Our Guiding Beliefs

As our work evolves, so does our strategy for leveraging and harnessing the resources of Gwinnett and beyond to ensure that children across the county enter Kindergarten ready to thrive. The strategy continues to embrace three guiding beliefs:

We Believe Success...

Starts With Families Requires Everyone

Out of this strategy, the Gwinnett Building Babies’ Brains community initiative was born. Gwinnett Building Babies’ Brains is not a program, event, or organization, it is an initiative that brings together stakeholders from the community and early learning organizations to identify areas where resources and services are lacking in order to develop strategies that address these gaps. These stakeholders, also known as GBBB Ambassadors, work to provide resources and support to families and caregivers of young children in the community to ensure that they have what they want and need to be their child’s first and best teacher.

With over a million people in Gwinnett, we knew we needed help spreading the word that early learning is critically important and the best avenue to spread the word is through the internet. In order to bring the strategy to life and pull the three levers, a robust website was needed that would be the hub for all things early learning in Gwinnett, giving parents the ability to build their needed toolkit. After months of work cultivating and vetting content, the website was ready to be shared with the

Is Sustained Through Systems

million people in Gwinnett and beyond. The Early Learning Working Group members approached the cities, county commission, and school system with an idea of having the day of our website launch also be proclaimed Building Babies’ Brains Day in Gwinnett. With the KREP data and parent focus group results in hand, we presented our idea, and we were so thankful that they all said YES! The Gwinnett County Commission proclaimed September 25, 2020 as Building Babies’ Brains Day in Gwinnett. Individual cities and GCPS followed with the same proclamation, giving us a huge boost in increasing awareness of both the importance of early learning as well as creating excitement around the launch of the website.

Leading up to “Launch Day”, The Early Learning Working Group kicked off a social media campaign, featuring a countdown to the website launch as well as posts highlighting research and statistics that share the importance of early learning and brain development. On September 25, 2020 the Gwinnett Building Babies’ Brains website was launched and the initiative had a true brand.