concept &design
april 2021
PORTFOLIO HANNAH N I E D E R M AY E R
CONTENT
ABOUT HANNAH INTERIOR PROJECTS INTERDISCIPLINARY PROJECT PHOTOGRAPHY PROJECT FA S H I O N P R O J E C T S W O R K S A M P L E S FA S H I O N
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ABOUT HANNAH Creating well thought out designs and concept s is (and always will be) my greatest passion. I love to explore materials and shapes, create color concept s and then bring it all together to create a well thought out final prod uct. To s h a r e c r e a t i v e t h o u g h t s w i t h p e o p l e w h o u n d e r stand my passion and to combine individual ideas as a team bring me great joy. One of my favorite quotes? “Colour is a power which directly influences the soul.” - Wassily Kandinsky -
P E R S O N A L D E TA I L S Hannah Larissa Niedermayer born 12/31/1994 in Geislingen an der Steige, Germany living in 72800 Eningen unter Achalm, Germany phone: +49 178 5312 655 e-mail: Hannah.Niedermayer@web.de
E D U C AT I O N 0 4 / 2 0 2 1 Master‘s degree in Artistic Conceptual Design, R e u t l i n g e n U n i v e r s i t y 0 2 / 2 0 1 9 Bachelor‘s degree in Fashion Design, R e u t l i n g e n U n i v e r s i t y 0 7 / 2 0 1 3 Abitur (equivalent to A-levels) Rechberg-Gymnasium D o n z d o r f
V O L U N TA R Y W O R K 2016 - 2021 Studienbot schafter für das Land Baden-Württemberg 2020 - 2021 Student4Student s, Betreuung Ausländischer Studenten an d e r H o c h s c h u l e R e u t l i n g e n
EXPERIENCE 0 7 / 2 0 2 0 - 1 1 / 2 0 2 0 F r e e l a n c e r f o r S a l l y s W e l t ( S a l l y s S h o p G m b H & C o . KG ) P r o d u c t a n d t e x t i l e d e s i g n f o r g a r d e n i n g i t e m s 09/2019 - 03/2020 Internship at The Encampment Company, Phoenix (USA) F a s h i o n d e s i g n ( m e n s w e a r ) t e c h n i c a l p r o d u c t d e v e l o p ment, graphic design and prints 01/2018 - 10/2020 Freelancer for Morotai GmbH F a s h i o n d e s i g n ( s p o r t s w e a r m e n & w o m e n , a c c e s s o r i e s ) tech packs, trend research, moodboards 04/2017 - 07/2019 Working student for Daemm&Partner F a s h i o n d e s i g n ( k n i t w e a r & j e r s e y m e n & w o m e n ) , c o l o r c o n c e p t s , m o o d b o a r d s , c u s t o r m e r p r e s e n t a t i o n s technical drawings & worksheets, prints 10/2017 - 03/2018 Internship at Daemm&Partner F a s h i o n d e s i g n ( k n i t w e a r & j e r s e y m e n & w o m e n ) , c o l o r c o n c e p t s , m o o d b o a r d s , c u s t o r m e r p r e s e n t a t i o n s technical drawings & worksheets, prints 0 2 / 2 0 1 7 - 0 7 / 2 0 1 7 I n t e r n s h i p a t O l y m p B e z n e r KG F a s h i o n d e s i g n ( k n i t w e a r , s h i r t s & j e r s e y m e n ) , t e c h n i c a l d r a w i n g s , t e c h n i c a l w o r k s h e e t s , c o l o r C A D ’ s , color boards, creating print s, trend research
0
PROFICIENCY
PHOTOSHOP I L L U S T R AT O R INDESIGN C O R E L D R AW T E X D E S I G N KO P P E R M A N N MICROSOFT OFFICE GRAFIS
LANGUAGE
GERMAN ENGLISH FRENCH
10
INTERIOR PROJECTS MOOD: ARIZONA
S H A P E I N S P I R AT I O N : A N T E L O P E C A N Y O N
PRODUCT: MODULAR TILES SCRIBBLES OF CANYON SHAPES
COMBINING THEM
PA P E R M O D E L
C R E AT E R A P O R T
ORIGINAL (using wood and a laser, single element s can be moved and used like a puzzle)
PA I N T ( a d d e d s a n d t o t h e p a i n t f o r a m a t t e tex ture like sandstone)
C R E AT I N G VA R I AT I O N S ( b y l e a v i n g a w a y pieces and rearange them)
PRODUCT: LAMP S H A P E I N S P I R AT I O N : L I G H T I N S I D E T H E A N T E L O P E C A N Y O N
SHAPE
outline of the state Arizona
I L L U S T R AT I O N S O F S A N D S T O N E T E X T U R E
M AT E R I A L ( b o d y o u t o f w o o d v e n e e r : s u s tainable, biodegradable, flexible, lucent; top ring out of wood )
FINISHED LAMP
E N G R AV I N G I L L U S T R AT I O N W I T H L A S E R
S H A P E VA R I AT I O N S
M AT E R I A L & M A N I P U L AT I O N
I N S P I R AT I O N - D E S I G N
PRODUCT: HOME TEXTILE PA I N T E D D E S E R T E L E M E N T S W I T H PA S T E L S , C R E AT E D C O L L A G E S
ADJUST COLOR, ADD RANDOM DESERT SCRIBBLES
TEXTILE DESIGNS
PRODUCT EXAMPLES
INTERDISCIPLINARY PROJECT DESIGN GOAL: C R E AT I N G A B I O D E G R A D A B L E M AT E R I A L T H AT C A N B E USED FOR DESIGNING A LAMP M AT E R I A L M O O D
M AT E R I A L I N G R E D I E N T S
G LY C E R I N P O TAT O S TA R C H (plant based)
G E L AT I N E (plant based)
W AT E R
M AT E R I A L E X P E R I M E N T S
S A M P L E S / VA R I AT I O N S
PLAIN (thick)
PLAIN (thin)
COLORED (beetroot)
GRINDED COFFE
N E W S PA P E R
N E W S PA P E R & COLOR
WOOL
BOILED
M AT E R I A L P R O P E R T I E S
HARD SMOOTH M AT T E NOT REFLECTIVE COLD NOT ELASTIC O PA Q U E UNFELXIBLE STRONG LIGHT
SOFT ROUGH GLOSSY REFLECTIVE WARM ELASTIC TRANSLUCENT FELXIBLE WEAK H E AV Y
UNSTICKY
STICKY
ODORLESS
S M E L LY
FAV O R I T E S A M P L E
INGREDIENTS 120 ml water 8 g Glycerin 7,5 leafs of gelantine 1 table spoon potato starch 25 g shredded paper ink
KEY STEPS
shredding paper POSSIBLE PRODUCT
add paper to mix ture and boil 8 min
fill mix ture in mold, add ink
when dry enough to take out of mold, let it airdry
PHOTOGRAPHY PROJECT I have a circle that surrounds me. At the same time I am a part of it. It s circumference is 10. It surrounds me, protect s me, gives me security. What connect s us, no one can take away. The Ø10 project is a work that combines photography and collage. The story behind the project, as well as it s content is very personal. My family is the basis - Not my whole, just the people closest to me - 9, together with myself we are 10 in number, I call it the tight circle. I portrayed them, as well as myself, with my camera. Tr y i n g t o c a p t u r e t h e i r p e r s o n a l i t y - a s I k n o w , e x p e r i e n c e and love them - in a photograph. Then I selected excerpt s. The process of selection contained different criteria: What do I particularly like about this face, what is most interesting about this portrait or what makes this person special? How well do i really know them and how clear or blurred should the fragment s be? We are a family, we are related to each other, this connect i o n w i l l e x i s t f o r e v e r. B u t e v e r y c o n n e c t i o n , e v e r y r e l a t i onship is different. I have combined graphic element s into collages that describe the the relationships among us. Closeness, distance, boundaries and connections. For a stranger, they are collages, pictures, perhaps art.
CYRCLE encloses a group in a harmonious manner
LINE connects t wo dist a n c e d p o i n t s // sperates t wo areas
O VA L encloses a group but always adds tensions
SQUARE creates clear bord e r s // embodies security
FLOWING
DECENT
FASHION PROJECTS
ENCASING & HIDING
personality fade f a s h i o n c o l l e c t i o n // w o m e n // 2 . s e m e s t e r
My collection deals with the loss of identity, personality and self-determination. It represent s the „moving away from oneself“. CONTRARY
Flowing materials disguise the wearer, take away the view of the body. I have paid particular attention to the most discreet processing, few details. Avoid visible se ams as much as possible, cover closures. In contrast, the foreign, the engaging, appearing in more expressive tones and clear-lined forms, s l o w l y t a k i n g o v e r. The cuts vary bet ween visible and invisible, transparent and concealed, hidden and caught in collars and hoods. The collection is based on the keywords: discreet, simple, unobtrusive, disappearing, expressionless.
wide pleats to hide the figure
blind stitch on edges for clean look
plain facing for a clean look
colourblock to express the contrariety
crushed material for more volume
geometric element s in contrast with soft folds, the foreign
PRACTICAL
With the collection created under the name „gen.Y“, I combined t wo themes: haute couture and s p o r t s w e a r. By dealing with a very specific social group, I considered „gen.Y“ as a fictional brand. The gerneation Y, for whom fitness is a widespread lifestyle, sport swear is part of everyday life and can now be worn for almost any occasion. On the other hand, the striving for prestige and self-staging by consuming and wearing expensive prod uct s of hip brands, which are strongly defined by the staging of the brand logo.
COMFY
f a s h i o n c o l l e c t i o n // w o m e n // 7 . s e m e s t e r
ELEGANT
gen. Y
SPORTY
FASHION PROJECTS
LOGO
gen.Y C O LO R PA L E T T E
ICONS
gen.Y
Y gen.
gen.
Y Y G TYPOGRAPHY
gen.Y
gen.Y
gen.Y
our time is now.
our time is now.
our time is now.
(Khand)
(Nothing You could Do)
(Avenir)
Integrated pocket s to carry technical devices
Sporty materials that can be used for elegant character
Brand logo as a constantly appearing element
Additional pocket s that are
Fast closing methods as a relief in the hectic everyday life
Also branding on the inside
an indispensable part of the outfit (the smartphone is an indispensable companion)
details
edges along collar and cut out area folded in twice, processed with topstitch
1
bag as an extra piece, see detail drawing
2
sideseam with concealed zip (left side)
1
piping at sleeve hem, processed with topstich piping center front, topstich on both sides
3
slit in center front from the knees down to the hem, from this point-
4
piping runs on edges of both sides
2 5
hem folded folded in, processed with topstitch
bag front view
bag back view edges folded in, carabiner inserted, fastened with metal rivet
leather loop with metal crescent straps at the back connected with double rivets
4 5
logo embroidery in contrast color
metal zip
belt closed at the back with metal buckle and metal eyelets
3
PA N T O N E 1 1 - 0 6 0 1 T C X Bright White
PA N T O N E 1 6 - 1 7 1 5 T C X Wild Rose
I N S P I R AT I O N B O A R D PA N T O N E 1 9 - 2 0 3 3 T C X Anemone
PA N T O N E 1 8 - 0 22 0 T C X Mayfly
PA N T O N E 1 9 - 0 4 1 9 T C X Riffle Green
PA N T O N E 1 7 - 3 9 1 4 T C X Sharkskin
PA N T O N E 1 6 - 1 3 2 5 T C X Copper
PA N T O N E 1 5 - 1 3 1 4 T C X Cuban Sand
PA N T O N E 1 7 - 1 3 1 2 T C X Silver Mink
T H E VA L U E O F N AT U R E
Plant s have great qualities: On the one hand, they can give you the feeling of vacation, freedom and exoticism. On the other hand, they give you shelter and create a home in which you can feel comfortable. That is why they appear more and more often - especially in modern everyday life. My goal was to combine the idea of nature as a relaxing haven with the daily challenges of a stressful worklife. Therefore, I created everyday looks which provide an aesthetic way of comfort for women with a stressful working life. Chic element s are combined with materials from the sport swear sector as well as with typical street wear shapes to create a feminine and casual look. Elastic materials, adjustable drawstrings, and the use of zips guarantee comfort and a fast and easy handling. Thoughtful details like print s or embroideries make every peace exceptional.
SPORTY / CHIC
f a s h i o n c o l l e c t i o n // w o m e n // 6 . s e m e s t e r
MAKE A MODERN LIFE GREEN
secret gardens
URBAN GARDENING
FASHION PROJECTS
MOOD
print + embroidery for chic look
combining sporty material (mesh) with special favbrics (metallic copper)
integrate stripes as a sporty detail
drawstings for a comfy and easy fit
decorative seams in contrast colors
using highlight fabric to process the edges
style No.: 1
style No. : 2
collection: SS18
style description: Zip-top with darts front & back, pants with drawstring and metal eyelets
S T Y L E Nwaisted O . 1 coat with lapel collar style describtion:
edges with bodyfabric
printed on the inside (artwork attached)
Style Nr.: 1
col
lining, pleat centre back for body movement
Kollektion: Sommer 2018
zip in centre front edges with bodyfabric
print + embroidery (artwork attached)
Style Beschreibung: taillierter Mantel mit Reverskragen
darts at sideseam, whole top is in bottom out of mesh fabric
princess seam with piping belt loops
drawstring with metal eyelets
belt (base fabric)
braided string, ended with knot vent
applicated knitted stripes on sid detail: stripe
detail:
belt (highlight fabric) SIDE SEAM
dark stripe to front princess seam with piping
hem band single vent on back
N
N
stripe on side seam, 4 rows of backstitch
D E TA I L S
N I E D E R M A Y E R
Details :
Artwork VT-Beleg
Streifen mit Gürtelschlaufen
Material (vgl. Stoffkarte) :
Paspeln in Wiener Naht
Gürtel
Artwork RT-Beleg
PRINTS SKU:M-185J101-07
Season: AW19 5,0 cm
Style Name: NKMR Brand Sense Hoodie
Season: SS20 5,0 cm
SKU:W-201B209
f o r M o r o t a i // f r e e l a n c e w o r k // A d o b e I l l u s t r a t o r Articel Nr:M-185J101
DESIGN + DRAWINGS
c h n iName: c a l d r aNAKA w i n g Woven s 01B209 t eStyle Trackpants
TECHNICAL DRAWINGS
TECHNICAL DRAWINGS
Articel Nr:W-185J201 Style Name: NAKA Brand Sense Hoodie C TAI GMBH4 R. MORO EISS-ST FELD CARL-Z BIRKEN 75217 NY GERMA TAI.DE .MORO WWW
MOROT CARL-Z AI GMBH EISS-ST 75217 BIRKEN R. 4 GERMA FELD NY WWW. MOROT AI.DE expect
expect
everything
| fear nothing MOROTAI
MOROT CARL-ZE AI GMBH 75217 ISS-STR. 4 BIRKENF ELD GERMA NY WWW.M OROTAI .DE expect
everything
| fear nothing MOROTAI
ARTWORK CARD
Style Name: NAKA Brand Sense Shorts
SKU:W-191B209-01
Season: AW19 5,0 cm
Articel Nr:W-191B209
ARTWORK CARD COLORBOX JET BLACK 19-0303 TCX WHITE
COLORBOX JET BLACK 19-0303 TCX WHITE
nothing | fear everything MOROTAI
MOROTAI GMBH CARL-ZEISS-STR 75217 BIRKEN . 4 FELD GERMANY WWW.MOROT AI.DE
GMBH MOROTAI STR. 4 CARL-ZEISS- NFELD BIRKE 75217 GERMANY TAI.DE
WWW.MORO expect
| fear nothing MOROTAI
Season: SKU:M-185B102-07 AW19
Season: AW19 ARTWORK CARD
Articel Style Name: Nr:W-191B207 NAKA Active Style Mesh Name: Tights NAKA Active SKU:W-191B207-01 Mesh Tights
Season: SKU:W-191B207-01 AW19 5,0 cm
Articel Nr:W-191B207
COLORBOX
ARTWORK CARD
Articel Nr:
COLORBOX JET BLACK 19-0303 TCX
JET BLACK 19-0303 TCX WHITE
Season:
Style Name:
WHITE
#BEMOROTAI
#BEMOROTAI
Corporate print Small MOROTAI GMBH CARL-ZEISS-STR. 4 75217 BIRKENFELD GERMANY
MOROTAI GMBH CARL-ZEISS-STR. 4 75217 BIRKENFELD GERMANY
WWW.MOROTAI.DE
WWW.MOROTAI.DE
expect everything | fear nothing MOROTAI
expect everything | fear nothing MOROTAI
5,0 cm
8,69 cm
Articel Nr:
ARTWORK CARD COLORBOX JET BLACK 19-0303 TCX
Style Name:
SKU:
WHITE
Corporate print Small
5,0 cm
8,69 cm
JET BLACK 19-0303 TCX
Style Name:
WHITE
expect everything | fear nothing MOROTAI
expect everything | fear nothing MOROTAI
SKU:
ARTWORK CARD COLORBOX
ARTWORK CARD
Season: SS20 5,0 cm
ARTWORK CARD COLORBOX
ARTWORK CARD COLORBOX
JET BLACK 19-0303 TCX
JET BLACK 19-0303 TCX
WHITE
WHITE
Corporate print Small
COLORBOX JET BLACK 19-0303 TCX WHITE
D
RK CAR
ARTWO
OX
COLORB
JET BLACK 3 TCX 19-030 WHITE
8,69 cm
e print Corporat ll Sma
8,69 cm
5,0 cm
5,0 cm
el Nr:
expect everything
nothing g | fear everythin I MOROTA
5,0 cm
Articel Style Nr:M-185B102 Name: NKMR Brand StyleSense Name:Pants NKMR Brand SKU:M-185B102-07 Sense Pants
Season: AW19 5,0 cm
Style Name: NAKA Urban Reflec. Windrunner SKU:W-191J212-11
5,0 cm
Articel Nr:W-191J212
TAI I ORROOTA ##BBEEMMO
#BEMOROTAI
D
RK CAR
ARTWO
OX
COLORB
JET BLACK 3 TCX 19-030 WHITE
e print Corporat ll Sma
8,69 cm
#
for a start up (kids wear) // f r e e l a n c e w o r k // Adobe Illustrator
PRINTS
design/ technical drawings / print
DESIGN + DRAWINGS
TECHNICAL DRAWINGS
DESIGN & DRAWINGS
117-128 | 7-8 Jahre
117-128 | 7-8 Jahre
117-128 | 7-8 Jahre
117-128 | 7-8
SHOULDER TAPE
SHOULDER TAPE
rapport 168 mm
25 mm
11 mm rapport 168 mm
44 mm 25 mm
11 mm
weißer Streifen 1 mm 44 mm
weißer Streifen 1 mm
117-128 | 7-8 Jahr
season: AW20/21 style: Stella Shirt Artwork card
117-128 | 7-8 Jahr
117-128 | 7-8 Jahr
PRINTS
f o r O l y m p // i n t e r n s h i p // Adobe Illustrator + Photoshop
DESIGN + DRAWINGS
prints
TECHNICAL DRAWINGS
PRINT DESIGN
Hannah Larissa Niedermayer 72800 Eningen unter Achalm, Germany phone: +49 178 5312 655 e-mail: Hannah.Niedermayer@web.de