Imagine having to choose between your basic mobility and style every time you shop. 100% of people with Friedrichs Ataxia will struggle with everyday mobility as their disease progresses. Caroline, a 28 year old woman with Friedrichs Ataxia deals with this issue regularly. She misses wearing fashionable footwear and has nothing to wear to more formal events. We are in the process of creating a formal oxford that has a sole that fits her arch needs and provides overall comfort. If you are able to provide funding, you could help us continue into the manufacturing step of our process. Be a part of bringing stylish options to the practically optionless market for people like Caroline.
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It is hard to find shoes that have support, but aren’t big and bulky... I miss wearing heels and nice, pretty shoes... I often buy shoes and am disappointed later with my purchase... I prefer things that I can tighten such as laces, straps, and velcro. General Style: The Limited –Ann Taylor – Loft – White House Black Market – Macy’s – Marshalls – TJ Maxx
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How Can We... Design a formal shoe that gives Caroline proper arch support and overall comfort. Ease Caroline’s everyday mobility. Create a shoe for people with neurological disorders that is not gender specific. Create a shoe for people with neurological disorders that is not “event” specific. Create a shoe for people with neurological disorders to assist their everyday balance. Create a shoe for people with neurological disorders that is functional and aesthetically pleasing.
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PRIORITIES
Arch Support Appropriate Pressure on Foot Aesthetic Overall Comfort and Weight Durability Versatility
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ANATOMICAL RESEARCH
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EXISTING PRODUCTS
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PLAY-DOH BRAINSTORM
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INSPIRATION BOARD 1
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PROTOTYPE SKETCH: ROUND 1
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PROTOTYPE: ROUND 1
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USER TESTING: ROUND 1
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INSPIRATION BOARD 2
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PROTOTYPE SKETCH: SOLE STRUCTURE
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PROTOTYPE 2 BRAINSTORM
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PROTOTYPE 2 SKETCHING
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PROTOTYPE 2 SKETCHING
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PROTOTYPE 2
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