HANNA SHIM`S GRAPHIC DESIGN PORTFOLIO SELECTED WORKS FROM 2014-2017 HANNSHIM-DESIGNS.TUMBLR.COM
ABOUT ME I built my graphic design career on a solid foundation of Fine arts. I recently graduated Masters of Fine Arts at the University of Auckland. I started my graphic design career as a freelancer, and I also have a full one year experience as a graphic design intern. I always love to talk about similarities and disimilarities of ‘art’ and ‘design’. I believe design is all about compromising, negotiating and persuading. I feel thrilled when I create a design that communicates clear intention with perfect aesthetics. I am obsessed with texts and elements in order, and collecting fonts is my hobby.
HI HELLO THIS IS HANNA SHIM
CONTENTs BRANDING 1 METROFOODS
8 - 13
2 METRO CARS
14 - 19
3 FS MARKETING
20 - 31
4 SHISHA TIMES
32 - 39
WEDDING 5 PAUL & SOL
42 - 49
6 KEVIL & SALLY
50 - 53
7 OLIVIA & MATTHEW
54 - 57
MURAL 8 BLIND BASKET
60 - 65
9 & SUSHI
66 - 71
10 ETAS CHURCH
72 - 75
BRANDI Good branding leads a business to success. To produce good branding, it is important to understand clear purpose, expectations, taste, story and philosophy of a business. Trend is not always the answer, but finding the uniqueness of a business is the key. My ultimate aim is to create timeless designs capturing the essence of clients’ businesses that attracts their target audiences.
ING METRO FOODS METRO CARS SHISHA TIMES FS MARKETING
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01 Branding
Metrofoods is a food distribution company, based in Auckland. Jacob is the owner of the company and he was my very first logo client. He requested a logo that is visually modernistic so that can be deeply engaged with the main concept of his business. To achieve this, I used the image of folk with the orange and gray colour scheme to symbolise the ‘food’ and each color conveys of different meanings. Orange represents the appetite while gray suggests the reliability and security of the business. I also tried to use the image of sky tower into the logo to represents Auckland City but instead of using the whole cityscape image, I used the typeface that represents the traffic lanes of the city, which correspond to the term ‘metro’.
HANNA.SHIM90@GMAIL.COM
METROFOODS
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02 Branding
METRO CARS
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‘Metro Cars is a seller of used cars, motorcycles and trucks in Auckland CBD, New Zealand. Jacob, the owner of ‘Metrofoods’ started his new car dealing enterprise. He requested the emblem to have a connection with his ‘Metrofoods’ business.
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Branding
FS MARKETING FS Marketing designs effective marketing solutions for other companies. They wanted an image of success and frontier for their start-up business.
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04 Branding
SHISHA TIME NZ
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Shisha Time NZ supplies high quality electronic hookah pens to the cosmiccorner stores nationwide. It is mainly targeted to the young adults between 20s to 30s.
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WEDDIN A special event as such needs special thought in the design. Every marriage has their own romance, memories, stories, and characteristics. To make their special day more special, I try to blend their individual qualities into the designs.
NG PAUL & SOL KEVIN & SALLY OLIVIA & MATTHEW
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05 Wedding
PAUL & SOL
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Hand-drawn illustration with rough linen paper makes everything better.
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Wedding
KEVIN & SALLY Mr and Mrs Oh were obsessed with their turquoise themed wedding. And the invitation design ended up like this!
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07 Wedding
OLIVIA & MATTHEW
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Ideal rustic and elegant wedding invitation design with hand-painted watercolour illustration and hand-drawn map. Olivia wanted every invites to have their individual names on the invitation, and envelope.
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MURAL I create most of my graphic design work by clicking mouse, but occasionally like to get paint on my fingers.
BLINDBASKET &SUSHI ETAS CHURCH
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MURAL
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08 Mural
BLIND BASKET
HANNA.SHIM90@GMAIL.COM
Blind Basket located in the middle of Barrys Point road, the industrial area of Takapuna. The white and bright café serves Japaneseinfluence dishes with a perfectly brewed Supreme coffee.
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09 Mural
& SUSHI
HANNA.SHIM90@GMAIL.COM
Not like average sushi spot, &Sushi serves most hip, organic, and good-looking sushi in Auckland, or maybe in whole New Zealand. With a slick minimalist fit out that is fresh and clean, you’ll find bold, black illustration of salmon chunk.
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ETAS CHURCH Etas Church is located in a small district area of Port Vila, Vanuatu. It was such an honour for me to paint for this small, beautiful church, where it filled with giggles and laughs of loving souls.
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