D el iv er y a n d Ta k ea w a y C a p ab il it ie s
Developed for Delivery and Takeaway, allowing for easy serving and convenience. Looking to develop your range of ‘food to go’, packaged products and take-away solutions? Our little ideas book is here to help offer exclusive insight into our development capabilities.
www.mademoiselledesserts.com
PRE COVID19
Dinner is the most important daypart for dessert consumption in the sector.
The UK FTG market was estimated to be worth £21bn, growing faster than the wider Eating Out Market (MCA, 2019)
Total on-the-go purchases represented close to 63% of all visits annually (NPD Group, 2020) with lunch and snacking attracting more visits in FTG
(MCA, 2019)
SHARE OF DINNER VISITS IN RESTAURANTS INVOLVING A DESSERT OR PUDDING ITEM
26%
(MCA, 2019)
(Source: Mademoiselle Desserts & Mindmover, 2019)
Puddin g
s
rts/Tortes/ Ta
30%
s Pie
e
40%
(Multiple choices) From Frequent Dessert Consumers at Pubs/Restaurants
34%
Ro
u n d C a ke
CONSUMERS WANT ‘FREE FROM’ AND HEALTHIER OPTIONS, WITHOUT COMPROMISE ON QUALITY OR TASTE Vegan Desserts share in Chain Restaurants has more than tripled between 2017-19 (MCA, 2019) 69% of people find it hard to eat healthily while on the go (KAM Media 2019)
mbles ru
C
DESSERTS
41%
A sharing platter format can also encourage diners to purchase a dessert, with more than a third of consumers (34%) agreeing that they are more likely to order a dessert if it is available in a shared size. (Callebaut & CGA 2020)
FAVOURITE eesecak Ch
SHARING IS CARING
30%
86% of British adults agree “a balanced diet can include a little indulgence” (Harris Poll & Mondelez, 2019)
POST COVID19 Key consumption drivers in the new normal
Enhanced food hygiene protocols
Value scrutiny & careful spending
Convenient new life habits
50%
Quality food
Comfort via food
Familiar foods
Social Distancing
OOH visits by time of day in April 2019 vs April 2020; shifting towards the evening daypart:
Top 2 consumer drivers to ordering food delivery: Items that travel well A full menu to choose from
Top 2 barriers to ordering food delivery:
£££
Value for money
Fear factor (hygiene precautions) CGA, Brandtrack Apr. 2020
Daypart
9am
12pm
3pm
6pm
Apr 2020 Apr 2019
9pm
of UK consumers are planning to use delivery services more after the lockdown. (NPD Group,
2020)
36% INCREASE £
Since lock-down Just Eat has recorded a 36% increase in dessert sales (JustEat, 2020)
OPPORTUNITY & TIMING
We have a unique opportunity to drive conversion and average spend per basket, while answering consumers’ needs for more social, comforting and safer occasions with a convenient delivery and takeaway dessert solution.
Weight: 120g
H
52mm ith lid: w t eigh
Easy t
o eat o
D e lic iou s D e s s e r t J a r s
Visually enticing
Base: 72m
m
n-the-
go
These delicious dessert jars look incredible and taste even better. Made easy to handle and display, they are perfect for QSR and takeaway. Available in a clear jar, the packaging enhances the visibility of the different ingredients and adds appeal and sophistication to a chilled display. The product is safely sealed with an aluminum screw top. It can feature sleeve or sticker labelling.
Screw top lid
y
Perfect for shelf displa
POSSIBLE OPTIONS:
Why?
When?
Who?
Striking visuals
On-the-go
Dessert lovers
Rich flavours
Lunch meals
Instagramers
Market opportunity
Afternoon snack
Convenience seekers
Where to serve?
Lemon Cu r d Pan n a Co tt a
• Adds diversity to sweet range with a
product category that is much loved but still under represented in this sector. • Menu classics to be enjoyed at home.
Yu zu Lime & Pi stachio Cr u n ch H on eycomb Cheesecake Other possible options: Chocolate Orange Pot, White Chocolate & Raspberry and Cappuccino Crunch
• Developed for convenience, easy
serving and take-away & delivery.
• This format allows for enhanced
protection/safety, ease of transport and a premium visual impact.
How to serve? • • •
Lunch meal deals Delivered meal boxes An on-to-go sweet treat
For a full list of our NPD capabilities speak to our development team.
Delicious Dessert Jars
F OOD F OR TH OU GH T
Consumer favourite cake flavours dining in Cafes and coffeeshops: Chocolate (44%), Lemon (34%), Carrot (32%), Coffee (28%) and Caramel (22%) (Allegra, Project Food UK 2019)
£££
2/3 of dessert lovers have visited coffee shops recently, overindexing 11pp vs average consumers. This allows opportunities for Coffee shops to introduce more dessert items. (Callebaut & CGA 2020) £3.66 is the average dessert price that a consumer is willing to pay in QSR. (Callebaut & CGA, 2020)
Visually enticing
Weight: 200g gh H ei
h lid: 48mm t wit
Base:
Re-heatab le
98mm
tray
Clear plastic lid
Safe transport
POSSIBLE OPTIONS:
S q u a r e S h a r e a b le D e s s e r t Tr a y s Our new Square Tray Desserts allow for larger portion products. A perfect size for a shared treat/snack or a meal for one, that can challenge bigger dessert options on the market. Ideal for restaurants looking to expand their services to delivery or established takeaways expanding their menu. These products come in a re-heatable tray with a clear plastic lid and sleeve or sticker labelling.
Why?
When?
Who?
Indulgence
Socially
Treat seekers
Comfort
Celebrations
Snack or meal
Sharing
Shared dessert lovers
Where to serve?
Ca rr o t Ca ke
• Ideal for pubs & restaurants. • Easy to transport and easy to share. • Well loved pub dessert categories and flavours.
Ca ramel Pecan Pu llapart G o o ey Cho co late Cake
• Ideal for any coffeeshops and cafes. • Easy to transport with secure packaging. • Free from alternatives available. • High popularity categories and flavours.
How to serve?
Other possible options: • Cookie Dough Cheesecake, Speculoos Cheesecake • and Chocolate Chip Bread & Butter Pudding •
Part of a shareable dinner deal Delivered meal boxes Afternoon Tea boxes
For a full list of our NPD capabilities speak to our development team.
S qu are S h ar e a b le D e s s e r t Tr a y s
F OOD F OR TH OU GH T
Consumer favourite desserts from frequent desserts consumers at Pubs/Restaurants: Cheesecakes (41%), Puddings (40%), Tarts/Tortes/Pies Cakes (34%) and Cakes (30%) (Mademoiselle Desserts & Mindmover, 2019)
Consumer favourite cake flavours in Cafes and coffeeshops: Chocolate (44%), Lemon (34%), Carrot (32%), Coffee (28%) and Caramel (22%) (Allegra, Project Food UK 2019)
More than a third of consumers (34%) agree that they are more likely to order a dessert if it is available in a shared size. (Callebaut & CGA 2020)
90g Weight: 1
ght H ei
Re-heatable tray Flow wrapped
m : 4 0m
Base: 89m Preserved m freshness
Safe to transport
POSSIBLE OPTIONS:
S ha r e a b le D e s s e r t To Heat Our new sharable desserts are the perfect partner to a meal deal selection in store or a takeaway dessert option. These delicious heatable desserts are ideal for sharing and eating at home. These products come in a re-heatable circular tray flow wrapped on top for protection and freshness, and also feature sleeve or sticker labelling.
Why?
When?
Who?
Indulgence
Social
Treat seekers
Comfort
Heat me at home
Shared dessert lovers
Menu Classics
Where to serve?
To f f ee Apple M elt Down
• Larger-sized; ideal for sharing. • Consumer favourite flavours and twists on
Mi lk Cho co late La va Co o kie
• A range of big eats to share. • Comforting and familiar formats in a well
Sticky Bu tt ersco tch Pu dd in g
classic desserts; Ideal for pubs & restaurants.
represented category.
How to serve?
Other possible options: • Rhubard & Ginger Crumble, Chocolate Rum Mousse • Cake & Raspberry Coconut Roly Poly Pudding •
Delivered meal boxes Delivery/Takeaway desserts Part of a shareable dinner deal
For a full list of our NPD capabilities speak to our development team.
S h are abl e D e s s e r t To H e a t
F OOD F OR TH OU GH T
Top 3 Shared dessert drivers: 37% To eat a smaller portion by sharing it with someone else. 33% To enjoy the experience of sharing a dessert with friends & family. 32% To try a number of different smaller desserts.
Callebaut & CGA 2020
Puddings are the 1st and 2nd highest represented restaurant dessert types making up: 23% of Range Categorisation in Pub Restaurants and 13% in Chain Restaurants.
%
(Menu Tracker and Mademoiselle Desserts 2020)
50% of pub regulars are between 18-34 years old. 44% of consumers aged 18-24 are more likely to order a dessert if it’s a shareable portion size.
(CGA Pub Report, 2019)
ls
r meal dea Perfect fo
Easy to ea
t on-the-g
o
Card containers
out Safe to transport/take
POSSIBLE OPTIONS:
B oxe d M in i C a ke s Stunning to look at and wonderful to taste, our range of miniature cakes are the perfect combination of a premium treat feeling and on-the-go convenience. Ideal for afternoon tea boxes, cafe takeaway or meal deal additions, these products come in a kraft board square and rectangular boxes, for the mini cakes and mini loaves respectively.
Why?
When?
Who?
Portion control
Me time
Health conscious
Menu Classics
On-the-go
Instagramers
Sophisticated finish
Tea/Coffee time
Convenience seekers
Where to serve?
Car rot Mi n i Cakes
• Popular cakes in a smaller, more
convenient format with sophisticated finish
• Portion-controlled consumers’ favourite • A lighter touch to complement lunch and
Vegan Red Velvet Mi n i Cakes Lemon & Elderflower Mi n i Cakes Other possible options: Vegan Chocolate Mocha Mini Cake, Victoria Mini Sponge Cake & Banana & Salted Toffee Mini Cake
dinner deals
• Sophisticated, premium mini cakes ideal
for creating shareable dessert assortments. • Opportunities to cross sell with hot drinks.
How to serve? • • •
Meal Deals Cream Tea Deals Coffee and a cake
For a full list of our NPD capabilities speak to our development team.
B oxe d M in i C a ke s
F OOD F OR TH OU GH T
Café and coffee shop dessert consumers are more concerned with sugar content than the average consumer, with two fifths (38%) agreeing that they are more likely to purchase a dessert promoted for its low sugar content. (Callebaut & CGA, 2020)
Consumption occasions involving cupcakes and mini cakes have increased by 25% between Y/E Jun 18 and Y/E Jun 19
(MCA’s Bakery and Sandwich Tracker, 2019)
£££
15% of consumers who wouldn’t usually order a dessert are more likely to purchase if there is an option to buy a mini dessert served with a hot drink.
(Callebaut & CGA, 2020)
THE INGREDIENTS FOR OUR MARKET LEADING DESSERTS Every Range Catered For
We offer a tiered range from the best to the more affordable, but always exceptional quality
A Market Leading Range
Unrivalled innovation with a delicious twist supported by unrivalled category expertise
Products Made With Pride
We take pride in our work and people, always providing exceptional customer care
Using Quality Ingredients
We always bake with high quality trusted ingredients with sustainable ethical values
Bespoke Capabilities
We offer bespoke and tailored solutions to create products that perfectly fit your needs
WHY CHOOSE
MADEMOISELLE DESSERTS?
Safe convenient sealed packaging solutions
Certified Gluten Free and Vegan products
No compromise on quality and taste
Our favourites made more versatile
A range to cover all occasions and dayparts
BRINGING YOUR CONCEPTS TO LIFE
Our talented development team are happy to tailor any bespoke products to your needs. This booklet of ideas is here to help offer exclusive insight into our development capabilities, with a range of packaging solutions to expand your options of ‘food to go’ and takeaway offerings.
Product
Open Top
Base
Height
Height inc lid
Approx weight
Square Tray
110mm
98mm
30mm
48mm
approx 200g
Potted Dessert
80mm
55mm
40mm
80mm
approx 140g
Circular Tray
100mm
89mm
40mm
N/A
approx 190g
Dessert Jar
65mm
72mm
50mm
52mm
approx 120g
Mini Cake (Loaf)
92mm
92mm
50mm
N/A
approx 74g
Mini Cake (Round)
60mm
60mm
60mm
N/A
approx 60g
Re-heatable
Let ’s bake s o m e th i n g b e a u ti f u l ! Get in touch with us and allow our product development team to create a delicious and convenient solution to your product needs. Email: enquiries@mdesserts.com
www.mademoiselledesserts.com
enquiries@mdesserts.com 01628 779 057