Empowering All: Community Awareness Lever #2

Community Awareness and Support: In Gwinnett, we all will recognize the importance of early learning and development and know how to support and access it.

At its core, Gwinnett Building Babies’ Brains is a community initiative being driven by a group of people who give their time, talent, and treasure to improve the lives of our youngest learners. While our ultimate goal is to connect parents and caregivers with the resources they need and want, we also need and want every citizen who lives or works in Gwinnett to support the mission that every child will be ready to thrive in Kindergarten.

With both targeted and global approaches, our awareness campaign is designed to promote the importance of early learning in children ages birth through five. The campaign employs various stickers, postcards, yard signs, and billboards to create awareness in communities about the significant role of parents and caretakers in being their child’s teacher. The stickers are placed in children’s books, on diaper boxes, and parent informational packets and provide a QR code linked directly to our website. The postcards are distributed to build awareness and also provide a direct link to the GBBB website. Yard signs with core messaging are placed in strategic locations to catch attention and spread the word. Similarly, billboards have been strategically placed along highways and busy roads to reach a wider audience. By using powerful visual tools such as these, the campaign aims to reach parents, caretakers, educators, and policymakers to promote the value of early learning.

Our awareness campaign has been robust. Over 6,100 stickers, 15,000 postcards, and 350 yard signs have been distributed, and our billboards brought in over 3.8 million impressions. We will continue to develop ways to highlight the need to build awareness and encourage community investment in early learning. With this engaging and impactful approach, we have made a significant contribution to improving Kindergarten readiness for Gwinnett’s children.

Marketing has played a crucial role in the success of the awareness campaign. The working group is fortunate to have members that provide diverse talents including those around public relations and marketing. Through these talented individuals and companies, we have been able to develop and continuously grow our robust website which we know will be the “go to” for all families in Gwinnett with early learners.