S POTLIGHT: By: Um Akram
The “battuta” Spotlight section primarily introduces notable Muslim companies to our readers. Muslims are making substantial contributions all over the world and in different sectors of the economy. These contributions are genuinely worthy of our recognition and serve as beacons of pride for Muslims. In this article, we acknowledge the contributions and achievements of Modanisa, pioneers of Modest Islamic fashion.
“It all started with a Vision!” says Kerim Ture, Co-founder, and CEO of Modanisa, and indeed that marks the humble beginnings of this global fashion powerhouse. His purpose was to meet modest women’s desire to wear the clothes that fit the life and times they lived in. He wanted to offer the stylish alternatives that sophisticated, modestdressing women needed and wanted but could never find. Clothes that would make Muslim women look good and feel good without compromising their religious values and beliefs. As a business, Modanisa had a twin mandate: to fulfill a significant clothing gap and to empower women to express their identities, values, and personal tastes in style. The approach has always been to understand and address women’s evolving needs truly. For instance, with more and more women joining the workforce for the first time, it naturally meant increased demand for apparel options that allow women, like me, to operate comfortably and confidently in a professional environment while upholding modest standards.
18 BATTUTA June
