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Publisher’s Thoughts

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Business Trends

JAN SOUTHERN CEO/Publisher Jan@JDelSURMarketing.com

CHRISTIE WILSON Account Executive

LAURA ZIELINSKI Design

PENNY REDMOND Distribution

Effingham Magazine is proudly produced by:

135 Goshen Rd. Ext., Suite 251 Rincon, GA 31326 (912) 295-5406 EffinghamMagazine.com

LETTERS TO THE EDITOR Write to us and tell us what you think. Effingham Magazine welcomes all letters to the editor. Please send all letters via email to Jan Southern at Jan@JDelSURMarketing.com. Letters to the editor must have a phone number and name of contact. Phone numbers will not be published.

ARTICLE SUBMISSIONS Effingham Magazine welcomes story ideas from our readers. If you have a story idea or photo essay you would like to share, please submit ideas and material by emailing Jan Southern at Jan@JDelSURMarketing.com. Stories or ideas for stories must be submitted by email. Only feature stories and photo essays about people, places or things in Effingham County will be considered.

CIRCULATION: Effingham Magazine is published bi-monthly and distributed to more than 250 locations throughout the area, as well as mailed to thousands of homes. The full magazine is available online at EffinghamMagazine.com.

Views expressed in editorial or advertising do not imply endorsement by J. DelSUR Marketing Group.

SHOP LOCAL ISSUE

Add to Cart. Buy Now. Free Delivery. These enticing words are perfectly crafted calls-to-action to drive you to make your purchases online. But when you do this, you’re missing out.

Missing out on unique items that you can’t find on big e-commerce sites. Missing out on stellar service with a smile. Missing out on the richness and the connection to our community. Missing out on buying local.

With the pandemic affecting so many small businesses, it is more important than ever to consider shopping locally.

Jan Southern

When you choose to do business locally, your dollars stay here and benefit your community in a tangible way. When you buy local, sales tax revenues fund projects like parks, recreation facilities and roads. The profits reaped by the business also stay local, supporting other local businesses and nonprofit organizations, instead of funding a billionaire’s trip to space.

I always love our annual Shop Local issue. It is very rewarding to get to know local business owners, hear their passion for what they do and the gratitude they feel when people choose to shop with them or use their services. This issue will give you a look at many of Effingham’s can’t-miss local businesses. (Be sure to check out some of my favorite local items on page 42.)

After reading this issue, I hope you stop by a local vendor event, visit a local retailer or consider a local business first before making your purchasing decisions.

There’s no time like the present to start—stop by that new local restaurant you have been meaning to try, pick up a gift at that cute little shop on the corner, or try a local doctor instead of driving out of town.

Effingham County is a unique place. We learn to appreciate it even more when we get involved and take the time to get to know the local businesses.

CEO/Publisher Pooler Magazine

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