2014 lookbook
Πwho are
hanarupark?
We are twin sisters from Bali but growing up in an island didn’t limit us from being creative. we do believe that creativity comes from The Lord, The Creator.. and Jesus never fail to amaze us.. Looking through pictures of us from 2009 wasn’t a trip back in time like it normally would be when Jesus is really involved in our life..
Thanks ‘Dad’ for guiding and inspiring us.. all of your work become ours! it’s like a dream come true.. when it’s too good to be true it’s gotta be God coz He does stuff like that.. Passion takes you the extra miles, that’s how we feel about our work here.. it tugs our heart.. there are plenty of ideas from God.. when you are passionate about something, it is part of you and God put it there for a purpose..
this is how it all started ...
I love what I do, I do what I love. I love my design job, my customers and the sleepless nights that come with it.. when you enjoy what you do, it no longer becomes work.. Pastel colors really has grown on us.. We now do all we were designed to do and give all we were sent to give.. 3
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behind the scene Every design is personal and meaningful. From scarlet the robot, kaoru the bunny, madison the owl, helena the ballerina.. each name is picked carefully to represent the design and look of the collection. Our signature charlotte bracelet that we launched on every season.. from autumn charlotte, winter charlotte, spring charlotte until the latest summer charlotte also has distinctive look and a personality to every release. Each design born from prayer to prayer, we try to keep up the God work.. like we always said, it’s not a mass production.. it’s always quality over quantity.. There are stories behind every design.. our bracelet transforms your most treasured memories into a bespoke accessory..
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bestsellers from ladylike bracelet to everyday armcandy, here’s what our dear customers love ^^
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H miranda Our vintage bracelets were indeed something to behold.. Hidden gems were found here and there in seoul ^^ and one just isn’t enough.. These are bracelets you fell in love with and more will be coming with the launch of new vintage pieces.. 8
The anaz bracelet was inspired by a lady in Paris. I stumbled upon Anastasia Siantar’s Instagram and I saw that she got 30K followers? (and now 70K and counting, and I was going ‘whaaaaat’?). I thought I should put my web banner on her blog..!!!
anaz
That’s how it all started… I worked with Anaz and sent her some of my designs to Paris and it makes me jump for joy… then it happened. Anaz brought our bracelets to New York Fashion Week (NYFW). I was smiling ear to ear.. she’s such a sweetheart.. We named our special bracelet Anaz and we design them upon her special request to put an eiffel charm because she was living in Paris at that time..I never thought they will become everyone’s favorite, and this summer we are launching another desin bracelet for anaz again.. Black, white and red - that’s her favorite colors and we design this bracelet based on those beautiful colors.
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É aoki Charms are happiness.. Bracelet with charms
 are double happiness!!! This unique piece of jewelry is everybody favorite since we first launched them on Fall 2013. Make sure you have one of them in your jewelry box.. Another day, another aoki ^^
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6 madison Meet our midnight shift buddies‌ madison came by because I spent a lot of hours at night designing and making these bracelets. Owl are funny. Though they fly slowly, they have sharp senses and cute eyes ^^ Have to get it in a hurry before they fly away forever.. 11
ÂŻ scarlet
meet scarlet our robot.. a very fun color for our scarlet date and it’s come by way of pastel.. peach, mint, lilac, pink, you name it.. nothing says spring quite like pastels..!!!
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Ê cruise Sandwiched between winter and spring, our Cruise become everybody’s favorite and a must have item on the first day we launched.. I bet people can tell that you are wearing our Cruise just in one glance ^^ 13
‡ charlotte We first launched our Charlotte on Autumn 2013, the season of harvest and colors and then continued on winter, spring then summer..! Our Winter Charlotte is inspired by my winter trip to Seoul last week, here comes our kitty with hanbok and that snowflake charm will always remind me of the freezing weather in Seoul.. Spring Charlotte inspired by my spring trip, using 3 kitty charms that represented Korea such as one kitty is holding a korean ginseng that known as the “King of Herbs” and the other kitty is holding an apple which also one of the best fruit from korea, especially the one grown in the Cheongong area. and the last kitty is the haenyo, female diver in Jeju island, they are representative of the matriarchal family structure of Jeju.. 14
" patricia Inspired by Patricia Chang, my favorite designer who lives in New York and yes she loves cat and bunny..!!!
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bagcharms Hanaru is traveling again..!!! Travelling has to be in style and to exhibit your personality. No two bags will be alike. These bagcharms definitely inspired by all traveller out there ^^
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kaoru Kaoru is a beautiful mix of bunny beads and charms ^^ 
 You and me go together like bunny and carrot ^^
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ashley Ashley is a one charm bracelet based on korean hanbok and national flower mugunghwa
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i � hanarupark From designing for a friend to designing for a disney fan‌ I love what I do. Hanaru Park has approached every project with the creativity and cuteness overload a bracelet can be that instantly-recognisable arm candy. This creativity from The 
 Creator and attention and passion to detail has earned a strong social media celebs and blogger alike. These are some pictures they send us to complete our lookbook according to their style.
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thank you for the amazing photos Jo Widira, Summer & April wearing Michy, Autumn
Fen Axioo
wearing kaoru, charlotte, cruise
Etha Mohede
wearing Nicole, Madison
Pupu Paula
wearing naomi, Jessica
Alodita
wearing bagcharm, belle, Madison
Anastasia Siantar wearing Anaz, cruise
Elle Yamada
wearing autumn, charlotte
Aida
wearing Chloe, scarlet
Kiki Siantar
wearing bagcharm, cruise, Aoki
© 2014. All photos are submitted to hanarupark by fans and our customers. 24
shop with us at www.hanarupark.com it ’s in t h e li t tl e th ings
Š 2014 hanarupark. All rights reserved Photos by Ken Lee (www.seoulstateofmind.com).