Hang Ten Styleguide by Hang Ten

GLOBAL BRAND GUIDELINES

TABLE OF CONTENTS

GUIDELINES: Legal Overview

FONT

OFFICIAL BRAND SIGNATURE

RETAIL COLLATERAL

clear area

BRAND MARK

HANGTAGS

UNAUTHORIZED LOGO USES

GUIDELINES: LEGAL OVERVIEW

The Mark of Authenticity.

Other Graphical Elements.

The brand signature is the mark of authenticity for the brand. Therefore, it must be represented on all product and marketing materials that represent the brand and touch the consumer. No exceptions.

Other graphical elements can be used on product and marketing materials. However, they cannot be used so ubiquitously or appear to be too similar to the brand signature that they create confusion in the minds of the consumer regarding the true identity of the official brand signature.

Clear And Obvious. The official brand signature must be represented in a clear and obvious way. This means that the brand signature must be 100% accurately represented. In addition, the brand signature must be large enough and placed on the product or marketing in such a way that it is obvious to the consumer that it is the brand signature. In other words, that brand signature cannot be so small or placed in such an obscure part of the product or marketing material that the consumer is confused regarding the significance of the brand signature.

Accurate Representation. The official brand signature must be represented exactly as it is shown in the Hang Ten brand guidelines. It cannot be embellished even 1%.

Adequate Space. There must be clear and adequate space around the official brand signature on all product and marketing materials. Enough clear space that the clarity and significance of the brand signature is not compromised.

Brand Icons. Brand icons can be used on Hang Ten product and marketing materials according to the guidelines detailed in the brand guidelines. However, brand icons are not replacements for the official brand signature/mark of authenticity. The official brand signature must still be represented on all product and marketing materials according to the brand guidelines.

Collection Logos. From time to time there will be logos created to represent collections within the Hang Ten brand. In some cases, these collections will have logos created to help segment them from the rest of the Hang Ten collection. These Collection Logos can be used on Hang Ten product and marketing according to the brand guidelines. However, Collection Logos are not replacements for the official brand signature/mark of authenticity. The official brand signature must still be represented on all product and marketing materials according to the brand guidelines.

OFFICIAL BRAND SIGNATURE FLAT:

STACKED:

SPOT:

CMYK: Pantone 110 C

C 0 M 24 Y 94 K 0

Process BLACK C

C 40 / M 80 / Y 20 / K 100

.2X

CLEAR AREA

.2X

CLEAR AREA GUIDELINES To insure the authorized brand signature maintains its prominence and position, there must be a minimal “clear” area around the brand signature. The “clear” area is to be defined as

having no graphics, illustrations, typography or other logos in that area. The only exception is the approved usage of the brand signature for product packaging.

BRAND MARK

BRAND MARK USAGE This graphic element has been created for Hang Ten in an effort to broaden the design scope of the brand identity design package. This additional element is helpful when designing different types of products or marketing materials. It needs to be emphasized that this additional element is meant to compliment the authorized brand signature and does NOT replace the need to represent the authorized brand signature according to the brand guidelines.

UNAUTHORIZED LOGO USES

Do not make â&#x20AC;&#x2DC;Key lineâ&#x20AC;&#x2122; out of Logo.

Do not change color of just parts of Logo.

Do not change or re-arrange the dimensions of the Logo.

Do not change the symmetry or dimensions of the Logo.

Do not mis-scale, stretch, or compress the Logo.

Do not change the color of the logo, it must be solid Black or White in ALL applications.

UNAUTHORIZED LOGO APPLICATIONS The following examples show some of the brand signature applications that are NOT allowed. There are many others. In order for product and marketing material submissions to be approved, please follow the authorized brand signature guidelines.

FONT

HEADER

BERTHOLD AKZIDENZ GROTESK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 SUB HEAD Egyptienne F LT - Roman BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

BODY Egyptienne F LT - Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

RETAIL COLLATERAL

RETAIL COLLATERAL + MARKETING

POINT OF PURCHASE DISPLAYS The following visuals are examples of the Hang Ten brand at retail. All fixtures, pop and retail marketing collateral must have the official brand signature displayed in a clear and obvious way.

RETAIL COLLATERAL + MARKETING

hangten.com

22x28 / 11x14 POP format

hangten.com

#hangten

22x28 / 11x14 POP format

Fixture Topper

HANGTAGS COLLECTION 1

HANGTAGS COLLECTION 2

HANGTAGS COLLECTION 3

GLOBAL BRAND GUIDELINES