CONCEPT/ INSPIRATION/ LOGO

-CONCEPT

Located in the heart of the thriving Seaport District of Boston, Massachusetts, a new Research and Development Hub has been set in motion by NEXT and their Steelcase partners. This R&D Hub draws inspiration from Massachusetts natural resources while showcasing South Boston's nickname "the Innovation District," ensuring a collaborative, team-based workplace of the future.

-INSPIRATION

Public parks and gardens exhibits Boston's color changing landscapes, and act as a community escape from the city.

-LOGO

This developed logo holistically represents the Research and Development Hub known as iRobot, a company committed to the fostering growth of invention and technological exploration.