Analyzing Editorial Magazine Cover You are going to find the best 40 Magazine Covers are chosen by ASME* of the past 40 years on the top of every pages. (*American Society of Magazine Editors)
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Judge A Magazine By Its Cover Last year of my school, 2012; I enrolled in “Senior Project,” a course that has allowed me to come full-circle as a magazine design which I’ve loved since I was a young child and now I could learn more about it as an adult student. As more of a “traditionalist,” I prefer the tangible magazine to any digital version. Therefore, I enjoy visiting venues like Barnes & Noble specifically to thumb through printed magazines and to examine their covers. Standing before their magazine shelves, I can clearly see titles including Fashion, Architectural Digest, Bon Appetite, Travel, Brides, Pets, Tattoos, Hobbies... Just about every topic of interest available. Next, I focus on those that specifically grabbed my attention –and visually scan their covers, some for a longer time than others. Those that my eyes “lock onto” I remove from the shelf and hold with my left hand, while slowly thumbing through the pages with my right. The “whole experience” often includes my inhaling the smells of papers and inks!
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As a child in Turkey I would save my money until I had enough to buy an issue of Arkadas, a monthly publication for children. It came packaged in a plastic bag along with a small toy. As a teen, I moved on to Blue Jean, then Studio Imge which I had a five-year subscription. Yes, magazines have always been, and will always be, my true passion. Even when published in a language I do not understand I’m still attracted to their covers, images, and page design. When traveling, I love to visit airport bookstores to purchase a stack of magazines to help me get through my otherwise boring flights. It has been about 30 years since I first read Arkadas. The “technology” of magazines has changed from their design to the ways in which they are published. That said, there is one thing that hasn’t changed (and never will)- the satisfaction I gain from seeing exciting, colorful magazine covers.
Hande Bayar
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Fig 1:
#1 Rolling Stone (January 22, 1981) Rolling Stones cover of John Lennon and Yoko Ono was named the top magazine cover to appear since 1965. The image was photographed by renowned celebrity portraitist Annie Leibovitz mere hours before Lennon was shot on December 8, 1980. The photo was eventually used on the cover of Rolling Stones tribute issue to Lennon on January 22, 1981.
Fig 2:
#2 Vanity Fair (August 1991)
Vanity Fairs provocative magazine cover shot of the naked and hugely pregnant Demi Moore (also shot by Annie Leibovitz) projected the actress to even greater heights after the huge success of the movie Ghost the previous year. The cover helped firmly establish Moore as a member of Hollywoods A-List at the time.
Three seconds! 1... 2... 3... This is the time to average magazine reader spent before deciding whether to buy that issue.
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Fig 3:
#3 Esquire (April 1968) The controversial April 1968 magazine cover depicting Muhammad Ali impaled by six arrows appeared on the heels of his refusal to be inducted into the U.S. Army because of his religious beliefs. (Ali, convicted violating the Selective Service Act, was barred from the ring and stripped of his title.) The cover, the second of three Esquire covers defending Ali, shows the boxer martyred as St. Sebastian, a patron saint of athletes and one who was shot with arrows for his steadfast religious beliefs. This was one of the covers designed by George Lois, Esquires Art Director during the 1960s.
Fig 4:
#4 The New Yorker (March 29, 1976)
Saul Steinbergs March 29, 1976 The New Yorker magazine cover, View of the World from 9th Avenue, has come to represent Manhattans telescoped perception of the country beyond the Hudson River. The cartoon showed the supposed limited mental geography of Manhattanites.
Magazine covers not only offer information about what is inside a particular issue, they also provide significant cultural cues about social, political, economic, and medical trends. Magazine publishers, editors, and circulation directors know the importance of the cover image as both a newsstand impulse buy and as a brand. 80 percent of consumer magazines’ newsstand sales are determined by what is shown on the cover, a fact that can mean the difference between a magazine’s success and failure over time.
Same And Different In the world of magazine publishing, your magazine cover must be the same every month and it must be different every month.
Same But Different It must be clearly, visibly, and continuously your brand; and at the same time it must be clearly, visibly, and continuously different from your previous issue. To reach this goal magazine covers must be designed in a template for publication, clearly articulated what is to be the same and what is to be different each month. For example a magazine cover must have a banner across the top, an image, and its logo in a box. Cover line might always be the same size and the same font, and secondary cover lines likewise. It sounds like a lot of same, doesn’t it? But within this template, magazine covers have different color backgrounds, different color banners, typefaces, and logo font.
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Fig 5:
#5 Esquire (May 1969) One of the most iconic of Art Director George Lois creations, the May 1969 magazine cover of Esquire juxtaposed the celebration of pop culture while deconstructing celebrity. The image of a drowning Andy Warhol was a friendly spoof of the artists famous Campbell Soup artwork, a pervading symbol of the Pop Art movement.
Fig 6:
#6 The New Yorker (September 24, 2001)
New Yorker Covers Editor Franoise Mouly repositioned Art Spiegelmans silhouettes, inspired by Ad Reinhardt’s black-on-black paintings, so that the north tower’s antenna breaks the “W” of the magazine’s logo. Spiegelman wanted to see the emptiness, and find the awful/awe-filled image of all that disappeared the on 9/11. The silhouetted Twin Towers were printed in a fifth, black ink, on a field of black made up of the standard four color printing inks. An overprinted clear varnish helps create the ghost images that linger, insisting on their presence through the blackness.
Table Of Contents
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Abstract................................................................................ iii Abstract..................................................................................v Abstract................................................................................vii Table Of Contents Introduction........................................................................11 Introduction........................................................................13 Importance Of Magazine Cover.......................................15 Importance Of Magazine Cover.......................................17 Importance Of Magazine Cover.......................................19 History Of Magazine Cover..............................................21 History Of Magazine Cover..............................................23 The Illustrated Cover.........................................................25 Inspirations..........................................................................27 Appendix Interview with Jaap Biemans...................................... 29-31 Appendix Interview with George Lois......................................... 33-35 Design Experiments...........................................................37 Work Cited..........................................................................39 List Of Figures............................................................... 40-43
Fig 7:
#7 National Lampoon (January 1973) National Lampoon quickly grew in both popularity in 1970s, when it regularly skewered pop culture, counterculture and politics with recklessness and gleeful bad taste. The notorious January 1973 shot of a human hand holding a revolver to the head of a docile-looking dog, who suspiciously eyes the firearm with a sideways glance, was photographed by Ronald G. Harris and is the magazines most memorable cover.
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Fig 8:
#8 Esquire (October 1966)
This magazine cover story by legendary writer John Sack helped change public perception of the Vietnam War and was a landmark in the history of New Journalism. Early in 1966, when America had little more than 100,000 troops -3 in Vietnam. At 33,000 words, the resulting article was and still is the longest ever published in Esquire. The all-black cover with the white inscription, “Oh My God We hit a little girl,” became the cover to reflect the story.
The magazine cover has always been a formidable selling tool. Far more than in any other form of printed media, it is the cover that sells. Today, more than a century since the first boom for mass-market magazines, it is possible to look back and see how the magazine has affected the way we perceive the world. Not only has the magazine cover provided the canvas for some of the world’s greatest designers and art directors, but also it has created lasting icons, from Richard Nixon on the cover of TIME to Muhammed Ali’s depiction as a martyr for Esquire. William Randolph Hearst, the multi-millionaire publisher of magazines like Cosmopolitan and Harper’s Bazaar, whose life inspired the film Citizen Kane, held the view that there was not much to the art of the magazine cover. All that was needed, he was reported to have said in the 1930s, was a picture of pretty girl and a doe-eyed dog. Slushy sentiment was enough to make the reader part with their money. Few share his view, then or now. Most art directors, photographers and artist have seized the cover of the magazine as a public stage on which to project their creativity or views.
Introduction
The magazine cover, for those who appear on them, can also act as a marker of achievement. Depiction on the front of the American news weekly Time has long been recognized as an accolade. Even those lampooned by the British satirical magazine Private Eye often acknowledge the topsy-turvy satisfaction of this kind of public attention.
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Fig 9:
#9 Harpers Bazaar (September 1992) Harpers Bazaar, which debuted in 1867 as Americas first fashion magazine, celebrated its 125th anniversary in 1992, and the September 1992 issue under legendary Editorin-Chief Liz Tilberis direction heralded one of the most dramatic magazine reinventions in history. Tilberis helped transform the magazine from an also-ran fashion magazine into the one of the most cutting-edge and experimental of the big fashion glossies illustrated by the creative typeface and avant-garde image of Linda Evangelista on the September magazine cover.
“Massive debts, greedy banks, dodgy politicians, reckless borrowing, cuts, strikes...”
“...they should let Britain go bust!”
“Dear Mr. President of Iraqland,Thank you very much for the lovely execution you gave me for Christmas. It’s just what I wanted.”
Fig 13: Private Eye Magazine UK, The Parthenon (June 24, 2011) Fig 11: Private Eye Magazine UK, George W Bush (January 5, 2007)
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“It’s perfect, I’ll take it!”
Fig 12: Private Eye Magazine UK, The Queen (March 4, 2005)
Fig 10:
#10 National Geographic (June 1985)
Photographer Steve McCurry immortalized the haunted eyes of a 12-year-old refugee in a camp on the Afghanistan-Pakistan border on this magazine cover. Soviet helicopters destroyed her village and family, forcing her to make a two-week trek out of the perilous mountains of Afghanistan. The photo became a National Geographic icon after it was published on the cover in June 1985. Since then, this raw, untouched image has been used on rugs and tattoos, making it one of the most widely reproduced photos in the world.
“What’s in your stars today, Ma’am?”
“I’m going to meet a tall, dead, stranger.”
Fig 14: Private Eye Magazine UK, The Queen and Ronald Reagan (May 13, 1988)
Fig 15: King of Egypt Fuad I, 9th cover of Time Magazine (April 28, 1923)
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Fig 16:
#11 LIFE (April 30, 1965) The fetus became widely recognized after LIFE published Linnart Nilssons photograph of an 18-week-old fetus inside the womb on its April 30, 1965 cover. Swedish photographer Nilsson used an endoscope with an electronic flash to capture both the cover picture and pictures appearing inside the magazine to chronicle the beginning of human life. These pictures are part of Nilssons book, A Child is Born, which sold eight million copies in the first four days after publication.
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Fig 17:
#12 TIME (April 8, 1966)
The question Is God Dead? appeared on the cover of TIME in red letters against a black backdrop, and this was the first time the magazine used a type only cover. The article, written by the editors and entitled Toward a Hidden God, included the opinions of Christian theologians Gabriel Vahanian, Paul van Buren, William Hamilton, Thomas J. Altizer, and the Rabbi Richard Rubenstein. They believed the death of God had come since God was no longer visible in public life and religion was dead. This article received much backlash from readers, but the radical movement died out by the end of the decade. This is one of two type only magazine covers in the Top 40.
Importance Of Magazine Cover (1) “The Cover’, according to cultural theorist Ellen McCracken, “serves not to label only the magazine but the consumer who possesses it.’ Covers try to connect with our values, dreams and needs. It is perhaps not surprising then that they aspire to take on human form; “speaking” to us with their cover lines, adopting personas and characters in their titles and staring out at us, albeit through the eyes of the “headshot’.
Fig 18: Nova Magazine, October 1968, Illustration Cover by Oliver Williams Famous icons Twiggy.
The dominance of the image of the face and the body on these ephemeral product is incontestable. Often it seems as if our desires- sometimes deep- seated ones- are being aroused, whereas at other times it is as if we hope to find ourselves in the magazine’s glossy pages. Nova, the celebrated women’s magazine of the 1960s, claimed to have discovered a new kind of woman “with her eyes wide open and a mind of her own”. The new magazine was to be as “up-to-the-minute and arresting” as its readers.
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Fig 19:
#13 LIFE Special Edition (1969) This LIFE special edition To the Moon and Back chronicles the first moon landing, brought about by the courage of the Apollo 11 astronauts and the thousands of people who supported their mission. On the magazine cover is a picture of Buzz Aldrin, taken by fellow astronaut Neil Armstrong. Along with color photographs of this historic walk on the moon, there are biographical sketches of Neil Armstrong, Edwin Aldrin and Michael Collins. There is also a history of manned space exploration from the first single orbit around the earth orbit to the launch of Apollo 11.
Fig 21: Vogue Magazine 1916 (United States)
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Fig 22: Vogue Magazine 1940 (United States)
Fig 23: Vogue Magazine 1932 (United Kingdom)
Fig 20:
#14 The New Yorker (December 10, 2001)
This New Yorker magazine cover by Maira Kalman and Rich Meyerowitz features a map of New Yorkistan where the city is divided into Middle Eastern names. The pastel map showed a flat, bird’s-eye view of New York City drawn in pen and wash. It echoed Nov map View of the World from 9th Avenue, published on the cover of The New Yorker on March 29, 1976 (ranking no. 4 on this Top 40 list).
Importance Of Magazine Cover (2) This meeting of interests is often- though not inevitably- driven by the need to sell. The cover promotes a product, the magazine itself. And magazines deliver readers to advertisers. Commercial pressures are not equally distributed in the world of magazine publishing. Where competition is greatest.- most notably in the world of women’s magazines- the pressure on the cover os greatest. It can make the sale in the market where readers often have little brand loyalty. For this reason, tried and tested formulae win over innovation when the “cover conference” between the art director, editor, and publisher, takes place. Market research often leads the way. Fig 24: Vogue Magazine 1991 (United States)
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Fig 25:
#15 Harpers Bazaar (April 1965) This magazine cover of Harpers Bazaar is a photograph of model Jean Shrimpton by photographer Richard Avedon. The cover of Shrimpton peering from behind a bright pink Day-Glo space helmet was designed by Art Directors Ruth Ansel and Bea Feitler. This photograph, with the Harpers Bazaar logo vibrating against it in acid green has been often reproduced as an emblem of the sixties.
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Fig 26:
#16 The Economist (September 10-16, 1994)
This controversial magazine cover of The Economist portrays The Trouble with Mergers by showing an illustration of two camels mating. The London-based magazine published the cover in the North American edition, but not in the European edition. Reaction to this cover was mixed, with some readers disgusted and others highly amused.
Importance Of Magazine Cover (3) David Bailey, the prominent British photographer , described the influence of psychologist and marketeers at Vogue in the 1960s” “On the same day, six photographers shot a cover...six photographers would be put up on the wall and one was chosen. The light was always on the model’s right and her eyes were looking towards it, to draw the viewer to the type. A psychoanalyst called Doc looked at the covers, and if he did not like one it just did not go on.” Conventions- many more than 40 years old- prevail about the kind of faces that are “right” (young and conventionally beautiful) and about the interrogative style and busy layout of the cover lines from which cover are made. But not all fields of magazine publishing are so cautious. Where magazines command loyal readers or when a title wants to mark itself out against the opposition, imagination has had freer reign, Paradoxically, the challenge of representing the abstract and often invisible world of cutting- edge science or the glamour less world of industry has encouraged great cover art.
Fig 27: Italy Vogue Magazine (March, 2011)
Fig 28: Turkey, Vogue Magazine (March, 2011)
Fig 29: Spain, Vogue Magazine (March, 2011)
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Fig 30:
# 17 TIME (June 21, 1968) Roy Lichtensteins drawing of The Gun in America was the magazine cover of the June 21, 1968 issue of TIME. Soon after the assassinations of Martin Luther King Jr. and Robert Kennedy, pop artist Lichtenstein aimed a smoking gun at readers to emphasize the urgency for gun legislation. Before the end of the year, Congress passed the Gun Control Act of 1968 that banned most interstate sales, licensed most gun dealers and barred felons, minors and the mentally ill from owning guns.
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Fig 31:
#18 ESPN the Magazine (June 29, 1998)
This ESPN the Magazine cover portrays Michael Jordan jumping against an all-white background in his Chicago Bulls uniform. Two weeks after winning his sixth title with the Bulls, the corresponding article speculates whether or not Jordan will retire from basketball. Jordan retired on January 13, 1999, but two years later signed a deal to play for the Washington Wizards. On April 16, 2003, Jordan played his last game and announced his final retirement.
History Of Magazine Cover (1) Despite the consistency of the magazine format, there have been significant changes in the way that magazines have been produced. Color printing- one reserved for the cover- became much more affordable from the 1950s. Developments in other fields of technology played their part too. The refinement of small hand-held cameras in the 1920s, for instance, meant that the explosive drama of war could be captured photographically for the first time. Photojournalism of the kind that appeared in magazines like Life was a new way of recording the world. Our capacity to know its marvelous and tragic faces was much enhanced by the small camera and photogravure printing. Fig 32: Life Magazine, April 9, 1945 Iwo Jima explosion
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Fig 33:
#19 Esquire (December 2000) Bill Clintons appearance on Esquires magazine cover at the tail end of his administration provoked ire from both sides of the political spectrum. Accompanying an extensive profile of the President in his waning weeks in office, Platons cover shot (the result of an 8-minute session in a cramped hotel bedroom in Princeton, NJ) was intended to evoke the Lincoln Memorial. Instead it came to be seen as fraught with sexual significance following the scandal with White House intern Monica Lewinsky.
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Fig 34:
#20 Blue (October 1997)
A man diving appears on the premiere October 1997 issue of Blue. Art Director David Carson, known for his innovative typography and photography designed the magazine cover. Editor Amy Schrier launched the first adventure lifestyle magazine, covering outdoor recreation, action sport and adventure travel for men and women. The magazine also explored the diverse cultures of the world and took a look at their political, economic and social concerns.
History Of Magazine Cover (2) Commentators, charting the rise of other media, have repeatedly prophesied the magazine’s demise. The success of of television in the 1950s and 1960s, it was said, would kill of popular magazines. After all, who would want inky paper when could get their entrainment and news pumped in to their homes? In the early 1990s another generation of soothsayers predicted that the application of digital technology would kill off print. All our information needs would be delivered through portable screens. This too has proved to be an exaggerated prediction. In fact, the appearance of new media has often stimulated innovation magazine publishing. Fig 35: Since its launch 50 years ago, The Sunday Times Magazine has consistently showcased the cream of international photojournalism and illustration.
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Fig 36:
#21 LIFE (November 26, 1965) The Blunt Reality of War in Vietnam appears on the November 26, 1965 magazine cover of LIFE. Paul Schutzers photograph of a Vietcong prisoner with his eyes and mouth taped shut captured the tumultuous war. Schutzer was one of LIFEs best photographers, but was killed on assignment while covering the Six-Day War in 1967.
Fig 38: The New Yorker December 1995, Illustrated Cover By Carter Goodrich
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Fig 39: The New Yorker December 1978, Illustrated Cover By David Levine
Fig 37:
#22 George (Oct/Nov 1995)
The premiere issue of George featured supermodel Cindy Crawford on the cover dressed as George Washington. George was founded by John F. Kennedy Jr. and covered politics, current events, pop culture and celebrity news. In 1999, Kennedy was killed in a plane crash and consequently, George folded in March 2001.
Illustrated Covers It is hard to imagine the profession of the illustrator without the magazine. While some artist have made their living illustrating novels- not least in the mid-19th century when novels such as Pickwick Papers by Charles Dickens first appeared in popular illustrated serial editions- magazines have demanded much more from their illustrators than mere vignettes. In some, the picture has even led the way. It was not unusual for the editors of science fiction pulps in the 1930s to present a vivid image already destined for the cover to the writer and demand a story to suit. Other magazines like The Yorker detached the cover illustration from the responsibility of capturing content, regarding the space as something akin to a weekly gallery. The history of the illustrated cover intersect with the history of caricature and cartooning. The ease with which the pen or the brush can exaggerate people and situations has been the basis of the remarkable seam of social and political commentary that can be traced back to Le Charivari, founded in France in 1832 and Punch in England, first published in 1841. Fig 40: The New Yorker December 1965, Illustrated Cover By Charles Martin
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Fig 41:
#23 The Nation (November 13, 2000) This magazine cover of The Nation features artwork by Brian Stauffer that depicts George Bush as Alfred E. Neuman. The Nation compared Bush to Alfred E. Neuman, the fictional mascot of the magazine Mad, complete with a button that reads, What, me worry? The U.S. presidential election was held on November 7, 2000, and when this issue of the magazine was released, the winner of the election was still unclear. The issue discusses what would happen to the country and the world if Bush became president, and in fact Bush was declared the winner of the election the next month.
Jaap Biemans
(Launched Coverjunkie.com and published the Coverjunkie magazine.)
“In 2010, the Dutch art director Jaap Biemans founded the extremely inspiring blog, Coverjunkie. It showcases and celebrates great magazine cover design from around the world. And now he has produced a one-time magazine of the same name. It’s packed with more than 200 magazine covers (including some of ours) and commentary from some of the world’s leading art directors and designers. It’s a great tool for magazine junkies, students and readers alike.”
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Fig 42:
#24 Interview (December 1972)
This magazine cover of Interview was designed by Richard Bernstein and features Andy Warhol photographing model Grace Jones for the December 1972 issue. Warhol founded the magazine in 1969 and featured unedited interviews with celebrities along with photographs and striking ads.
“Coverjunkie is all about creativity and inspiration. An addiction to magazine covers that smack you in the face or you wanna lick. Your daily shot of highlights from all around the world. We celebrate ace covers and their inspirational designers (and yeah, Kate Moss). Coverjunkie launched November 2010 to spread the love and discover new inspiration. We’re showing the most creative magazine highlights that reflect our visual culture, all accessible in one place. Coverjunkie is about loving mags & loving creativity!”
Jaap Biemans www.coverjunkie.com
Fig 43: Jaap Biemans and his magazine “Coverjunkie”
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Fig 44:
#25 TIME (September 14, 2001 The magazine cover of the September 14, 2001 special edition of TIME features a photograph of the two hijacked airliners ripping through the World Trade Center towers on September 11, 2001, taken by photographer Lyle Owerkoof. The issue included testimonies from survivors, more photographs of the Twin Towers after the bombings, and a salute to all those who perished in the tragedy.
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Fig 45:
#26 People (March 4, 1974)
This premiere issue of People featured Mia Farrow on the cover biting a strand of pearls. Farrow was starring in the movie The Great Gatsby as Daisy Buchanan and the magazine cover dubbed Gatsby the years next big movie. Since this issue, People has become a popular magazine of celebrity and pop culture news and is best known for yearly special issues naming The 50 Most Beautiful People, The Best and Worst Dressed and The Sexiest Man Alive.
Interview with Jaap Biemans (1) What is your criterion for creative and eye-catching magazine cover? Are you looking for specific style of image and what is your process when approaching this task? The criterion is that when its lickable or smacks me in the face its ace! Of course I like certain kind of covers but I don’t wanna have only my own favorites on the cover-junkie blog. I take ‘creativity’ as the keyword here. I love it when a designer created something different than we use to see in the stands; than can be photography or concept covers or type covers... I don’t mind, I like good taste and creativity all together. Can you tell me a few editorial designers that you follow and consider trendsetters in your field? What is it about their design that keeps your attention? Right now Richard Turley is king. He transforms a business magazine into a very funky magazine also his covers are surprisingly fresh, not 5 times a year (anyone can do that) but 40 out of the 52 are great. In the old days there was George Lois from Esquire; he created concept covers which I like very very much. His work is shown at the MoMA New York! Fig 46: Jaap Biemans
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Fig 47:
#27 Entertainment Weekly (May 2, 2003) The Dixie Chicks appear naked on this magazine cover of Entertainment Weekly with slogans such as Boycott, Trtors, Hero and Proud Americans printed on their bodies. Two months before, member Natalie Maines criticized the impending invasion of Iraq by President George Bush at a concert in London. This remark sparked intense criticism from many Americans who subsequently boycotted The Dixie Chicks music and concerts. In their interview with Entertainment Weekly, the group discussed their reaction to the criticism and what lies ahead for them in the country music industry.
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Fig 48:
#28 LIFE (April 16, 1965)
This black and white photograph on the magazine cover of LIFE by Larry Burrows shows the Vietcong zeroing in on vulnerable United States helicopters. The LIFE photographer had covered the war in Vietnam since 1962 and reported this article from Da Nang. On this day, Burrows accompanied a helicopter squadron on a mission where the pilot was killed and other members of the squadron were wounded. Burrows himself was killed in 1971 while on assignment in Laos when his helicopter was shot down by enemy fire.
Interview with Jaap Biemans (2) My favorites also are Arem Duplessis from New York Times Magazine, Thomas Alberty from New York Magazine, Chris Dixon from Vanity Fair, and Rodrigo Sanchez from Metropoli and what about David Moretti from Italian Wired, Andrew Diprose from UK Wired and Andrew Bognar and Mirko Borsche from Germany... many great ones out there. Do you personally get to choose the editorial photographer that you work with? Yes. But always in a good cooperation with my photo editor of course. Making a magazine is a teamwork. Do you think that editorial magazine designers have specific style guide for the typography on their cover designs?
Fig 49: Cover Junkie Magazine is awarded by SPD, 2012 Award (Society of Publication Designers)
Yes! for sure. Every magazine has its own visual language. You just can not copy stuff or do stuff as a stand alone... A mag is an organic object that develops and has its own language. Is there any one thing that you as an art director personally want to get better at? Hmm of course there is always something to be better in. Specially my work-life balance is a bit out of control... :D
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Fig 50:
#29 Playboy (October 1971) Photographer Richard Fegley took this photo of model Darine Stern sitting on a Playboy bunny chair for the October 1971 cover of the magazine. The idea came about when art designer Len Willis decided to create a chair using the famous rabbit head. Stern became the first African-American model to grace the cover of Playboy and the cover has become a classic for the magazine.
Figs 52 through 91: The Esquire Magazine Covers at MoMA designed by George Lois.
Fig 51:
#30 Fortune (October 1, 2001)
This special edition of Fortune, entitled Up from the Ashes, shows a man covered in ashes after the September 11, 2001 terrorist attacks. Published less than a month after the attacks, the issue discussed the economic ramifications of the September 11, 2001 terrorist attacks on New York City and the world.
Interview with George Lois (1) What is your criterion for creative and eye-catching magazine cover? Are you looking for specific style of image and what is your process when approaching this task? In creating covers for Esquire in the 1960s and early 1970s, I chose an article being written for each issue which immediately inspired me into conceiving a bold, visual statement that would surprise, even shock. In each and every cover I had to believe it would be a startling, eyecatching statement on the newsstands, and be a big seller.
George Lois
George Lois is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited Lois’ Esquire covers.
Can you tell me a few editorial designers that you follow and consider trendsetters in your field? What is it about their design that keeps your attention? Trendsetters in editorial design? Not these days. Most editorial design looks like pages from websites, every inch jammed with copy and teeny images. Pretty monotonous.
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Fig 93:
#31 Newsweek (November 20, 2000) This magazine cover of the November 20, 2000 issue of Newsweek is entitled The Winner Is with a photo of half George W. Bush and half Al Gore. The presidential election had taken place earlier that month, but there was still no clear winner declared because of the close ballot count in the state of Florida. In this issue, Newsweek chronicled the lawsuits, court challenges and endless counting of ballots. The following month, George W. Bush was declared the winner of the closest presidential election in United States history.
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Fig 94:
#32 Vogue (May 2004)
Photographer Irving Penn captures Nicole Kidman’s
back profile dressed in a Christian Lacroix oyster satin backless dress for this cover of the May 2004 issue of Vogue. This was the first cover shoot for Vogue by Penn since1989. The issue contains more photographs of Kidman dressed as a Grecian goddess, an Italian diva and as legendary actress Sarah Bernhardt.`
Interview with George Lois (2) Do you personally get to choose the editorial photographer that you work with? Of course. No one would dare tell me how to put my ideas on paper. But I’m sure most art directors at magazines get “suggestions,” and/or demands, from their editors and publishers. Do you think that editorial magazine designers have specific style guide for the typography on their cover designs? The vast majority of good editorial design incorporates a specific style with chosen typefaces so that there is a consistent look throughout the pages. Usually to no avail – because 99% of the magazines covers throughout the world are dumb, insipid, idealess, badly designed and covered with typographic blurbs that editors think will convince a reader to buy the magazine. They usually don’t. Is there any one thing that you as an art director personally want to get better at? For sixty years, I’ve always attempted to show a little humility regarding my work and the accolades they receive. The Esquire covers are now installed in the permanent collections of MoMA, so I can’t help not glowing with pride. Fig 95: George Lois
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Fig 96:
#33 Newsweek (July 30, 1973) This July 30, 1973 magazine cover of Newsweek, entitled the The Nixon Tapes, gives an aerial view of the White House turned into a tape recorder. The article discusses how President Nixon had been secretly taping everything said in his offices and on his telephones for at least two years. The following year, the tapes were released and they proved Nixon was involved with the Watergate Scandal cover-up. In August 1974, Nixon announced his resignation and Gerald Ford became President. Ford later pardoned Nixon, immunizing him from prosecution for any crimes he may have committed as President.
Design Experiments Fig 98: Magazine Cover designed by Hande Bayar
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Fig 97:
#34 Wired (June 1997)
This June 1997 magazine cover of Wired is entitled Pray, with a picture of the Apple symbol covered in barbed wire. The article 101 Ways to Save Apple gave an assessment of what could be done to fix the once-great company. Steven Jobs and Steven Wozniak founded Apple Computer in 1976 when they introduced the Apple I. However, by 1997, Apple saw major competition from other computer companies and experienced economic troubles. Since that time, Apple has made a comeback, due in part to the tremendous success of the iPod.
Mark Zuckerberg
f
“I give your private information for to corporations for money.”
Fig 99: “Person of the Year” Time Magazine Cover designed by Hande Bayar
Julian Assange “I give private information of corporation to you for free.”
Fig 100: “Villain of the Year” Time Magazine Cover designed by Hande Bayar
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Fig 101:
#35 New York (June 8, 1970) This magazine cover of New York is entitled Free Leonard Bernstein, with a photograph of New York society women posing with fists upraised. Bernstein was an acclaimed American composer and orchestra conductor who was a presence on Broadway, in Hollywood, at Carnegie Hall and at the New York Philharmonic. He supported the Black Panthers and in 1970, held a fund-raising meeting for the organization at his apartment. The magazine cover was a jab at his association with the Black Panthers and their radical ideology.
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Fig 102:
#36 People (September 15, 1997)
This cover of People features a black and white photograph of Princess Diana, and the issue is a tribute to her life after she was killed in August 1997 in a car crash. Diana appeared on the cover of the magazine a record 52 times and was one of the most popular People cover subjects. In 1981, she married Prince Charles and arguably became one of the most famous women in the world. She was lauded for her high-profile involvement in AIDS issues and for an international campaign against land mines.
Ruth, Linda. "Business and Employment." Hub Pages. N.p., 2012. Web. 3 May 2012. <http://lindaruth.hubpages.com/hub/ Designing-Magazine-Covers-that-Sell> Biemans, Jaap. 20 Apr. 2012. Web. <http://http://www.facingpages.org/>. "The Newest Magazine Cover." Coverjunkie. Jaap Biemans, 1 Apr. 2012. Web. <http://http://www.coverjunkie.com/>. Crowley, Dawid. Magazine Covers. London, Great Britain: Octopus Publishing Group, 2006. 43. Print.
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Fig 103:
#37 Details (February 1989) This magazine cover of Details features a photograph of Cyndi Lauper sporting a classic Hollywood look. In the issue, Lauper discusses her songwriting and recounts her trip to the U.S.S.R. with a group of American song writers the previous year to collaborate with Soviet counterparts. They produced the song Cold Sky, which appears on the album Action Speaks Louder Than Words.
Fig 1 : Leibovitz, Annie. Rolling Stone Magazine Cover. (1981) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 2 : Leibovitz, Annie. Vanity Fair Magazine Cover. (1991) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 3 : Lois, George. Esquire Magazine Cover. (1968) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 4 : Steinbergs, Saul. The New Yorker Magazine Cover. (1976) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 5 : Lois, George. Esquire Magazine Cover. (1969) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx.> Fig 6 : Reinhardt, Ed. The New Yorker Magazine Cover. (2001) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 7 : Harris, Ronald G. National Lampoon Magazine Cover. (1973) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 8 : Sack, John. Esquire Magazine Cover. (1966), May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 9 : Tilberiss, Liz Chief. Harpers Bazaar Magazine Cover. (1992) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 10 : McCurry, Steve. National Geographic Magazine Cover (1985) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 14 : Private Eye Magazine Cover. (May 13, 1988) May, 2012 <http://www.private-eye.co.uk/covers.php?showme=689> Fig 15 : Fuad I, King of Egypy (in photo). Time Magazine Cover. (April 28, 1923) May, 2012 <http://commons.wikimedia.org/wiki/File:Fuad_I_on_Time_Magazine_1923.jpg> Fig 16 : Nilssons, Linnart. Life Magazine Cover. (1965) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 17 : Editors, Magazine. Time Magazine Cover. (1966) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx>
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Fig 104:
#38 Fast Company (Aug/Sept 1997)
This magazine cover of Fast Company is entitled The Brand Called You, against the Tide background. In the cover article, author Tom Peters discussed how people can market themselves as brands to stand out and move up in their professional life.
Fig 18 : Fig 19 :
Williams, Oliver (illustrator). Nova Magazine Cover. (October, 1968) May, 2012 Armstrong, Neil (photographer), Aldrin, Buzz (in photo). Life Magazine Cover ( 1969) May, 2012
< http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 20 : Kalman, Maira. Meyerowitz, Rich (illustrator). The New Yorker Magazine Cover. (2001) May, 2012. < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 21 : Vogue Magazine Cover (US). (1916). May, 2012. < http://www.whosdatedwho.com/tpx_2026106/vogue/1960> Fig 22 : Vogue Magazine Cover (US). (1940). May, 2012. < http://www.whosdatedwho.com/tpx_2026106/vogue/1960> Fig 23 : Vogue Magazine Cover (UK). (1932). May, 2012. < http://www.whosdatedwho.com/tpx_2026106/vogue/1960> Fig 24 : Vogue Magazine Cover (US). (1991). May, 2012. < http://www.whosdatedwho.com/tpx_2026106/vogue/1960> < http://www.vintagemagazinecompany.co.uk/111-nova-1960-s> Fig 25 : Avedon, Richard (photographer), Harpers Bazaar Magazine Cover. (April, 1965) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx.> Fig 26 : The Economist Magazine Cover. (19994). Mat, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 27 : Vogue Magazine Cover (Italy). (2011) May, 2012 < http://www.zmalfashion.com/2011/03/vogues-international-march-covers.html > Fig 28 : Vogue Magazine Cover (Turkey). (2011) May, 2012 < http://www.zmalfashion.com/2011/03/vogues-international-march-covers.html > Fig 29 : Vogue Magazine Cover (Spain). (2011) May, 2012 < http://www.zmalfashion.com/2011/03/vogues-international-march-covers.html > Fig 30 : Lichtenstein, Roy. Time Magazine Cover. 1968) May, 2012 < http://www.magazine.org/asmet/top_40_covers/index.aspx> Fig 31 : ESPN Magazine Cover. (1998) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx.> Fig 33 : Esquire Magazine Cover (2000). May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx.> Fig 34 : Carson, David. Blue Magazine Cover. (1997) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx.> Fig 35 : The Sunday Times Magazine Cover. May, 201 <http://www.ephotozine.com/article/cover-story--the-history-of-the-sunday-times-magazine-cover-exhibition-3239>
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Fig 105:
#39 Glamour (August 1968) This issue of Glamour model Katiti Kirondi II on the cover features the Best Dressed College Girls. This marked the first time an African-American woman appeared on the cover of a national women monthly magazine. This issue featured the 10 best-dressed college girls and 100 great fall looks, which included mini-skirts and psychedelic colors.
Fig 36 : Fig 37 : Fig 38 : Fig 39 : Fig 40 : Fig 41 : Fig 42 : Fig 43 : Fig 44 : Fig 46 : Fig 47 : Fig 50 : Fig 51 : Fig 93 :
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Schutzers, Paul. Life Magazine Cover. (1965) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> George Magazine Cover. (1995) May, 2012 Carter, Goodrich. The New Yorker Magazine Cover (1995). May, 2012 < http://mydelineatedlife.blogspot.com/2010/12/december-11.html> Levine, David. The New Yorker Magazine Cover (1978) May, 2012 < http://mydelineatedlife.blogspot.com/2010/12/december-11.html> Martin, Charles. The New Yorker Magazine Cover (1965). May, 2012 < http://mydelineatedlife.blogspot.com/2010/12/december-11.html> < http://www.magazine.org/asme/top_40_covers/index.aspx> Stauffer, Brian. The Nation Magazine Cover. (2000) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Bernstein, Richard. Interview Magazine Cover (1972) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Owerkoof, Lyle. Time Magazine Cover (2001) May, 2012. < http://www.magazine.org/asme/top_40_covers/index.aspx> People Magazine Cover (1974). May, 2012. < http://www.magazine.org/asme/top_40_covers/index.aspx> Entertainment Weekly Magazine Cover (2003) May, 2012. < http://www.magazine.org/asme/top_40_covers/index.aspx> Burrows, Larry. Life Magazine Cover (1965) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fegley, Richard. Playboy Magazine Cover (1971) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fortune Magazine Cover ( 2001) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Newsweek Magazine Cover (2000) May, 2012
Fig 106:
#40 National Geographic (October 1978)
This cover of National Geographic magazine is entitled Conversations with a Gorilla, with Koko the gorilla snaping a photograph of her reflection in the mirror. The photo was of such high quality and significance that it was chosen to be the cover photo for the October 1978 National Geographic article featuring Koko. Developmental psychologist Francine Patterson spent six years with Koko teaching her sign language and this led Patterson and other researchers to believe Koko displayed evidence of linguistic capabilities.
Fig 94 :
< http://www.magazine.org/asme/top_40_covers/index.aspx> Penn, Irving (photographer). Vogue Magazine Cover (2004). May, 2012
Fig 95 :
George Lois. http://www.fastcocreate.com/1682461/start-with-the-words- and-dont-forget-to-surprise-ad-legend-george-lois-on-the-art-of-adverti < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 96 : Newsweek Magazine Cover ( 1973) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 97 : Wired Magazine Cover ( 1997) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 101 : New York Magazine Cover (1970) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 102 : People Magazine Cover (1997) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> <http://www.coverjunkie.com/blog/reviews-coverjunkie-mag/3/8702> Fig 103 : Details Magazine Cover (1989) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 104 : Fast Magazine Cover (1997) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 105 : Glamour Magazine Cover (1968) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx> Fig 106 : National Geographic Magazine Cover (1978) May, 2012 < http://www.magazine.org/asme/top_40_covers/index.aspx>
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