2015
• Mission The mission of The Electric Current™ is to provide the latest products and industry information for the electrical contracting industry. We will focus on highlighting the products for top job performance.
• Readership Profile The Electric Current™ is a monthy publication that is distributed digitally to over 150,000 electrical contractors throughout the US and Canada. The Electric Current™ is also distributed at 5 major trade shows each year.
• Readership Breakdown • Owners:
52%
• Managers:
32%
• Engineers and Estimators:
12%
• Fleet Managers:
4%
• Trade Show Distribution • • • • •
NECA ICUEE Solar Pro International Wind Power Exp NFPA The Electric Current • Media Guide 2015
• 2015 Editorial Calendar Issue
Product Focus
Company Profile
Industry News
Artwork Deadline
January/ February
Lighting
Testing
Solar Power
1/23/15
March/ April
Wire/ Cable
Safety
Power Grids
3/13/15
May/ June
Safety Products
Wind Power
Lighting
5/1/15
July/ August
Testing
Wire Accessories
Reliable Power
7/2/15
September/ October
Solar Power
Lighting Products
Testing
9/4/15
November/ December
Year In Review/ Publishers Choice Awards
The Electric Current • Media Guide 2015
10/30/15
Pricing Ad Size
Mechanical Specifications
1x
6x
12x
Full Page
$2800
$2300
$1900
½ Page
$2000
$1700
$1400
1/3 Page
$1300
$1000
$800
¼ Page
$850
$700
$550
Inside Front
$3200
$2800
$2300
Inside Back
$3000
$2600
$2200
Back Cover
$3400
$3000
$2700
Web Banner
$750 a month
Web Button
$350 a month
E-Blast Sponsorship
$1500 a month
E-Blast Banner
$1000 a month
E-Blast Button
$500 a month
Trim Size: 8” x 10.5”
1/2 Page Horizontal: 7” x 4.75”
Full Page Live Area: 7.5” x 10”
1/3 Page Vertical: 2.125” x 9.625”
Bleed: 8.25” x 10.75”
1/3 Page Square: 4.5” x 4.75”
2 Page Spread Bleed: 16.25” x 10.75”
1/4 Page Vertical: 3.5” x 4.75”
1/2 Page Vertical: 3.5” x 9.625”
1/6 Page Vertical: 2.125” x 4.75”
1/2 Page Island: 4.5” x 7.25”
1/8 Page Horizontal: 3.5” x 2.25”
Specifications On Policies, Rates and Dates
Ad Material Specifications
TERMS: All invoices are due upon receipt and are considered late after 30 days. A 5% late charge will be applied monthly on overdue invoices. Agency commission of 15% applies to recognized agencies, provided accounts are settled within 30 days of invoice date. Pre-paid cash discounts of 2% apply to those invoices that include multiple insertions.All unpaid invoices will be turned over to our collection agency after 105 days of invoice date. SHORT-RATES: In the event advertisers do not complete contracted schedules, they will be required to pay the difference between the original contracted price and the frequency rate for actual number of ads that were published. RATE INCREASES: Rates are not subject to change for companies with an existing contract regardless of circulation increases or paper cost increases. LIABILITY: Publisher is not liable for all content (including editorial and illustrations provided by an advertiser or agency) of advertisements and editorials published and does not accept responsibility for any claimsmade against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any itemor individuals pictured in an advertisement or editorial. Reproduction of The Electric Current™ in whole or in part without prior written permission fromthe publisher is prohibited. DISCOUNTS: Frequency discounts apply to insertions that are placed in advance and must be completed according to the terms of the contract agreed upon by the advertiser and publisher. INSERTS: All inserts and special advertisement prices are available upon request. DATES: Call for deadlines on advertising closings, editorial deadlines and advertisingmaterial deadlines.
• DIGITAL AD FILES - PDF files with PDF/X1-a format option are preferred with images and fonts embedded.Native files can be sent in Quark Xpress, Adobe Illustrator, Photoshop or InDesign. Please supply all fonts, images and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics. • FILE FORMATS NOT ACCEPTED - We do not accept ads built in MicrosoftWord,Microsoft Publisher, PowerPoint or Corel Draw. • AD SUBMISSION - Material may be received on CD,DVD, e-mail or FTP site (Call for user name and password). • COLOR PROOF - The Electric Current requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof we cannot guarantee ad reproduction.
Send Artwork to: The Electric Current P.O. Box 1568 Pelham, AL 35124 www.theelectriccurrent.com
The Electric Current • Media Guide 2015