Ways to Build Brand Awareness in Oman
“Your brand is a story unfolding across all customer touch points." – Jonah Sachs
History of Alfardan
JEWELLERY
INVESTMENT
AUTOMOTIVE OPERATIONS
EXCHANGE
PROPERTY & HOSPITALITY
Promoted awareness regarding its brand through the establishment of projects in a wide range of sphere Offering its customers a wide range of experiences related to the luxurious lifestyle
MARINE SERVICES
Brand Identity Alfardan customer brand experience entails a series of events a client goes through while purchasing the brand. Alfardan Properties measures the approaches to define the goals for improving the client services
Logo implication, golden and white colors demonstrate a property luxurious value A round shape opens a meaningful strategy about changing the basic associations with corporate culture
Customer Experience
Brand Personality
Brand Architecture
Brand Image The subconscious picture of the brand that people develops. It determines customers’ expectations from the brand Alfardan has the image of Luxurious lifestyle
Wordmarks Alfardan logotype plays a key role in marketing the company. It is through this word mark that Alfardan Company is known and distinguishes its self in the market
Alfardan has a strong master brand loyalty which attracts customers to the company How the corporate brand and subbrands relate and support each other
4 Things to Consider When Looking for Property
01 02 03 04
The experience and expertise of the company in the region as a major criterion.
A trustworthy company, by checking out their reviews from previous customers.
Property companies with Property companies with reasonable pricing. reasonable pricing.
Stong brand presence on google and social media
Segment Analysis The
properties
segment
has
continued to show positive signs across different parts of the world. This segment is unique in the sense that it serves one primary need for
Oman’s property market
humans, that of housing, particularly through the residential sector. Besides
the
residential
sector
are the industrial and commercial sectors mainly for investment and professional
purposes
Governmental efforts
Reduce its oil resources
A significant increase in the number of tourists
User Experience
Website Social media Awareness
Consideration
Purchase
Visit/Meeting
Word of mouth Events
Make a deal
Contact
Properties in Oman
Apartments for rent in Oman
Awareness
Al Fardan properties
Al fardan properties Oman
Considertion
Finaa Alazaibah
Al Fardan contact number
Purchase
User Journey
Brand Awareness
Gathering Information
Google Search
Web Browsing
Find an Apartment
Design | Touchpoint “If you dont know that Alfardan property exists you wont find it”
“I had to write Alfardan in oman to find their website”
“I searched for properties in oman and i couldn’t find Alfardan” “It was useless for me; i couldnet search for apartments on it ”
Contact Alfardan
Social Media
Instagram Facebook Twitter
Product
Location
Phone
Website
Home About Us Properties Hotels Residential Properties Commercial Properties
Lifestyle Services Contact US
Daud Group and Aqwaas
Competitors
Aqwaas allows potential customers to offer the company›s customers to order its services online
Competative Advantage Brand Image
Deliver luxury products while providing the best experience for customer, which differentiate Alfardan among its competitors.
Top Solutions
Key Word Selection & Google Display Ads
Audience Targeting & Ads Scheduling
Update the Property Finder section
Growing tool in Commercial Marketing Areas
Luxurious Events in Finaa Alazaibah
Social Media
Website
Sponsorship
Events