C a n Yo u F i n d t h e Products being advertised?
A short series of how gender stereotypes are expressed in advertisments.
The perfect hair? Glowing face? The small Dior viii watch?
The Product: Dior viii AUTOMATIC MOVEMENT Striking, elegant and timeless. Monsieur Dior’s favourite number.
The Advertisement: Flawless Woman Perfect hair/skin/make-up Only wearing an open jacket and watch
Here we have the handsome David Beckham featuring an expensive clean car, a nice suit, oh!.. and that watch! if you didn’t see it... It’s the new “world timer” Transocean Chronograph Unitime. Some may have been too distracted by this great photograph and sexy model to have noticed how cool the Breitling styled watch is.
The beautiful Jennifer Lopez is modeling naked to catch the eyes of viewers to sell her new perfume... The picture over exaggerates the “glowing” name of the fragrance with JLO’s flawless and oily skin. Also, does the perfume actually light up like the bottle shows? ....
Feminism: The advocacy of women’s rights on the grounds of political, social, and economic equality to men.
Not only does this image fail at selling the cologne, but it also is a strong example of how the media and advertisements incorporates gender role stereotypes. If men and women were treated equally socially, this image wouldn’t need the woman to look desperate, weak and in need of the man’s attention. This ad represents the idea that if men buy this cologne, then they will attract women.
CAN YOU EVEN SEE THE PRODUCT????
A Push- Up bra? Flawless skin? Implants? Low cut shirt?
The Male-Gaze: The way visual arts are structured around a masculine viewer. It describes the tendency in visual culture to depict the world and women from a masculine point of view and in terms of men’s attitudes.
Gender-role Stereotypes in Advertising -Haley Haman