by
ELIZABETH ROBERTS EMMA SAITCH HANNAH HUSSAIN YANA PETROVA
BRIEF
“being busy will keep them happier, but they need an excuse of some kind.” (PsyBlog, 2011)
PRIMARY RESEARCH
SECONDARY RESEARCH
CONSUMER PROFILE
THE BIG IDEA
THE BIG IDEA
The changes that’s My Way will make to your life… •Prompting you to stay active
•Encourages productivity •Mood and well being
BRAND IMAGE User friendly Affordable Comfortable Customizable Improvement
Reliability Confidence Healthy lifestyle Determination Success Purpose
Individualism Social The quantified self Perseverance Determination
Design-Conscious Sincere Intelligent Determined Committed
Quality Trust in Unilever Experience Expertise Technology
VISUALS
VISUALS
PRODUCT
PACKAGING
PLACEMENT
•Flexible price range •Impressive VM
EVENT
ADVERTISING MY WAY is …
DEVELOPMENT
CONCLUSION
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DO IT YOUR WAY…GET THE MY WAY