Understand body shapes.
Good networking. Communicatio n well skills. Got to know about fashion.
Creative.
Stand out from the rest. Good eye for colour.
What do I need to become a fashion stylist?
Able to work with different personalities and take it in to account.
Client base. Good portfolio.
Artistic flare Skin tone/ hair colour. Trend Relationship s. Attention to detail.forecasting.
A Fashion Stylist is responsible for creating an overall look. They have to select garments, accessories, makeup etc. the complement each other. The role of a stylist varies depending on the job. For example; stylists can work as a personal stylist, this involves styling personal clients such as celebrities; they can work as an editorial stylist for magazines ; they can work as commercial stylist this involves promoting a
Patricia Field Patricia Field was born on 12th February 1941 in New York City. Her farther is Greek and her mother is American. She was raised in Astoria, Queens, and has claimed credit for inventing the modern legging for women's fashion in the 1970s. She is the owner of the eponymous boutique Patricia Field. Before the first season of Sex and the City, Sarah Jessica Parker asked Field to design some of the clothes that her character, Carrie Bradshaw, would wear. During Field's tenure as costume designer on the series, the show became well known for the fashions. For her work on Sex And The City she was nominated for five Emmy Awards, with one win and nominated for six Costume Designers Guild awards and won four of them. She is one out of six honorees of the 2008 Reel Time Film Festival. She went on to return as costume designer for the movie Sex and the City (2008) and the sequel Sex and the City 2 (2010). She also served as costume designer for the feature film The Devil Wears Prada, for which she was nominated for an Oscar for Best Costume Design. Patricia Field appeared as a first guest judge on the first season of Bravo reality TV show series Project Runway. Her eponymous boutique was featured in a 2007 episode of Kathy Griffin's reality show My Life on the D-List, as well as on a 2008 episode of Paris Hilton's My New BFF. Patricia Fields is different to other styles because she is a costume designer, an American fashion designer and stylist. To this day Patricia Field is still a stylist.
Edward Enninful Edward Enninful was born in Ghana and at a very young age he moved to London with his mother, father and five siblings. His mother worked as a seamstress and that inspired him with the vividly pattern colours and fabrics she used while creating clothes for her British-Ghana friends. At the age on 16 Edward was spotted by a stylist, Simon Foxton, on a train . He was then spotted by a model scout where he was then modelling along with Nick Knight, a founder-photographer of i-D. At the age of 17 he finished college and earning a degree at Goldsmiths, university of London. By the age of 18 Simon Foxton gave him a perdition to work along side him. At the age of 18, Enninful's position as fashion director at i-D made him the youngest ever fashion director for an international publication. He's worked with British super models such like Kate Moss and many more. In 1998, he became a contributing editor to Italian Vogue. At Italian Vogue he separated the production of its “Black Issue” which only featured black models, including, Naomi Campbell, Jourdan Dunn and Alek Wek. He described his intention as ending the "white-out that dominates the catwalks and magazines". The issue was so successful that Condé Nast had to print an extra 40,000 copies. In 2006 he became contributing fashion editor for American Vogue. By the age of 22 he worked with Calvin Klein and make up artist Pat McGrath. To date he has advertising campaigns and runway shows such as Christian Dior , Giorgio Armani, Gucci, Hugo Boss, Mulberry and many more. Edward Enninful is different than other styles and which made him popular was because he used only black female models in his photoshoot in Italian Vogue.
Katie Grand
Katie Grand grew up in Birmingham and discovered fashion when she was 12. Grand said that she was really nerdy at school and all she wanted was to be cool in school. Her dads girlfriend moved up from London and Katie always through that she was terribly chic. She used to wear Warehouse. At age twelve she wore waist-high tight red jeans with a puffed sleeved blue sweater and awful hair. By the age of thirteen she changed her style to more gothic clothing and ties and bracers. At high school her strongest subject was Maths , English and History. On deciding what to do with her career she wanted to doing something in art or fashion. So she began taking night classes in a local college in sculpture, life drawing, jewellery making and pottery to improve on her skills. She completed sixth form, Grand began a foundation course at Birmingham’s Bournville College of Art, where she was named student of the year, achieving 96%. She then moved on to Central Saint Martins College of Art and Design we she found it hard to settle down on a single subject. Named by British newspaper The Daily Telegraph as "one of the most powerful stylists in the world",[3] Grand began fashion styling while still at St. Martins, directing and styling fashion shoots for newly launched magazine, Dazed & Confused in the 1990s. She was later bought by style magazine The Face as Fashion Director. Katie Grand is the editor of LOVE magazine. She styles many fashion photo shoots and shows including Giles and Unique at Topshop. She has also worked on fashion shows for Louis Vuitton and Prada. She now lives in the North London with her husband.
Cher Coulter
Since the age of 15, Cher Coulter has worked in the London fashion industry in all venues, from helping organize ID magazine photoshoots, colouring sketches for Vivienne Westwood, to dressing models at shows at the age of 17, including Hermes. She revealed a Foundation Diploma in Art and Design in 1992 from, St. Albans College Of Art and Design in London and a Fashion Design at Diploma Level from London’s Southend College of Art and Design in 1993. Afterwards, she attended Central St. Martins, from 1993 to 1996, honing her creativity in the company of designers like Alexander McQueen, Stella McCartney, and Phoebe Philo. She graduated with her bachelors degree in Fashion Design in 1996. Coulter co-founded the UK Menswear brand, AKA with fashion designer Anne Marie Ng, acknowledged for its "highly desirable collection of relaxed tailoring” which sold at Colette in Paris, Barneys, Bergdorf's in New York and distributed from Paris to Japan. Together they designed and produced stage outfits for the female band All Saints as well as t-shirts for Hugh Grant in the movie About a boy and commissions for Game Boy. Some celebrity fans of the brand included Kate Moss, Liam Gallagher, and David Beckham. From 1996 to 2003, she also designed women’s wear under a private label for Urban Outfitters and consulted with their buyers on a monthly basis.
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Hannah Moore. Magazine Article.
Principles of Styling. Apple: Women: What to do? Styling advice: To dress your apple shape body, you should dress to make your upper body look longer and your shoulders and waist appear slimmer. Apple Body Shape: The apple shaped women will carry most of her body fat in the abdominal region. She will have narrowed hips, larger breasts and a larger waist. Apple shaped women have more fat surrounding their internal organs. What to do: 1. Have an open neckline. V-necks are good for apple-shaped women as you have a bigger bust. 2. Wear body control underwear. 3. Wrap dresses are a good choice for an apple-shaped women as they fit over a fuller bust and a side tie will also draw attention from the stomach. 4. Dress in the same colour. There for if you dress in different colours it will make you look longer. 5. Because you have a smaller bottom, you should buy jeans with a flat pocket in the back. This will back you behind curvier and bigger. 6. Try and buy tailor or belted jackets so that it will trim in your tummy area.
Hannah Moore. Magazine Article.
Pear: Styling Advice: dressing your pear shape body, you need to make your hip and thigh area smaller. Pear body shape: The pear shaped women will carry fat around the hips, thighs and bum. She will have a smaller upper body (smaller breasts) and a heavier lower body. What to do: 1. Show off your top half with strapless top and dresses. 2. Find a dress with a flared skirt. 3. Wear jackets with shoulder pads in, this will help your top half look broader. 4. Where dark block colours on your bottom half, this will make your hips smaller. 5. Where a thin belt across the smallest part. Wear tops that are fitted not baggy. 6. Try dress that have some kind of pattern or ruffles so it will help and add a little more volume to your bust. 7. Look for skirts with front pleats. This will make the waist look smaller while skimming over the hips.
Hannah Moore. Magazine Article. Hourglass: Styling Advice: Show off your figure. Hourglass body shape: The hourglass figure is round and curvy, with a well-defined waistline, fuller hips, bust and generous thighs. What to do: 1. Wear puffed sleeves on jackets to make emphasize your shoulders. 2. You can wear any shaped skirt. But the pencil skirt is the better one for your figure to show off your wonderful curves. 3. Wear skirts and dresses with peplum detail. This creates a line down for the waistline and this is show off your curvy hips. 4. Wear fitted clothing but make sure the clothing is not too tight. 5. Wear skinny jeans that slim your thighs and that are loose at the bottom. 6. Wear boot-cut jeans with large pockets on the bum. 7. Wear dresses and one piece outfits like jumpsuits. 8. Wear fitted and tailor coats and jackets.
Hannah Moore. Magazine Article. Boyish: Styling Advice: You need to look at clothing that feminize your boyish figure. Boyish Body Shape: Women who have straight and narrow figures What to do: 1. Look for clothes that will create volume. 2. Wear boot-legged jeans this will show off a petite waste and a perfect bum. 3. Look for chunky statement necklaces that falls around the bust area, which will make it bigger. 4. Wear draping clothing that will show off your petite area. 5. Wear a belt this will add volume to your hips. 6. Wear slimed fittered jackets this will add definition to your shoulders. 7. Wear skinny jeans, this will probably show off your slim legs. 8. Plea ted or net skirts that kick out will make your waist slim and give you curves.
Hannah Moore. Magazine Article. Top Heavy: Styling Advice: To create the hourglass figure. Top heavy: Top heavy ladies have a figure that bigger on the top than the bottom, due to broad shoulders or big boobs in relation to their waist and hips. What to do: 1. Go for tailored jackets, slimed-line trousers and sweeping dresses. 2. Wear tulip and hemmed pants, they create volume on your lower half. 3. Accessories should be bulky and big. Long necklaces will create a focuses in the center of the body. 4. When looking for tops you should look for details that will soften you shape.
ion they h s fa tfit, t c fe r ou in to r e p u he or yo mach t re es f a sto ner. t i r l r Be esso g you thin acc brin look u o als ke yo ma
Large overstatement necklaces will update your style.
Handbags complete your look. There also your outfits.
Ha dra ts and f ac w at h e a e a ten dba nd tio n ou n to ds tfit yo u r
Vary the scale of the patterns
Same colour family
Don’t go too matchy-matchy Break it up a bit
Complementary Colours Complementary colours are both found from either side of each other from the colour wheel. Complementary colours mean that they complement each other and emphasis each other.
Colour Block Colour Block is to mix colours that are not under one tone. You should keep within 2 or 3 colours or it will be too much.
Analogous Colours Analogous colours are next to each other on the colour wheel. They are similar to each other and they make a pleasing palette for an outfit.
Monochromatic Monochromatic is a term to use for only one colour; it can be the same shade, it can be pale and also different shades of the same colour. It can be dark colours or nude colours any colour that you want.
triadic Colours that form a “triadic� are groups of three colours that are all equidistant from each other from the colour wheel. When all three colours come together it tends to be very vibrant.
Triadic
Complementary Colours
Monochromatic
Analogous Colours
Client name: Chloe Jones 1. Body shape: Hourglass 2. Skin colour/ tone: olive 3. Face shape: round 4. Hair colour: brown/blonde 5. Height: 5.1 6. Eye Colour: blue 7. Job: student 8. Hobbies: going the gym and shopping 9. Special occasions coming up/ Season: birthday 10. Likes and dislikes : pizza and sprouts 11. Insecurities / Best features: chest and eyes 12. Size: 8 13. Brands they like: ASOS, H&M and NEW LOOK 14. Budget:
Makeup
she is A student studying a fashion degree course at UCA. Currently living in student accommodation. Works part time at Topshop. Likes to shop on the high street and looks out for student discount. She likes dressing trendy and casual for when she is in university.
She is A student studying fashion and design in college at Liverpool Community College. Works on weekends in urban outfitters. Likes to shop in high street shops. She likes dressing in bright clothing and changes different hair styles and bight coloured hair because she likes to stand out and doesn’t copy with trends she likes to make her own.
She is A full time manger in River Island. She likes following trends and following new trends such as ‘the skinny ripped jeans’. She also likes listening to music and going shopping in her spare time. But she doesn’t like wearing bright colours, mainly black, grey, white or pastel colours.
She is A young professional who has just graduated from university and has her own busy has a stylist. She likes to keep her outfits casual and smart exceptionally when she is with clients. She doesn’t wear any bright colours she only likes wearing natural colours. Also it is professional.
She is A student in college in her final year studying fashion and art. She wears clothes that do not go together and that are bright. She likes shopping in punk shops and getting tattoos.
Consumer Groups Adverts Affluent
Innovator
Plus Size
Maternity
Student
Mature
Future Trend Research
Task 4
Trend Board
AURORA BOREALIS
Costumer Profile Student.
Hair.
Model
Make up
Garment
Location
PERSONAL STYLIST
DATE: 23/02/2015
ASSIGNMENT / CALL SHEET
TIME: 10:45 SHOOT/JOB: Northern lights LOCATION: Studio in college. CREATIVE TEAM DETAILS: Projector of pictures onto shirts. PHOTOGRAPHER: Hannah Moore and Chloe Jones. MAKE UP: Bright coloured lipstick. HAIR STYLIST: straight hair. WARDROBE STYLIST: White baggy T-shirt. MODEL(S): Hannah Moore and Chloe Jones. PRIMARY CONTACT: ANY SPECIAL INSTRUCTIONS:
I have picked Topshop for my magazine name because it reflects to my photo-shoot and my target audience which is students. Topshop the brand is earn towards affordable fashion.
I have picked V magazine for my magazine name. I have chosen V because it relates to my photo-shoot and my target audience which is students.
Contact sheet
Cover
Evaluation The future trend I have chosen for my final photo-shoot is Aurora Borealis which is the Northern lights. I used a plain white background and a plain white baggy top and used pictures of northern lights and projected the imagine on to my body. For make up I just had them natural and straight hair. To depict the Aurora Borealis concept l edited my styled images with overlays of the Northern lights using Photoshop. I have chosen students as my consumer group and represented them by using a typical student model and created a commercial looking shoot. I picked V magazine for my magazine cover because its affordable and is a valuable online which is great for my consumer group because not that many students have enough money. For the planning of my shoot l completed research into my chosen trend, looked at other styled shoots for inspiration and created my own styling boards for ideas on hair/makeup, location, props etc. I then completed a call sheet for my shoot and this outlined all the requirements on the shoot. Everything went to plan with my photo-shoot. But the only thing I would of liked was a practice run first because I have never done a photo-shoot before and it would have been good if I had a practise one so I would know what I am doing. The planning helped me before doing the photoshoot because I knew what I was doing and I had no problem with it. Yes my team worked well we helped each other with taking pictures of each other. The thing I would do differently is change the garments and different backgrounds.