Level 4 Diploma in Digital Marketing, Working Together: By Hannah Mason & Abbie Russell by Hannah Mason

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Level 4 Diploma in Digital Marketing Working Together By Hannah Mason & Abbie Russell

Contents Page Introduction and SWOT: Page 1 PESTLE: Page 2 Campaign: Pages 3 - 5 Website: Pages 6 - 12 Marketing Email: Page 13 Event: Page 14 Evaluation: Page 15 Bibliography: Pages 16 - 20

Introduction The purpose of the brief was to pair a brand with an aspirational celebrity; the luxury brand, Jimmy Choo, was chosen to collaborate with renowned actress Margot Robbie. Celebrity endorsements can promote a successful campaign. Margot Robbie is an A-list celebrity, charity ambassador and strong role model with a wholesome image by selecting her for this collaboration, a positive brand association was thereby created. Jimmy Choo was founded in the UK in 1996 by Malaysian bespoke shoemaker Jimmy Choo OBE along with former Vogue accessories editor and fashion designer Tamara Mellon OBE. The Jimmy Choo demographic is the affluent, stylish woman of 23 plus who appreciates its quality, practicality and status. This target audience has a desire “to become everything one is capable of becoming” (Maslow, Simply Psychology. (2018) ) and the brand enables them to project a persona they want to portray.

Jimmy Choo SWOT Analysis

Jimmy Choo PESTLE Analysis

Campaign Once the collaboration match was chosen, colour palettes were explored. Research included the spring/summer Pantone colour predictions for 2019 (the campaign launch year) and the choice of colours in the last two Jimmy Choo spring/summer seasons. A colour palette was formed and incorporated into the final product selections.

This campaign is called â&#x20AC;&#x2DC;Eighteen Candlesâ&#x20AC;&#x2122; as it promotes a collection of 18 products - 6 shoes, 6 handbags and 6 pairs of sunglasses - and the promotional video revisits an 18-year-old Margot Robbie in 2008, which was an exciting and pivotal time in her life.

#eighteencandles By giving the collection a memorable name, customers are encouraged to use it within social media posts as a hashtag - a â&#x20AC;&#x153;vital tool for increasing social media views and expanding your reach outside your networkâ&#x20AC;? (Duran,Forbes.com, 2017).

The fact that this campaign is about reflecting on the past gave rise to the concept of the Eighteen Candles Wall; to gain a chance of being featured on this, the customer can upload a photo of their favourite memory within the Polaroid template on the website and post it to their social media. On the launch of the collaboration, this template will become available as an Instagram and Snapchat filter, to make it more widely and easily accessible to the public.

#eighteencandles

The risk factor is that the traditional Jimmy Choo customer base might feel that it cheapens the brand’s luxury image; however, the photos for the Eighteen Candles Wall will be carefully selected and will feature known celebrities/influencers who reflect Jimmy Choo’s profile. Alongside Margot, familiar faces connected to this campaign will draw in a new network of fanbases, who will be inspired to repost the Polaroid template. Another potential risk is backlash from few photos of the public making it to the wall, but essentially this is portraying a pen portrait for Jimmy Choo’s customer base, so high standards must be maintained.

Compared to competitors, Jimmy Choo’s social presence is lacking. The aim of the marketing strategy is to keep loyal customers on side, increase social engagement, widen appeal to include a younger audience and gain usergenerated content to promote the campaign.

Website The website pages Home, Margot Robbie Edit (product page), Eighteen Candles Wall/ Upload page and Choo World are the main focal ones exhibiting the brandâ&#x20AC;&#x2122;s concepts and marketing strategies.

These pages mirror the simple and fluid design concept of Jimmy Chooâ&#x20AC;&#x2122;s whole website. The construction process began with the creation of mock-up wireframes in order to achieve a clear website layout template.

WIX Template

1 Homepage

Wix was the preferred website builder over WordPress as it enables a structure to be built more easily, quickly and efficiently. A template was selected from the extensive Wix gallery that has a versatile e-commerce product page.

The header and footer were mirrored from Jimmy Chooâ&#x20AC;&#x2122;s website, with the addition of the Margot Robbie Edit page to the headerâ&#x20AC;&#x2122;s product navigation bar and an accessible link to the Cookies Policy in the footer.

Here are screenshots from the presentation illustrating the key elements and design features from the website homepage:

2 Campaign video â&#x20AC;&#x153;In order for video campaigns to be effective, they need to have valueâ&#x20AC;? (Harris, 2017, p.116). Jimmy Choo is now trying to appeal to a younger audience. With that in mind, Eighteen Candles features a promotional video which rewinds to 2008 to portray an 18-year-old Margot Robbie with her best friend. 2008 in fact marked two important milestones for Robbie - coming of age and making the biggest career breakthrough when she joined the cast of Neighbours. The upbeat nature of the video emphasizes her excitement during this pivotal year.

This video follows in the footsteps of the recent Chloe Grace Moretz edit featuring scenes capturing youthfulness, which are now echoed here. A similar approach - laid-back to the point of feeling home-made in parts - was also adopted.

The first scene in the video, taken from a recent Harper's Bazaar shoot, shows a present-day Margot Robbie with her friend before rewinding to a younger Margot lookalike and friend.

2 Campaign video The style of the shoot ranges from high glamour to casual, the models styled in a selection of the collaboration products demonstrating the versatility of the brand.

The rustic location mirrors Robbie’s roots - as her diehard fans would know, she grew up in the country. The video also contains products from Jimmy Choo’s creative partnership video with Swarovski which feature on the Margot Robbie Edit page on the website. By appearing on Youtube (the most globally used social platform), the video can be shared repeatedly, gaining the brand even more exposure, engagement and potential customers.

3 Margot Robbie Edit (Product Page) This fully functioning product page is both simple and easily navigable. Highlighted above are all the important features included.

Using the header bar, an account can be registered for easy check-out, order history and marketing purposes, and Shipping & Returns information can be accessed (which was copied from (jimmychoo.com,2018) )

4 Choo World Choo World is a space where products, The Edit and celebrity Spotted are showcased alongside a link to Jimmy Chooâ&#x20AC;&#x2122;s Instagram page.

Images have been carefully produced to promote the campaign. These feature on the Home and The Edit pages and correspond with the campaign video. Others have been screen-shotted from Jimmy Chooâ&#x20AC;&#x2122;s website and Instagram page.

5 Other website pages

Images from Jimmy Chooâ&#x20AC;&#x2122;s website have been screenshotted for these four primary product categories to add authenticity.

6 Mobile responsiveness

This website is mobile responsive - fundamental for online shopping, as â&#x20AC;&#x153;according to data from Google Analytics from June to September 2017, over 40 percent of online transactions were made on mobile devices. Further, 46 percent of respondents in a December 2017 study from Google and consulting firm Heart+Mind Strategies said they prefer to use their smartphones for the entire purchase processâ&#x20AC;? (Lacy, 2018).

Marketing email The traditional Jimmy Choo style of marketing email was mirrored in the campaign launch email design. First, wireframes were created, replicating key buttons such as the Primary Category Menu Bar, Unsubscribe, Update Email Preference and Contact. Mail Chimp software was chosen to build the email as it is user-friendly and popular in industry.

Next came visual content, which included a quote from Margot Robbie, a visual product collage with a ‘Shop Now’ call to action button below it, and the campaign video. The minimalist end result reflects the brand’s practice of keeping emails short and simple.

Event To marry the elements of the campaign concept together, an 18th birthday party theme was chosen for the launch event.

This will be an exclusive party with the most relevant celebrities/influencers who best represent Jimmy Choo. Guests will include millennial icons such as Kendall Jenner, the Hadid sisters, Hailey Baldwin and Cara Delevigne. The event will be held in one of the best private London clubs - Home House; here, an underground space called â&#x20AC;&#x2DC;The Vaultsâ&#x20AC;&#x2122; holds around 80 and includes a bar, karaoke, a DJ booth and large wide screens - perfect for promotional videos.

Evaluation

Overall, the project went smoothly. The key strengths were liaising and planning, time management, completing work over and above what was required by the brief, and extensive research. The biggest problem faced during this process was using Wix and Prezzi - they were neither responsive nor user-friendly, sometimes crashing and losing work, and had the added drawback that only one person can work efficiently on it at a time. The campaign would be a real-life success because Margot Robbie is the perfect match for Jimmy Choo, encapsulating all that the brand wants to portray. The synergy between brand and ambassador enhances the brandâ&#x20AC;&#x2122;s selling power and the actressâ&#x20AC;&#x2122; exposure respectively, their combined global fanbases and digital footprints reaching almost 32 million people tapping into each other's success for mutual benefit. Not only is a younger audience targeted by this campaign but it also resonates with the current Jimmy Choo demographic, encouraging them to recapture their youth by buying into a bold and young collection.

Bibliography - Text Page 4: Jimmy Choo. (2018). About Us Jimmy Choo. [online] Available at: https://www.jimmychoo.com/en/customer-services/about-us.html [Accessed 6 Nov. 2018].

En.wikipedia.org. (2018). Jimmy Choo. [online] Available at: https://en.wikipedia.org/wiki/Jimmy_Choo [Accessed 6 Nov. 2018].

Simply Psychology. (2018). Maslow's Hierarchy of Needs. [online] Available at: https://www.simplypsychology.org/maslow.html [Accessed 2 Nov. 2018].

SWOT Strengths: BBC. (2017). Jimmy Choo bought by Michael Kors in £896m deal. [online] Available at: https://www.bbc.co.uk/news/business-40714083 [Accessed 6 Nov. 2018].

Szajna-Hopgood, A. (2018). Michael Kors’ revenue up 26.3% thanks to Jimmy Choo - Retail Gazette. [online] Retail Gazette. Available at: https:// www.retailgazette.co.uk/blog/2018/08/michael-kors-revenue-26-3-earnings-bolstered-jimmy-choo/ [Accessed 2 Nov. 2018].

Neate, R. (2018). Michael Kors buys Versace in $2.1bn deal. [online] the Guardian. Available at: https://www.theguardian.com/fashion/2018/sep/ 25/michael-kors-buys-versace-capri-donatella [Accessed 2 Nov. 2018].

Opportunities: Michael Kors Holdings ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. (2018). Form 10k. [online] Available at: http://s2.q4cdn.com/702269136/files/doc_financials/annual_report/Final-Annual-Report-on-Form-10-K-with-Wrap.pdf? fbclid=IwAR063Uoeb0peVp_40wF48cZfIqUtaYgVGkTglq52o9Oh2LhTNBSZUFaYI7A [Accessed 2 Nov. 2018].

Weaknesses: Ritschel, C. (2017). Jimmy Choo's 'sexist' advert featuring Cara Delevingne is 'tone deaf'. [online] The Independent. Available at: https:// www.independent.co.uk/life-style/jimmy-choo-advert-cara-delevigne-sexist-tone-street-sexual-harassment-a8122821.html [Accessed 5 Nov. 2018].

Michael Kors Holdings ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. (2018). Form 10k. [online] Available at: http://s2.q4cdn.com/702269136/files/doc_financials/annual_report/Final-Annual-Report-on-Form-10-K-with-Wrap.pdf? fbclid=IwAR063Uoeb0peVp_40wF48cZfIqUtaYgVGkTglq52o9Oh2LhTNBSZUFaYI7A [Accessed 2 Nov. 2018].

Threats Owler. (2018). Jimmy Choo Competitors, Revenue and Employees - Owler Company Profile. [online] Available at: https://www.owler.com/ company/jimmychooplc [Accessed 2 Nov. 2018].

BBC. (2017). Jimmy Choo bought by Michael Kors in £896m deal. [online] Available at: https://www.bbc.co.uk/news/business-40714083 [Accessed 6 Nov. 2018].

Page 5 - PESTLE Political: Gonzalez-Rodriguez, A. (2017). Brexit’s lured tourists wear Jimmy Choo…to record sales in 2016. [online] Fashion United. Available at: https:// fashionunited.uk/news/business/brexit-s-lured-tourists-wear-jimmy-choo-to-record-sales-in-2016/2017012723312 [Accessed 6 Nov. 2018].

Halzack, S. (2018). Michael Kors Gains Traction in Jimmy Choo Heels. [online] Bloomberg. Available at: https://www.bloomberg.com/opinion/ articles/2018-08-08/michael-kors-kors-earnings-show-its-turnaround-is-working [Accessed 6 Nov. 2018].

Economic: Business Dictionary. (2018). Macro Environment Definition. [online] Available at: http://www.businessdictionary.com/definition/macroenvironment.html [Accessed 6 Nov. 2018].

Gonzalez-Rodriguez, A. (2017). Brexit’s lured tourists wear Jimmy Choo…to record sales in 2016. [online] Fashion United. Available at: https:// fashionunited.uk/news/business/brexit-s-lured-tourists-wear-jimmy-choo-to-record-sales-in-2016/2017012723312 [Accessed 6 Nov. 2018].

Social: Business Dictionary. (2018). Social Factor Definition. [online] Available at: http://www.businessdictionary.com/definition/social-factor.html [Accessed 6 Nov. 2018].

Ritschel, C. (2017). Jimmy Choo's 'sexist' advert featuring Cara Delevingne is 'tone deaf'. [online] The Independent. Available at: https:// www.independent.co.uk/life-style/jimmy-choo-advert-cara-delevigne-sexist-tone-street-sexual-harassment-a8122821.html [Accessed 5 Nov. 2018].

Jimmy Choo. (2017). Jimmy Choo Collections. [online] Available at: https://www.jimmychoo.com/en/collections/womens-collections/oﬀ-white-cojimmy-choo/ [Accessed 6 Nov. 2018].

Technological: O'CONNOR, T. (2018). 5 Ways Brands Can Stand Out On Social Media. [online] Business Of Fashion. Available at: https:// www.businessoﬀashion.com/articles/fashion-tech/5-ways-brands-can-stand-out-on-social-media [Accessed 6 Nov. 2018].

CNBC. (2018). UPDATE 3-Jimmy Choo shoes help Michael Kors strut past estimates, raise forecast. [online] Available at: https://www.cnbc.com/ 2018/08/08/reuters-america-update-3-jimmy-choo-shoes-help-michael-kors-strut-past-estimates-raise-forecast.html [Accessed 6 Nov. 2018].

Environmental: Adegeest, D. (2018). Fashion’s battle with fur: real vs faux. [online] Fashion United. Available at: https://fashionunited.uk/news/fashion/fashion-sbattle-with-fur-real-vs-faux/2018101239427 [Accessed 6 Nov. 2018].

Fox, K. (2017). Watch Out Jimmy Choo, Luxury Shoes Are Going Vegan. [online] Forbes. Available at: https://www.forbes.com/sites/katrinafox/ 2017/12/12/watch-out-jimmy-choo-luxury-shoes-are-going-vegan/#19bd17c87eaa [Accessed 6 Nov. 2018].

Page 6 Wightman-Stone, D. (2018). Pantone predicts “empowering” colours for NYFW SS19. [image] Available at: https://fashionunited.uk/news/fashion/ pantone-predicts-empowering-colours-for-nyfw-ss19/2018091038757 [Accessed 6 Nov. 2018].

Page 7 Duran, A. (2017). How To Eﬀectively Use Hashtags To Grow Your Business Following. [online] Forbes. Available at: https://www.forbes.com/sites/ forbescommunicationscouncil/2017/12/28/how-to-eﬀectively-use-hashtags-to-grow-your-business-following/ [Accessed 6 Nov. 2018].

Bibliography - Text

Page 9 Jimmy Choo. (2018). Jimmy Choo Website. [online] Available at: https://www.jimmychoo.com/en/home [Accessed 7 Nov. 2018].

Page 10 Wix. (2018). Kids Apparel Website Template | WIX. [online] Available at: https://www.wix.com/website-template/view/html/2058/? siteId=dc93a195-ee05-4916-b575-9af478f75735&metaSiteId=bc5e01d3-6e5f-426f-bfc3ca558d22572e&originUrl=https%3A%2F%2Fwww.wix.com%2Fwebsite%2Ftemplates%2Fhtml%2Fonline-store%2Fkids-babies SCREENSHOT OF TEMPLATE [Accessed 6 Nov. 2018].

https://www.jimmychoo.com/en/home - Footer Jimmychoo.com. (2018). Jimmy Choo Home. [online] Available at: https:// www.jimmychoo.com/en/home - Header Screenshot [Accessed 6 Nov. 2018].

https://www.jimmychoo.com/en/home - Header Jimmychoo.com. (2018). Jimmy Choo Home. [online] Available at: https:// www.jimmychoo.com/en/home - Header Screenshot [Accessed 6 Nov. 2018].

Page 11 Jimmy Choo (2018). Chloë Grace Moretz for Jimmy Choo. [video] Available at: https://www.youtube.com/watch?v=ZHqg_2WFCWo [Accessed 7 Nov. 2018].

Page 12 Robinson, M. (2015). How Margot Robbie went from Aussie soap-opera star to blockbuster bombshell. [online] Business Insider. Available at: http://uk.businessinsider.com/margot-robbie-career-biography-2015-3?r=US&IR=T#born-in-1990-margot-robbie-grew-up-on-hergrandparents-farm-on-australias-gold-coast-a-business-savvy-child-she-would-make-up-magic-tricks-and-put-on-shows-charging-anyonewho-wanted-to-learn-her-tricks-1 [Accessed 6 Nov. 2018].

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Page 13 Jimmy Choo. (2018). Delivery & Return Information Jimmy Choo. [online] Available at: https://www.jimmychoo.com/en/customer-services/ delivery-returns.html [Accessed 7 Nov. 2018]. Page 15 Jimmy Choo. (2018). Jimmy Choo Website. [online] Available at: https://www.jimmychoo.com/en/home [Accessed 7 Nov. 2018].Lacy, L. (2018). Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and Apps. [online] Ad Week. Available at: https:// www.adweek.com/digital/mobile-shopping-is-on-the-rise-but-remains-split-between-the-mobile-web-and-apps/ [Accessed 7 Nov. 2018]. Page 16 Choo, J. (2018). Stop everything: Cruise '19 is here. [email].

Page 17 Home House. (2018). The Vaults Private Hire- Home House, Marylebone, London. [online] Available at: https://homehouse.co.uk/private-hire/ the-vaults/ [Accessed 7 Nov. 2018].

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Instagram.com. (2018). @margotrobbie • Instagram photos and videos. [online] Available at: https://www.instagram.com/margotrobbie/?hl=en [Accessed 6 Nov. 2018].

Jimmy Choo - Slide 2

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Bibliography - Images Page 1: Harper's Bazaar (2016). Margot Robbie: Bazaar Archive. [image] Available at: https://www.harpersbazaar.com/uk/fashion/fashion-news/news/ a33706/margot-robbie-is-bazaars-april-cover-star/ [Accessed 7 Nov. 2018]. Celebrity News. (2018). Margot Robbie the new Qi beauty Spritz ambassador -. [online] Available at: http://www.globalcelebritynews.com/ margot-robbie-the-new-qi-beauty-spritz-ambassador/ [Accessed 5 Nov. 2018]. macleodoptometry (n.d.). Jimmy Choo Logo. [image] Available at: https://macleodoptometry.ca/wp-content/uploads/2017/07/Jimmy-choologo-no-add-text-needed.png [Accessed 6 Nov. 2018]. Page 2: Jimmy Choo (2018). Rebel Tote. [image] Available at: https://www.jimmychoo.com/en/women/bags/rebel-tote%2Fs/red-and-rosewaterbicolour-leather-tote-bag-REBELTOTESBIL0C6623.html?cgid=women-handbags#start=1 [Accessed 5 Nov. 2018].

Jimmy Choo (2018). Vivy Sunglasses. [image] Available at: https://www.jimmychoo.com/en/women/accessories/vivy/black-and-gold-roundframed-sunglasses-with-detachable-jewel-clip-on-VIVYS51E06K101047.html#q=sunglasses&start=1 [Accessed 5 Nov. 2018]. Jimmy Choo (2018). BAILEY 100. [image] Available at: https://www.jimmychoo.com/en/women/shoes/bailey-100/chalk-nappa-leathersandals-with-red-and-rosewater-logo-tape-BAILEY100GPQ0C6963.html? gclid=Cj0KCQjwjbveBRDVARIsAKxH7vkMtT1CHi3fW1G4oqHfO7CCnhAcDvGhOF7jhT0r3WAHa9hnQOYmBIYaAsTGEALw_wcB&cm_mmc= GoogleUK-_-Shopping-_-Shopping-_-J000104791375&geoip=geoip&updatePreLocale=true [Accessed 5 Nov. 2018].

Page 4: Buzzfeed (2018). Margot Robbie's Husband Basically Showed His Private Parts To Our Former President. [image] Available at: https:// www.buzzfeed.com/morganmurrell/margot-robbies-husband-almost-exposed-himself-in-front-of- [Accessed 7 Nov. 2018].

Nordstrom (2018). Jimmy Choo product page. [image] Available at: https://shop.nordstrom.com/content/jimmy-choo [Accessed 7 Nov. 2018].

Page 6:

Wightman-Stone, D. (2018). Pantone predicts “empowering” colours for NYFW SS19. [image] Available at: https://fashionunited.uk/news/ fashion/pantone-predicts-empowering-colours-for-nyfw-ss19/2018091038757 [Accessed 6 Nov. 2018].

Fashion Gone Rogue (2017). Jimmy Choo’s Spring 2017 Campaign. [image] Available at: https://www.fashiongonerogue.com/jimmy-choospring-2017-campaign/ [Accessed 6 Nov. 2018].

Duty Free Hunter (2018). Jimmy Choo‘s Spring Summer 2018. [image] Available at: http://www.dutyfreehunter.com/blog/anja-rubik-playsprovocateur-jimmy-choo/ [Accessed 6 Nov. 2018]. Harper's Bazaar (2016). Margot Robbie: Bazaar Archive. [image] Available at: https://www.harpersbazaar.com/uk/fashion/fashion-news/news/ a33706/margot-robbie-is-bazaars-april-cover-star/ [Accessed 7 Nov. 2018]. Celebrity News. (2018). Margot Robbie the new Qi beauty Spritz ambassador -. [online] Available at: http://www.globalcelebritynews.com/ margot-robbie-the-new-qi-beauty-spritz-ambassador/ [Accessed 5 Nov. 2018]. macleodoptometry (n.d.). Jimmy Choo Logo. [image] Available at: https://macleodoptometry.ca/wp-content/uploads/2017/07/Jimmy-choologo-no-add-text-needed.png [Accessed 6 Nov. 2018]. Collection: Bags Jimmy Choo. (2018). STEVIE. [online] Available at: https://www.jimmychoo.com/en/women/bags/stevie/lime-suede-and-elaphe-shoulder-bagSTEVIESEP070002.html?cgid=women-handbags#start=1 [Accessed 5 Nov. 2018]. Jimmy Choo (2018). Sweetie Bag. [image] Available at: https://www.jimmychoo.com/en/women/bags/sweetie/black-and-champagnedegrade-glitter-acrylic-clutch-bag-SWEETIEDGA000058.html?cgid=women-handbags#start=1 [Accessed 5 Nov. 2018]. Jimmy Choo (2018). Rebel Tote. [image] Available at: https://www.jimmychoo.com/en/women/bags/rebel-tote%2Fs/red-and-rosewaterbicolour-leather-tote-bag-REBELTOTESBIL0C6623.html?cgid=women-handbags#start=1 [Accessed 5 Nov. 2018]. Russell & Bromley (2018). Cosmo Envelope Bag. [image] Available at: http://www.russellandbromley.co.uk/all-handbags/cosmo/invt/705772? gclid=CjwKCAjwmJbeBRBCEiwAAY4VVYqlcm1UMDCPXLbuYJPELhX9orBquLkHRwqwuBgoWjo0wek6y8txexoCHzkQAvD_BwE&gclsrc=aw. ds [Accessed 6 Nov. 2018]. Jimmy Choo (2018). Callie Bag. [image] Available at: https://www.jimmychoo.com/en/women/bags/callie/rosewood-suede-clutch-bagCALLIESUE112110.html?cgid=women-handbags#start=1 [Accessed 5 Nov. 2018]. Jimmy Choo (2018). Marianne Bag. [image] Available at: https://www.jimmychoo.com/en/women/bags/marianne/rosewood-mix-painteddesert-python-tote-bag-MARIANNEADP112108.html?cgid=women-handbags#start=1 [Accessed 5 Nov. 2018]. Sunglasses Jimmy Choo (2018). Mace Sunglasses. [image] Available at: https://www.jimmychoo.com/en/women/accessories/sunglasses/mace/opalnude-acetate-sunglasses-with-glitter-detailing-MACES53EKDZ0C1290.html?cgid=women-accessories-sunglasses#start=1 [Accessed 5 Nov. 2018].

Marks&Spencers (2018). Hexagonal Frame Oversized Sunglasses. [image] Available at: https://www.marksandspencer.com/hexagonalframe-oversized-sunglasses/p/p22493520?&pdpredirect [Accessed 5 Nov. 2018].

Vision Plus Mag (2018). Cindy Sunglasses. [image] Available at: https://visionplusmag.fourplusmedia.com/2015/global/jimmy-choospringsummer-2015-eyewear-collection/ [Accessed 5 Nov. 2018].

Jimmy Choo (2018). Mori Sunglasses. [image] Available at: https://www.jimmychoo.com/en/women/accessories/sunglasses/mori/blackacetate-sunglasses-with-stud-detailing-MORIS52E2M20C6198.html?cgid=women-accessories-sunglasses#start=1 [Accessed 5 Nov. 2018].

Jimmy Choo (2018). Erie Sunglasses. [image] Available at: https://www.jimmychoo.com/en/women/accessories/sunglasses/erie/nudeoversized-sunglasses-with-metal-plexi-glitter--ERIES54EFWM0C1290.html?cgid=women-accessories-sunglasses#start=1 [Accessed 5 Nov. 2018].

Shoes Office (2018). Grace Heeled Chelsea Boots. [image] Available at: https://www.office.co.uk/view/product/office_catalog/6/1416204880 [Accessed 5 Nov. 2018].

Jimmy Choo (2018). VIOLA 110. [image] Available at: https://www.jimmychoo.com/en/women/shoes/viola-110/black-suede-and-jet-mixhotfix-sandals-with-ostrich-feather-tassel-VIOLA110SXF0C5646.html?cgid=women-shoes#start=1 [Accessed 5 Nov. 2018].

Jimmy Choo. (2018). MISTY 120. [online] Available at: https://www.jimmychoo.com/en/women/shoes/misty-120/black-suede-platformsandals-MISTY120SUE010003.html?cgid=women-shoes#start=1 [Accessed 5 Nov. 2018].

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