Bread Loaf Brand Manual
Table Of Contents
Spirit of Bread Loaf Big Idea / Brand Promise Values Value Proposition Attributes Vision Bread Loaf Elements Identity Signature Brandmark Logotype Usage Color Sizing Space Rules Unacceptable Uses Typography Color Palette Illustration Library Photography Library Applications Print Packagaing / Ephemera Digital Environmental
5 7 9 10 13 14-15 16 16 17 17 18 18 19 20 21 22-23 24-25 26-27 27-28 29 32-39 40-45 46-49 50-53
Bread Loaf is a resort unlike others for it’s valuable distinction of a overall unique and utility filled stay. This resort is one that is automotive and designed for travel according to the traveler’s preferences. The traveler’s van of choice will be established towards the lifestyle desired for the duration of their stay.
Big Idea / Brand Promise
5
We believe in chasing after adventure, renewal, creativity, and new experiences through the opportunity of travelling.
Values
7
Our vans are the only thrill-seeking automobiles that provide supplies for the traveler’s choice of outlook.
Value Proposition
9
Fearless We take a stand on to dive into the courage of leaving behind stressors of daily life to hit the road in one’s own desirable way.
Expressive New experiences are welcomed. Bread Loaf is an advocate of finding renewal through self-expression.
Bonafide
10
Authentic and real. We aspire and encourage originality through self-expression and creativity.
Attributes
We envision Bread Loaf to be the first choice of vehicle travelers desire when searching for inspiration and an outlook for the road.
Vision
13
Bread Loaf Elements
15
Signature
Bread Loaf hunger to escape
Identity
Brandmark
Bread Loaf hunger to escape
Logotype
Bread Loaf hunger to escape
Jump to page 27 to find out how we infultrated this illustrative design to become the refined brandmark!
17
Color
The brandmark is set with our choice of C: 66 M: 56 Y: 62 K: 42 R: 71 G: 74 B: 69 #474a45
Usage
Depending on the format implemented for it’s design, the logo type can be altered to any color usage from our color palette.
Sizing
Bread Loaf is inspired by our travelers being versatile and interested in utility. This is why we chose a brandmark that can be scaled and sized for various purposes. Bread Loaf’s mark is encouraged to break from the confinements of a signature, in aspirations to layout a beautiful pattern.
Space Rules 4x
4x 4x
Bread Loaf hunger to escape
4x
Usage
Unacceptable Uses
Bre ad L oa f hunger to escape
We want to ensure our travelers and guests can recognize the intentionally minimalistic design.
Though we’re pretty flexible on the scale and sizing of Bread Loaf’s brandmark, we never allow the beautiful fine line detail to be stretched from a width or height scale. If we use the brandmark for a pattern one must scale the mark from the upper corners on the bounding box, all while holding shift to ensure a clean and clearly defined line quality
21
Bread Loaf
Typography
URW Antiqua ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Avenir Next - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Avenir Next - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
23
Primary
C: 66 M: 56 Y: 62 K: 42
C: 7 M: 11 Y: 21 K: 0
R: 71 G: 74 B: 69
R: 235 G: 221 B: 199
#474a45
#ebddc7
Color Palette
Secondary
C: 41 M: 32 Y: 66 K: 5
C: 25 M: 13 Y: 27 K: 0
R: 154 G: 150 B: 106
R: 193 G: 202 B: 186
#9a966a
#c1caba
C: 11 M: 25 Y: 53 K: 0
C: 9 M: 53 Y: 73 K: 0
R: 226 G: 189 B: 133
R: 227 G: 139 B: 86
#e2bd85
#e38b56
25
We kept the illustrations minimal, considering we love our brandmark so much. The main illustrative element to Bread Loaf’s brand identity is the brandmark itself.
Bread Loaf hunger to escape
Illustration
In the early stages of development, the brandmark came to be a series of identitifying conceptual relations to the brand’s identity. This was found through the ideas of conjoining the illusive line embodiment of the road, with the fine line quality of a topographical map.
Our illustrated brandmark is excited to be scaled for it’s use towards a mark and a pattern.
27
Goal: to document the various of ways a traveler can voyage during their road trip escape. The photography is inspired by a cohesive implementation of warm yellows and oranges that meet the calming blues and greens. A balance of the opposites is our approach.
Photography
29
Applications
31
6TH AVE, LOS ANGELES PLAYA DEL REY, CA 90293 BREADLOAF.COM
Business Bread Loaf cards that transform into an air freshener for a car, or even Bread Loaf for a Bread Loaf bus!
TEL. (310) 555 8972 EMAIL. HUNTER@BREADLOAF.COM 6TH AVE, LOS ANGELES PLAYA DEL REY, CA 90293 BREADLOAF.COM
TEL. (310) 555 8972 EMAIL. HUNTER@BREADLOAF.COM 6TH AVE, LOS ANGELES PLAYA DEL REY, CA 90293 BREADLOAF.COM
Bread Loaf
TEL. (310) 555 8972 EMAIL. HUNTER@BREADLOAF.COM 6TH AVE, LOS ANGELES PLAYA DEL REY, CA 90293 BREADLOAF.COM
Bread Loaf
TEL. (310) 555 8972 EMAIL. HUNTER@BREADLOAF.COM
32
6TH AVE, LOS ANGELES PLAYA DEL REY, CA 90293 BREADLOAF.COM
Bread Loaf hunger to escape
Welcome Traveler,
The stationery set items will include the cover letter written by the owner and addressed to a proposed Traveler.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea com modo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea com modo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea com modo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse.
Best regards,
TEL. (310) 555 8972 EMAIL. Hunter@Breadloaf.com
Hunter Oakes
Founder and Owner of Bread Loaf
6th Ave, Los Angeles Playa Del Rey, Ca 90293 BreadLoaf.com
Front Envelope
Bread Loaf hunger to escape
Back Envelope
TEL. (310) EMAIL. HUNTER@
6TH AVE, LO PLAYA DEL R
BREADLO
EL. (310) 555 8972 UNTER@BREADLOAF.COM
AVE, LOS ANGELES A DEL REY, CA 90293
READLOAF.COM
The envelope that holds all the information needed to hit the road. The envelope will hold the Letter Head, a copy of the Road Map, and a buiness card that functions as an air freshener that can be found in the glove compartment!
Road Map
A Road Map that can be found in the bus, to give inspiration for a traveler to sight see California while enjoying thier escape.
Front Cover
H U N G E R T O E S C A P E
Id diente cupiorenam fur, Catius. Haberfer iam num rei factam tum in te, dio, ut crio us noruder oximmo in scionsu seropula trunte caed cones ac rem patrem potam perniam adendic endiis, consum. Ideffretri sunimus conduci pro nihinate con in viviconsuam, Catus, quodi, nes deatura ctasdam, uror alabustrem morterox mor alabefaus, peria et; nost L. Ilis furaed rei consultorum priturae factabe ndentilic tur audacio vitem clus virterunt? Opiemqu onsusperi senimum camquis, que fur hocultora duc in Itam que fent.
TEL. (310) 555 8972 EMAIL. HUNTER@BREADLOAF.COM 6TH AVE, LOS ANGELES PLAYA DEL REY, CA 90293 BREADLOAF.COM
Inside
Back Cover
37
Finding some incredible views and thinking of unique ideas? Jot down all your thoughts on one of Bread Loaf’s postcards that features photographs of California’s own poppies!
38
As apart of our packaging and ephemera applications, we’ve designed various products and supplies that fit the traveler’s needs.
40
These two designs for surfboards are an example of what Bread Loaf has designed for the Athletic traveler. Other vans will be equipped with other necessities that seem fit.
Whether you’re an artist holding art supplies, or the musician carrying sheet music, this tote is roomy and ready to accompany your escape.
42
Hunger to Escape. Bread Loaf’s own exclusive packaging tote bag to store all supplies while travelling. This bag is a gift when the voyage comes to an end!
This packaging application is one that is implemented after the trip is over. During the trip however, a traveler will be supplied with a 35mm film camera that is loaded with film to shoot pictures with (artist traveler or not). When the traveler ends their journey, Bread Loaf developes the roll of film and mails the prints to the traveler weeks after. Leaving a memory that’ll last beyond the escape.
44
Bonafide memories that last beyond the escape.
Search
H
U
E
S
N G E R T O C A P E
Bread Loaf Traveler
PLAYLIST
Bread Loaf jams Created by Bread Loaf 37 songs, 2 hr 15 min
Bread Loaf
FOLLOWERS 972
PLAY
Download
Filter
TITLE
ARTIST
ALNUM
Miss You - Remastered
The Rolling Stones
Some Girls
2018-12-29
4:49
Born To Be Wild - Single Version
Steppenwolf
Steppenwolf
2018-12-29
3:33
7 AM
Jacqueline Taieb
The French Made...
2018-12-29
2:04
Break My Heart
La Sera
Sees the Light
2018-12-29
2:09
Ferus Gallery
Allah-Las
Worship the Sun
2018-12-29
3:36
Persuasion
Santana
Santana
2018-12-29
2:33
Wild Thing
The Troggs
The Best Of The Tr...
2018-12-29
2:39
Sunday Evening
The Black Angels
Clear Lake Forest
2018-12-29
3:40
Them Changes
Thundercat
Drunk
2018-12-29
3:08
Youth
Beach Fossils
Beach Fossils
2018-12-29
2:37
Digitally communicating with our travelers through the power of music.
1
r
ERS 972
49
33
04
09
Besides the punny title, Bread Loaf jams is a playlist that has been curated with a mixture of classics and current tunes. Traveler’s are encouraged to alter the playlist to their taste in music, but the starting out playlist is an attempt to offer the traveler an opportunity to escape with some hand picked faves by the brand itself!
36
33
39
40
08
37
47
9:41
Your Story
9:47
Cori_T
MaverickD
HuntOak
Bruna
HayT
Your Story
Cori_T
MaverickD
BlaiseFuentes
11.4k Likes
10k Likes
time to shoot again! Thank you @BreadLoaf
escape with our @BreadLoaf bus
Bruna Travelling to some amazing views all while getting 18 MINUTES AGO
HuntOak
Blaise Fuentes Heading up to Big Bear for a climbing 6 MINUTES AGO
Bread Loaf is a resort that keeps up on platforms of social media. Instagram is a major success for the brand’s advertisement and recognition thanks to the various influencers who document their experience.
HayT
9:27
BreadLoaf
9:19
279 profile visits in the last 7 days
Sponsored
97
posts
Promotions
720 k
followers
20
following
Edit Profile
Bread Loaf Automotive Resort Hunger To Escape Story Highlights
Call
Learn More
20k Likes
BreadLoaf Searching for a bonafide journey? Bread loaf’s buses are packed with everything you need to satisfy your hunger to escape!
49
Environmental impacts of the brand.
50
Environmentally, the outside of each Bread Loaf bus is tailored to the brand’s fine line quality and distinguishable logo type. Not only does this stylistic approach set apart other buses to Bread Loaf’s, but the external experience livens up the trip.
B
oa f L d rea
Don’t just hunger to escape, smell it too.
Bread Loaf has dedicated not only a portion of print to it’s use of stationery, but the brand is eager to infultrate a utilizing business card. Bread Loaf’s business card is one that functions as information, but also as an air freshener one can use while on their journey, or if the traveler wishes, to place in any other environment after the escape.
Br ea d Lo af
53
H E
U N T S C
G E R O A P E