ERADI BAD D
ICATE DESIGN
WELCOME
CONTENTS Manifesto................................ 1 Rules....................................... 2 Meetings and Missions............... 3 Secret Code.............................. 4 Mission Examples..................... 6 Cult Heirarchy......................... 12 Handshake ............................14 Stickers................................. 16
MANIFESTO For too long we have allowed visual pollution to plague our cities. For too long we have had to suffer under bad design; from awful shop signs to shocking adverts to ugly graffiti.
JOIN US
Things need to change. Designers Cult is starting an aesthetic revolution. We will rid the cities of inappropriate design by providing quality, inventive, clever design, which is pleasing to the eye. We do this covertly, sometimes by questionable means, at night. We follow the rules of The Prophet, our powerful leader. Designers
Cult
members
are
the
most creative, innovative, visionary and progressive graphic designers; who are dedicated to purifying and visually enhancing our cities.
1
R U L E S want
we
Do not tell anyone about Design Cult.
Invites are only sent to designers who all cult members approve of.
Redesigns must only be done with the approval of all cult members.
Missions must be done with fellow members; no one goes it alone.
2
MEETINGS The cult meets fortnightly, at a secret location, to plan missions and discuss ideas. On the day of the meeting, you will be contacted by text to reveal the time and place.
MISSIONS Members must take part in missions in order to eradicate bad design. Your Design Cult balaclava must be worn.
3
SECRET CODE These symbols can be used by members to highlight bad graphic design in the enviroment. They can be stuck to pieces of bad design, along with a QR code, to educate the public about bad design. The QR code will direct people to a website which explains the symbols. Stickers are provided at the back.
4
Image Stretched
Style over Substance
Bad Leading
Unnessessary Decoration
Too Cluttered
Ugly font
Unoriginal
Bad Tracking
Pixelated
Bad Photoshop
Clip Art Illustration
Cheesey Stock Photo
Not Audience Appropriate
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BEFORE
6
AFTER
7
BEFORE
8
AFTER
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BEFORE
10
AFTER
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C U LT H I E R A R C H Y
LEADERS DESCRIPTION
THE PROPHET Founder of the cult. His identity is only known to a chosen few.
BADGE*
NUMBER OF MISSIONS
12
Leaders are in charge of the direction of the cult. They are the spokespeople for The Prophet.
100
CAPTAINS
DISCIPLES
Commanders supervise important missions. They source new members and plan meetings.
Captains can supervise minor missions and suggest new members.
New members
50
15
*Badges must be worn at all meetings.
THE PROPHET KNOWS ALL
COMMANDERS
13
HAND SHAKE Use this to identify fellow cult members. Key Points: • Index fingure extended • Light pressure • Maintain eye contact
WO
14
HIP
RS
ET
THE
PH O
PR
15
16
17
GO FO AND D
ORTH DESIGN
LET’S C UP THIS
CLEAN S TOWN