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What is a fashion stylist? ashion stylists are responsible for creating the overall look to either promote a garment
or dress a client, personally or commercially. This job role can consist of a numerous amount of different areas. Some of these include editorial styling for photo-shoots, magazines and other media publications, video/commercial styling when styling actors/actress for television, wardrobe styling for styling on movie/theatre sets, show styling for fashion shows, live performance for concerts/ live shows and celebrity styling. Some less commercial examples include personal shopping, retail fashion styling and corporate styling. Styling doesn’t have to revolve around clothes, it can also involve props and positioning's for photo-shoots or visual merchandising.
Roles of a stylist
Everybody is their own personal stylist, as you choose clothes to purchase or simply dress yourself in the morning. But a successful stylist needs to have an eye for colour and style, have an attention to detail, be artistic and have a creative flair, have a passionate and hard working mind and have a knowledge of trend forecasting.
Stylists have got a wide range of tasks/responsibilities that they need to do their jobs efficiently. They can select items to appear in fashion magazines/media or TV personalities, celebrities or the wardrobe for film or TV characters, also advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots. As well as simply dressing clients, they need to understand different body shapes, hair colours, skin tones and use personalities/character to inform a particular style. Stylists need to have strong connections as they regularly borrow and return clothing and accessories from fashion boutiques and directly from fashion designers.
Who are successful Fashion Stylists? Tim Walker Fashion photographer Tim Walker doesn’t seem to belong to the world of you or me. He’s a Peter Pan, a daydreamer, a fantasist. His pictures are mirages, telling stories conjured directly from an imagination that most of us left behind in childhood.
Tim creates fashion photographs that evoke wonder, his work has moved further and further from the look and feel of mainstream fashion photography and the increasingly conservative path it has taken. Tim styles clients for abstract photoshoots, collecting props, selecting models and clothes. This piece focuses on editorial Styling which tells you a story through the image, by illustrating a theme, mood or concept.
Rachel Zoe, a celebrity in her own right, made her name known to the celebrity and fashion world by revolutionizing her own styling business and inspiring an entire future generation of stylists. As Rachel’s brand and demand escalated so did her styling business. Rachel Zoe Studio oversees the public image of many of Hollywood’s most celebrated actors and actresses for the red carpet as well as editorial shoots for major fashion magazines and international advertising campaigns.
PETRA FLANNERY
Petra Flannery is a Personal Styler who encompasses image and colour consultancy, one-to-one styling and shopping guidance. She regularly styles celebrates such as Zoe Saldana, Sarah Paulson.
Questions that we asked Petra Flannery When did you first begin styling? I began styling over ten years ago. What was your “made it” moment? Zoe Saldana wearing Givenchy Haute Couture at the 2010 Oscars. I saw it when the show hit Style.com and I instantly knew it was her dress. The Givenchy team met us in Europe while we were there for work and the rest is history. It was truly a fashion moment. What is your favorite red-carpet moment to date? There are many I hold close to me because each has a journey. Right now I’m loving Emma Stone in yellow Versace for the 2014 London premiere of Spider-Man. What is the most unexpected thing you do behind the scenes for clients? Trying on clothes myself or making my sister, who works with me, try them on. She’s my muse. It really helps to have an understanding of what a garment is like on yourself so you can see it from a real perspective. It’s extremely useful to see the clothes on prior to fittings and have an understanding of their workings.
Colour Theory's
Complementary Colours
When dressing, many people find it difficult to colour match their clothes and so seek fashion advice on colours that go. There are very few set fashion rules when it comes to choosing colours that match in clothing. I think that such style rules are made to be broken, as fashion should be about expressing yourself as well as flattering your figure. However, an understanding of what colours compliment each other is something a stylist must know.
Understanding colour theory and combinations can prove useful for a variety of reasons. A new colour combination can add innovation to a seemingly dull wardrobe and can completely transform a look from winter to spring, spring to summer, and so on. Colour theory is relevant to several aspects of style besides clothing as well. For example, hair colour, makeup choices, interior design, and more are all types of style and design that revolve around colour choice. Complimentary colours are opposite colours on the colour wheel. Complimentary is far from it, as these colours are not necessarily ones that you would pair together. The use of the word steers more to the fact that they empathise each other. This look isn’t for the faint hearted, as you are sure to stand out front the crowd.
Analogous colours are different colours , but are next to each other on the colour wheel. They will always go together as they are so similar and subtle. Analogous colours can be for adventurous or shy people, just depending on how bright you want the colours to go, if you stand out it will be for good reasons – Just make sure you stick to 3 or less colours to mix.
Triadic Colours
Triadic colours are groups of three colours that are all equidistant from each other on the colour wheel. Because of their placement on the colour wheel, when paired together, triadic colour combinations tend to be very vibrant. You can choose one colour, so the other 2 colours become compulsory.
Monochromatic Colours
In fashion terms monochromatic means the pairing an outfit that consists of only one single colour, the rule is to keep the shades in the same hue. It can be light, subtle, bright, dark, vibrant or nude colours. It you choice, there are no limitations. If done correctly, outfits can look very professional, stylish and fashion forward.
When considering typical female body shapes women will fall into one of five classic body shapes – apple, pear, hourglass, boyish (slender and athletic) and top heavy (inverted triangle). Straight Body Type The bust and hips are basically the same size. The waist is slightly smaller than the bust and hips.
Pear Body Type The hips are larger than the bust, and the waist gradually slopes out to the hips.
Hourglass Body Type The bust and hips are basically the same size and your waist is well defined. Top Hourglass Body Type The bust is larger than the hips and the waist is well defined. Inverted Triangle Body Type The bust is large, the hips are narrow and the waist is not very well defined. Oval Body Type The waist is larger than the bust and hips. The hips are narrow compared to the shoulders. Breasts are ample in size. Diamond Body Type The waist is larger than the bust and hips. The shoulders are narrow compared to the hips. Breasts are small to medium in size.
Straight Body Type The bust and hips are basically the same size. The waist is slightly smaller than the bust and hips.
Pear Body Type The hips are larger than the bust, and the waist gradually slopes out to the hips.
Hourglass Body Type The bust and hips are basically the same size and your waist is well defined. Top Hourglass Body Type The bust is larger than the hips and the waist is well defined. Inverted Triangle Body Type The bust is large, the hips are narrow and the waist is not very well defined. Oval Body Type The waist is larger than the bust and hips. The hips are narrow compared to the shoulders. Breasts are ample in size.
Diamond Body Type The waist is larger than the bust and hips. The shoulders are narrow compared to the hips. Breasts are small to medium in size.
Accessories Sometimes all you need to complete an outfit is the perfect accessory or two‌ or three. We know what Coco Chanel said about removing one piece of jewellery before we leave the house, but these days, less isn’t exactly more. When it comes to wearing jewellery, more is often more. Styling your accessories has become just as fun and challenging as putting together an entire ensemble. It’s practically an art. The first technique to use is to pick a statement piece to work around e.g a large ring, watch or bag. You can either match or contrast. If there is no statement piece, pick pieces of jewellery than contrast each other. For example bracelets, wear a few but keep the smallest one in the middle. Silver, rose gold, copper, white gold. It no longer has to match! Mixing metals can make an outfit instantly dressier.
Don’t be afraid to add a pop of colour in a sea of gold and silver coloured bracelets. Mixing in colourful woven or beaded bracelets is a fantastic way to take on the high-low trend and to make your jewellery game less boring and more unique.
If you don’t like wearing too many bracelets then stack rings instead. Asos and other high-street shops sell some extremely affordable staking rings. There are no limits when it comes to stacking — you can wear two or three rings on one finger or wear single rings on each. Stack ‘em up to your heart’s content!
TEXTURES AND PATTERNS To appear harmonious the colours and/or shapes within an outfit need to look as though they belong together. Here are a few basic guidelines to follow: •If you are a novice max out at two patterns. •The busier or more complex the pattern/print, the better you are to coordinate it with a solid coloured garment or a garment with a simple pattern or texture.g, pin stripe. •Texture should be considered a pattern if the pattern is obvious when you stand 1 meter (3 feet) away from the garment. •Different textures are often easier to mix than different patterns. •One pattern should be dominant so the eye has a place to settle on first. And that place should be your best area given that's where the focus will be.
•Adding a solid coloured accessory or skin between patterns can lock them together and/or calm the overall effect.
WHAT TO PAIR AND WEAR body shape: Hourglass Skin colour/ tone: Olive Face shape: Heart Hair colour: Brown Ombre Height: 5’5 Eye Colour: Blue Job: Personal Stylist Hobbies: Friends, traveling, eating. Special occasions coming up/ Season: Autumn Likes: Animals, fashion Dislikes: Public transport. Best features: Eyes
Night
Day/Casual
Insecurities: Hips, ankles. Size: 10 Brands they like: Topshop, charity shops. Budget: £100 per week Make-up
BLACK IS THE NEW BLACK My name is Jane Innovator Peters, age 23. Art is my life and I am always going to museums and galleries for fun and for my blogs. My whole wardrobe consists of black clothing and I mainly shop at high end shops and charity shops. I don’t follow any trends, I wear what I want and make it look fashionable.
STUDENT My name is Sarah Walters and I am currently studying geography at university. Money is extremely short with my tight budget but I still find money to shop at high street stores and charity shops. I love going to restaurants with the girls and always end up on the town. Nowadays I love going to museums and galleries with my boyfriend.
My name is Mary Summers, age 30 and I am now 7 months pregnant. I find it extremely hard to find clothes that fit, so my whole wardrobe is now maternity.
I still find stylish comfortable pieces of clothing to wear. I work as a primary school teacher and used to enjoy going for scenic walks with my hubby and dog Jasper. Nowadays I love to indulge in my chocolate cravings.
Mature
I am a 56 year old woman called Valerie Jacks. I have 5 grandkids who I love spoiling with all my love. I go on a family cruise once a year with my constantly extending family. I have a cat named Flo and a corgi called Lady. I walk him to the park daily when I have the energy. I still try to wear fashionable clothing to keep my youth.
Affluent My name is Samantha Tisdale, age 26. I work as a fashion buyer and, constantly travel with business on their private jet. I am not yet married with children and do not plan to in the near future. My life is far to busy to make time for extra people in my life. As I am a fashion buyer I have to take pride in my appearance as people put there trust in me to find pieces for them.
Affluent
Plus Size
Consumer groups target adverts
Student
Mature
Maternity
Innovator
My own mood board
General shoot Research
General shoot Research
Snow Research
Garments&Accessories
Location&Scenes
Poses&Models
Make-up&Hair
PERSONAL STYLIST ASSIGNMENT / CALL SHEET DATE: 27/02/2015 and 29/02/15 TIME: 14:00 SHOOT/JOB: A/W LOCATION: College and on location CREATIVE TEAM DETAILS: PHOTOGRAPHER: Gemma Frost, Hannah Deguara MAKE UP: White face, Shimmer, Talc, natural face, glitter HAIR STYLIST: Hannah Deguara, Gemma Frost WARDROBE STYLIST: Hannah Deguara, Gemma Frost – Coats, dress, head piece, netting, white jumper. MODEL(S): Gemma Frost, Hannah Deguara, Sarah Keogh PRIMARY CONTACT: Hannah Deguara, Gemma Frost ANY SPECIAL INSTRUCTIONS:
Evaluation
For my future trend I have chosen ‘Ice Princess’ for AW16. To bring this trend across I took part in two styled shoots. In the first practice shoot I chose a model with light hair and pale features to coincide with the trend. I styled her in a white jumper and natural make-up. We took the pictures outside with perfect natural lighting, with trees or a white brick wall in the background. This worked extremely well being fresh and bright. The second shoot was done in college where I was the model and Gemma was the photographer. The hair was left natural with silver glitter makeup. I was also styled in a white chiffon dress and white voile to go over the face. The target audience that was chosen was an innovator. This was so that we could experiment with the shoot and have no limits. The aim was to create a conceptual look with a story behind it. I took a different approach on the ice princess trend where it wasn’t all about glitter and tiaras. In the main shoot I wanted to focus more on the body pose with purely white materials. The voile was made to be the main focus point by covering a section of the face and body. This links into to the ice princess trend as the voile is similar to a vail mist and snow. The trend can also link in with affluent as it looks luxurious. I chose to use Dazed magazine as it is very creative and doesn’t follow one particular style on the cover. It is very diverse when it comes to publishing, some of the covers link in extremely well with mine as they are both conceptual. At first I experimented on polypore to piece together outfits together. I think this helped me because I explored all of the different consumer groups. This then helped me with my styled shoot with piecing garments together. The trend research and mood boards helped with my outcome a lot. The mood boards required me to research and piece together images to inspire me. I made a board for garments& accessories, location&scenes, poses&models and hair&make-up. These helped me to plan my shoots as they gave me ideas and helped me to get prepared. The call sheet helped me plan as it gave me a check list to refer back to. Not everything in the shoot went to plan. The lighting for the main shoot was very artificial with didn’t benefit the outcome at all. It would of benefited me a lot to have done a practice run more fitted to the main shoot by using the same model and garments. If I was to do the shoot again I would definitely pick a different model. I would pick somebody with blonde or white hair which would pit in a lot more with the ice princess trend. My practice shoot worked well with the lighter hair but the main shoot had dark hair. Although this makes the theme look more gothic in a good and bad way. Me and Gemma worked extremely well as a team and worked together throughout the shoot.