3 minute read
OUTDOOR GUIDE 6TH EDITION
THE PILL OUTDOOR GUIDE. 6TH EDITION SS21.
Here we are with a cover that says Buy Less, Buy Smart, so what's the point of creating a Guide with 304 pages and 803 products? Shouldn’t the final goal be pushing more to purchase?
Shouldn’t be the final goal, as many marketing geniuses say, to make the receipt grow? No. The final goal of The Pill Outdoor Guide is not to fill your closet with products that you will never use anyway, quite the opposite.
When we decided to create a Guide, our main goal was to select the products that the most important brands in Europe showed us during the year, review them, test them and present them to you through a simple and intuitive language, all effectively organized in a Guide, the one you now have in your hands.
In this way our goal is to help you (and not direct you) in choosing the best product for you and for the type of activity you are going to practice.
In the last year, one thing has changed considerably for all of us: the desire of being in contact with nature, in all its forms. Many thought that the desire to explore could diminish or even disappear, but the restrictions that our lives have had to undergo have brought with them a substantial change in our way of life. We have been deprived of contact with the element that gave us life, of contact with what we are, nature. Not being able to leave the house has taught us what it means to have the opportunity to explore, to live, to sweat, to get back in touch with nature, the real, raw, strong and sometimes cruel one that does not discount, the one that teaches us the value of the conquest.
The style of The Pill Guide remains unchanged, our goal is not to advise you which is the best product on the market, there are too many variables, different shades and details that ultimately make the difference. Our aim is to offer you an overview of all the news that the most important brands are presenting this summer season, selected in collaboration with the most important market players and divided by categories, although not rigid, which include about 800 mountaineering, approach, hiking, trekking, trail, climbing, road running products, in addition to clothing, backpacks, tents, sleeping bags and equipment, with an eye to the whole world safety in the mountains and without neglecting transversal and versatile products that are ideal both for an urban use and for a trip to the mountains with friends. In our Guide you will therefore find a great variety of products,
each of them carefully selected and reviewed. We cannot ignore an aspect that is fundamental for us: sustainability. If you are passionate readers of The Pill you already know very well that both a sustainable way of life and sustainable purchases are some of the cornerstones of our magazine. Sustainability and attention to the impact we have, today, on the environment has often become a topic under the spotlight, for better or for worse, often victim of a dangerous "eco-trend". We have always carefully selected the brands to collaborate with and to talk about and in this Guide we decided to dig more and more into the business dynamics and business models of some of the leaders in the sector to evaluate how real their approach to the environmental problem is. We are satisfied that so many of the brands we work with share our same values (and our same concerns) about the future of the planet, but we are also sure that this communion of intent is a step forward in the hope of averting a future which now appears more problematic than ever. We believe it and many companies are taking concrete actions in this same direction. Insights, interviews, reviews and above all accurate tests. In fact, we asked companies for their most interesting seasonal news, the most innovative products, the most advanced technologies. All this has been tested in the field thanks to the help of selected testers, Mountain Guides, buyers of important stores, coaches, runners hungry for kilometers, athletes and of course by some of the members of our editorial team, because we certainly do not hold back when there’s a game to play, and in some ways, we represent many of you.
