CONSU M E R S U STAI N AB LE PRODU C T Te ss Bu r ns, Saman tha Low n, Eliza h Fa r me r, Ha d le y Sc h m u e s e r & Al l e g r a St . C l a i r
BRAND DNA A e sthe t ic: Conte mp or a r y a c t i v e f a s h i o n
Mi ssi on: Cre a te s gar m e n t s t h a t o ff e r t h e l a t e s t i n f a s hion te ch a n d f u n c t i o n t o o ff e r c us tome r s h i g h qu a l i t y a c t i v e we a r t h a t s up p or t thei r t e c h n o l o g y f o c u s e d l i f e s t y l e s
C ore Values: Comf or t R a nge of m o t i o n A d a p ta b ilit y Time le s s f as h i o n
STORE St o re Lo cat io n: • Bl a n c N o i r d o e s h a v e a n o nl i n e presen ce as we l l a s a po p u p s h o p i n C al i fo r n i a • W h o l e s a l e s h o wro o m s i n L o s A n g el es an d Chicago • Pr i c e s r a n g e f ro m $ 9 0 - $ 9 5 0
Our R et ailer s: • No r d s t r o m • C a r bo n 3 8 • N e i m a n Ma r c u s • Amazon • 6pm • Z a ppo s
Conc e p t: Repurpose ever y d ay it em s t h at are t y p ically wasted into a we ar ab le gar m en t t o les s en t he harmful im p act on t he p lan et
THE PROCESS
HOOK & EYE
THREAD
PLASTIC BAGS
LINT
Created t h e Pattern and Fabric
Sewed & F i l l e d t h e Ve s t
Ph o tosho o t a n d Image Selection
S p ecial T han ks t o our Pho togr a p he r Chr is top he r G re e n, o u r Mo d e l E v y n G r a e f e , a n d o u r Ma k e u p Ar t i s t H a n n a h F ar m er
Moo d Board
THE PRICE
$169
- lim it e d e d it ion
THE MARKETING
E MA I L C A M PA I G N
SO C IAL MEDIA
S OC IAL MEDIA
S OC IAL MEDIA
W EBS I T E
I N STOR E SIGNAGE
REDUCE REUSE RECOVER
WINDO W D I S P L AY
Sources https://blancnoirusa.com/pages/pop-up-store https://blancnoirusa.com/pages/wholesale-press https://blancnoirusa.com/pages/about-us http://markets.businessinsider.com/news/stocks/the-growth-of-sales-in-sportswear-1002249734 https://www.thriftyfun.com/Uses-for-Dryer-Lint-1.html http://articles.latimes.com/2000/jan/30/realestate/re-59149 https://www.purlsoho.com/create/2014/02/20/corinnes-thread-quilted-vest/ https://indiesew.com/blog/how-to-sew-a-puffy-dropje-vest https://www.brit.co/diy-puffer-vest/ http://www.burdastyle.com/patter n_store/patter ns/puffy-vest-012010 https://www.youtube.com/watch?v=u8Uc80kTPJg https://www.youtube.com/watch?v=z-BBpDpGnVQ