PLAN AND PROPOSAL
MOBILE APP DESIGN & DEVELOPMENT Prepared for T & Z HOME IMPROVEMENT CENTRE
# 904-395-1944 USA ADDRESS
Date July 1, 2015
CARIBBEAN ADDRESS
822 A1A North Suite 310
1337 SS Erin Road
Ponte Vedra Beach FL 32082
Penal, Trinidad and Tobago
www.c7creative.com www.goc7.com calvin@goc7.com nicholas@go7.com
About Us
WHO WE ARE “We created C7 for one purpose—to put the full power of digital marketing to work for small to mid-sized companies. Companies who thought they couldn’t afford a world-class digital presence or who were paying too much for an in-house marketing team.”
FACT Sales of smart phones
We’re not here to offer pie-in-the-sky theories or to merely level the playing field.
and tablets blew past PC and notebook
C7 is here to help with all your mobile marketing needs and we
sales in 2011 and the
have thorough analytics that are measurable for making strategic
pace continues to accelerate every day.
mobile marketing decision. Don’t miss the mobile revolution, be a part of it (your bottom line will thank you)!
C7 Creative- Mobile App Proposal
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“70% of the time spent on mobile is spent in-app� Page 3 from 10 pages
Mobile App Overview T&Z customers have limited online options to purchase items from store as their ecommerce solution is only available as a website. A website only platform is difficult to access out in the field. A mobile app eliminates this gap between offsite customers and store inventory. In keeping up with trends and showcasing T&Z as a forward thinking organization, developing a Mobile App will provide customers IMMEDIATE access to T&Z by connecting them to products, special promotions, information, tools as well as direct purchasing of products in the field. The development of a T&Z Mobile App will enable T&Z to reach their targeted audience increasing brand awareness and propeling them far ahead of their competition. The easier it is to order a quality product, the more motivated a contractor will choose T&Z above a competitor.
Objectives Increase Sales. Increase sales of paint, flooring, sanitation products and other service offerings of T&Z Home Improvement. Loyalty Program Create loyalty program that encourages contractors to order from T&Z. The mobile app will be a central partr of deploying this new royalty program. Mobile Device Ordering Transform the purchasing process for customers “in the field� by allowing them to make orders quickly, reliably and remotely via their B2B business decision makers mobile device.
say branded content helps them make better purchase decisions
Push Notifications Allow T&Z to push out messages direct to customer mobile apps. This will dramatically increase read percentages. C7 Creative- Mobile App Proposal
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Attract. Engage. Convert. In 2015 App Downloads are expected to increase to 56 BILLION
GET MOBILE NOW
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Mobile Strategy
We are experts in connecting customers to clients and delivering innovative solutions that improve brands. We assess our clients’ image and provide strategies that inspire the audience to get involved and take action.
Build Client Email Database Build a client database via having two options for registration/login: Contractors and Individuals. By creating a registration form, T&Z will be able to collect potential and existing clients names, emails, and phone numbers. This information will then allow T&Z to: - Analyze end users purchasing behavior
- Gather contact information for Email
- Increase Social Media Promotions
Marketing Campaigns - Gain a better understanding of their end users demographic
- Conduct a Comprehensive Content Analysis
- Develop a Copy and Editorial Strategy
C7 Creative- Mobile App Proposal
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SELL VIA MOBILE APP People want the “here” and “now”. They want it “fast” and “easy “and “yesterday”. Having a company specific mobile app increases brand awareness and customer experience as end users have postiive and easy experience placing orders, view existing orders and viewing tracking.
- Increase User Experience
- Provide easy tracking
- Increase Sales
- Increase Communication
- View Current and Past Orders
- Increase Brand Awareness
REWARD PROGRAM Offering end users with a reward for making purchases via the app will help increase its popularity within the targeted audience. T&Z can offer incentives such as monthly or quarterly prizes for those that make purchases via the app. The more users purchases made via the app, the better chance an individual has to win a prize. - Social Media Promotions
- Content Outreach Campaigns
- Increase Popularity
- Increase Sales via Mobile
- Increase Brand Awareness
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Additional Features • • •
Complete mobile app design and development: Android and iOS Back end staff operational interactive database GPS Directions that give your customers turn-by-turn GPS directions to your business from anywhere in the world • One Touch Calling from inside your app. No numbers to save or remember • Tell-A-Friend feature lets your customers take your business viral with built in sharing capabilities over Email, SMS, Facebook and Twitter • Contact Information allows you to give customers multiple ways to contact your business • Push notifications send messages to your customers whenever you’d like using our easy to use CMS • Mailing List feature allows you to stay in contact with your customers by gathering names and e-mail directly inside your app • E-commerce store allows you to add and sell items for Flooring, Bathroom, Doors/Kitchen, Paint, Tiles and other instore offerings • Shopping Cart feature allows you to add and save items for later reference and purchase
Development Costs Phase 1:
Mobile App Wireframe Design $1500.00 Estimated: 3-4 week turnround
Phase 2:
Mobile App Development/Coding/Testing/ $8600.00 Estimated: 8-12 week turnaround
* Terms: 50% Deposit, Remaining balance due on project completion
C7 Creative- Mobile App Proposal
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Branded Mobile Apps 874 Million People
3 Million Connect
used facebook’s
with smartphone and
mobile app
check their profile several times a day
Smartphone usage
76% Increase in overall app usage
has reached critical
year after year
mass in the US
MOBILE APPS “Yep, We Build em”
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In 2014, 86% of all iOS and Android Users spent their time on Apps rather than browsers.
822 A1A North, Suite 310
1337 SS Erin Road
Ponte Vedra FL 32082
2nd Floor, Quality Plaza
(904) 395-1944 Penal, Trinidad and Tobago calvin@goc7.com 868.757.4627 hannah@goc7.com nicholas@goc7.com www.c7creative.com www.goc7.com