MOBILE WEB
MEDIA KIT March 2015
January - June 2015
Malaysia, with 144.7% mobile penetration, is leading Thailand, Vietnam, Indonesia, Japan, Even UK, Australia & USA
Source: World Bank (Aug 20, 2014)
Mobile Penetration
Source: World Bank (Aug 20, 2014)
IT MEANS AROUND 48% MALAYSIANS
OWN MORE THAN 1 MOBILE PHONE Source: World Bank (Aug 20, 2014)
Key Internet & Mobile Statistics
66%
18%
Internet Users, % Population
Internet Users, Growth ( 2009 - 2012 )
30 Million Population in Malaysia 10 Million
144% Mobile Phone Penetration
3G Subscription
34% age between 15 and 31yo
Source: World Bank (2014), Euromonitor (2013), Household Size Economies: EAP (2011), Wikipedia (2014), MCMC (2014)
MORE THAN JUST A LOGO
Malaysiakini is a Brand
Malaysiakini Mobile Site Web Traffic HOMEPAGE
INSIDE PAGE
English
Malay
Source: Google Analytics, March 2015
2.4 millions 121K
1.7 millions
391K
9.7 millions
221 K
1.9 millions
22.8 millions
Chinese
English
Malay
Page Views
Chinese Unique Visitors
Reader Demographics
Gender
Age Group
|
27% more male
70% of reader
than other news portals in MY
are 35 years old & above
Male
Female
15-24
25-34
35-44
45-60
69%
31%
5%
20%
25%
50%
Source: Effective Measure, March 2015
Occupation
|
Education
15% more PMEBs
80% of readers
than other news portals in MY
went to college or university
PMEBs 50% Student, Retired, Housewife 23%
Blue Collars, Others 15% Admin, Customer Services 12% Source: Effective Measure, March 2015
Secondary or less College Undergraduates Postgraduates
21% 22% 29% 28%
Languages Primary Languages
English 40% Malay 37% Chinese 19% Indian 3% Other 1% Source: Effective Measure, March 2015
|
Household Income 60% with middle income
Below RM3,000 RM3,000 to RM6,000 RM6,000 to RM9,000 RM9,000 & above Undisclosed or no income
19% 22% 11% 31% 17%
Reader Behaviours
Malaysiakini Reader Behaviours
92%
of our readers
are Health Conscious. They are more concerned about their general health and wellbeing than others. They are more likely to exercise regularly, less likely to smoke, and are prepared to spend money and time seeking out healthy food. Source: Effective Measure, March 2015
Malaysiakini Reader Behaviours (Continued)
73 to 74%
of our readers
are Free Spenders or Early Adopters or both
Free Spenders are more likely to have less financial self-control when making purchases. They regularly upgrade consumer products when they become available, and are more likely to purchase upon impulse.
Source: Effective Measure, March 2015
Early Adopters are more likely to buy new brands or products, more likely to experience things first rather than seek the opinions of others. They represent the key for the success of new products in the marketplace.
Malaysiakini Reader Behaviours (Continued)
58 to 72%
of our readers
are Connectors or Salesperson or Fashion Conscious or any combination
Connector 71.37%
Source: Effective Measure, March 2015
Salesperson 65.73%
Fashion Conscious 58.64%
Mobile Ad Units
EW N
First View Ad Description An ad that appears before the user lands on the page. Users can close the ad with click on the [ X ] button placed on right top. Format Highlight Grabs the audience attention and is the first message they see! Device Smart Phone Placement Mobile web / apps
EW N
Engagement Ads Description Mobile Pull & Swipe. User Initiated Format Highlight Captivates the users by making the best use of the mobile experience Device Smart Phone Placement Mobile web / apps
3 x Fixed Position Ads Home Page Picture View
Phone
MOBILE LEADERBOARD [320x50px]
MEDIUM RECTANGLE 2 [300x250px]
MEDIUM RECTANGLE 1 [300x250px]
Mobile Leaderboard 1 Top position (Reappear after 9th article)
Medium Rectangle 1 Appear after 3rd articles (Reappear after 12th article)
Medium Rectangle 2 Appear after first 6th articles (Reappear after 15th article)
3 x Fixed Position Ads Home Page List View
Phone
MOBILE LEADERBOARD [320x50px]
MEDIUM RECTANGLE 2 [300x250px]
MEDIUM RECTANGLE 1 [300x250px]
Mobile Leaderboard 1 Top position (Reappear after 15th article)
Medium Rectangle 1 Appear after 5th articles (Reappear after 20th article)
Medium Rectangle 2 Appear after 10th articles (Reappear after 25th article)
2 x Fixed Position Ads Inside Page
Phone
MEDIUM RECTANGLE 1 [300x250px]
MOBILE LEADERBOARD [320x50px]
Mobile Leaderboard 1 (After article byline)
Bottom Medium Rectangle (End of article)
Home Page Picture view
Tablet
The same banners advertised on mobile phone will appear on a tablet as well.
MOBILE LEADERBOARD [320x50px]
MEDIUM RECTANGLE 2 [300x250px]
MEDIUM RECTANGLE 1 [300x250px]
Mobile Leaderboard 1 Top position (Reappear after 5th row)
Medium Rectangle 1 Appear after 1st row of articles (Reappear after 7th row)
Medium Rectangle 2 Appear after 3rd row of articles (Reappear after 9th row)
Home Page List view
Tablet
The same banners advertised on mobile phone will appear on a tablet as well.
MOBILE LEADERBOARD [320x50px]
MEDIUM RECTANGLE 2 [300x250px]
MEDIUM RECTANGLE 1 [300x250px]
Mobile Leaderboard 1 Top position (Reappear after 15th article)
Medium Rectangle 1 Appear after 5th articles (Reappear after 20th article)
Medium Rectangle 2 Appear after 10th articles (Reappear after 25th article)
Inside Page
Tablet
The same banners advertised on mobile phone will appear on a tablet as well.
MEDIUM RECTANGLE 1 [300x250px]
MOBILE LEADERBOARD [320x50px]
Mobile Leaderboard 1 (After article byline)
Bototm Medium Rectangle (End of article)
Rate Card
Inside Pages
Home Page
WEEKLY RATE
EN
BM
CN
Banner Size
SOV
EN
BM
CN
320x50, 320x416
100%
10,000
8,000
8,000
Mobile Engagament
320x416
100%
8,000
6,000
6,000
6,000
4,000
4,000
Mobile Leaderboard #1
320x50
50%
5,000
4,000
4,000
4,000
3,000
3,000
Medium Rectangle #1
300x250
50%
5,000
4,000
4,000
N/A
Medium Rectangle #2
300x250
50%
4,000
3,000
3,000
N/A
Bottom Medium Rectangle
300x250
50%
Ad Unit First View Ad
N/A
N/A
4,000
3,000
The same banners advertised on mobile phone will appear on a tablet as well. Disclaimer: All rates shown here are in Malaysian Ringgit (MYR), exclusive of GST and subject to change without notice.
3,000
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FG MEDIA Exclusive Digital Marketing Arm for Malaysiakini Website Email Phone Fax Address Coordinates
fgmedia.my advertise@fgmedia.my +603 - 7770 0000 ext: 153 +603 - 2788 4722 No 9, Jalan 51/250a, Off Jalan Tandang, Petaling Jaya, Selangor N: 3째05'18.1 E: 101째37'56.6