Hannah Sichting Internship Portfolio by Hannah Sichting

PORTFOLIO

| mari s sche iss | m sc

| matc hbook creati ve | in diana polis, in |

| 317-9 20-120 0 | sum mer | 2 014 | s enior |

| adv e r t i s ing | a s s ist a n t a cco u n t e xe c u t i v e|

hiess@ sparkt oignit e.com |

HANNAHSICHTING

CONTENT on the job web bios blogs social media press releases pulp functions price estimates

web architecture markting plan goal summery weekly reports assesment resume

spark... but then it ignites into a flame.â&#x20AC;?

â&#x20AC;&#x153;it all starts with a

ON THE JOB

WEB BIOS

client:apex benefits

Apex Benefits is a employee health benefits company. While constructing their website, I wrote 41 employee biographies. The bios were written based off of information the employees supplied. They are featured on www.apexbg.com/aboutus/real-people.

Tricia Fuller

Marketing Analysis Focusing on serving clients is a passion of mine. As part of the Marketing Analyst team, I am responsible for the development of the request for proposals, the production and renewal of reports, vendor negotiations and financial analysis assistance. My diverse experience includes receiving my Group Benefits Disability Specialist designation, serving as a Bilingual Customer Service Representative, Plan Document Specialties, Marketing Coordinator, and Director of Analytics. Being born and raised in Brookyln, New York provides me with the ability to cater to a variety of clients needs. As an active, married mother of two young men I value the healthy lifestyles Apex supports.

Amber Chittenden

Senior Account Executive Through my 19 years of experience, I have managed the complexities within the employee benefit space and derived customized solutions for organizations. My work in Customer Service, Enrollment, Marketing, Provider Relations, Implementation and Sales has allowed me to develop a high level of expertise in many areas that are beneficial for our clients. Understanding that every client is unique, my goal is to provide superior strategic service with a personal touch by learning each individual companyâ&#x20AC;&#x2122;s culture and needs. As a mother who loves traveling with her family and cheering on her children at their events, I understand the importance of catering to different needs. I love discovering individual needs of companies and through this helping them reach their short-term and long-term goals.

Eric Dreyfus

Senior Advisor Working as a consultant and practice leader for some of the largest employee health and benefit firms in the country, I always put my clientâ&#x20AC;&#x2122;s needs first. I understand the impact health care decisions have on families and individuals; and that is why it is my top priority to provide clients with an abundance of knowledge, guidance and resources to make the best decision for their organization. Our collaborative group of professionals is second-tonone and will continue to help our clients to meet their goals and objectives. Providing the best health benefits for employees is important to me because I understand wanting the best for your family. I have been blessed with a loving wife and two children who have taught me to cherish everything and take nothing for granted.

Ellen Moriarity Project Manager

My job intrigues because I get to work on a variety of exciting projects every day. From Sales preparation, marketing communications and healthcare reform, my goal is to facilitate the execution of projects and ensure they meet the high level of standard that is expected by the Apex team. My background in research and fundraising for political and non-profit organizations provides me to bring unique perspectives to our clients. When Iâ&#x20AC;&#x2122;m not managing projects Iâ&#x20AC;&#x2122;m enjoying sports, running, coaching, and spending time with family.

Joe Weldon

Vice President of Sales I thrive on empowering skilled, motivated key players to move our organization ahead. That is why I am so passionate about my Vice President of Sales position at Apex. My dedication to mentoring our talented group of advisors in rapid sales growth, sales pipeline management and producer development leaves me fulfilled every day. Having built two successful employee benefits brokerage operations, I understand the value in effective sales operations and executive leadership experience. When Iâ&#x20AC;&#x2122;m not cheering on my Apex team I can be found cheering on the Bengals with my family.

BLOGS

client:matchbook creative While at Matchbook, I was in charge of keeping the companies blog updated. I wrote 9 blogs about various topics relating to Matchbook and the field of advertising. The blogs are published on www.matchbookcreative.blogspot.com

A DAY AS A MATCHBOOK INTERN It’s 8:33am and I am pulling onto Delaware street. I park my car crookedly in my favorite spot and hastily run into the building. Everyone says hello, or ‘sup. I grab my coffee cup and begin my day.

Several ideas get thrown around. We pile in two cars and head towards a local dive restaurant. Our lunch is spent laughing and stuffing our faces with greasy food.

I sort through the bin of K-cups looking for today’s flavor. I put it in the machine, praying it will work. It doesn’t. I walk over to the other building to use their machine. We have our morning smack talk session. Coffee’s done. I head back over to my cubicle and begin my day’s work.

Back at the office, back to work. I begin working on a new blog. I enjoy this because I get to improve my writing skills while learning about a new topic. Knowledge is power. I’ll take all the power I can get.

After reviewing my to-do list I ask questions about how to complete my tasks. No one gets mad or impatient. They explain what I am supposed to be doing. They know I’ll be asking more questions soon. I call several printing presses for price estimates. By now they all know me by name. It’s close to 10am and the UPS man walks up to the office. Randall, the dog who has been lazily sleeping on the floor, jolts up in a flurry of excitement and bounds to the door. The UPS man has no packages for us today, but makes sure to stop by and give his furry friend a treat. After his mailman encounter he wiggles his way over to my desk to say hello (or see if I have any secret snacks for him). We hang out for a minute before he lies down to take his second nap of the day at my feet. I trash talk him and call him fat, all the while being thankful for his presence. It’s amazing how much canine companionship can brighten your day. I move on to the next task on my list. As I’m in the zone brainstorming social media campaigns for a client, someone peaks their head in the door and asks where’s lunch? I glance at the clock that reads 12:20pm. Looks like lunchtime.

Quietness takes over the office. Eventually someone makes a snide remark about winning the upcoming paintball tournament. Conversation and laughter ensue for a minute. It’s a nice break. It’s 5pm. Time for me to leave. I pack up my things and say goodbye. I give Randall some lovin’. I check to see if there’s anything else they need from me. They say no and thank me for my help today. I head out to my car and start on my way home. The point of this description of my day is simple. This internship is what I expected. I’m constantly learning new things and improving my skills. I have a confidence like never before. I now believe I have what it takes to get a postgraduate job. I’m no longer embarrassed of my portfolio. My love for writing has been rekindled. The internship, however, is also nothing like I expected. I love the people I work with. The closeness between the staff is incredible. The people here are not just co-workers, they are friends. They enjoy spending time together both in and outside the office. A day never goes by without laughter. And there is always a dog in the office. Most importantly, they believed in me. They believed in me when I felt like no one else did (in-

cluding myself). I feel like I found more than an internship for the summer, I found a home. My point is I’m going to take more than experience from this job. Yeah portfolio pieces are great, but that’s not what I’m going to remember. I’m going to remember trying new food and laughing with friends. Inside jokes and poking fun at each other. Not getting paid and not caring. I’m going to remember my summer home away from home.

WORK SMARTER NOT HARDER You arrive at the office. Make your coffee. Check your emails. Spend 10 minutes looking at funny pictures of cats your cousin Carol sent you. Next thing you know it’s 10:30 am and you have project in less than 30 minutes.

to discourage you from unnecessary web browsing (you can make a list of “time-suck” sites such as Facebook and Buzzfeed to be temporarily blocked). Heck, even buy a houseplant and light some candles if feng shui is what helps you focus.

Working in an industry filled with deadlines, we understand the importance of time management. It ensures that we stay on task and get projects done. It also helps everyone stay calm around the office. There are three ways to spend time, in thought, conversation, and action. Knowing how to find balance in these three categories is the first step to being efficient with your time.

Learn to say no. You’re not Bruce Wayne. You can’t work all day and save the world all night. The good news? No one expects you to. Point is- it’s ok to admit you can’t complete everything on your plate. Giving proper time to current projects is much better than rushing through and doing a half-assed job. Time management is about allotting enough time to effectively complete tasks. If you don’t have time to give it 100%, pass it on to someone who does.

Journal how you spend your time. This may seem tedious, but it could be a very enlightening activity. Take several days to jot down your activities during the workday. Each time you start a new task, even if it’s checking Facebook, record what you did and how much time you spent doing it. You may be surprised to find out how much time you waste with non-work related tasks.

Your body is a temple. Take care of it. It may sound cliché, but it’s true. To be mentally at your best you must first be physically at your best. Proper sleep habits (7-8 hours a night) paired with exercise and a healthy diet can keep you alert and mentally sharp throughout the day. It can also increase energy levels, which in turn improves work productivity.

Take 30 minutes every morning to plan your day. It’s incredibly easy to get wrapped up in a project and completely forget about another. If the day is busy enough, it can even be easy to forget to eat lunch. By taking 30 minutes to plan your day, you can be sure to give attention to everything that needs done. Setting a time schedule will prevent you from getting stuck on one task.

You use your phone for everything else: why not for time management? Though your phone can be distracting, there are actually many apps designed to help you stay on track. Here is a list of some of the best time management apps and tools according to Lifehack.org:

Devote entire focus to task at hand. There are millions of distractions that can delay the completion of a task. Instead of dragging out the process, do yourself a favor and get rid of tempting distractions. Work in a clean, quiet area. Store your phone where you can’t see it. Use a site blocker

Rescue Time This is one of the best tools for discovering what is sucking up all your time. It helps you understand your daily computer and mobile habits by tracking the amount of time you spend on apps and websites. It provides detailed reports and data based on the usage and activity.

Remember the Milk The ultimate to-do list. This app allows you to not only make a to-do list, equipped with notifications to remind you to do what’s on the list, but also sync your list with your most frequently used apps (such as Microsoft Outlook, Gmail, Evernote, Siri, etc.) Use this during the workday to make a list of what needs to be completed before you leave. Cardmunch A free app powered by Linkedin, Cardmunch allows you to take a picture of a business card, capture the information and keep it in one area. This will cut down on time wasted sorting through and organizing paper business cards. Pocketfree A simple way to avoid getting sucked into enticing websites. When surfing the web, instead of taking time to read a cool article or watch an interesting tutorial, just “pocket” it for later. This tool will save

all of your “finds” and give you the ability to view them during your free time. focus@will This tool is designed with your focus in mind. By combining neuroscience and music, the company claims to increase your attention span by up to 400%. Let the calming sounds of nature and classical music help you zone in and do work. The ultimate tool for time management is self-control. However, there are many tips and tricks that can help even the most distracted (oooooo, shiny) person get the most out of their day. Lifehack.org Entrepenuer.com Creativitypost.com

IS YOUR MIND STUCK ON MOBILE ? Smartphones. It’s hard to catch a millennial without one in their hand for more than 10 minutes. But are we becoming too reliant? Due to the rise in excessive usage, psychologists are beginning to study a phenomenon known as “Mobile Addiction”. According to Mary Meeker’s Internet Trends Report, the average mobile consumer checks their phone 150 times a day. Not only is that number staggering; but is continuing to grow. Increasing amounts of smartphone usage results in higher amounts of mobile addicts. To be considered a mobile addict a consumer must launch their apps 60 or more times a day. This is ten times more than the average consumer who only opens their apps around 10 times daily. The number of mobile addicts is growing faster than you would think. Just from March 2013 to March 2014, the number has gone from 79 million to 176 million- 123% increase! Other categories of mobile users are being affected as well. Super Users, consumers who open apps 16-60 times a day, have increased by 55%. The amount of regular users has also increased by 23%. The University of Maryland conducted a study focusing on how college students handled a day of being “unplugged”. The majority of students struggled, one even comparing the feeling to a crack addict going through withdrawals. While that may seem dramatic, it exemplifies just how much devices have become a daily routine in life. Founder of Center for Internet and Technology Addiction David Greenfield stated, “We have reached a tipping point in our culture about what relationships we want to have with digital technology and how much we want it to rule our lives.”

As bleak as it may seem, there is hope for the future of mobile usage. Movements such as Day of Unplugging and Camp Grounded are encouraging users to put down their phones and reconnect with the world beyond their screen. A Day of Unplugging is on the first Friday of every March and allows users to sign a pledge to be without their phones for 24 hours. Camp Grounded is an adult only camp in Anderson, California that provides a digital detox for campers. A few other daily steps you can take to unplug include; using an alarm clock to wake up and a clock to check the time, allow yourself to get bored and not be constantly occupying your time, schedule daily tech breaks, disable notifications on your phone and carry a journal for an alternative way to document your activities. Do you find yourself checking your phone a million times a day? Can you not go more than 10 seconds standing in the Starbucks line to check the latest on your Instagram news feed? If you’re afraid you might be a mobile addict, don’t worry, there’s hope for change. You can start the process by visiting http://behaviorhealth.bizcalcs.com/Calculator.asp?Calc=Cell-Phone-Addict to take a Cell Phone Addict Assessment and see your mobile user status. References: http://flurry.com http://cnbc.com http://nationaldayofunplugging.com http://campgrounded.org http://behaviorhealth.bizcalcs.com

‘PINNING’ YOUR WAY TO THE TOP Social media is undoubtedly becoming an essential marketing tool for any company. Facebook and Twitter seem to be the dominant platforms in terms of marketing, but have you considered “pinning” your way to the top?

allow your pins to show up in the “Gifts” section of Pinterest. 5. Knowledge is power. Educate pinners by posting tutorials that are relevant to the products or services you offer. This can be tutorials you have created yourself or shared from others (share from another business or credible source).

Pinterest is a social networking site that allows users to create boards to “pin” and share pictures, videos, blogs, recipes, ect. The boards are tailored 6. Employees make your company. Let pinners to specific interests, making it incredibly easy for businesses to conduct market research and discov- get a sense of who you are by creating a board that introduces your staff and provides a brief er consumer trends. biography. You can even allow employees to conIn January 2012, the appealing visuals and custom tribute to these boards and pin content they like to add even more personality. capabilities of the network drove more site traffic than LinkedIn and Facebook combined. Today 7. Analyze profile and site traffic to ensure there are over 70 million pinners; with nearly 47 you’re doing what it takes to generate maximum percent of Online purchases influenced by Pinterengagement. est recommendations. Pinterest is consumer-driven, so generally it is more effective for businesses in the B2C market. It is a great platform for increasing brand awareness, customer interactions, audience reach, site traffic and sales. Here are 12 innovative ways to get the most out off promoting your business through Pinterest. 1. Let pinners know who you are! Provide company details in the about me section. 2.

Use creative, interesting board names.

3. Show up where it counts. In the pin description, use specific tags to control what categories and keyword searches lead to your board. 4. If you’re pinning products you sell, add prices! This will let pinners know more about your products, and may generate more sales. It will also

8. Brag a little, but don’t do it yourself. Create a testimonial board with images and short videos of satisfied customers. 9. Did you do something particularly great for someone? Dedicate a board to them and share their story. 10. Love your community? Show your involvement by creating a board dedicated to documenting events and charities your company and staff have been involved in. 11. Reward your fellow pinners. Create a coupon board and pin exclusive Pinterest deals. Adding new Pinterest deals weekly can increase user engagement by encouraging them to actively check your site. 12. Promote your Pinterest promotions! Utilize other social networking sites, your website, eblasts, and any other promotional material to raise

awareness of your Pinterest account. Link your account to Twitter and Facebook whenever something shareworthy is posted. This can be a new board, an interesting picture, or a new exclusive deal you are offering. Pinterest isnâ&#x20AC;&#x2122;t for every business. If youâ&#x20AC;&#x2122;re a plumbing company, it may not be for you. However, for many B2C companies, Pinterest is a great way to interact with consumers on a new and exciting level.

For further information and help on using Pinterest for your company, check out business. pinterest.com. References: Socialmediatoday.com Copyblogger.com Imavex.com Business.pinterest.com

INDEPENDENCE DAY PLAY LIST With Independence Day right around the corner, our veins are running strong with red, white, and blue. Kick start your Fourth of July weekend with some of Matchbook’s favorite ‘Merican jams:

Born in the USA- Bruce Springsteen American Girl- Tom Petty Small Town- John Mellencamp Party in the USA- Miley Cyrus Courtesy of the Red, White and Blue- Toby Keith American Pie- Don McLean Good Ole’ Boys- Waylon Jennings American Boy- Estelle Fly Over States- Jason Aldean Times They Are a Changin’- Bob Dylan Proud Mary- Creedence Clearwater Revival

SOMEWHERE OVER THE RAINBOW Color. It makes the world beautiful. It also doesnâ&#x20AC;&#x2122;t really exist. Color is perceived when a reflection of certain light waves are picked up by the optic nerve and transmitted to the brain. How can something that doesnâ&#x20AC;&#x2122;t exist have such a strong impact on daily life? Visual perception is the primary sense humans use to understand their surroundings. When a color is perceived, a chemical reaction occurs in the brain that triggers an emotional response. This emotional response is what makes color so essential to daily life. But did you know it is also an essential tool in the world of branding? According to Impact of Color Marketing, 90% of snap judgments about products are based off color. The emotional responses triggered by color creates mood, which affects the perception consumers have on brands. When determining the best color (and color scheme) it is crucial to consider how the brand wants to be portrayed and what emotions their target audience needs catered to most. Consumers prefer recognizable brands, and a study by the University of Loyola, Maryland found that color increases brand recognition by up to 80% (colormatters.com). Colors resonate differently with consumers. For example, women prefer blue, purple and green while blue, green and black attract men (Huffingtonpost.com). Optimal brand recognition can be achieved through selecting a color that represents the company and is favored by the target audience. Knowing what colors portray what emotions is the first step to a successful brand. Here is a quick

color guide to get your brand headed in the right direction: White Purity, noble, clean, soft, young, innocent. Popular in clothing and health care industries. Often used for child-related businesses. Yellow Hope, optimism, positivity, warmth, motivation, creativity, energy. Popular in energy, food, and household industries. Often used to catch a consumerâ&#x20AC;&#x2122;s eye. Red Energetic, urgent, passionate, aggressive, proactive. Popular in food, technology, automobile and agriculture industries. Increases heart rate and activates pituitary gland. Orange Life, excitement, fun, vitality, playful, exuberant. Popular in technology and health care industries. Creates a call to action. Brown Earthy, natural, simplistic, strength, durable, dependable. Popular in clothing, automobile, and agriculture industries. Use brown cautiously because it can remind consumers of dirt. Purple Sophisticated, mysterious, royal, spiritual, wealthy, nostalgic. Popular in finance, technology and health care industries. Often associated with royalty.

Blue Trustworthy, secure, responsible, calm, serene, dependable. Popular in energy, finance, airline, technology, healthcare and agriculture industries. Most popular choice for brand color. Green Wealth, calm, fresh, healthy, prestige, serenity. Popular in energy, finance, food, household and technology industries. Wide variety of emotions associated with different shades of green.

Black Sophistication, prestige, value, timelessness, elegance, mystery, power. Popular in clothing, technology and automobile industries. Works especially well for expensive products. Blog.marketo.com Brandingstrategyinsider.com Entrepreneur.com Helpscout.com Huffingtonpost.com

SPRING CLEAN YOUR SOCIAL MEDIA Spring is refreshing- birds are singing and flowers are blossoming. It is the perfect time to give your house a thorough spring-cleaning; but have you given any thought to cleaning your social media? Between the 845 million Facebook users, 485 million tweeters, 200 million Instagramers, and 70 million pinners, the possibilities are endless for potential customers and employers to see your page. In fact, two out of every five businesses now use social media to screen candidates. A squeakyclean online presence is more important than ever. It may seem like a hassle, but cleaning your social media can actually be done in no time. Below are five simple steps to quickly, and efficiently, give your accounts a fresh new look. 1. What apps have access to your networks? Almost every app can be effortlessly synced to your accounts. This means your information is accessible to many different programs. Take this time to evaluate your usage. If you haven’t opened an app in six months or more, get rid of it. 2. Change your passwords. Nobody likes Facebook spam. It is a nuisance for followers and users alike. According to Mark Risher, chief executive of Impermium, an antispam company, about 40% of accounts and 8% of messages sent are spam. And spam isn’t the only social media threat. Hackers can also spread phishing attacks and malware infections. Even worse, they can access your personal information and find ways to access your other accounts. Don’t fall victim to having your accounts hacked; routinely change your passwords to make sure you are the only one with access. 3. Update your accounts. People are checking out your social media, and doing so more than you may realize. Make sure your information is up-to-date and relevant. Recently changed your phone number? Update your contact info. Started a new job? Add it to your bio.

Why go through the trouble? First impressions matter and often your profile is what potential employers see first. Having clear, up-to-date information not only shows that you care, but provides employers with an effortless way to reach you. It is also your chance to market yourself. A survey conducted by Reppler, a social media monitoring site, indicated employers prefers profiles that exemplify a candidates positive personality, professional qualifications, solid communication skills, well-roundedness, good references and achievements. 4. Unfollow inactive/inappropriate accounts. The #followback Twitter frenzy is finally over. We have all probably fallen for the hashtag, but it is time to fix our mistakes. Unfollow (or unlike in terms of Facebook) accounts that have been inactive for an extended period of time or are inappropriate. Who you follow reflects who you are. Follow accounts you are proud to be represented by. Colgate provides a quick and easy way to unfollow/ unlike accounts from one platform. As an ad campaign for Ajax Spray N Wipes, they have created Ajax Social Wipes. These social wipes allow users to unlike and unfollow accounts from one individual hub. Check it out at http:// ajaxsocialwipes.com/. JustUnfollow provides a service for managing Instagram and Twitter followers. This app goes more in-depth than simply unfollowing users. It organizes users by accounts you’ve followed the longest, inactive accounts, and whom you follow that never returned the favor. It also tracks how your posts affect who is following/unfollowing you. Tweepi is a program that essentially provides the same features; however, it has the capability to force innappropiate accounts to unfollow you. 5. Delete inappropriate content. A good rule of thumb is, if you wouldn’t want your grandma to see it, then don’t post it. Your social media presence is your brand. Don’t let all of your hard work offline be tarnished by bad pictures and foul language online. Monitor tagged photos of yourself and consistently manage your online presence.

Afraid you’re going to overlook some of your social media grime? Socioclean is an app designed to highlight inappropriate content. According to CNN, “Socioclean provides a handy log of anything even remotely offensive your profile may contain.” This app allows users to scan and clean various social networks from one single platform. Check it out at http://www.socioclean.com/. Though you may not think it matters, social media affects more than your friends’ time lines. It has the potential to determine the future of your career. Don’t be one of the 69% of candidates to get rejected from a job due to a bad Online presence. References: http://blog.hootsuite.com http://socioclean.com http://socialmediatoday.com http://trendhunter.com

Spring is a time for renewal, a fresh start. It brings rain that washes away the bad and allows for new growth. It is the perfect time to do the same for your social media. Clean up your accounts and watch as the positivity grows!

A DOG A DAY KEEPS THE STRESS AWAY One of our favorite employees at Matchbook doesn’t know how to work a computer. In fact, he doesn’t even know how to properly sit in a chair. What he does know, however, is how to lie at our feet, wag his tail, make us laugh and share his affection. His name is Randall and he is our office dog. As a company made of animal lovers, we understand the benefits that come with keeping a furry companion around. It helps our days go a little smoother and boosts overall office happiness. It even seems to brighten the day of clients and visitors who stop by, including the mailman. We love sharing our days with four-legged friends and believe any company could benefit from it. We may think dogs are great; but don’t just take it from us. Several studies have also shown that a dog a day can keep the stress away. In 2012, Viriginia Commonwealth University conducted a study at an office in Greensboro, N.C., where 20 to 30 dogs were brought in daily over a period of time. After analyzing survey results and saliva samples it was clear that dogs are helpful workplace tools. Employees who interacted with the dogs reported feeling less stressed. Results showed that their stress levels had decreased by 11%. According to psychology professor Conner Varnhagen, “Just having your companion animal around decreases your stress levels. When you are less stressed you are able to be more productive. Productivity in a complex problem solving task increases when you’ve got a dog around.” By alleviating stress office dogs can boost creativity and morale, which in turn results in higher productivity. They also encourage employees to take

needed breaks, which can help them recharge and stay focused. Not only do office dogs increase workday success, but they also increase the overall health of those around them. Being great conversation starters, they help workers to connect with one another and strengthen relationships. Simply petting a dog can increase happiness, release relaxation hormones and even lower blood pressure. A dog may not be a traditional office worker. He/ she may not be able to call clients, file papers, or take notes at meetings. What he/she can do is increase happiness and productivity. And to us, that is just as important as anything. Usatoday.com Mentalfloss.com Globalnews.ca

WHY MOBILE MARKETING IS A MUST We use our phones to wake up, pay bills, shop, talk to friends and much, much more. According to Internet Trends Report by Mary Meeker, the average mobile consumer checks their phone 150 times a day. That number is not only staggering, but also continually increasing. This growing trend means one thing for businesses: they need to amp up their mobile marketing game. As technology progresses, mobile continues to take over desktop usage. More and more people are relying on the portable capabilities of smartphones and tablets for their search and shopping needs. In fact, out of the 46% of US adult smartphone users, four out of five of them use their devices to shop. Over 51% of those users are more likely to make a purchase from a small business with a website thatâ&#x20AC;&#x2122;s designed for mobile capabilities. Mobile shopping is a quickly growing trend. If businesses want to grow in this day and age they must know how to reach their audience. And if their audienceâ&#x20AC;&#x2122;s focus is on mobile, their focus should be as well. Here are three tips to get the most out of your mobile marketing efforts. 1. In the words of KISS, keep it simple, stupid. Mobile users expect sites to be simple, understandable, and easy to navigate. Unlike desktop users, they are not seeking in-depth information. The average American has an attention span of 8 seconds, so if your mobile site is complicated they are likely to move on. 2. Along with short attention spans comes the expectation of instant gratification. This means they arenâ&#x20AC;&#x2122;t going to wait around for your site to load. Having minimal text and content can improve load time by not cluttering your site with downloads. The faster the load time, the more likely your site

is going to be viewed- and comprehended. 3. Being active on social media can provide a great opportunity to reach billions of consumers. In fact, 93% of marketers use social media for their business. It is an easy, inexpensive way to increase audience engagement while raising company awareness. Brand- related social media contests are quickly increasing in popularity because they offer a great incentive for customers to connect and interact with companies. By the end of 2014, it is predicted that there will be more smartphones than people on this planet. Wow! That means consumers are going to expect companies to be mobile, whether they are partnered with Groupon, provide coupons on Retail Me Not, or offer discounts for liking their Facebook page. Mobile marketing is estimated to generate 35% more of spending revenue in 2015 compared to 2012, increasing from $139 billion to $400 billion. It is certain that the future of marketing is in the hands, literally, of smartphone users. Business growth is achieved through reaching and engaging customers. What better way to increase engagement and notoriety than showing up on the devices consumers check 150 times a day! Now that is smart marketing. References: http://smallbizclub.com http://imavex.com http://searchenginejournal.com

SOCIAL MEDIA

client:repucare

Repucare is an on sight wellness program. I assisted in creating content for their social media campaign. I researched health wellness topics and official health related twitter accounts that Repucare could start conversations with. These accounts can be found at http://twitter. com/RepuCare and https://www.linkedin. com/company/repucare.

twitter Reach Out Wednesdays UÊÊ iÞÊJ *]Ê >Ì > Ê ÞiÊ i> Ì Ê `ÕV>Ì Ê*À }À> ®ÊÜ >ÌÊ ÃÊÞ ÕÀÊ recommendation for preventing cataracts? UÊÊJ1- 1/, / " ]ÊÜiÊÜiÀiÊÜ `iÀ }ÊÜ >ÌÊ `ÃÊ vÊv `ÃÊi > ViÊiÞiÊ health. Do you have any suggestions? UÊÊ7 >ÌÊ>ÀiÊÃ iÊÜ>À }ÊÃ } ÃÊÌ >ÌÊÞ ÕÊ >ÞÊLiÊ Ã }ÊÞ ÕÀÊÛ Ã ¶ÊJ " iVÌÊ iÀ V> Ê"«Ì iÌÀ VÊ ÃÃ V >Ì ® UÊÊ ÊÞ ÕÊ >ÛiÊ> ÞÊÌ «ÃÊ ÊÃÌ>Þ }Ê Þ`À>Ìi`Ê> `Ê i> Ì ÞÊ`ÕÀ }ÊÌ iÃiÊ ÌÊ ÃÕ iÀÊ Ì Ã¶ÊJ} ` i> Ì Ê i> Ì Ê >}>â i®Ê Find Us Fridays UÊÊ7i½ÀiÊV }Ê vvÊ>ÌÊÌ iÊ > iÊÌ ÃÊÜii i `]ÊÜ Ì Ê« i ÌÞÊ vÊ-* Ê ÊL >À`Ê because we love our skin! UÊ/> iÊÕÃÊ ÕÌÊÌ ÊÌ iÊL> }> itÊ-Õ } >ÃÃiÃÊ> `Ê >ÌÃÊ>ÀiÊ}Ài>ÌÊv ÀÊ« >Þ }Ê baseball because they protect from harsh UV rays. UÊÊ7iÊ ÛiÊÃÌÀiÌV }Ê ÕÀÊ i}ÃÊ ÊÌ iÊ Ê/À> tÊ À }Ê ÌÃÊ vÊÜ>ÌiÀÊ helps us stay hydrated and energized while enjoying our run.

Educational Tuesdays UÊÊ7 i Ê>ÀiÊV `Ài Ê ÃÌÊ i ÞÊÌ Ê LÌ> Ê> ÊiÞiÊ ÕÀÞ¶Ê ÃÜiÀ\Ê ÌÊÃV Ê ÀÊ during play. UÊÊ >À ÞÊ`iÌiVÌ Ê> `ÊÌ i ÞÊÌÀi>Ì i ÌÊ vÊiÞiÊV ` Ì ÃÊ >ÃÊLii Êv Õ `Ê to be the most efficacious and cost effective option. We encourage routine checks for happy and healthy eyes! ÊUÊÈ£Ê Ê iÀ V> ÃÊ>ÀiÊ>ÌÊ } ÊÀ Ã Êv ÀÊÛ Ã Ê ÃÃ]ÊÞiÌÊ ÞÊ > vÊ >ÛiÊÃii Ê their eye doctor in the past year. Don’t live in the dark, contact Repucare today! UÊÊ ÌÊ,i«ÕV>Ài]ÊÜiÊÌÀi>ÌÊÌ iÊÜ iÊ ` Û `Õ> ÊÀ>Ì iÀÊÌ > Ê ÕÃÌÊÌ iÊ iÃÃ°Ê9 ÕÀÊ health is our first priority! UÊÊ ÃÊ }Ê>ÌÊ>ÊV «ÕÌiÀÊÃVÀii Êv ÀÊiÝÌi `i`Ê«iÀ `ÃÊ vÊÌ iÊL>`Êv ÀÊÞ ÕÀÊ vision? Answer: Yes. It can cause eyestrain, blurry vision, trouble focusing at a distance, dry eyes, headaches, and neck, back and shoulder pain.

SOCIAL MEDIA

client:douglass little league

Douglass Little League is a baseball program for the youth of Indianapolis. After years of being closed, the operation finally reopened and was in need of marketing help. I created content and infographics for their Facebook and Twitter page, as well as manage the Twitter page through Hootesuite. The Twitter account can be found at www.twitter.com/ douglassllbb.

twitter

infographic

What Your Hotdog Says about You )% "' You find beauty in simplicity. There's no need to add anything to something that is already good.

$ - !.) You have respect for tradition. You like to play it safe and follow the rules.

!"##$# You live bodly. You're not afraid of spicing things up.

+ %",! You are quirky and you are proud. You enjoy being Different.

(' 2 You are bold, brave, and live freely. A little mess doesn't scare you!

SOCIAL MEDIA

client:matchbook creative

After conducting research about small businesses using Pinterest, Matchbook `iV `i`ÊÌ Ê Õ «Ê ÊL >À`Ê > >]Ê}iÌÊ Ì¶®°Ê I was responsible for creating the account, managing the boards, and increasing our amount of followers. I researched other agencies Pinterest accounts to get an idea of what Matchbooks should look like. The Pinterest can be found at www.pinterest. com/matchbookindy/.

brands we love

ads that inspire us

doodles and design

SOCIAL MEDIA

client:matchbook creative

I created a cheat sheet explaining guidelines and regulations for advertising on Facebook.

Facebook Advertising Cheat Sheet GUIDELINES facebook.com/ad_guidelines.php

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UÊÊ ÃÌÊ vÊ>`Ê`i«i `ÃÊ ÊÃ âiÊ vÊ>Õ` i ViÊ> `ÊLÕ`}iÌÊ - Choose between Daily or Lifetime budget, as well as cost per thousand impression bid and cost per click bid UÊÊ/Þ«iÃÊ vÊL `ÃÊ Ê Ê ÃÌÊ«iÀÊ iÊ * ®\ÊLiÃÌÊv ÀÊ}iÌÌ }ÊÛ iÜÃ Ê Ê ÃÌÊ«iÀÊV V Ê * ®\ÊLiÃÌÊv ÀÊ}iÌÌ }ÊV V Ã - Optimized CPM: best for showing ad to people who are most likely to take action with ad Ê Ê ÃÌÊ«iÀÊ>VÌ Ê * ®\ÊLiÃÌÊv ÀÊ}iÌÌ }Ê«i « iÊÌ ÊÌ> iÊ>VÌ Ê UÊÊ Õ`}iÌÃÊ - Daily: controls how much is spent on a specific day - Lifetime: controls how much is spent over lifetime of ad set

Facebook Advertising Cheat Sheet IMAGES

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Facebook Advertising Cheat Sheet PROMOTIONS AND SWEEPSTAKES UÊ All promotions ran on Facebook are the lawful responsibility of the advertiser UÊÊ*À Ì ÃÊ Ê >ViL Ê ÕÃÌÊ V Õ`iÊÌ iÊv Ü }\ - Complete release of Facebook by each entrant or participant - Acknowledgement that the promotion is in no way sponsored or endorsed by Facebook UÊÊ >ViL Ê vviÀÃÊ ÕÃÌ\ - Be limited for a short time - Be ran by manufactuer of product or service being promoted - Clearly disclose any offer restrictions UÊÊ ÌÊ ÃÊÌ iÊ>`ÛiÀÌ ÃiÀÃÊÀiÃ« Ã L ÌÞÊÌ ÊV Õ V>ÌiÊÜ Ì Ê > Õv>VÌÕÀiÀÊ vÊÌ iÊ vviÀÊ ÃÊ being redeemed at a different merchant UÊÊ Ìi ÌÊ ÕÃÌÊLiÊ>VVÕÀ>Ìi ÞÊÌ>}}i`Ê UÊÊ vÊ v À >Ì Ê ÃÊV iVÌi`Ê ÌÊ ÕÃÌÊLiÊ >`iÊV i>ÀÊÌ >ÌÊ >ViL Ê ÃÊ ÌÊV iVÌ }Ê the information

PRESS RELEASE

client:douglass little league

This press release helped Douglass Little League reach out to the community about needing donations. It also raised >Ü>Ài iÃÃÊv ÀÊÌ iÊÈäÌ Ê> ÛiÀÃ>ÀÞÊ luncheon celebration.

Community Support Drives Success of Douglass Little League Indianapolis, IN May 8, 2014

After almost 20 years, Douglass Little League will return“home” after the tragic discovery of lead on their grounds in ‘96. However, to make this homecoming a grand slam, help from the community is still needed. Douglass’s passion for baseball and helping others drives them to mentor over 300 Indianapolis youth each summer. With the new $2 million dollar facility, now is a better time than ever to help young people develop life skills through the game of ball. Douglass Little League is a not-for-profit organization that relies on the kindness of the community to raise money for funds. Generous help from sponsors will allow the league to continue to improve their facilities and programs, which in turn will provide an even better experience for participants. Not only is the League valuable to the youth, but as their 60th Anniversary approaches it is clear that it has brought the community together as a whole. To honor this milestone they will be hosting a luncheon fundraiser on Friday, May 23 at Eastern Star Church. Tickets for this event can be purchased at www. douglasslittleleague.org. All proceeds go towards rebuilding the field. In order to cover expenses and keep fees low, the League is turning to the community for help. In-kind and monetary donations can be sent to Sinkfield, at douglassLL@gmail.com. Visit www.douglasyouthsports.com to learn more about how your donations can play a part in enhancing not only the summer but also the future of the youth of Indianapolis. Media Contact Hannah Sichting 2507 N. Delaware St. Indianapolis, IN 46250 hsichting@matchbookcreative.com p 317.920.1200

END ###

PRESS RELEASE

client:rev racing

Rev Racing is a unique academy-style racing program that currently operates four NASCAR racing teams. They also manage a youth racing program that allows youth ages 8-14 to participate in Bandolero and Legends car races. This press release was written to raise awareness of two of their top youth racers competing in the Summer Shootout Series.

Young Drivers Race at Summer Shootout Charlotte, NC June 10th, 2014

Based on their performance at the NASCAR Drive for Diversity Combine, Walter Thomas III and Enrique “Henry” Limon have been selected by Rev Racing to run in the Legend Car Series at Charlotte Motor Speedway this summer. Both Thomas and Limon participate in the youth component of Drive for Diversity, which helps promising young drivers develop and succeed. Charlotte Motor Speedway hosts the Jack in the Box Summer Shootout Series on Tuesday nights through June and July. The series has a full program of Legends Car and Bandolero racing. Special attractions such as school bus race nights and firework shows will also be included to add to the excitement. An Indiana native, Thomas started racing at the age of four. Now 16, he has already received three titles; and was selected NASCAR Diversities “Young Driver of the year” in 2012. Thomas believes Rev Racing is going to offer him ample opportunities to grow. “Being selected to be part of the Rev Racing team is the opportunity of a lifetime,” he said. “I felt that joining Rev Racing was the best route to go in order to continue my career.” Originally from Mexico City, Mexico, Limon has been racing for 8 years. He is currently on his 2nd year racing in the US and recently won the National Championships for Karting in 2013. Limon is enthusiastic about growing his career through Rev Racing, “[I am] very excited because I knew that I would be doing a great job with a very good team. I really appreciate the opportunity to be a part of the Rev Racing team,” said Limon. The Summer Shootout Series will be located on the quarter-mile oval on the speedway’s front straightaway. Adult admission is $7, with children under 13 admitted for free. Tickets can be purchased at http://www. charlottemotorspeedway.com. Media Contact Christy Gormal 2509 N. Delaware St. Indianapolis, IN 46205 cgormal@maxiegelinc.com p 317.920.1200 END ###

PRESS RELEASE

client:matchbook creative

This summer, Matchbook Creative decided to create an internship tab in their new website design. Wanting to raise awareness of the program, I wrote a pitch letter to various publications around Indiana who would be interested in Matchbookâ&#x20AC;&#x2122;s internship program.

July 9, 2014 Andy Smith Butler Collegian 4600 Sunset Ave Butler University Indianapolis, IN 46208 Dear Mr. Smith: College educations earn degrees. Internships earn careers. In today’s competitive marketplace, class attendance is not the key to opening doors. Professional experience, however, is. Former Butler professor Christy Gormal co-owns an Indianapolis based advertising agency that takes pride in molding the future of young advertising and marketing professionals. Matchbook Creative has a small but close-knit staff offers their knowledge and guidance as interns work on real projects for professional clients. Gormal takes her love for education past the classroom. By offering hands on experiences and networking opportunities, students who are immersed in the agencies unique environment often leave with a job, or at least a great portfolio. Being owned by two previous college professors’ (Gormal at Butler, Donna Gray at Ball State) results in a unique internship program. A program that cares not only about bettering the future of advertising, but bettering the individual as whole Filing papers and picking up coffee are not on these interns to-do list. Today’s college students create the future of tomorrow. As a locally owned business shaping the minds of young professionals, we believe your readers will find inspiration and hope in our story. Sincerely, Matchbook Creative 2507 N. Delaware Street Indianapolis, IN 46205 (317) 920-1200 info@sparktoignite.com

PAMPHLET

client:pulp functions

Pulp Functions is a marketing and event management group that collaborates with Matchbook Creative to offer a wide variety of service. Before pursuing a new client, Pulp Functions was in need of a new informational pamphlet. I coincided with another intern to complete this task, I wrote the content and he design the book.

ABOUT Founded by Indianapolis entrepreneur and cultural ambassador Ryan Hickey, Pulp Functions has been assisting businesses with innovative marketing strategies since 2002. Pulp Function gives ‘B2C’ businesses the power to grow through their specialization in event planning, creative services, digital media, design and branding. Providing services for pronounced companies such as Red Bull, Starbucks, and the Super Bowl XLVI Host Committee has given Pulp Functions experience in a wide range of industries. This allows Pulp Functions to think outside the box and easily adapt their work to fit the unique needs of any organization. SEVICES Social Media Much like an unlit open sign, social media is useless without proper maintenance. We keep clients customers engaged by creating and maintaining intriguing social media campaigns. Blogging Blogging is a dynamic tool for businesses to share information and industry expertise. Going further than a website, blogs can provide new and updated information regularly. Sharing blog links on social media is great for drawing more traffic to a company’s site. Events Time, commitment, and experience are three crucial ingredients needed to plan a successful event. Let us help. Through our expertise we can create the budget, book the entertainment, market the event and so much more. Web Design First impressions matter. Often a website is the first taste customers get about a company. Our unique and strategic web designs create impressions that last, and keep customers coming back for more. Branding Branding is more than a cool logo and color scheme. It should be a representation of company beliefs, the target audience, and the personality that is the product/service conveys. We can create a brand that not only displays these attributes, but also stands out from the rest. As an advocate for the arts, Pulp Functions makes an effort to give back whenever possible. Such an opportunity came when the Arts Education Association of Indiana urgently needed a banner for an upcoming event. Through provided statistics, we were able to enhance the AEAI tradeshow presence by incorporating infographics and artistic touches to their material. This gave their banner an added pizzazz and helped clearly communicate the benefits of art education through museums. I wrote this super quick, but being the arts council, I want to promote that we helped a fellow arts group and gave them a professional look. The zoo would be that we found a creative, green solution. We need to emphasize not just what we did, but why and what made it special. We need to sell who we are/our work to this group.

SAMPLE OVERVIEW ORANJE 2013 Art and music awareness is important to Pulp Functions. Starting as a showcase to support a few creatively minded friends, ORANJE now attracts crowds of over 3,000 to employ themselves in the interactive experience of contemporary art and music. Founded in 2002, the goal of this unique showcase is to present the talent and eccentricity created by local artists to a large audience. Growing interest in contemporary art allows the event to continually grow and expand. With our help, ORANJE not only puts on a memorable event each September but also has the marketing tools to raise awareness and keep attendance rates high. We believe that art and music strengthens the community, especially when the talent is local. This in mind, we created an edgy brand that would be appealing to the target market and generate the best results. Indianapolis Zoo Pulp Functions aims to help the community whenever possible. Needless to say, when the Indianapolis Zoo needed help with their Annual Report we were happy to offer our services. The statistics and photography provided combined with infographics and layouts we designed; a visually appealing and interactive report was created. Considering the zooâ&#x20AC;&#x2122;s efforts to improve the environment, we wanted to create more than just an annual report. We gave the report multiple uses by having it double as a notebook. Giving the report another purpose not only engaged the reader but also offered a green, unique solution for lowering the probability of it turning to waste. Omni Management Services Sometimes companies need a new brand for a fresh start. Omni Management Services was one of these companies. After ten years of their old branding they turned to Pulp Functions for help. Through the â&#x20AC;&#x2DC;we got thisâ&#x20AC;&#x2122; campaign and clean and concise messaging we helped Omni enter a new market. We devised a new look that would reach a larger target audience and show that they are truly different than their competitors. The new branding was important because it was intriguing. Colorful images and straightforward messaging encouraged the reader to process and understand the information. The effort put into the campaign showed customers Omni truly cares. USATF As the Olympic arm and national governing body of the sport, USA Track & Field needed a brand as prestigious as the program. By performing internal audits and researching the different audiences USATF served we created a more unified and dynamic brand that related to all levels of runners. However, we wanted to do more than just improve the branding efforts and the web site. By creating an online resource system that is accessible to any USATF department, we created a series of templates that can be used to help maintain the brand.

USATF is a large organization that reaches out to a very diverse audience. We believe that sports such as track and field are beneficial to the community, so we aimed a brand that would be appeal to its whole audience. Through provided photography, innovative ideas, and a unified look we created a campaign that relates to not only all-star athlete and the every day runner. AEAI As an advocate for the arts, Pulp Functions makes an effort to give back whenever possible. Such an opportunity came when the Arts Education Association of Indiana urgently needed a banner for an upcoming event. Through provided statistics, we were able to enhance the AEAI tradeshow presence by incorporating engaging infographics and artistic touches to their material. These visual elements raised awareness of AEAI at the tradeshow by attracting people the both. They also helped visitors better understand the benefits of art education by presenting the information in a visually appealing way. This made their banner, and in turn AEAI, stand out among the other booths at the show.

PRICE ESTIMATE client:matchbook creative Through research and conducting vendors, I created price estimates for matchbook clients. These estimates would vary from finding promotional products and pricing, to calling print vendors all across the country.

estimate Ryan Hickey Oranje 07/24/14 TEMPORARY TATTOOS Custom Temporary Tattoos These tattoos are 1-1/2” x 1-1/2” in size. 500 quantity:

$ 285.00

1000 quantity:

$ 300.00

These tattoos are 2” x 3” in size. 500 quantity:

$ 435.00

1000 quantity:

$ 610.00

Glow Temporary Tattoo These tattoos are 2” x 2” in size, with glow in the dark image. 500 quantity:

$ 405.00

1000 quantity:

$ 550.00

* This is an estimate and is subject to change if project specifications change. After an agreement on the services and/or retainer has been made, work will promptly begin after a Purchase Order is signed.

LIGHTER Personalized Original Classic Bic Lighter These lighters are 3-1/4”w x 1”h, with color options of orange, black and white. 500 quantity:

$ 730.00

1000 quantity:

$ 1,240.00

Bottle Opener Lighter These lighters are 1”w x 3.13”h, with color options of solid black or white and clear orange. This lighter doubles as a bottle opener. It is out of stock until mid August. 500 quantity:

$ 372.00

1000 quantity:

$ 685.00

PHONE CASE iPhone 5 & 5S Silicone Case These cases have an imprint area of 1-3/4” x 1-3/4”, with color options of orange, black and white. 500 quantity:

$ 1,3700.00

1000 quantity:

$ 2,595.00

Flexi Phone Case These cases are made for iPhone 5 and 5S, with color option white.

500 quantity:

$ 825.00

1000 quantity:

$ 1,555.00

MISCELLANEOUS Orange Citrus Panned Breath Mints These are orange flavored breath mints in a white and orange container. The imprint area is .90” x 1.25”. 500 quantity:

$ 585.00

1000 quantity:

$ 1,125.00

HEADBANDS Custom Yoga Headbands These are custom stretchy headbands that are 8” x 2.75” in size, with color option orange. 500 quantity:

$ 1,095.00

1000 quantity:

$ 1,940.00

WEB ARCHITECTURE client:matchbook creative In the process of designing the new website, Matchbook Creative gave me the opportunity to pitch some ideas. They approved my suggestion of creating an internship information tab and allowed me to create the web architecture and content for the page.

web architecture

INTERNSHIP INFORMATION general information

Does the right side of your brain dominate your thinking? Do you have a witty personality? Are you constantly thinking of creative ways to improve things? Are you a people person? Then we have the internship for you. Here at Matchbook Creative, we love interns. It gives us the chance to get to know talented students from all over Indiana. We typically have around 4 to 5 interns each semester, divided up between our departments. They work Monday through Thursday (we’d love you to come in Friday, but that’s optional) and work from 8:30am-5:00pm. Being that this internship is unpaid; we are flexible with your schedule. We do require that you work at least 20 hours a week. We are interested in current college students/recent grads with studies in advertising, public relations, graphic design, web design, and marketing. This internship can be taken for college credit, and full-time employment opportunities are always a possibility.

internships offered Account Management

Account Management is the people person’s internship. Dealing with people daily, strong communication skills are a must. Account interns work directly with the Account Executive on real clients projects, sometimes even speaking directly to the client. Tasks for account interns include attending client meetings, assisting in marketing plans, writing press releases and blogs, managing social media, gathering price estimates, and much more. Requirements: strong communication skills, organized, detail-oriented, strategic thinker, knowledge of Microsoft Word, social media, AP style and InDesign. Contact Maris Scheiss at mschiess@sparktoignite,com for more details.

graphic design

Can you imagine beautiful things and execute them on the computer? If so, you may be interested in our graphic design program. Design intern’s work on a variety of projects, from idea generation to actual work for clients. They also monitor overflow and help our 9designers get everything done. Graphic design tasks include editing and designing logos, flyers, business cards, brochures, websites and more. Requirements: proficiency Adobe CS6 suite (excluding Dream Weaver), photography and video knowledge a plus. Contact Christy Gormal at cgormal@sparktoignite.com for more details.

web design

If you’re tech savvy and creative with coding, our web design internship might be for you. Working directly under our lead web designer, these interns help Matchbook by updating content for websites, editing coding, building site pages and so on. Requirements: knowledge in HTML/CSS coding, Wordpress, PHP, JavaScript and basic knowledge in Photoshop. Contact Julian Estevia at jestevia@sparktoignite.com for more details.

serious perks

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fun perks

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Sounds great, but what am I supposed to do about not getting paid?

We’ve been there, we get it. We all went to college (the majority of us the same college). We remember what it was like to be a broke college student. It is true that you can’t put a price on experience, which is why we think it’s worth the temporary strain on your wallet. However, we’re here to help! Here are 7 tips for staying cheap and successfully getting through an unpaid summer. 1. Plan a budget before your internship starts. Stick to it. 2. Keep money in your gas tank and wallet. Use apps like Gas Buddy to find cheap gas near you. Or, for the car conscious driver, Gas Cubby is an app that not only provides stats on gas and services expenses, but also tracks your mileage and vehicle maintenance. 3. Discounts are your friend. Check out http://indianapolisonthecheap.com/online-discount-codes/ for great deals around the city. 4. Discounts are your friend. But free is your best friend. Explore http://www.indydt. com/freeactivities.cfm for ideas on free activities to do on the weekends. 5. Bring your lunch. Pack something that will be good in the fridge for a few days. That way if everyone in the office goes out to eat together, you can go and save your free meal for tomorrow. 6. Track your spending. Many banks have apps that alert you every time you spend money. This will help you be more conscious of your spending habits and avoid impulse buying. 7. Get a part-time job with night and weekend hours.

Why is having an internship important?

Education earns degrees. Internships earn careers. When we are looking for employees, we look for dedicated professionals with lots of experience. Internships are a fantastic way to build a portfolio and get a real feel for the field you’re interested in. You could find out that you love your work, or discover a new path you love more. Many colleges require internships for graduation. Internships also open many door to future careers.

How are internships at Matchbook different?

Owners Donna Gray and Christy Gormal have taught a variety of campuses in Indiana; including Ball State, Butler, Marian, IUPUI and ITT. Their love for education goes out of the classroom and directly into the internship program. Because they understand the importance of learning they make sure interns have as much hands on experience as possible. They also believe the intern should have say in what they get out of their experience, and allow them to choose what they want to focus on. A small staff, interns have the ability to build close relationships with everyone. Daily interactions allow them to learn from all different departments. This is great for networking opportunities, because the better you know the people in your field the higher your chances are for opportunity. A small staff also means everyone’s work is valuable, so interns are more like employees.

Ok, you convinced me. How do I apply?

So you’re convinced, eh? You want to work in a fun and exciting environment with great people, while building an awesome portfolio? We don’t blame you. Send your cover letter, resume and portfolio (if you are applying for design) to Maris Scheiss at mscheiss@sparktoignite.com. Also, we like weird. If you have anything weird and creative you want to send our way, feel free. We’ll be in touch if we’re interested.

MARKETING PLAN client:kala Kala is an emerging rewards program that focuses on benefits for both the client and the business. I assisted in the marketing plan by conducting competitor research and expanding ideas for the tactics. After conducting competitor research, I wrote brief overviews of each company. I created call to action ideas for 30 tactics, further explaining the objectives and strategies.

SITUATIONAL ANALYSIS competitive overview The following competitors are the most established companies and programs that offer similar services to Kala.

belly Belly connects thousands of businesses to millions of customers all over the United States. Since 2011, Belly has been enhancing business and customer relationships by tracking in store experiences and customer shopping behaviors. By providing customized campaigns, exclusive Belly member rewards, increased social media exposure, and customer tracking through their Command Center, the company has expanded to over 6,000 locations and 15 million visits. Customers can access this free program through either a card or the Belly app and can rack up points to redeem for customized rewards by making purchases.

sparkfly Sparkfly integrates media channels and point-of-sale (POS) data to track consumer behavior from ad impressions through offer redemptions at the register. Founded in 2001, the company provides marketers with the ability to tie transaction detail back to an individual promotion and consumer. Combining traditional marketing efforts with in-store redemption, Sparkfly has a focus on developing a direct brand relationship with consumers. Sparkfly partners with mobile media and technology companies as well as leading POS software vendors to provide the strongest growth opportunities for businesses.

fivestars Started in 2010, FiveStars is a free consumer loyalty program that focuses on local business growth through reward redemption. FiveStars is the only loyalty program that integrates with POS systems to provide important customer information right at the point-of-sale. Automatic social media integration is also offered to drive more likes, check-ins, and word-of-mouth referrals on social media. The online Merchant Toolkit allows companies full access to customer profiles to better understand customers and their spending behaviors. The Toolkit also makes it easy to run targeted email and text message campaigns.

cardsapp CardsApp is an eco-friendly app that stores all consumer loyalty cards in one convenient, mobile location, eliminating the need for cards. It allows customers to subscribe to their favorite businesses and receive points for viewing their ads. When companies create ad messages or coupons the customer is alerted and rewarded points upon viewing the message. This is different from other rewards programs in that no purchase is required.

SITUATIONAL ANALYSIS groupon Since 2008, Groupon's mission has been to become the world's commerce operating system. By connecting buyers and sellers through price and discovery they have the opportunity to become one of the world's essential companies. Partnering with over 650,000 merchants worldwide, Groupon provides a vast marketplace of unbeatable deals. They also provide customized deal campaigns, credit card payment processing capabilities and point-of-sale solutions that help businesses grow and run efficiently.

livingsocial LivingSocial's goal is to help consumers discover experiences around the world at a low cost. Founded in 2007, LivingSocial is a local marketplace that offers discounted gift certificates to be used all around the world. With their company structure and customer base of more than 40 million, LivingSocial is Groupon's biggest competitor. Customer service is a strength of this company. They allow customers to "claim" offers before actually making a purchase and also provide voucher refunds and exchanges. Experts work closely with businesses to determine the type and timing of offers that will effectively attract new customers.

points Points is the global leader in loyalty currency management. Named the 4th largest Canadian software company, they partner with over 45 businesses worldwide. Customers are engaged by the ability to earn, exchange, trade, buy points, which are redeemable for travel, giftcards, subscriptions or funds in their PayPal accounts. They help companies boost sales, reach more customers and have business growth through their incentive programs.

e-miles e-Miles is a free program that allows customers to earn frequent flyer miles, hotel points or gift cards by reading and reacting to marketing messages that have been preselected to match certain interests. Similar to CardsApp, customers choose which ads they would like to see and receive points for viewing them. The perks from this program are mainly travel and gift card based. This program offers measurable consumer engagement data of millions of America's consumers to provide lead generation for companies. It also offers 100% share-of-voice and targeting that deliver industry-leading ROI.

ebates Founded in 1998, Ebates is one of the oldest online incentive programs. This program is unique because it takes commission generated by stores and gives it back to its customers. Customers can access deals to over 1,700 top online stores. By making purchases through the site customers can earn money back, which is sent out in a "Big Fat Check" four times a year. It is free for customers to join.

SITUATIONAL ANALYSIS foursquare Founded in 2008, Foursquare is an app created for people who enjoy exploring and sharing experiences. By “checking-in” Foursquare allows people to keep up with what their friends are doing and where. Consumers can also write reviews and see what the 50 million other users at over 6 billion check-ins have to say. This benefits the 1.7 million merchants using the program by generating customer engagement and spreading awareness.

pirq “With Pirq everyone wins: consumers, local businesses and the community.” Pirq is a cardless loyalty system launched in 2011. It is a free app that allows consumers to discover deals at their favorite businesses in their radius. Merchants have the ability to track customer visits and offer exclusive incentives to their most loyal patrons for 30 dollars a month. Additionally, every time an offer is redeemed Pirq makes a donation to help feed the hungry.

rewardjunkie! RewardJunkie! was founded on the vision of providing small, local businesses the tools for attracting and retaining customers. For customers, the app that automatically rewards them for their spending. The user is rewarded 1 point for every $1 they spend. Points can unlock rewards while also allowing them to compete on leader boards and share their experiences on social media.

levelup LevelUp is a high-tech loyalty program that enables merchants to attract and engage customers. It is engineered for security and rewards. Users can securely pay from their phone and earn rewards by being a returning customer. LevelUp has proved to be effective in creating customer loyalty, showing that on average customers return 2.7 times to participating merchants within 30 days.

key ring Founded in 2008. Key Ring is an app designed to manage all loyalty cards through your smarthphone. Utilizing the app gives users access to 67,000 coupons from over 13,000 brands and retailers. The app organizes savings by category. Allowing users to readily see what deals and coupons are available near them.

perka Perka is a loyalty rewards program that makes earning rewards fun. Perka develops an individual marketing solution for each merchant. The app gives their customers a fun and easy way to collect stamps that will unlock exclusive savings. When a perka customer checks in the shop is notified. Only after a purchase is validated, is a loyalty reward granted.

SITUATIONAL ANALYSIS ncr NCR is a mobile app that enables users to manage their travel transactions immediately through their device. NCR allows the user to view flight status, view their boarding pass and make frequent travel more efficient. To maximize convenience, the app also is able to locate passengers with GPS or to pre-populate forms when checking in.

radiant Radiant welcomes smart phone users to a new way of thinking. This app provides churches and ministries with a website solution that is powerful, well designed and easy to use. It offers an array of tools to aid ministries in enhancing their mobile presence.

micro Micro connects businesses to their consumers. The app gives businesses the opportunity to enhance consumer experience. The app allows for convenient day-to-day activities whether it be checking in to a hotel or ordering fast food. Micros aims to empower hospitality and retail professionals.

tibco TIBCO Loyalty Lab aims to turn customers into fans. The app helps businesses to build lasting and profitable relationships with their customers. Thus far, it has helped over 100 companies and launched over 50 loyalty programs. The app strives to redefine how users think about customer retention. Through proprietary data, metrics and analytics they help predict needs and strengthen business to customer bond.

square This app began with a simple idea: everyone should be able to accept credit cards. Square gives anyone the opportunity to have a card reader on their device and has been connecting local sellers with customers everywhere since 2009.

SITUATIONAL ANALYSIS competitive overview Assessing services and offers provided through their products/companies and the price paid for these benefits, the following companies most closely compete with Kala. Among competitors, Kalaâ&#x20AC;&#x2122;s service (while offering key differences) speaks to the same solutions many other competitors are solving. A fast, inexpensive, simple approach to gaining deals for consumers is a critical component to each competitor. Most competitors also outline that they have top-notch marketing support and analytics. However, Kalaâ&#x20AC;&#x2122;s unique customization approach to the rewards they offer arenâ&#x20AC;&#x2122;t as prevalent in other competitor services. Competitors offer customization in their approach to clients, but not as specific as Kala has the ability to do. Kala also provides an in-depth look at the consumer base, while many competitors merely track traffic or count vists.

SITUATIONAL ANALYSIS competitive assessment of key competitors (as of May 2014) assessment determined through comparative analysis of Kala’s top competitors

KALA price

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BELLY price

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“The World’s Best Loyalty Program” offers customization, marketing support, point-of-sale integration to businesses and a large variety of business deals and rewards to consumers across the nation. They have strong messaging, branded sales tools and are emerging as the rewards solution in the media. We view Belly as a key competitor to Kala. Their messaging, established usage and powerful marketing is enticing, and through review, seems to offer similar business solutions and more consumer benefits than Kala.

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Fivestars offers consumers the chance to“get rewarded everywhere” and then provide businesses the analysis and marketing support to improve their customer service. By assisting with text message and social media campaigns, Fivestars does not develop a branded partnered effort as Kala does and does not market numerous results, like Kala has the capacity to do.

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While Sparkfly offers similar advantages to consumers and businesses, their marketing strategy has failed to place them among other competitors. Messaging, graphics and offerings are not simplified and appear confusing. While the services are in place, this hindrance has kept them from evolving and building a network.

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CardsApp is free - an immediate enticement for both businesses and consumers. By placing all cards in one app, CardsApp simply streamlines the rewards process and helps promote businesses by serving as a consumer platform. Through note a direct competitor, loyal consumers looking for a no-card solution will easily turn to this app.

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E-MILES price

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E-miles is a platform that allows businesses and non-profits to generate leads for their initiatives. By posting their incentives, e-miles will reward consumers who reply by offering airline miles, hotel rewards, gift cards and more. A variety of opportunities are available and a variety of reward types are available, a large benefit to the end user.

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Ebates, “where it pays to shop online,” sells on it’s biggest benefit: money. Users can get paid for shopping online (doing what they’ve always done). By offering a money return, end users are highly incentivized to participate.

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Points.com pushes “more together.” Another hub for loyalty programs, loyalty is rewarded through points upon purchases and different behaviors. They are slightly underutilized by consumers, but have a variety of partners.

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LIVINGSOCIAL price

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LivingSocial uses saving money as a benefit, but sells on the satisfaction of new experiences and rewards. Their marketing focus pushes unique products and travel experiences, while also showcasing the great opportunities and products in your geographic area.

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GROUPON price

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Groupon “makes life less boring” by offering a multitude of deals, products, discounts, rewards, travels and experiences through multiple vendors. They have an ideal level of customer offers and a built reputation among their direct competitors.

MARKETING TACTICS OBJECTIVE 1 STRATEGY 1 TACTIC 3 Develop a Sales Deck A sales deck can serve as an effective tool for gaining attention and increasing engagement during a sales pitch. The visuals help presentations flow smoothly by allowing the potential customer a means of staying attentive and following along, which results in a comprehensive understanding of the information. By showing statistics and facts, support is offered to the statements made during the pitch. It also assists sales team members in following the sales strategies and guidelines. People have short attention spans that need to be recognized. Developing a sales deck will allow Kala the most effective way to gain interest from potential customers while ensuring the highest level of understanding.

Methods of Communication/Needs: • • • • •

Present statistics that support claims Use pictures Simple and straight-forward Customized sales deck for individual clients needs Case study and result-oriented leave behind

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OBJECTIVE 1 STRATEGY 1 TACTIC 4 Set Clear Goals in Specific Time Periods For maximum business growth, goals should be set and achieved in a specific time frame. This allows all of Kala staff to be on the same page about the direction the company is moving in. Specific deadlines allow for goals to be achieved in an organized manner. They also ensure that all goals will be achieved and prevent Kala from getting stuck on one. Goals provide Kala with a plan for the future. Keeping them attainable, relevant and clear is going to allow Kala to know what to work towards and plan accordingly to achieve them. Tracking progress made is also a benefit achieved from this.

Methods of Communication/Needs: • • • • • •

Meeting to discuss and determine goals Annual meeting to discuss progress and devise new goals Strategically determine deadlines Assign certain staff to specific goals Start small and focus on more complex goals as company grows Bi-monthly goal progress update email to Kala staff

MARKETING TACTICS OBJECTIVE 1 STRATEGY 1 TACTIC 5 Create Contact Lists and Databases for New Business The rewards program field is competitive. Taking the initiative to become familiar with new businesses can provide Kala with a competitive edge and personal touch. Creating contact lists for potential customers will allow Kala to know who works for the company, what they do and who is the best person to contact. This can also serve as a quick reference for any future inquiries. Devising a database will provide the sales team with knowledge of the company that is essential to creating a sales pitch. Database information will be used to create customized solutions for individual company needs. Understanding a new business will allow Kala to present the most beneficial and personalized solutions during a sales pitch. This will build relationships and shows that Kala cares for their customers.

Methods of Communication/Needs: • • • •

Keep information accessible to all Kala staff members Update information every quarter Assign specific staff member to this task Create organized template for all information

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OBJECTIVE 1 STRATEGY 1 TACTIC 6 Create Schedule and Materials for Events Attending events is a great way to raise awareness of Kala while networking with potential clients. To get the most out of an event, everything should be planned and organized. Creating a schedule ensures that the event will run smoothly and everything that needs to be done will get accomplished. It also allows the staff members working to know what to do and what expectations to uphold. Promotional materials can enhance the experience and success of the event. Utilizing social media is a great (and free!) way to promote appearances Kala will be making. This can be done through brochures, business cards, magnets, pens or anything appealing that can have Kala information on it. For a personal feel, interactive materials can be a nice addition. This could be anything from a game played at the booth or a raffle to win a prize. Before Kala can grow, awareness and recognition of the company must grow first. Interacting with companies face-to-face not only increases awareness, but provides a lasting impression.

Methods of Communication/Needs: • • • • • • •

Negotiate prices with vendors Set goals for every event Social Media Campaign Run interactive activities Create pack list Create one sheet of event expectations Put specific times and directions on schedule 27

MARKETING TACTICS OBJECTIVE 1 STRATEGY 1 TACTIC 7 Create Informational Tools for Sales Team Similarly to a sales deck, informational tools help sales team members present the most effective pitches for potential clients. By providing and leaving behind tangible material, companies have access to Kala information without having to rely on what they remember from the presentation. Having material to look at also helps potential customers follow along and stay focused. The customization of informational tools is beneficial because it provides a personable connection between Kala and the company. With just a few simple changes a one-sheet, brochure, sales deck, etc can be altered to fit any companies needs. Methods of Communication/Needs: • • • • • • • •

Brochures One sheet Flyer Testimonials Infographics Statistics Sales deck Business cards

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OBJECTIVE 1 STRATEGY 1 TACTIC 8 Provide Professional Development for Sales Team Kala staff is made of professionals, sharpening their skills through professional development is beneficial. Since the sales team is the face and often the first impression of Kala, it is crucial that they know what expectations and standards to work by. Offering professional development creates a sales team that is consistent and knows how to act the “Kala” way. This will teach them how to be the best representation of Kala. Other benefits to these seminars include enhancing sales tactics, tips of professional appearance, building communication skills, and learning how to handle a variety of clients and situations. To drive sales, Kala needs a top-notch sales team. Through professional development a trained, knowledgeable, and reliable team can be created. Investing in the sales team is crucial because the future of Kala relies on them generating sales.

Methods of Communication/Needs: • • • • •

Team building Crisis management Teach sales strategy/guidelines Maintaining and acting as branded representative Annual professional development seminars

MARKETING TACTICS OBJECTIVE 1 STRATEGY 1 TACTIC 9 Keep Sales Team Up-to-Date with New Developments Keeping the sales team up-to-date will enhance overall success. In order to grow, it is essential for them to know the progress of new developments, especially if it is one they directly worked with. Knowing information regarding software developments, new clientele and general technology trends in the industry is key to making your sales team effective. Personnel need to be knowledgeable about their company, their market and their product. This information can allow the sales team ability to further customize their presentations and more easily communicate a need for Kala. The sales team should consistently be trying to better themselves and discover effective tools to drive sales. Staying up-to-date on lead generations will allow them to know how they are doing and what they need to change.

Methods of Communication/Needs: • Send weekly emails with updates • Send email immediately for large developments • Company newsletter

MARKETING TACTICS OBJECTIVE 1 STRATEGY 2 TACTIC 1 Work with Marketing Companies to promote Kala to Their Clientele To reach multiple businesses that might benefit from Kala’s offerings, marketing companies can serve as a liaison in the selling process. Marketing agencies often have an established relationship with their clients and as part of their client partnership, search for the newest innovations to set them ahead of their competitors. Using this advantage as a way to communicate with companies offers multiple benefits. Marketing companies serve a variety and multitude of clientele. Selling to these companies works to easily expand your potential network and puts a free-of-charge, skilled sales team in place to share Kala with businesses. It can also build a network for future referrals.

Methods of Communication/Needs: • • • •

Targeted brochure for marketing companies Custom sales deck Case studies and results-oriented leave-behinds Direct mail/kits

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OBJECTIVE 1 STRATEGY 2 TACTIC 2 Network at Professional Events and Activities Networking at professional events and activities will provide Kala with the greatest opportunity to reach serious inquiries. While any business is good business, partnering with well known, professional companies will position Kala as a credible service. Making appearances at these events allow important face-to-face interactions to educate potential clients of Kala’s benefits. Networking is an extremely important tool for Kala’s growth. By networking with the professionals, Kala has maximum potential for sales increase and success.

Methods of Communication/Needs: • • • • • • • •

Create schedule Set goals before each event Take business cards from companies Conduct research on companies that will be in attendance before event Brochures One-sheet Testimonials Have client advocates attend events

MARKETING TACTICS OBJECTIVE 1 STRATEGY 2 TACTIC 3 Have Easily Accessible Sign-Up/Inquiry Field for Businesses on Website In order to increase the number of businesses that utilize the sign-up/inquiry field on Kala’s website, it is crucial that field is user-friendly. Businesses are more likely to participate in signing up online if it requires little work to do so. When visiting the website, the inquiry field should be placed where it is obvious to see. It should only require a few simple steps for filling out (name of business, phone number, email, message) and take up very little time. Providing an easily accessible inquiry field also benefits Kala because it displays its user-friendly capabilities from an early stage. An easily accessible/inquiry field will increase lead generation because companies will be more likely to utilize it and reach out for more information about Kala.

Methods of Communication/Needs: • • • • • •

Place field in obvious spot Simple steps to sign-up Provide message box for questions Only require basic information to sign-up Promptly reply to inquires Automated email

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OBJECTIVE 1 STRATEGY 2 TACTIC 4 Use Current Partners and Clients to Advocate Kala Having current partners and clients as advocates is a valuable instrument in supporting Kala. By sharing testimonials and success stories, they can provide proof that their company is growing and benefiting from Kala’s services. This increases potential customer interest because it confirms that Kala is a smart investment. While making investment decisions, reviews and testimonials from other companies with Kala experience will have a stronger impact than just Kala’s claims alone. Testimonials not only provide reassurance that the service works, but also creates a sense of urgency and competition. In order to achieve success companies must keep up with the latest trends. Using partners and clients as advocates enhances the idea that Kala is growing trend and a business necessity.

Methods of Communication/Needs: • • • • •

Testimonials Video/written testimonials on website Track progress of all clients, with special attention to those who have excelled Offer incentives to partners/clients to advocate Kala Have advocates attend events

GOAL SUMMARY This goal summary explains the goals and expectations I had for myself going into my internship.

As I begin my summer internship there are many goals I have for myself. I want to grow not only as a person, but also as an aspiring professional. I challenge myself to work as often and as hard as possible to gain as much experience as I can. There are many professional goals I strive to attain. My most important goal is to find my niche. I have been exploring many different areas of Advertising and through my internship I hope to find one I can thrive in. My focus is Creative Development, but I am learning it still takes creativity to be a successful account executive. I feel to get the most out of my experience I need to discover what I want to focus on as soon as possible. While I was discussing with my boss my plans for this summer, she reiterated the importance of me knowing what I want to do so I can work on it in a professional environment. By the fourth week I would like a solid idea of what interests me most. Building my skillset and portfolio is also another major professional goal. Since I am on the creative track it is important to me to develop my design skills. I hope to do this through brainstorming sessions and working on clientâ&#x20AC;&#x2122;s projects. Infographics are becoming very popular, especially with social media, so I would like experience building those. I want to leave this summer with design work that I am proud to put on my website and show potential employers. Since I am an account executive intern I will get writing experience than I will design. This is fine with me because enhancing my writing skills is another huge goal. Writing has always come easy to me, but sometimes I struggle. My goal for writing is to be knowledgeable of the AP writing style without having to refer to the book. Since I have already started writing blogs and news releases I hope to have many solid examples to include in my portfolio. Within a couple weeks I want to write blogs and news releases confidentially and in a timely manner.

One of my growing passions in advertising is social media. I believe that it is becoming a necessary marketing tool for businesses. With that, it is a goal of a mine to learn tactics to increase engagement for different clients accounts. I want to brainstorm with the professionals at my agency and learn about what works for certain clients. I also want to be able to develop social media plans by myself. Lastly, I want to develop professional skills with clients and co-workers. My goal is to have the ability to successfully manage several different clients at one time. Client skills include more than good communication. Understanding what the client wants and being able to execute it on a deadline is extremely important. Through my internship I hope to gain the ability to juggle multiple clients and effectively meet each and every deadline. My academic goals for my internship are similar to my professional ones. My main one is to increase my writing and design skills so I can implement my skills in class. Design skills I gain will also help me with my work with the Daily News. Since the agency is so busy time management and organization is crucial. Though I already possess these skills, I believe working in my internship will enhance them and help me succeed in school. My biggest personal goal for myself is to gain confidence. After I switched my major I felt like I was behind couldnâ&#x20AC;&#x2122;t compete with more experienced students. After a year of advertising classes and being accepted into an internship, my confidence is growing. I still do not feel comfortable enough to showcase my work. As cheesy as it sounds, having the people in my agency believe in me and give me a chance to grow is going to help my confidence tremendously. I hope to leave my internship with the confidence to show off my work and know that I can get a great agency job after graduation.

Starting my internship has been an incredible experience. I cannot wait to see what else is in store for me this summer and what I am going to learn. I am confident I am going to reach my goals and leave a skilled professional.

WEEKLY REPORTS These are reports of what I did during my 10 weeks at Matchbook Creative.

FINAL ASSESSMENT / ÃÊ ÃÊ>ÊÀiyiVÌ Ê vÊ ÞÊÌ iÊÃ«i ÌÊ>ÌÊ Matchbook Creative.

Professional Goals My time as an account executive assistant at Matchbook Creative was more rewarding than I could have ever imagined. Not only did I find a whole new passion for my major, but also I exceeded my professional expectations and goals. I was unsure of myself going into the internship. Waiting until my senior year to pursue my first internship gave me a low blow on my confidence and made me feel not as qualified as my fellow classmates. However, with patience, explaining, and feedback from my supervisor I quickly saw my confidence building. Once I felt confident I was able to produce better and more professional work. I also was unsure of what to expect going into the internship. I knew that I was an account intern, but I wasnâ&#x20AC;&#x2122;t entirely sure what that meant. Being immersed in the account department of advertising helped me realize that I have stronger skills in account than I design (which my interest initially lied in). My number one goal in my goal summary was to find my niche, so I am extremely proud that I did so well in account. Finding my niche is important to my future as a professional. Finishing up my last year of college, I will be able to focus on classes and skills that will help me in my strongest area. Now I know to take advantage of any communication or writing experience I can get. Knowing my focus is important for my quickly approaching job search. I now have the confidence and experience in an agency to be able to tell potential employers what I am capable of. Though I got little design experience, I got a tremendous amount of writing experience. I was in charge of all kinds of writing tasks including press releases, blogs, social media and more.

I am so grateful for my improved writing skills because I now know how essential writing is in this career. Having a way with words is one of the most important traits as an account executive. Learning how to deal with client work was the last professional goal I met. Between attending meetings, creating price estimates, devising promotional plans and email printing vendors I had a lot of exposure dealing with clients and businesses on a professional level. Academic Goals As I mentioned in my goals summary, my academic goals were similar to my professional goals. I was looking forward to sharpening skills that would help me exceed in the classroom. I reached all of my academic goals in one way or another. Though I did not have as much design experience as I was hoping for, I now have a basic knowledge of Illustrator. Whenever there was free time I would ask the design interns to give me small tutorials on how to use the program. My writing experience is going to help me as I complete my 400 level classes. I tried to use the AP Stylebook often to become more familiar with the style. Fixing edits my supervisor and the senior copywriter made on my work also made me aware of consistent writing errors I have. Lastly, my time management skills improved while at this internship. Everyday a list was handed out with projects and the time allotted for the projects for each person. Having time restraints made me aware of how much time it takes me on a simple task, and how much time I waste doing unnecessary things. I hope to return to school with a new look on managing my time and getting my homework down. I plan to implement their strategies into my schoolwork.

Personal Goal I exceeded my personal goal (to gain more confidence) more than I ever imagined I would. Working with great people definitely helped this happen. Everyone at Matchbook was so encouraging and eager to teach me new things. They also let me know that they appreciated my work. Near the beginning of my internship I was assigned a task to rewrite 40 web biographies for the employees of Apex Benefits. This didn’t seem like too daunting of a task, but as the day came to a near and I found out they needed to be done by the next day, I was in a bit of a panic. I ended up continuing to work on the biographies when I got home and quickly finished them up the next morning. Though stressful, I was glad to have such a large task completed. The best part of the bios was I got awarded Employee of Month for my diligent work. Talk about a confidence boost! The amount of trust my supervisor had in me to get important projects done made me realize I am a good worker. I now know that I have the confidence, creativity and skills for this field. New Goals Moving forward, I have many new goals for myself. I want to continue to become more attentive to detail, for that tends to be one of my weak points. I mainly want to keep improving my skills and becoming a better professional. My longterm goal is to find an advertising agency near Scottsdale, AZ that I love as much as Matchbook Creative. Hopefully I find this agency by next June. Diversity Issues There truly were not any diversity issues during my internship. The small size of the agency made everyone a close-knit family. I never once felt that I was discriminated because I was young or a girl. In fact, the agency is actually owned by two women. One attribute I loved about my internship is everyone who works there is fairly young. I

originally thought it was better to work besides older employees because they have more experience. Well, experience has nothing on passion and an open mind. Not only was everyone I worked with energetic, but also they never once made me feel inefficient for still being a student. The fact that most of them were Ball State graduates was also reassuring. Green Issues Another reason I am proud to have worked for Matchbook was their desire to give back to the community. They did lots of work for non-profits, and made daily efforts to be green. Though a crazy amount of paper was used each day, there were recycling bins in each office. Specific guidelines for what could and could not recycle were labeled on each box. Matchbook was also “green” by donating time to non-for-profits that were environmentally friendly. The biggest example of this is the annual report they created for the Indianapolis Zoo. Wanting to create a unique report that was environmentally safe, they created a notebook that doubled as the report. This gave the report multiple uses and minimized the chances of it being thrown in the waste. Conclusion Wow. If I had to sum it up in one word that is what it would be. When offered this internship I was debating between this and a paid one, and even though my wallet suffered I know I made the right choice. This internship was so much more than I could have ever expected. Not only did my work improve, but between the lunch outings, paintball tournaments, company basketball games and BBQ’s, I felt like I belonged. If I could have just started working at Matchbook after my internship I would have. I learned so much and gained so much confidence. I would recommend this internship to future students without a doubt.