting the special bond that has formed.

Natalie has embraced the chance to take the reins. “Becoming the new owner is a dream come true,” she exclaimed, her excitement palpable. She envisions infusing the store with her personal touch, leading to the decision to rename it “Panache Consignment by Natalie Rae.” Natalie will be at the clothing store every Tuesday and Thursday, meeting new and existing clients and customers and helping them find what they are looking for!

I’m excited to transfer ownership of Panache Consignment to Natalie Rae. Along with her new concept and energ�, those changes will bring renewed vision to “The Happy Corner” at Brighton Commons. -Joan

Joan has been a great mentor and friend to me over the years! I am very excited to become the new owner and to grow the business, expand the client base, and go digital by giving customers an opportunity to purchase online. -Natalie