Halation Agency Brand Book - US Brands

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Contact Us Director: Christina Taylor christina@halationagency.com

For all enquirers please email: info@halationagency.com T +61 2 9313 7060 F +61 2 9313 8460 M +61 408 408 048

Address: Suite 1.02, Level 1, 77 Dunning Ave Rosebery NSW 2018

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Halation Agency, established in 2010, is now one of the largest Fashion Sales Management Agencies in Australia. Our business is based on a deep understanding of the fashion industry, a passionate and hard work ethic, a determination for exceptional service and a genuine interest in the growth of both the inspiring mix of Women’s Fashion, Lifestyle and Accessory labels, we have chosen to represent, and the quality retailers we feel privileged to work with. The Halation Agency Team represents the true meaning of the word ‘Halation’ – filled with light and love, surrounded and protected by an aura of light. When you take a photo of the sun or a beautiful bright light, the rays of light extending out, that spreading of light, is Halation. Teamwork is an integral part of Halation Agency, working closely and professionally alongside our retail customers, designers and distributors. We strive for and have a proven record of long-term profitable relationships with all stakeholders, committed to ensuring the highest level of impeccable and supportive service. Halation Agency passionately serves its beloved brands and retailers with a dedicated team of highly trained, motivated and skilled sales managers who really care. Each is dedicated to seeing the brands we represent grow and succeed while offering constant and supportive service to the retailers. We offer the best platform to showcase our brands with long standing relationships we have with key Australian retailers and top buyers in NSW, QLD, SA & NT. Using the latest CRM systems to make us highly efficient in tracking our brand progress, we offer advice and detailed range feedback and reporting, during and after each season. Halation Agency is whole heartedly committed to pursuing new growth opportunities for both our Retail Customers and Brands, while still being a socially responsible and an ethical company that is watched and emulated as a model of success.



For Dame Trelise, the phrase describes the special impact her designs have on women, and not just because they’re beautiful clothes -- it describes an idea, a vision, a story, a sense of a woman’s inner and outer beauty, her vulnerability, her sense of self, and her place in the world. It’s this quality -- Dame Trelise’s ability to truly see a woman in her unique context and understand what is required to highlight a moment -- that has made her designs stand out for three decades. For more information about this brand, contact: Lisa | lisa@halationagency.com


Curate by Trelise Cooper encapsulates the Dame’s theatrical and signature colour and print handwriting. Curate’s lifestyle elements and holiday feel incorporate the iconic Trelise Cooper occasion wear look, for the everyday occasion, with a specialtouch of elements of sparkle, colour and print detail, that will set your imagination into overdrive. For more information about this brand, contact: Lisa | lisa@halationagency.com


Coop by Trelise Cooper is the New Zealand designer’s ode to vintage and has a distinctly festival and younger edge. Each collection pushes the boundaries of fashion trends and is for the true fahionista at heart. More is more - is more, with Coop, always worn with a element of tongue and cheek - music and fun in mind. For more information about this brand, contact: Georgina| georgina@halationagency.com


The diffusion brand of Trelise Cooper, Cooper, is the much loved sister of Trelise Cooper. The collections have a distinctively luxurious weekend feel, always with a touch of surprise in each garment. Prints are bold, and shapes are easy and effortless. The Cooper woman is confident and daring in her fashion choices and loves a touch of edge and glamour to her everyday look. Mix and match is essential in the collection - along with denim, details and trims. For more information about this brand, contact: Georgina | georgina@halationagency.com


With a refined style, RAW BY RAW are timeless pieces that can be incorporated into any woman’s wardrobe from day to night; RAW BY RAW is always fresh fashion. RAW BY RAW has quickly gained a reputation for its forward thinking, attention to detail and outstanding tailoring. Utilizing only the highest quality fabrics, leathers and suedes from here and abroad and teamed with a highly skilled design team, RAW BY RAW is, fashion forward thinking. For more information about this brand, contact: Connie | connie@halationagency.com


Created in Melbourne, Australia by their fresh and dynamic design team, Mossman is a label that’s constantly reinventing, while staying true to its aesthetic: bold silhouettes, effortless staples, and a confident personality. At the forefront of Mossman is a focus on trends, shapes, luxe fabrics and staples. The result is a carefully curated wardrobe for the woman who constructs her own look and inspires those around her. For more information about this brand, contact: Natalie | natalie@halationagency.com


Delphine is for the woman who decides what she wants to be, rather than heeding what she’s supposed to be. It’s sexy, powerful and embraces the feminine silhouette. Delphine is elegant armour for confident, creative, ambitious women, equipping you with a lifestyle range for everyday occasions. For more information about this brand, contact: Natalie | natalie@halationagency.com


Ella Sanders is all about beautiful knitwear with an emphasis on quality and style. All pieces are designed with the seasons in mind, which you’ll rely on year after year. Inspired by tactile fabrics, heavenly colours and patterns, each piece will add instant style and comfort to your life. Using excellent quality natural fibres, this ultra luxe appeal brand also uses lightweight natural yarns & fabrics for summer and 100% pure wool for the winter collections. For more information about this brand, contact: Christina| christina@halationagency.com


Each Jac + Mooki tee is constructed from the finest cotton bamboo and undergoes a unique design, construction and dyeing process to create its own distinctive look and feel. There is a fit for every occasion – Jac & Mooki specialises in easy to wear shapes, tees, jersey, dresses for the everyday and layered look. For more information about this brand, contact: Georgina | georgina@halationagency.com


Solito is a coastal, soft-casual brand, born in Brisbane and loved by many boutiques around Australia. Solito’s bohemian - with a luxe twist - philosophy transforms the coastal aesthetic and design to easy-to-wear silhouettes with a soft colour palette. Each piece has a distinctive relaxed and easy nature, with elements and trims to give each garment a special touch. Solito is for the bohemian holiday lover in us all. For more information about this brand, contact: Lisa | lisa@halationagency.com


S T A N Z E E is a ready to wear leather label, producing distinctive but comfortable designs that are trend savvy, easy to layer and stand-alone statement pieces. By incorporating classic designs with today’s modern edge, Stanzee is constantly inspired by her travels, different eras and the power of masculinity and femininity. S T A N Z E E designs are sold in Australia, USA and New Zealand. S T A N Z E E designs have also been featured in Russh and Harpers Bazaar, and worn by countless celebrities. For more information about this brand, contact: Georgina | georgina@halationagency.com


Ace of Something is a modern millinery company, creating timeless quality pieces using traditional methods and natural fibers. Ace of Something hats are all designed in Melbourne, and where possible are made in Australia using the finest materials and trims available. We strive to bring the latest in millinery trends from both the local scene and around the world. For more information about this brand, contact: Christina | christina@halationagency.com


Morgan & Taylor is for the discerning accessories lover, who commands style and exuberance through the pieces she adds to her outfit. Morgan & Taylor is one of Australia’s oldest and most relied-upon providers of top-quality accessories for the seasons year-round. Their headwear and fascinators can be seen on all the celebrities over spring racing carnival. For more information about this brand, contact: Lisa | lisa@halationagency.com


The Trelise Cooper Accessory and Eyewear collections carry the Trelise Cooper theme of colour and surprise. Featuring a range of funky readers that add a touch of fun to the everyday and a range of fashion forward boldly coloured sunglasses, alongside tote bags, belts, jewellery and so much more. Trelise Cooper’s range of accessories is as wide as her imagination. For more information about this brand, contact: Lisa | lisa@halationagency.com


The Trelise Cooper Accessory and Eyewear collections carry the Trelise Cooper theme of colour and surprise. Featuring a range of funky readers that add a touch of fun to the everyday and a range of fashion forward boldly coloured sunglasses, alongside tote bags, belts, jewellery and so much more. Trelise Cooper’s range of accessories is as wide as her imagination. For more information about this brand, contact: Lisa | lisa@halationagency.com


Inspired by laughter, love and wanderlust, Australian accessories label Sunfox is the epitome of personal expression. Launched by local jewellery designer Lisa Corfield, Sunfox has quickly garnered cult status thanks to its thoughtful balance of all things fashionable and bespoke. The Sunfox girl is one chasing an endless summer. She believes in the importance of living free, loving openly and having fun above all else. For more information about this brand, contact: Katherine | katherine@halationagency.com


Inspired by global wanderings, Lazurah fuses multi-cultural influence with modern designs. Bohemian meets contemporary; the brand blends both bold and simplistic designs to create pieces that are driven by a sense of wanderlust. Lazurah is a product of global wandering and built on musings of its founder, Lisa Corfield. For more information about this brand, contact: Katherine | katherine@halationagency.com


Zoda has established itself as the silent leader in the Australian jewellery and accessories market. Our extensive collection includes bohemian to contemporary and fashion jewellery, bags and scarves. With an extensive range focusing on lifestyle and fashion, Zoda has consistently delivered on trend accessories for the past 35 years. For more information about this brand, contact: Lisa |lisa@halationagency.com


Nude Footwear strives to bring the most on-trend shoe silhouettes and materials without shying away from a bit of fun. They love the craftsmanship of creating a beautiful shoe and know that for this investment, comfort and practicality is also essential in their designs. Nude loves to mix things up in footwear; being daring with colour and textures, whilst always offering effortlessly-chic styles. For more information about this brand, contact: Georgina | georgina@halationagency.com


Skin Footwear mixes bold colours, luxe trims and unexpected design accents – Skin Footwear is forever evolving. They push the boundaries, whilst always staying true to the natural essence of Skin. The Skin woman desires practicality and comfort throughout the day, and defines the power of sexy into the evening. She wants to influence and be the woman everyone’s eyes are drawn to – be it day or night. For more information about this brand, contact: Natalie | natalie@halationagency.com



Meet the Team Christina Hallett, now Taylor, is the founder of Halation Agency which is now in its 7th year! As the business has consistently grown, year in year out, so to has the caliber of labels we are so privileged to work with. Check out my fabulous team below and see how the magic really works. Email: christina@halationagency.com Phone: +61 408 408 048 Brands: Thurley, Ella Sanders, Alias Mae, and Tolani

Lisa Buchholz Head of Contemporary Sales

Georgina Davis Head of Lifestyle

Eden Ross Sales Manager

Email: lisa@halationagency.com Phone: +61 420 315 410 Brands: Trelise Cooper, Curate, Tolani, Solito, Zoda, and Morgan & Taylor

Email: georgina@halationagency.com Phone: +61 429 605 826 Brands: Nude Footwear, Thurley, Cooper, Coop, PS The Label, and Stanzee

Email: eden@halationagency.com Phone: +61 417 056 095 Brands: Quay, Lost in Lunar, Madison Square, Three of Something, Times Ten, Ace of Something, and Stitch & Hide


Natalie Dimarti Sales Manager

Miri Payne Junior Sales Manager

Email: natalie@halationagency.com Phone: +61 429 816 096 Brands: Mossman, Sabaya, August Street, Premontion, Raw by Raw, and Skin Footwear

Email: info@halationagency.com Brands: Delphine, Lazurah, Lost in Lunar, Madison Square, Times Ten, and Sunfox

Marin Hartfield Sales & Operations Manager

Gaia Torres Sales & Administrative Director

Email: marin@halationagency.com Phone: +61 407 861 830 Brands: Jac + Mooki, Stitch & Hide, and Quay

Email: gaia@halationagency.com Brands: Ella Sanders

Katherine Joyce Rafaraci Junior Sales Manager & Showroom Manager Email: katherine@halationagency.com Phone: +61 438 925 776 Brands: Seven Wonders, Alias Mae, and Mossman


Showroom: +61 2 9313 7060 Fax: +61 2 9313 8460 Skype: Halation_Agency Mobile: +61 429 816 096 | +61 408 408 048 Email: info@halationagency.com | christina@halationagency.com Suite 1.02, level 1, 77 Dunning Ave Rosebery NSW 2018

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