Mission The Electric Current Is a unique resource for electrical contractors and suppliers of the latest and most reliable electrical equipment, materials, services and supplies. We are filled with the industry proven names you can trust in products and services. These industry leaders are showcased each issue with the most current informative editorial features included but not limited to: testing & measurement instruments, phase converters, circuit breakers, motor controls, transformers, generators, lighting, solar prducts, vehicles, cable, wire, contractor supplies/tools, and estimating software and safety innovations. Going by mail and digitally to 35,000 companies nationwide each month our book will be put up on our web site at www.theelectriccurrent.com. Our goal is to be your most profitable lead source period. With our unique prospective editorial, online opportinites and incredibly cost-effective rates, our accomplishment will equal long-term relationships with our family of clients.
Readership Profile The Electric Current is distributed in print and digitally to 35,000 Electrical Contractors, Electrical Supply Companies and End Users.
Readership Breakdown TITLE Company Executive 40% Middle to Upper Management 25% Electricians 22% Safety Engineers 13%
TYPE OF WORK DONE Industrial & Commercial Residential Both Commercial & Residential Electrical Supply
40% 44% 34% 16%
COMPANY SIZE 250+ Employees 100-249 Employees 1-99 Employees
The Electric Current ™ will be distributed at these upcoming trade shows in 2011: Electric West ICUEE NECA Solar Power International The Electric Current ™ 2011 Media Guide
23% 45% 32%
2011 Editorial Calendar Issue January
February
March
April
Editorial/ Artwork Deadline
Editorial Focuses Alternative Power
Lighting Technology/New Products & New Applications
Cable/Conduit & Cable Trays
Publishers Choice Awards
Testing Equipment
Solar Power Products & Training
Power Quality
2011 Annual Buyers Guide
12/16/10
01/14/11
02/18/11
03/18/11
May
Wire and Cabling Solutions
Backup and Standby Power
The Easy Way to Get Started in Solar
04/15/11
July
Power Quality Today
Safety/ Software Resolutions
Lighting Keys For Electrical Contractors
06/10/11
September
Tools & Testers
Cable/Conduit & Cable Trays
Alternative Power
08/05/11
November
2011 Most Innovated Products
Testing Equipment
Tools for the Electrical Contractor
10/07/11
*Editorial is subject to change.
The Electric Current ™ 2011 Media Guide
Mechanical Specifications
Pricing AD SIZE 1x Full Page $2750 1/2 Island $1850 1/2 Page $1575 1/3 Page $1325 1/4 Page $1075 2-Page Spread $5100 Inside Front $3200 Inside Back $2900 Back Cover $3400 Web Banner (top of page) Web Banner (bottom of page) Web Button
3x $2500 $1725 $1450 $1250 $ 950 $4800 $3000 $2750 $3150
6x 12x $2375 $2200 $1600 $1500 $1275 $1100 $1100 $ 990 $ 875 $ 800 $4500 $4200 $2800 $2600 $2600 $2450 $3000 $2800 $1500 a month $1200 a month $ 350 a month
Trim Size: 8” x 10.5”
1/2 Page Horizontal: 7” x 4.75”
Full Page Live Area: 7.5” x 10”
1/3 Page Vertical: 2.125” x 9.625”
Bleed: 8.25” x 10.75”
1/3 Page Square: 4.5” x 4.75”
2 Page Spread Bleed: 16.25” x 10.75”
1/4 Page Vertical: 3.5” x 4.75”
1/2 Page Vertical: 3.5” x 9.625”
1/6 Page Vertical: 2.125” x 4.75”
1/2 Page Island: 4.5” x 7.25”
1/8 Page Horizontal: 3.5” x 2.25”
Specifications On Policies, Rates and Dates
Ad Material Specifications
All invoices are due upon receipt and are considered late after 30 days. A 5% late charge will be applied monthly on overdue invoices. Agency commission of 15% applies to recognized agencies, provided accounts are settled within 30 days of invoice date. Pre-paid cash discounts of 2% apply to those invoices that include multiple insertions. All unpaid invoices will be turned over to our collection agency after 105 days of invoice date.
DIGITAL AD FILES - PDF files with PDF/X1-a format option are preferred with images and fonts embedded. Native files can be sent in Quark Xpress, Adobe Illustrator, Photoshop or InDesign. Please supply all fonts, images and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics.
TERMS:
SHORT-RATES:
In the event advertisers do not complete contracted schedules, they will be required to pay the difference between the original contracted price and the frequency rate for actual number of ads that were published.
FILE FORMATS NOT ACCEPTED - We do not accept ads built in Microsoft Word, Microsoft Publisher, PowerPoint or Corel Draw.
RATE INCREASES:
AD SUBMISSION - Material may be received on CD, DVD, e-mail or FTP site (Call for user name and password).
Rates are not subject to change for companies with an existing contract regardless of circulation increases or paper cost increases. LIABILITY:
Publisher is not liable for all content (including editorial and illustrations provided by an advertiser or agency) of advertisements and editorials published and does not accept responsibility for any claims made against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any item or individuals pictured in an advertisement or editorial. Reproduction of Today’s Industrial Products & Solutions™ in whole or in part without prior written permission from the publisher is prohibited.
COLOR PROOF - We require a high-resolution color proof of supplied ads to guarantee print ad reproduction. This applies even on uploaded materials. If you do not supply this proof we cannot guarantee print ad reproduction. EDITORIAL CONTENT - All editorial content must be submitted in Microsoft Word and all editorial related images must be submitted as 300 dpi jpegs.
DISCOUNTS:
Send Artwork to:
Frequency discounts apply to insertions that are placed in advance and must be completed according to the terms of the contract agreed upon by the advertiser and publisher. INSERTS:
All inserts and special advertisement prices are available upon request.
The Electric Current ™ 2011 Media Guide
The Electric Current 2070 Valleydale Rd., Suite 6 Hoover, Alabama 35244 866.981.4511 205.733.1341 205.733.1344 fax www.theelectriccurrent.com glen@tipsmag.net