Hl midterm 2013v2 by HammersmithLondon Bid

2011-2016 MID-TERM REVIEW Protect the area

Improve the environment

Energise the town centre

Connect the community

“Now that I am Boris’s De puty Mayor in charge of policing and crime, I want to draw attention to the work Hammersmith London does every day in making sure that the staff who work in their businesses and their customers feel safe and protected. Publi c safety is a precondition of prosperit y. It is all part of Hammersm ithLondon’s passion and commitment to Hammersmith, something I always admired when I was H&F’s Council Leader. As a director of a small family business ba sed in the borough, I also particularly applaud the BID’s focus on increas ing footfall and boosting business confide nce in Hammersmith tow n centre.“ Stephen Greenhalgh, De

puty Mayor of London

’s good to have it o s , rk o w t a erious hour or after h “We’re quite s c n lu r u o g n ri to go to du hilling on the c l, a something fun v ti s e F r e love the Summ work… we all tertainment!” n e e th g in y jo n e BID Levy-Payer deckchairs and Camilla Evans,

“Culture Club is such a brilliant and novel idea for connecting local BID employees and has already created a great buzz amongst us. I saw Steptoe and Son at the Lyric Hammersmith with Culture Club and enjoyed amongst such good compan y. I now look forward to attending more evenings in the near future and taking part in the online review forum “ Marysol Arias, South African Airways

“It’s obvious to all of us that Hammersmith town centre is now a cleaner, safer, generally lovelier place to be these days…” Sammy Nourmand, September Films

“Our Never Too Old For Gold event in Lyric Square was absolutely brilliant. We must have had over 100 people playing in the HL gazebos over the course of the day.” don

Janette Huang, Ping! Lon

How are we doing so far?

2011-2016

We are half way into our second five year term. It is time to look back at our journey so far and plan ahead to see what more can be achieved in 2013-2016. This review helps us check if we are on track with our projects and promises report our new projects and events and get your views and opinions on what more we should be doing so that we can serve you better in the Hammersmith Town Centre.

A quick reminder of who we are HammersmithLondon BID is a not for profit company, first elected in March 2006, with our mandate renewed for a second 5-year term in March 2011. In this document, we look back at our journey so far - and look ahead to see what more is to come in 2013-2016. We are here to provide new and expanded services, as identified by the local businesses, to improve the working and trading environment within the BID’s four project areas:

TABLE OF CONTENTS WHO WE ARE

protect the area

PROTECT the area

IMPROVE the environment

ENERGISE the town centre

CONNECT the community

LOOKING AHEAD

THE BIG ASK

We work in close partnership with public bodies like the council and police but we are entirely independent, funded by our BID business levy-payers and from additional revenue streams. We provide ‘additionality’ to council amenities, NOT substituted services.

protect the area

D a 2 t

Shout It Out! Case Study:

Wise Up! Policing the BID in 2011 & 2012 In November 2011 and 2012, BID-funded Police Constables were joined by Safer Neighbourhood Teams, the London Fire Brigade and Dr Bike for a two-day event in Lyric Square inviting local workers and residents to Wise Up! First conceived in 2011, Wise Up is a unique combination of home and work safety information, free giveaways and tips on how to avoid becoming a victim of street crime. This is just the tip of the c.£150,000-a-year iceberg that is our ‘Protect’ project area. In and around the square, our friendly ‘pickpocket’ - magician James Brown showed passers-by just how easy it is for trained bag-dippers to steal wallets, phones and even laptops. Filmed by

our event manager, this light-fingered entertainment was worked up into a video which was released in Dec 2012, to caution Hammersmith’s shoppers and pub-goers against the distracting techniques used by teams of thieves at this busy time of year. Overall crime in the borough was down 8% in 2011, with a further 4.1 reduction on top of that in 2012. The online Wise Up! Video is also a legacy, giving us a tool with which to engage public interest in petty crime deterrence. “It’s just good to know that HammersmithLondon are watching our backs,” said one participant in the video, “not just with their PCs, the CCTV operator and the business visits but with these awareness-raising events. They remind us that they are there, working away to protect us: it’s reassuring!”

…And there’s more! Pub Watch & BOBB scheme: working together to exclude undesirables and share information l Safetynet & Officenet: connecting businesses immediately with CCTV, local police and other users l Business Crime Partnership: share restricted area offender data with member businesses l Crime Prevention Stands: quarterly public briefing sessions in Kings Mall l Safer Business Award - Distinction grade awarded l Project Griffin & Argus Counter-Terrorism Training: annual seminars l Local links: including Ward Panel Representation by BID members and interaction with local Residents’ Associations

HAMMERSMITH 2013…CLEANER, SAFER, BUSIER, MORE CONNECTED

PROTECT: How are we doing so far?

2011-2016

PHOTOGRAPH: Matt Grayson/Fulham Chronicle

Moreover we have

What We promised to Deliver

Introduced crime trends as part of crime reporting

Funded new tracking devices to segment sting operations

Achieved 763 additional police patrol hours per month

Divided BID area into quadrants to ensure personal relationships between BID PCs & businesses

Attracted over 50 people to our Dr Bike sessions at Wise Up! 2012

Received commendation by the London Assembly for our CCTV Operator on his work in the 2011 riots

Monthly reports & Crime Figures

5 Sting Operations per year

Additional dedicated police patrol hours per month

Improved surveillance in our newly refurbished CCTV room

150 business visits per month

Introduced new Facewatch scheme

6 Dr Bike sessions every year

Regular meetings with the BID PCs

Initiated monthly meetings with the Inspector emphasising business focus

improve the environment

t £ h

Shout It Out! Case Study:

London in Bloom 2011 & 2012 Public realm enhancements lie at the core of the BID Improve project area. In tandem with the grim urban realities of grot spot checks, gum removal, additional pavement cleansing, anti-litter campaigns and recycling which have helped clean up the Hammersmith streets, the BID is now proud to showcase the area with landscaped flower beds and hanging baskets, which change every season to provide colour and life in the town centre all year round. Striking out on our own, the BID won our best everawards from London in Bloom 2012: two Silver-Gilt awards, making the BID joint-second out of all London applicants for Town Centre and Business Improvement District - and all in the first year of our own independent application.

“I knew that our hanging baskets were looking more glorious than ever before,” commented BID Operations Director Matthew John, “but this is a fantastic result for Hammersmith - especially in a year when London’s more Olympic-related boroughs were given special funding to dress themselves up.” LBHF, Quadron Services, Serco, The Hammersmith Community Gardens Association, Novotel London West and many others all contributed to the awards - and were thanked for their efforts at a reception at the Novotel in October 2012. This visible team effort has meant that Hammersmith town centre is now recognised as a clean, green and vibrant area to live, work and visit. A recent Green Audit of Hammersmith agreed with this and recommended the town centre as a perfect candidate for a new Green Roofs Scheme, a proposal currently being investigated by the BID.

…And there’s more! Introduced the Waste and Electrical and Electronic equipment scheme l Recruited and maintained 1 in 3 businesses to the recycling scheme l Physically inspected the Bywater Materials Recovery Facility to check how waste is recycled l Legible London signage is clearly visible in King St, the Broadway and Hammersmith Road l Received the highest-ever award from London in Bloom l Actively engaged in ‘flyunder’ discussions l Undertaken a Green Audit of the area to scope potential spots for greening l Conducted and delivered 8 Transport Forums l Over 10 Dr Bike sessions, free cycle stands & info on cycle schemes

HAMMERSMITH 2013…CLEANER, SAFER, BUSIER, MORE CONNECTED

IMPROVE: How are we doing so far?

2011-2016

1 in 3 BID businesses now recycle with our free recycling scheme. 18 more companies have signed up to recycle in the past year. c. 509 tonnes of waste diverted from landfill since March 2011 - saving 539 tonnes of CO2 the equivalent of 5,000 trees. Starry, starry night: over 100 Christmas star lights now exclusively funded by the BID. Our RoofGarden was named as one of the World’s Ten Most Unusual and Enchanting Public Gardens by Elle Décor magazine. £86,000 alternative revenue streams generated In 2011 and 2012 towards funding a greening audit, Transport Forum and Dr Bike. 180 hanging baskets and planters are updated seasonally. We received 2 Silver Gilt Awards for London in Bloom, Hammersmith’s highest ever horticultural achievement. Novotel London West won Hotel of the year at London in Bloom with a helping hand from the BID.

Moreover we have

What We promised to Deliver Expand recycling offer to include furniture and electronics

70% businesses signed up to the recycling scheme

Introduce Legible London signage Maintain 180 hanging baskets and planters

Improve lighting around the Hammersmith flyover * Due to flyover troubles this was deemed an

impractical use of funds. The BID is now actively involved with ‘flyunder’ discussions

Introduced the Waste and Electrical and Electronic equipment scheme

Recruited and maintained 1 in 3 businesses to the recycling scheme

Physically inspected the Bywater Materials Recovery Facility to check how waste is recycled

Legible London signage is clearly visible in King St, the Broadway and Hammersmith Road

Received the highest-ever award from London in Bloom

Stakeholder in West London Link Design, an organisation lobbying for the replacement of the A4 Hammersmith flyover.

Undertaken a Green Audit of the area to scope potential spots for greening

Conducted and delivered 8 Transport Forums

Over 10 Dr Bike sessions, free cycle stands & info on cycle schemes

3 7

energise the town centre

Shout It Out! Case Study:

A Summer Like No Other 2012 It was a summer like no other, so for the Olympic summer of 2012, HammersmithLondon laid on a summer festival like no other: three months of back-to-back entertainment, sporting thrills and community events that raised footfall, raised consumer spend and, with the cheering crowds often reaching into the hundreds, raised the roof! Dinosaur on stilts, Beijing Olympic drummers, a live relay between street artists, an opera diva, ping pong champions, Johnny English, a giant inflatable wheelchair, a blind parfumier - and thousands of office workers, residents and visitors sitting back and enjoying the show on our free deckchairs. On the Big Screen, we screened sport from morning till night, showed blockbusters and locally-made community films

and live-streamed a brand-new ballet from the Royal Opera House. In Lyric Square, we staged Theatre in the Square created by the Lyric for HammersmithLondon, partnered with GLA 2012 Showtime and hosted a succession of local community events - such as the HAFAD Family Fun Day, helping spread the excitement generated by the Paralympics into awareness of disability issues. We gave local businesses the chance to cash in on the parties surrounding each of the Olympic ceremonies: at the Opening Ceremony, the William Morris pub had its highest-ever takings in one night. What’s more, Hammersmith rose above the trend of a quiet or even depressed retail summer with an average six percent increase on previous years’ recorded footfall along King Street, across the months of June, July and August.

…And there’s more! Pub Guide at Christmas: annual round-up of Christmas menus and offers to promote BID pubs l Halloween: regular Pumpkin Hunt given the thrill’n’chill factor by the BID witch, ghouls and a Thriller flash mob l Easter Egg Hunt: another retailer-targeted event, sending families through 40 local shops to look for hidden eggs l Ping! London: summer offer of free table tennis extended into winter by provision of permanent ping-pong table l Theatre in the Square: Partnership-working with the Lyric expanded our regular Summer Festival line-up l Jubilee Gems: schools’ street banner art competition resulting in glorious Jubilee raiment in King St & free exhibition l Dance events: Zumba classes, summer flash mob and the launch of a new ballet via Big Screen live-streaming l I Love Lunch: a 2012 Facebook campaign hunting for Hammersmith’s best Pub, Restaurant & Café: great media coverage l VIP Shopping Events: regular store promotions in designated retailers for Privilege Card-holders l Supported the Local Festival of Architecture (LFA) l Christmas Lights: Eighth year of lighting up Hammersmith’s town centre with our festive starry lights

HAMMERSMITH 2013…CLEANER, SAFER, BUSIER, MORE CONNECTED

ENERGISE: How are we doing so far?

2011-2016

270 events across 22 different types of categories organised and promoted over the last 2 years. c.7,000 presents wrapped as part of our free gift-wrapping offer in Dec 2012. 90% of those who attended a Summer Festival event thought it was ‘Excellent’ or ‘Very Good’. 89% of Summer Festival 2012 attendees had already spent money in Hammersmith or were planning to that day. Over 6,300 residents or workers now hold Privilege Cards. c.1,500 people attended our 2011 Kings Mall Christmas c.

lights switch on event

Moreover we have

What We promised to Deliver

Delivered multiple annual campaigns, including the new Countdown to Christmas with BID retailers, pubs & restaurants being heavily promoted through daily December deals

Produced our biggest, busiest and best Summer Festival in 2012

Provided 3 solid months of free public entertainment and cultural buzz

Created a regular book club, loyally supported by a tight band of BID levy payers

Added just under 1,000 privilege card users per annum

Provided free gift wrapping on purchases made in Hammersmith

Delivered an increase in footfall and year-on-year sales for over 50% of our businesses during the Countdown to Christmas campaign

Yearly I Love Hammersmith campaign

Annual Summer Festival & free public entertainment

10 guided walking tours

2 book swapping events per annum

Attracted 1,700 people to see Peppa Pig turn on the Christmas Tree Lights in Kings Mall in 2011

8,000 privilege card users

3 3

Entertained hundreds on Lyric Square with our annual Christmas Choir competition

Expansion of Christmas festivities

connect the community

i f

Shout It Out! Case Study:

Social Media Explosion Over the past 18 months we have experienced a social media explosion as we have successfully used Twitter and Facebook to further engage with businesses, residents, visitors and local employees. A strong online presence has seen our Twitter followers increase eightfold, Facebook followers fiftyfold and as a result we have orchestrated campaigns specifically tailored to our followers. In 2012 we launched the I Love Lunch competition which enticed members, residents, local employees and visitors to vote for their favourite eating venue - Pub, Restaurant and Coffee Shop. Momentum for the competition further increased in 2013 when we received nearly 1,000 votes in half the time and we offered daily trivia questions and

a week of dedicated daily offers from several of the participating venues. Working with businesses we created an interactive Advent Calendar to showcase our Countdown deals which gave our followers the impetus to check in everyday for the latest offers. Our Christmas Choir and Valentine’s Day competitions also helped to increase our followers as the interactive nature of the campaigns directed people to the associated pages and allowed them to engage with each other. Our increased online presence (web traffic has risen by 50% since renewal) has allowed us to expand the way we communicate and has become an integral part of our marketing strategy. Social media enables us to publicise BID events and provides us with a valuable platform to engage with businesses, residents and visitors.

…And there’s more! I Love Hammersmith App: a one-stop-shop of BID information, promotions and business tool l Radio & Print Coverage: adding to our regular local coverage in the Chronicle with online listings & radio interviews l Mary Portas Entry Point Master Class: expert retail advice provided to selected BID companies l Lyric-sponsored BID VIP nights: promoting Lyric productions by offering BID levy-payers free tickets and entertainment l Zumba classes & subsidised New Year massage offer: provided by BID sponsor Better Gym l I Love Books club: bi-monthly, group discussions of books, helped along by wine and antipasti l Ladies’ Club: networking evenings, held in BID salons or bars, providing pampering to promote interaction l Local Sponsorship - Summer Festival 2012 saw the first rolling-out into sponsorship, with Better Gym & Specsavers l Business-2-Business Networking: keeping local businesses informed about local development works / transport issues

HAMMERSMITH 2013…CLEANER, SAFER, BUSIER, MORE CONNECTED

IMPROVE: How are we doing so far?

2011-2016

700 workers treated to free performances at the Lyric Theatre. 100% of participants in our Wellbeing Yoga & Pilates sessions regularly said the classes met or exceeded their expectations. A fifty-fold increase in Facebook followers and an eightfold increase in the number of Twitter followers. Over 13,000 votes cast in our Facebook Christmas Choir competition 2011. ÂŁ18,000 worth of free press coverage generated in print, radio & online media. 39 free walks enjoyed by c.800 residents and workers. 50% increase in total traffic to our website in 2012 alone. Expanded our Book Club to successfully launch a new Culture Club. Over

Moreover we have

What We promised to Deliver

Redesigned our monthly e-news and printed newsletter

Increased e-news outreach to 7,000 BID levy employees

Increased avg. monthly hits to 50% from 2011

Introduced a new App for the area

Provided 3 regular courses for both Yoga and Pilates

3 3

Monthly e-updates

Expanded the Yoga & Pilates from a 6-week to 12-week course. Recently introduced discounted massage sessions which were successful

Quarterly news letters

Supported several charity events

Web audience above 20,000

Online business directory of member organisations

Sponsored a team to run in the 2012 Hammersmith Race for Life

2 Yoga and Pilates sessions every year

Outstripped the target of providing 10 guided walking tours

Support 2 charity entertainment events every year

Introduced evening walks during the Summer months in 2012 Improved online business directory

3 11

LOOKING AHEAD Over a five year term, HammersmithLondon will invest c.£3.5million in the area through our projects and services. By using the BID levy and additional investment we are able to lobby, consult and advise with key stakeholders, local amenity groups and the council and act as a catalyst in bringing new revenue into the area. Developers recognise Hammersmith as an important locality and through inward investment are acknowledging its potential as a premier shopping, arts and leisure destination. We have helped to publicise these developments through our various channels, including digital platforms such as social media and our website, through our newsletters and regular communications with our BID members. Using our position to lobby, influence and facilitate, our team has helped to bring in c.£200million worth of investment into Hammersmith town centre in the two years since renewal.

St George development

10 Hammersmith Grove

Additional public & residential space: Additional housing and commercial space are to be created by the St George redevelopment of the Kings Mall Car Park, which will not only deliver a high quality and safe car park but also provide an aesthetically pleasing new building in fitting with its surroundings. A new public piazza, with the same square footing as Lyric Square, opened in July 2013 in front of new office block 10 Hammersmith Grove, further enhancing the public realm and providing visitors, workers and residents with more outdoor space and greenery to enjoy.

Reshaping Hammersmith: It is integral for us that we help reshape the area so that Hammersmith can thrive and be beneficially advantageous to businesses, workers, and residents. As a BID we must look at the bigger picture and act as a catalyst in helping Hammersmith grow by better utilising its current and underused sites. It’s this vision that has led us to support proposals by a group of respected local architects to replace the Hammersmith flyover with a tunnel. As part of West London Link we have liaised with key figures within the council and the local community and have been instrumental in showcasing initial designs which could completely revolutionise the area by opening up land for public and commercial use.

HAMMERSMITH 2013…CLEANER, SAFER, BUSIER, MORE CONNECTED

An enhanced leisure sector:

Cultural regeneration: We will work alongside the council and King Street Developments as proposals for the Town Hall redevelopment are submitted for planning approval. As part of the scheme £1million is being contributed into the local authority’s King Street Regeneration Fund and we will take on a facilitatory role to ensure the wider area benefits from the redevelopment by advising where the money could best be distributed.

rove

Scheduled to finish in early 2014 the Lyric Theatre’s £16m refurbishment will boast a twostorey extension, new state-of-the-art facilities and more open plan space for the community to use. At the front of the theatre, overlooking the square will be a nine metre high neon piece of art which will revitalise the centre and further reshape the town as a night-time destination. Big name restaurants such as Nando’s, Wagamama and Wasabi have moved into the area and popular clothing store H&M is set to arrive before the end of summer 2013 to front the new look Kings Mall Shopping Centre, which has undergone a timely renovation in a bid to rejuvenate King Street.

A rival in retail: Hammersmith town centre has started to combat the ongoing threat of Westfield Shopping Centre and is beginning to establish itself as a serious competitor in the leisure and retail sector. In an online survey carried out by the Fulham and Hammersmith Chronicle in Spring 2013, 52% thought Hammersmith could seriously rival Westfield as a premier shopping destination. With a large new car park, pleasant environment and added retailers, Hammersmith will be in a stronger position to compete with other retail centres.

Before After

THE BIG ASK While we are pleased with our successes we realise that in these times, no one can afford to sit back on their laurels. We will continue to direct our efforts towards making Hammersmith a better place to live, work and visit:

What more can we do to ensure that Hammersmith remains a thriving town centre?

What would you like us to do next?

Do you feel safe? What other types of events would you like to see? Would you like to see more projects to make the area Greener? Should we support the move to a ‘flyunder’ in place of a flyover? What are your views on sustainable and green transport initiatives? Should we extend the BID up to Hammersmith Road and down to the

embankment?

TELL US… HOW WE ARE DOING TELL US… WHAT MORE SHOULD WE BE DOING TELL US…WHAT WE SHOULD DO DIFFERENTLY In addition to our event-based surveys and random sample surveys, we will be reaching out to all of you with our business health check questionnaire to get your feedback. We hope that you will participate and let us know what else we can do to improve your experience in Hammersmith. Alternatively, you can email us your suggestions at info@hammersmithlondon.co.uk

HAMMERSMITH 2013…CLEANER, SAFER, BUSIER, MORE CONNECTED

“T a a lo H

“Our VIP Shopping Event for Privilege Cardholders was really worthwhile. It created great atmosphere and theatre and this is something we would love to do again with HammersmithLondon.” Emma Cole, Former Manager of The Body Shop

“It should not be underestimated how the HammersmithLondon BID has contributed to the safety and security of the town centre. The uniformed presence of their BIDfunded officers and their helpfulness in setting up our sting operations has certainly contributed to an increased feeling of security here at the Novotel.”

rward “I really look fo Books to every I Love k it meeting - I thin to the adds brilliantly for things on offer e and people who liv rsmith. work in Hamme many I can’t believe e such a other BIDs hav l scene.” vibrant cultura h, Accor

Deborah Pharao

Michael Sloan, General Manager, Novotel London West

“The Paralympics have helped to lift the fog about disability and these types of events allow us to illustrate the work and diversity that local disabled people can produce. Thank you, HammersmithLondon!”

James Coke, HAFAD

“My walk to work up Hammersmith Road has just improved so much, with the hanging baskets and the fabulous planted areas outside L’Oreal and Bechtel. So much better!” Jean Coles, Colet Court Offices

Distinction in Safer Business Award 2012. 8% cut in petty crime in Hammersmith in 2011 (F&H Chronicle Dec 28 2012). 177 arrests made in 2012 through exclusive CCTV coverage for the BID area. c.310 arrests made by BID SNT Team since renewal. 29 undesirables banned from BID pubs under the Behave or Be Banned Pubwatch scheme in 2011/12. c.156,630 transmissions have been sent since renewal. 9,152 additional police patrol hours. 25 Pubwatch events over the last two years. c.£60,000 additional funding sourced for the Protect area alone. £25,000 additional funding for brand new digital Safetynet system with state of the art call recording facility. Over 5,250 hours covered by dedicated BID CCTV Operator 1 in 3 BID businesses now recycle with our free recycling scheme. 18 more companies have signed since renewal. up to recycle in the past year. c. 509 tonnes of waste diverted from landfill since March 2011 - saving 539 tonnes of CO2 the equivalent of 5,000 trees. Starry, starry night: over 100 Christmas star lights now exclusively funded by the BID. Our RoofGarden was named as one of the World’s Ten Most Unusual and Enchanting Public Gardens by Elle Décor magazine. £86,000 alternative revenue streams generated In 2011 and 2012 towards funding a greening audit, Transport Forum and Dr Bike. 180 hanging baskets and planters are updated seasonally. We received 2 Silver Gilt Awards for London in Bloom, Hammersmith’s highest ever horticultural achievement. Novotel London West won Hotel of the year at London in Bloom with a helping hand from the BID. c.270 events across 22 different types of categories organised and promoted over the last 2 years. c.7,000 presents wrapped as part of our free gift-wrapping offer in Dec 2012. 90% of those who attended a Summer Festival event thought it was ‘Excellent’ or ‘Very Good’. 89% of Summer Festival 2012 attendees had already spent money in Hammersmith or were planning to that day. Over 6,300 residents or workers now hold Privilege Cards. c.1,500 people attended our 2011 Kings Mall Christmas lights switch on event. Over 700 workers treated to free performances at the Lyric Theatre. 100% of participants in our Wellbeing Yoga & Pilates sessions regularly said the classes met or exceeded their expectations. A fifty-fold increase in Facebook followers and an eightfold increase in the number of Twitter followers. Over 13,000 votes cast in our Facebook Christmas Choir competition 2011. £18,000 worth of free press coverage generated in print, radio & online media. 39 free walks enjoyed by c.800 residents and workers. 50% increase in total traffic to our website in 2012 alone. Expanded our Book Club to successfully launch a new Culture Club.

4th Floor, 26 - 28 Hammersmith Grove, London W6 7BA T: 020 8834 1771 E: info@hammersmithlondon.co.uk