CORPORATE SPONSORSHIP PROGRAM FOR GRAND VALLEY STATE ATHLETICS
champions. tradition. excellence.
CONTENTS
INDEX
Letter from GVSU Director of Athletics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 2 Pillars of Strength . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 3 Who We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 4 Fan Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 5 Tradition of Excellence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 6 Build Your Brand with GVSU Athletics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 7 The Game Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 8 The Playbook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 9 Local Radio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 10 Statewide Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 12 Print Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 14 Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 15 Event Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 16 General Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 17 Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 18 Partners Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 19 Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 20 How to Join the Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 21
GVSU SPORTS PROPERTIES
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LETTER FROM THE DIRECTOR OF ATHLETICS Dear Potential Partners of Laker Athletics,
Grand Valley State University strives for excellence in everything we do. Laker Athletics has a tradition of excellence in our athletics competition and in the classroom. Competitively, the Lakers have won seven straight NACDA Directors Cups, which is the all sports trophy nationally for NCAA Division II. In addition, over 60% of our student-athletes consistently achieve a 3.0 GPA or better. Our student-athletes give back as well with our 20 varsity sports programs and 550 student-athletes annually volunteering over 3,000 community service hours to various organizations. Our mission at GVSU is “Educating students to shape their lives, their professions, and their societies”and we believe our intercollegiate athletics programs help fulfill that mission. We have three major goals as an athletic department for our programs and student-athletes. We refer to them as our “Fundamentals for Success”. They are as follows: 1. Create the best learning environment possible. Again, these students come to college to get an education. While we are very proud of our former student-athletes who achieve success in professional sports, the fact of the matter is that 99% of our student-athletes will never have that chance. We believe it is our job to create an environment where they can get their degree from GVSU and prepare them for the rest of their lives in the “real world”. 2. Challenge our teams to competitive greatness. We are going to work hard to be the best we can be competitively. We define competitive greatness as coming through with your best effort and best performance when it is most needed. That is hard to achieve! We want our student-athletes to look back on their careers and know they became the best student, best athlete and best citizen possible. Our student-athletes also know that they will have to learn how to overcome adversity, which as we all know is a big part of success in life. 3. Commit the energy necessary for success. As you know, it takes hard work and commitment to be successful in anything, whether it is business or college sports. I am very proud of our entire staff here at Laker Athletics. From coaches to support staff, they work hard, they know their roles and they care about kids. We do what we do in order for these young people to have success and many people on our campus work together to accomplish this.
While this is not complicated by any means, we believe in keeping it simple and staying focused on the day-to-day journey of helping young people grow and develop. If we do that, with the great school that we have here, we will achieve good results. It takes a lot of effort and support by a lot of people to achieve the level of success that we have accomplished and we could not do it without the wonderful support of our sponsors. More than that, we want to develop a relationship with our partners so that you too can take pride in the success of our student-athletes at GVSU. I would like to thank you in advance for considering a sponsorship of the Grand Valley State athletics program. GO LAKERS! Sincerely,
Director of Athletics 2
PLAYBOOK FOR SUCCESS
PILLARS OF STRENGTH
REACH
Reach is how many people you can directly touch with your advertising message. GVSU Sports Properties has tremendous reach. Each year over 100,000 people attend our athletic events on campus and our radio network reaches almost 15 million people.
FREQUENCY
The Grand Valley Sports Network (GVSN) reaches six out of the top 100 national media markets: • Chicago (3rd) • Detroit (11th) • Grand Rapids/Kalamazoo (39th) • Flint/Saginaw (66th) • Toledo (73rd) • South Bend (89th)
Frequency is the amount of times your message is seen or heard by potential customers. GVSU Sports Properties uses all advertising mediums to put forth our best efforts to advertise your business. Our advertising mediums include signage, radio, print, internet, on-site events, television, hospitality and ticket benefits. All of these areas can be used to promote your business. GVSU Sports Properties has several marketing elements that allow organizations to enjoy constant contact and integration with their target market.
CONSISTENCY
Consistency is creating a message that potential customers become accustomed to and have immediate recognition and recall. GVSU Sports Properties offers a professional marketing staff that will assist you in keeping your message and brand consistent. We will protect the integrity of your message in order to build recognition with your audience.
GVSU SPORTS PROPERTIES PROVIDES ALL THREE
Downtown Grand Rapids
Grand Rapids’ Rankings For Cities in the U.S.
114th
67th
41st
67th
Grand Rapids’ television market is higher than six other big league markets (Buffalo, Green Bay, Jacksonville, Memphis, Oklahoma City, and New Orleans)
in population
in metro population
in television
in radio
GVSU SPORTS PROPERTIES
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WHO WE ARE Allendale Campus
GVSU Sports Properties is the marketing arm for the department of athletics at Grand Valley State University. Grand Valley State Athletics presents the excitement, color and pageantry of college athletics through advertising, marketing and promotional opportunities designed to impact your business by reaching loyal Grand Valley State fans and alumni throughout the region and the state of Michigan.
GRAND VALLEY STATE UNIVERSITY
• Nationally ranked by U.S. News & World Report and The Princeton Review • More than 97 percent of Grand Valley graduates are successfully employed or pursuing advanced degrees • GVSU has experienced increased enrollment for 28 years in a row • Campuses in Allendale, Grand Rapids, Holland, Traverse City and Muskegon • 25,325 Students • 3,280 Faculty and Staff • GVSU brings $730 million into West Michigan annually
GVSU ATHLETICS
• 20 Varsity Sports • Vast majority of student-athletes are from Michigan • Over half of student-athletes have a 3.0 GPA or better • Member of Great Lakes Intercollegiate Athletic Conference (GLIAC)
ALUMNI
• More than 100,000 alumni • 75,382 alumni in Michigan • Largest alumni base in Tri-County Area • Kent/Ottawa/Muskegon (43,829)
FACILITIES
• Lubbers Stadium (The home of Laker football) • Average of over 12,000 per game • Fieldhouse Arena (The home of men’s and women’s basketball and volleyball) • Annual Visits: 120,000 • Recreation Center (Home to on-campus and community activities) • Annual Visits: 344,201 • Laker Turf Building Activities (The home of indoor track and field) • Annual Visits: 202,039
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PLAYBOOK FOR SUCCESS
FAN PROFILE
COLLEGE FANS
• College sports and its 172 million fans now outnumber every other sport in the U.S. • 70% of college sports fans are between the age of 18-54 • Alumni income 30% above national average • Alumni develop lifelong affinity to their school/sport • Average household income exceeds $100,000 • Over 30% of fans have children • 50% of fans have attended or graduated from college • Nearly $100 billion a year spent on consumer goods and services by college students
THE WEST MICHIGAN SPORTS FAN
• The Greater Grand Rapids area is ranked 12th in the nation for highest percentage (54%) of avid sports fans in a city (Scarborough Research) • The Greater Grand Rapids area is tied seventh for highest percentage of adults (2%) interested in buying sports event season tickets. • Tied with Detroit (MI), Los Angeles (CA), New York (NY), others • Number one is New Orleans (LA) with eight percent
Passion + Drive + Excellence + Tradition = College Athletics
Game day at Lubbers Stadium
GVSU SPORTS PROPERTIES
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TRADITION OF EXCELLENCE
This touchdown catch by Ryan Bass was featured on ESPN SportsCenter’s Top Plays.
TRADITION
Learfield Sports Directors’ Cup
• Awarded to the best athletic department in the nation in each division • GVSU has won the award 10 times: 2004-2010, 2014-15
Team National Championships
• Football – 2002, 2003, 2005, 2006 • Soccer – 2009, 2010, 2013, 2014 • Volleyball – 2005 • Women’s Basketball – 2005 • Women’s Cross Country – 2010, 2012, 2013, 2014 • Women’s Track & Field – 2011 (2), 2012 (2)
CHAMPIONSHIP U GVSU Football
• Four National Championships – 2002, 2003, 2005, 2006 • Six National Championship Game Appearances – 2001, 2002, 2003, 2005, 2006, 2009 • Six Undefeated Regular Seasons between 2001-09 • Highest winning percentage in college football (all divisions) • Winningest program in NCAA Division II history by percentage • Led NCAA Divison II in total attendance the last four years (2011-14) • Lakers In the Pros • 4 players from GVSU are currently playing the NFL
Tim Lelito 6
Brandon Carr
PLAYBOOK FOR SUCCESS
Dan Skuta
BUILD YOUR BRAND WITH GVSU ATHLETICS
The GVSU Sports Properties Corporate Partner Program provides sponsors with an effective alternative to reach fans, consumers and clients at a very affordable investment. Numerous local, regional and national companies have enjoyed positive results with a GVSU Sports Properties partnership. An association with Grand Valley State University and the college athletic atmosphere provides companies of all sizes with a unique opportunity to have their message reach the great fans and alumni of this area. GVSU Brand Loyalty
• Large, local and loyal fan base • GVSU football is one of the largest media draws in West Michigan • Championship brand • Highly successful athletic and academic institution
GVSU Sports Properties allows you to:
• Enhance brand and corporate awareness • Form strategic alliances and partnerships • Drive incremental sales • Conduct business-to-business marketing • Showcase, launch and develop products and services • Reach a targeted regional audience • Build strong relationships with customers and employees • Get in front of consumers • Affiliation with a championship brand
Marketing Objectives: With GVSU Sports Properties, our goal is to build partnerships that will transform into lasting relationships over the years. We are interested in providing Laker sponsors with an integrated sponsorship package tailored to their marketing objectives. • Sponsors directly help shape and advance Laker Athletics • Laker sponsors invest in the student-athletes • Custom built packages bring added value to each sponsor
We look forward to the opportunity to work with you!
GVSU sporting events are a great way to put your product in front of consumers.
GVSU SPORTS PROPERTIES
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THE GAME PLAN
1
STEP
CUSTOMER NEEDS ANALYSIS
STEP
2
DEVELOPING THE PLAN
3
MAKING THE PLAN WORK
STEP
4
STEP
8
A professional member of the GVSU Sports Properties staff will conduct an in-depth Customer Needs Analysis of your business. Customer Needs Analysis allows us to recommend the proper advertising plan for your business. Our award winning team turns ideas into problem solving creative ideas that sell! From attention getting positioning statements to ear-grabbing production, you get commercials that break the sameness barrier and get the attention of your potential customers. The key here is to commit to the plan. You should never start an advertising campaign with the intention of stopping. Advertising is a process, not an event. A great offer clearly and creatively stated and repeated enough times will produce positive, profitable results for your company.
MONITORING THE RESULTS
GVSU Sports Properties believes in relationships not transactions so we will follow-up throughout the life of your contract to ensure the current plan is working and make any necessary changes. We will re-evaluate the plan as often as you need and would like.
PLAYBOOK FOR SUCCESS
THE PLAYBOOK
LOCAL RADIO Basketball Radio Broadcasts
Coaches Radio Shows Athletic Radio Broadcasts
STATEWIDE OUTLETS Football Radio Broadcasts Television
MARKETING OPPORTUNITIES Print
Event Marketing Signage
Promotional Items
MULTIMEDIA Social Media Internet
Website
Jeremy Bolker (left), Steve Lloyd-Jones (middle) and head football coach Matt Mitchell (right) on-air during a football radio road show.
GVSU SPORTS PROPERTIES
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LOCAL RADIO Tailgate Show 30 minute show aired prior to the GVSU Football Network Pregame Show. The GVSU Football Tailgate Show is hosted by Jeremy Bolker with special guests discussing the upcoming game. The show is aired on 96.1 FM ESPN all season long. GVSU Football Weekly Report with Matt Mitchell Hour-long show that is live from Main St. Pub in Allendale from 6:00-7:00 pm on Thursday’s during the season. Head football Coach Matt Mitchell discusses past and upcoming games with co-hosts Jeremy Bolker and Greg Johnson. The show is aired on five affiliates on the GVSU Football Radio Network, including the flagship station, ESPN FM 96.1. Men’s Basketball Game Broadcasts A 15 minute pre-game show, play by play descriptions of the games and a fifteen minute post-game show catches all the action of Laker men’s basketball. All games are aired on 107.9 FM WMUS and WTKG – AM 1230. GVSU Basketball Weekly Insider with Ric Wesley Head men’s basketball coach Ric Wesley talks about the season and upcoming games with hosts Jeremy Bolker and DJ Foster live during this hour long show throughout West Michigan. Shows air on WTKG – AM 1230 from 6:00-7:00 pm on Monday nights during the basketball season. Women’s Basketball Game Broadcasts A 15 minute pre-game show, play by play descriptions of the games and a 15 minute post-game show for all women’s basketball games. All games are aired on WTKG – AM 1230. The Mike Williams Radio Show An inside look at the women’s basketball program with DJ Foster and head women’s basketball coach Mike Williams discussing past and future games from 7:30-8:00 am on Saturday’s during the basketball season. The show airs on WTKG-AM 1230 during the basketball season. GVSU Football Weekly Report 60 minute show on Monday nights throughout the college football season covering everything happening at GVSU, in the GLIAC, and around the Division II landscape. The show airs on 96.1 FM ESPN during the fall.
All programming is also streamed on iHeart Radio 10
PLAYBOOK FOR SUCCESS
LOCAL RADIO COVERAGE
LOCAL CLEAR CHANNEL RADIO STATIONS
GVSU SPORTS PROPERTIES
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RADIO NETWORK
Football Game Broadcasts All the action of Laker football across the state of Michigan and in Indiana on our affiliate stations. The flagship station is 96.1 FM ESPN. The 30 minute Pregame Show and 30 minute Kickoff Show are broadcast live prior to the game. At the conclusion of the game, the broadcast team wraps up the action with a 30 minute postgame show. Games are also streamed online by all radio stations in the Football Radio Network and on the iHeartRadio mobile app.
Who listens to the Lakers? College educated males, in their late 30's early 40's, with jobs, with kids, household income of $75,000, or more and enjoy sports! GVSU Football Listeners: (Scarborough Research) Male: 69.3% Female: 30.7% Mean: 42.1
Other Quick facts about our listeners: • Household income $75,000+: 31.6% which is 18% higher than the GR market average • Household income $100,000+ : 20.7% which is 81% higher than the GR market average • College graduate (four year degree): 18.9% which is 55% higher than the GR market average • Employed full time (35 hrs +): 55.8%, which is 29% higher than the GR market • 401K plans: 13% which is 63% higher than the GR market average • 529 plan/college savings plan: 38.9% which is 386% higher than the GR market average 12
PLAYBOOK FOR SUCCESS
RADIO NETWORK
WKAD-FM 93.7
• Cadillac c
WBRN-FM 95.1
• Reed City Cit ity
• Big Rapids Rap Rapids
WBRN-AM 1460 WBRN-FM 107.7
Mus uskegon • Muskegon
• Flint
ESPN-FM ESPN-FM 96.1
WFNT-AM NT T-AM 1470 WFNT
• Grand Rapids Rap pids • Lansing • Holland H WVFN-AM 730
WHTC-AM WHTC-AM 1450
• Kalamazoo Kalam ma azoo
WJIM-AM 1240 WCAR-AM W CAR-AM 1090
Livonia • Detroit • • Ann Arborr
WTKA-AM WTKA-AM 1050 WLBY-AM WLBY Y-AM 1290
WHFB-AM 1060
Chicago •
Harbo H or/ • Benton Harbor/ Jose eph’s St. Joseph’s
• South Bend So gan Cityy • • Michigan Gary
Grand Rapids ESPN-FM 96.1
Muskegon WMUS-FM 107.9 Ann Arbor WTKA-1050 WLBY-AM 1290 Cadillac WKAD-FM 93.7
Coldwater WTVB-AM 1590 WTVB-FM 95.5
Detroit WDFN-AM 1130 Flint WFNT-AM 1470
Holland WHTC-AM 1450
• Coldw Coldwater dwater
WTVB-AM 1590 95.5 FM
Toledo T oledo ole •
Kalamazoo WKMI-AM 1360
Lansing WIMS-AM 1060 WJIM-AM 1240
Livonia WCAR-AM 1090 St. Joseph’s /Benton Harbor WHFB-AM 1060
Reed City WBRN-FM 95.1
Big Rapids WBRN-AM 1460 WBRN-FM 107.7
Michigan City, IN WIMS-AM 1420
GVSU SPORTS PROPERTIES
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PRINT OPPORTUNITIES
GVSU Sports Properties creates thousands of collateral materials each year. You could have your logo on ... • Pocket schedule cards • Schedule posters • Game day programs • Magnets • Pluggers • Event posters • Key cards • Mouse pads Available for men’s and women’s basketball, football, soccer, volleyball, baseball and softball
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6 ATMs on Campus!
• Kirkhof Center • Commons • Kleiner Commons (Lower Level) • Drive-up Kiosk • Rec Center @ 42nd & Pierce • Pew Campus DeVos Center
Randy Katerberg 616-662-1111
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WE’VE GOT YOU
COVERED!
5787 Balsam Drive Hudsonville
rkaterb@fbinsmi.com KaterbergInsurance.com
(616) 242-9790 www.LMCU.org This credit union is federally insured by National Credit Union Administrationthe .
ROBWOODSON SENIOR - G
DANICRANDALL SENIOR - G/F
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PLAYBOOK FOR SUCCESS
SIGNAGE
LUBBERS STADIUM - Football
Lubbers Stadium offers several opportunities for your business to get in front of your target market. The tradition of Laker football is enjoyed by thousands of fans every year, all available to your message. Lubbers Stadium boasts an average attendance of over 11,000 fans per game. Available signage includes: • Entrance Locations • West Side Concourse • Field Level • Scoreboard • South End Zone/Student Section
FIELDHOUSE ARENA - Basketball/Volleyball
The Fieldhouse Arena is home to Laker basketball and volleyball. It's a great venue for sponsors because it sees action almost all year. Fans pour into the Fieldhouse Arena to catch the fast-paced excitement of Grand Valley men's and women's basketball games as well as Laker volleyball. • East/West Scoreboard • North Wall • Rotational Signage • South Fascia Signs • Static Scorers Table
GVSU BASEBALL FIELD
Signage space at the GVSU Baseball Field is available on the outfield fence line as well as the scoreboard.
GVSU SOCCER FIELD
Signage at the GVSU Soccer Field is available on the surrounding fence line and on the scoreboard.
KELLY FAMILY SPORTS CENTER
The Kelly Family Sports Center has several options for available signage including the balcony railing and surrounding walls.
GVSU SPORTS PROPERTIES
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EVENT MARKETING Fans with bam bam sticks at a football game
Students waiting for FanFest to begin
INTERACTIVE MARKETING
• Sampling and couponing offers sponsors the ability to personally interact with potential customers • Game day sponsorships allow sponsors complete saturation by utilizing all GVSU Sports Properties has to offer at a specific game • Promotional items are handed out at GVSU events and games to enhance fan experience and the game day environment • Special events are a part of the Laker athletic experience and we love to bring our corporate partners along with us
Event marketing is a great way to put your product in front of potential customers. 16
PLAYBOOK FOR SUCCESS
OUR BACKYARD
Allendale Campus
GENERAL MARKETING
Downtown Campus
GVSU is well-established in Allendale, where the main campus is located, but Grand Valley also has a mark right downtown in Grand Rapids. The two campuses have become one for students, with most taking classes both in Allendale and downtown. Since both locations are connected by M-45 (Lake Michigan Drive), students, faculty and staff often commute back and forth on a regular basis. Grand Valley’s presence in downtown Grand Rapids is growing with the Pew Campus as well as on Medical Mile with the Cook-DeVos Center for Health Sciences.
The Grand Rapids campus services just over 11,000 students. The GVSU downtown campus is larger than the following schools: • Villanova (10,482) • TCU (9,142) • Notre Dame (8,363 undergraduate) • Northwestern (8,000 undergraduate) • Georgetown (7,433 undergraduate) • Butler (4,640) GVSU SPORTS PROPERTIES
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ONLINE
4.7 million page impressions per year Over 52,000 unique vistors per month
60% of visitors are from Michigan Covering every GVSU varsity athletic team, gvsulakers.com is the official source of information, merchandise and multimedia for the Lakers. Sponsors can get involved through banner advertisements, official online partners, online advertisers (link to sponsor page) and email blasts that reach 60,000 GVSU fans. Medium Rectangle Ad
300 px x 250 px Can link to any page
Leaderboard Ad 728 px x 90 px Can link to any page
SOCIAL MEDIA
GVSU Sports Properties provides clients with interactive social media outlets to engage their customer base. Social media is a great way to stay in constant contact fans who are connected to GVSU athletics. The demographics of social media users are expanding and increasing constantly. GVSU Sports Properties is active and provides influence on many different social media networks. FACEBOOK.COM/GVSULAKERS 31,000+ Likes TWITTER.COM/GVSULAKERS 13,000+ Followers INSTAGRAM.COM/GVSULAKERS 3,000+ Likes 18
PLAYBOOK FOR SUCCESS
YOUTUBE/GVSULAKERS 3,093 Average monthly views
PARTNERS VOICE
"When you set off to start a new sports radio station, it's always beneficial to partner with a university that has a proven track record of success. Working with Grand Valley State University, which boasts the best athletic department in Division II, has helped us gain instant credibility with sports fans in our area with ESPN-FM 96.1." - Tim Feagan, Vice President of Clear Channel Communication
“GVSU Athletics is a dynamic partner and a great part of our marketing mix in West Michigan! They help deliver our message to both family and student demographics we can’t find in other venues. The GVSU staff is creative and professional and bring us new, fresh ways to market our programming and theatres.” - Steve VanWagoner, VP of Marketing, Celebration! Cinema
“GVSU is a significant economic engine in West Michigan. They not only have a positive impact on the economy, but they also improve the quality of life. GVSU Athletics makes it easy for us to create fun events for our employees and clients. We are proud of and benefit from our long standing partnerships with Grand Valley State Athletics.” - Sean Welsh, Regional President for PNC West Michigan
GVSU SPORTS PROPERTIES
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SPONSORSHIPS
JOIN THE TEAM TODAY
GAME TICKETS The GVSU ticket office can provide individual game tickets, season tickets or group tickets. Blocks of individual game tickets are perfect for company outings, client gatherings or promotional activity. Contact the GVSU Athletic Ticket Office at 616-331-3200. LICENSING The usage of all athletics logos is regulated by GVSU Sports Properties. GVSU Sports Properties protects all trade names, trademarks and service marks of GVSU Athletics. Sponsors at the AllAmerica, Champion and Official level are allowed to use marks and names of GVSU Athletics with permission from GVSU Sports Properties.
To learn more about becoming a licensed vendor, contact: Leafield Licensing Partners Phone: (616) 395-0676 Website: www.learfieldlicensing.com
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PLAYBOOK FOR SUCCESS
HOW TO JOIN THE TEAM
GVSU Sports Properties is the sports marketing arm for the Department of Athletics at Grand Valley State University. Our staff is excited to meet with you to begin building a partnership. Please contact any of the staff below to join the team. Contact Us:
Doug Lipinski Associate Director of Athletics for Marketing 188 Fieldhouse Allendale, MI 49401 Phone - (616) 331-3264 Fax - (616) 331-3232 lipinskd@gvsu.edu Erin Kuester Marketing and Promotions Director 172 Fieldhouse Allendale, MI 49401 Phone - 616-331-3741 Kelsey Perras Community Relations Director 191 Fieldhouse Allendale, MI 49401 Phone - 616-331-8630 Doug Witte Digital Media Manager 174 Fieldhouse Allendale, MI 49401 Phone - 616-331-3259 wittedo@gvsu.edu
GVSU Sports Properties, proud winner of 67 National Association of Collegiate Marketing Administrators (NACMA) awards since 2006. Winner of “Best of the Best� award in 2007 for an online promotion. Only five of these awards are given out each year for collegiate athletic marketing programs across all divisions.
GVSU SPORTS PROPERTIES
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GRAND VALLEY STATE SPORTS PROPERTIES 192 Fieldhouse • 1 Campus Drive • Allendale, MI • 49401