Halfon Properties Group
LISTING PRESENTATION
BEVERLY HILLS LUXURY REALTY A Seller's Guide
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Halfon Properties Group
LISTING PRESENTATION
Halfon Properties Group
Beverly Hills Luxury Realty Selling in Today's Market
Selling a home in today's market requires two key components: planning and paying more attention to detail. So, what's the difference we offer to ensure your home sells for top dollar? Our Marketing Details. Hands down, we provide proven tactics that will market your home in the most effective way possible. We believe each home is a project and Halfon Properties Group treats it with extreme care and attention. While utilizing our extensive list of qualified Buyers and Sellers. With Martin's years of experience and a cutting edge team he provide industry sought after expertise and knowledge to get your home sold. If you are serious about selling your home we have the tools to seriously get the job done. In today's market WHO you work with matters and it effects the dynamics of marketing your home. As our market is constantly changing and only the most active and relevant agents & brokers.
Halfon Properties Group
LISTING PRESENTATION
Our 100% Gurantee Inside view of what you will experience when hiring the Halfon Properties Group to professionally market and sell your home! We guarantee we'll market your home using the most realistic, efficient & profitable methods.
T H E T E A M B E V E R L Y H I L L S
MARTIN HALFON
RUBIN MAKHANI
JOILEE HAVNER
CELESTE ANDREW DRUM
Founder
Director of Marketing
Buyers Agent
Buyers Agent
310 344 4465 | marty@rodeore.com | halfonproperties.com
TABLEÂ OF CONTENT
Meet the Halfon Properties Group Marketing Approach Listings Boosts and Details Sales Approach and Tactics Sample Marketing Our Results What Clients Are Saying In Closing
TEAM LEAD/FOUNDER MARTIN HALFON Marty Halfon, a longtime resident of Beverly Hills who truly understands the history of the community as well as its growth, is a toptier real estate expert with exceptional reach. He established Halfon Properties at Rodeo Realty Beverly Hills with a distinctive goal: to guide clients beyond just buying the right home but to also use the team’s preeminent expertise making sure it’s the right investment. Marty works with both buyers and sellers specializing in residential and commercial real estate as well as investment properties in the greater Los Angeles area.
As an authority at the forefront of transactional real estate, Marty’s knowledge of the intricacies of the real estate “game” benefits his clients at the highest level. He’s a skilled negotiator. Years of experience working with a myriad of properties and all types and sizes have taught him how to differentiate between a good investment and a money pit. Because he spent substantial time early in his career upgrading and fixing whatever problem existed on a particular property and has bought, sold and renovated homes and apartment buildings from Beverly Hills to personally for 25 years, he offers clients ultimate access to a full service team of home renovation experts. Halfon’s connections are boundless. Marty’s overriding real estate philosophy is simple: he represents each client exactly the same way he would want somebody to represent him. His impressive experience and traction not only in luxury real estate but also in investment properties and sales and leasing, allow Halfon and his ace team of two buyers agents, a seller agent, inhouse social media/marketing/web design and transaction coordinator, the capacity for each client to have thorough, personalized service with attention to detail. The result: the best possible return on investment from an elite team that always delivers. Outside of real estate, Marty is very active in the Beverly Hills community. He owned and operated Hollywood Hot Dog Company for many years, ran for Beverly Hills City Council, and is active with a number of local nonprofit organizations.
HALFON
LUXURY REAL ESTATE EXPERT
beverly hills luxury homes
BEVERLY HILLS LUXURY REALTY MEET THE TEAM www.beverlyhillsluxuryrealty.com HALFON PROPERTIES GROUP
Rubin Makhani is a broker associate of the Halfon Properties Group at Rodeo Realty Beverly Hills. Graduating from UCLA in 2008 he acquired his Bachelors Degree in History while also acquiring his minor in business economics. Furthermore Rubin also obtained his masters in constructional development from UCLA extensions as well. Rubin is a dedicated and knowledgeable real estate professional assisting sellers and buyers in residential estates (single family and condos) and investment real estate. Whether it's finding you a home, finding the best loan, or aiding you obtain the most out of seeking your home Rubin is always here at your service in which every clients satisfaction is second to none. Working with Rubin you will not only set goals but will achieve them in which communication is key to success in the real estate business knowing that he will go above and beyond for every client to do whatever it takes to get the deal done. Celeste Andrew Drum is a broker associate of the Halfon Properties Group at Rodeo Realty in Beverly Hills. She studied Psychology at Santa Monica College before obtaining her Real Estate License in 2006 at the age of 18, she has been actively working in Residential, Income and Commercial Real Estate for over 9 years, specializing in distressed sales. Celeste is involved with different types of creative Real Estate, with great connections to distressed sales, working with Banks notes, off-market and REO properties. She is well rounded in building, fixing and flipping houses in the greater Los Angeles area, also having good experience with property management. Celeste is also will experienced in the Entertainment Industry, being an Emmy-Nominated producer for THE BAY The Series with her own production company LANY Entertainment. Celeste is very proactive in the Real Estate Industry, with a large rolodex of buyers and sellers she is confident she can help the deal go through! Joilee Havner holds a B.A. in Mass Communication from North Carolina A&T State University. Having a marketing consultant on the team adds yet another attribute that sets Halfon Properties Group apart. Joilee’s digital edge helps us stay ahead of the technical curve. With internet marketing quickly proving to be crucial in real estate, having someone invested in property marketing techniques is a huge advantage. Joilee is a branding expert and she brings her knowledge of building brand’s platforms to the team.
MARKETING PROPOSAL WHERE YOU'LL FIND YOUR LISTING SAMPLE MARKETING
MARKETING APPROACH
BEVERLY HILLS LUXURY REAL ESTATE
DIRECT 310.432.7224 MOBILE 310.344.4465 QUALIFIED BUYERS & SELLERS PROVEN SUCCESS
EMAIL MARTY@RODEORE.COM
CUTTING EDGE ABILITIES
BROWSE. LIFESTYLE PERFORMANCE DEDICIATION
beverlyhillsluxuryrealty . com
Marketing Proposal Halfon Properties Group
Skilled Team Approach
VS
3 Agents | 1 Broker | Assistant |Custom Care | Marketing Director | Transaction Coordinator
Other Agents
One Agent working solo
Smart Website
Cookie cutter websites
Professional Hi Resolution Photography
No Lead Capturing system,
Custom Virtual Tours
standard open house techniques
Professional Luxury Staging & Consult
NO Virtual Tours
Listing Visuals and Details posted to 30+ Sites
NO Staging
Bi weekly MEGA Open Houses
Lisiting posted to MLS
Lead Capture system
NO Type of Social Media
Social Media Advertising and Marketing
Advertising and Marketing
Mobile Response sites
NO Email
Listing Email Blast to Top Agents
NO Doorknocking
Attractive and Unique Signage
Passive Marketing
+1500 Database Buyer's Fitting
Bad Signage and Old Signage
Property Redesign (If applicable)
Poor Communication
Lead Capture/Uses Cookies to Monitor Search Patterns
Google Advertising to Drive Traffic Door Knocking to Promote Listing Open Communication & Assistance
Marketing Timeline OPEN HOUSE
9698 Yoakum Dr.
First 24 Hours
*Order and strategically install signs *Create custom website www.9698yoakum.com *Professional Photography & Videography for website *On location SNEEK PEEK video created and blasted via email & social media platform
Next 4872 Hours
*Take details photography and videography of interior and exterior *Prepare all marketing material (brochure, flyers, property descriptions, direct mail) *Creation of Virtual Tour & fully responsive website with address of home as the URL *Announce Property at ALL Rodeo Realty offices (Email Blast) *Find "best fit' leads in database of buyers *Email blast to TOP AGENTS in the area *Email Blast sent to entire buyer database *Open House scheduled and marketed *Promotion on websites through online advertising *Social Media Promotion (Twitter, Facebook, Pinterest, Instagram, Linkedin, Tumblr, Google +, Linkedin) *Press Release & LA Times Ads *Pocket pre-market view to qualified buyers
Next 72 Hours
Weekly
*Professional Brochure delivered to property *Area Door Knock Campaign *Weekend Open House with lead capture *Property Showing and Feedback Follow-up *Just Listed Direct Mail Send Outs
*Mega Broker's Open Lunch w/ 1-2 Food Trucks & Evening Showing between 6-8 pm with valet parking *Property Showing and Feedback Follow-up *Repost on websites for major exposure *Pro-active buyer agent best fit for lead calls *Weekly update to seller with virtual tour viewing activity, property showing reports, feedback reports *Private showings from promotions (website, social media, mls, sign call, website lead responses, private showing tours
Listings Boosts and Details The approach the Halfon Properties Group takes is simple- we take all the necessary steps to make sure your home is sold at top dollar in a timely matter!
Website
Zillow
Sample Marketing Brochures & Postcards
Our team is out performing agents in Beverly Hills by 873%*.
Lead Capture Door Knocking
Virtual Tour & Video
What Our Clients Are Saying Matthew B. Burnett | Vice President|CBRE | Capital Markets "Working with Marty was a great experience – extremely responsive, thorough, and attentive to detail. I look forward to working with him again in the future. Matthew B. Burnett | Vice President | Lic. 01384566 Investment Properties | Private Capital Group CBRE | Capital Markets" Dr. Nasseri MD Beverly Hills "We have worked with Mr. Halfon multiple times. His width and depth of knowledge of the West side, his excellent network of contacts, and ability to negotiate fairly sets him apart as an excellent asset to any family purchasing or selling real estate." Dr. Mak Makani Beverly Hills "Mr. Marty Halfon is a very intelligent, organized, and persistent individual. His experience and integrity is unmatched and his ability to close deals and make them happen is truly amazing. Marty is very professional in his work ethics and is highly recommended. Working with Marty you will not only get the best real estate service and experience but you will also gain knowledge of his experiences and what it takes to be the best like Marty in the business! Unconditionally he treats all his clients with the utmost love, care, honesty, and the best interest for them as if it was for his own! Thanks Marty for this wonderful opportunity and experience to work with you and i look forward to working with you again!" Brian Rodier, Esq. Beverly Hills "I told Marty that I had land in Miami I was contemplating selling. Within two days, he arranged through a Miami contact of his to bring me an offer on my property, despite it not being listed. I sold the property for more than I would have even listed it for. Amazing experience." Matthew Kayton Beverly Hills As you know, I have been in the real estate services industry for two decades. I started my career at First Financial, a division of First Southwestern Title, one of the largest independently owned groups of title agencies in the country, and in 1992 became President. I have built and sold multiple real estate service companies providing P&C insurance title services, land surveying, property preservation and maintenance services and others. I share this information with you for the purpose of demonstrating my in-depth knowledge of the industry. Additionally, I have personally bought and sold over 12 homes in the past 10 years for my own account in multiple markets across the country. That being said, I want to personally thank you for the exemplary way you handled the purchase of our new home at 515 North Alpine Drive in Beverly Hills. Your guidance throughout the transaction was best in class and I would not hesitate to work with you again in the near future. Again, thank you and I am hopeful that my recommendation is heeded by others in the market so that they can benefit from your service. I look forward to working with you again in the future." Ike Zekaria Beverly Hills "Buying and selling a home is inherently an emotional event. I did both with Marty and in each case he masterfully guided me through the process. He secured multiple offers when selling my home in Beverly Hills and sold it for several hundred thousand dollars above asking. In terms of the purchase of my home, he was able to make a deal happen despite dealing with a particularly challenging seller. In all, Marty is a professional who I would trust with selling or buying my home again and again." back to top
In Closing Halfon Properties Group provides clients with a weekly update and maintains open communication. We provide each client with comprehensive details of home's progress. Our goal is to get you top dollar for your home and give you a professional experience. We hope you found all the information given by Halfon Properties Group useful & informative. It was a pleasure!
Who You Work With Matters Martin Halfon Halfon Properties Group halfonpropeties.com beverlyhillsluxuryrealty.com