Current Role + What I do

Current Role

Hala’s role entails managing the interiors and the design process of each project through all stages starting from concept design all the way to site coordination and building handover while being conscientious and detail oriented towards deadlines and designated project budgets. Her role also includes guiding the final touches of the full selection package for all furnishings, accessories and featured art pieces by highlighted artists in each property.

The goal of each project focuses on creating a harmonious one-of-a-kind experience for multi-family interactive communities that cater to people’s lifestyles and needs by providing modern homes and cutting-edge set of amenities such as multi-purpose lobbies, kids play areas, residence clubhouse, fitness studios, outdoor swimming pool and courtyard seating areas. With a unique concept and story behind every project, the design aesthetic and functionality of each residence is set to captivate and stand out from other real-estate properties in the local market.

Hala believes that when something is done well, it has the propensity to change mindsets and inspire a better lifestyle. She aims to continuously work with a team of leaders on delivering crafted spaces that are set to establish a strong standard and distinct benchmark.

What I do...

Creating A Design Brief

• Identifying target audience, key goals and developing project strategies to meet the designated budget and timeline. • Working on providing a unique identity for each project to stand out in the market. • Providing direction on project mood, look and feel for apartments and public amenities. • Ensuring the overall design is neutral, modern & contemporary to cater to 85+ different nationalities across the globe.

Interior Design

• Guiding the full design process while being heavily involved in space planning and layouts. • Providing full Specifications Selections for Materials, Sanitary-ware, Appliances, Ironmongery, Lighting and Electrical. • Coordinating marketing quality interior visuals.

Project Management

• Working on a project program and target deadlines for each design stage. • Managing the projects full Interior Design scope with the appointed design consultant throughout all stages of

Pre-Concept Design, Concept Design, Schematic Design and Developed Design while coordinating with other stakeholders in parallel. • Reviewing drawing packages and providing the appointed consultants with effective feedback to ensure a quality package will be tendered. • Collaborating with several internal and external teams such as architects, engineers, site, procurement, contractors, and suppliers to achieve the desired quality and project outcome. • Reviewing site shop drawings and material submittals. • Attending regular site meetings and visits to ensure all interior design related issues that may come up are resolved. • Attending joinery factory visits to ensure key mock-up units are fabricated to a standard quality. • Snagging joinery units, overall apartments / spaces, and interior public areas.

Staging, Styling and Media

• Selecting FF+E items that suite the project quality, budget, timeline, and target aesthetic. • Coordinating Art Packages with appointed art consultants while collaborating with local young talents to support aspiring talents in the city. • Working alongside the marketing team to schedule interior photo shoots, create design worthy content to be managed by the team for socials, and work on company design awards submissions.