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Brain at Work: Support from Birth
from The Building Blocks of Early Learning in Gwinnett - Building Babies' Brains Inaugural Impact Report
Along our journey of developing the strategy document, it was apparent that in order to reach the families of over 60,000 children birth to age five, we were going to have to identify the right touch points along the way. With over 8,000 babies being born every year at Northside Gwinnett Hospital, this was the natural first place to start.
“The parents are loving it—the book, the onesie, etc. And the staff is having a blast talking about the program. My manager has had nothing but kudos with the products, process and all.”
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– Dr. Veritta Henderson PhD, RNC-EFM Director, Women’s Services Northside Hospital Gwinnett Women’s
This partnership allows us to provide every family of a newborn with a Brain at Work bag containing a Gwinnett Building Babies’ Brains onesie, a Talk With Me Baby board book, and information for parents that support them in being their child’s first and best teacher. Our Brain at Work bags are provided in both English and Spanish and are hand-delivered by the nurses, directly to families, at the time of their baby’s birth. Through March 2023, over 2,500 Brain at Work bags have been shared with families of newborns.