Halal Tourism
BUSINESS Developing a Revamped Marketing Strategy for a Post-COVID-19 Changed Reality
By Reem El Shafaki
With growing optimism that the worst of the pandemic is over and destinations cautiously preparing to re-open, one important question comes to mind: should destinations dust off their pre-COVID marketing strategies and prepare to implement them or must they shred them to pieces and start over from scratch?
The short answer is: neither. Destinations will need to adjust their strategies based on some of the lingering impacts of the pandemic. Most have already adjusted down their goals to account for the impact of the pandemic and started adopting new marketing tactics. However, it’s time to considerably revise your destination’s or your company’s marketing strategy.
13-Signals of a Post-COVID-19 ‘New Normal’ By now we’ve all heard the term ‘new normal’; that post-COVID, things won’t go back to the way they were, but that a new reality will emerge. At DinarStandard we produced a brief on the 13-Signals of a PostCOVID-19 ‘New Normal’ for the global travel and tourism industry.
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