ARTFULLY UNITING EXTRAORDINARY
HOMES
WITH EXTRAORDINARY
LIVES
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic.
About Me
Commitment and communication are two words that put Linda and her team in a league of their own. Whether it’s finding a first-time home buyer, listing a multi-million dollar property, or negotiating the best possible terms for your purchase and sale, Linda isn’t finished until she’s exceeded all your expectations and made a lifelong friend. Her clients are not the only ones who have noticed. The Redmond Reporter named Linda “Best Realtor” for 2014, she earned “Five Star Professional” honors from Seattle Magazine in both 2013 and 2014, and Coldwell Banker awarded her with the “International Sterling Society” distinction in 2012 and 2013. Her attitude helps her clients bring their own positive energy to their transactions. She not only explains the buying or selling process in detail, she stays in close communication with them, keeping them informed, letting them know that she’s always working toward their best interests, and giving them reassurance and faith that together they can and will overcome all challenges. Linda’s clients know they can call at any time and she’ll be there for them.
Linda Nelson
Linda.Nelson@SothebysRealty.com LindaNelson.Marketplace.com | 425.785.3724 {2}
My Marketing Plan As your broker, I will commit to the following: • Professional photography of property to produce quality, high-resolution images. • Professional filming of property for high-quality video, with aerial footage. • Referral for professional staging provided for every listing. • High-quality brochure of property displayed in local offices and distributed to Sotheby’s offices nationally. • Submission of property to the Northwest MLS. • Property will receive a tasteful for-sale sign in the yard, with a brochure box. • Exclusive placement of property on all highly-trafficked real estate sites including the Wall Street Journal, New York Times, Bloomberg, International Herald Tribune. • Exclusive placement of property on Marketplace Sotheby’s International Realty and Sotheby’s International Realty Websites, both available in 18 languages with currency converters. • Property will be featured in Sotheby’s offices globally via the proprietary “E-Gallery” video presentation. • Hosting broker showings and open houses. • Sending informational broadcast emails introducing property to area brokers. • Sending informational broadcast emails to proprietary list of regional buyers. • Providing detailed bi-monthly Listing Reports with market information, showing activity, feedback from buyers, and marketing statistics. • Property will be featured on all Brand social media channels - Facebook, Google+, LinkedIn, Twitter.
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The Sotheby’s Brand
Over the past 270 years, the Sotheby’s name has become renowned as a marketer of the world’s most valuable possessions. Keeping with this reputation, Sotheby’s International Realty has become a global leader in the representation of distinctive real estate. The Sotheby’s International Realty brand is synonymous with quality and service and is the most far-reaching, interconnected luxury real estate brokerage in the world. Marketplace Sotheby’s International Realty executes innovative and strategic marketing programs, delivering exceptional service and maximum results. By utilizing the Sotheby’s partnerships and resources, Marketplace Sotheby’s International Realty is uniquely positioned to present real estate to an internationally diverse and qualified client base. Always on the cutting edge of digital, social and print marketing strategies, Sotheby’s Realty aims to present properties in a creative and sophisticated way across the world. Marketplace Sotheby’s International Realty boasts an esteemed group of brokers who understand the unique mindset of upscale clients seeking distinctive homes. Sophisticated, savvy and extensively trained in luxury markets, these professionals have intimate knowledge of properties in their community. The company has grown to include two offices and many excellent brokers. Clients enjoy the best of both worlds with Marketplace Sotheby’s International Realty – a well-connected local brokerage with the scale and reach of the international firm behind them. Clients applaud Marketplace Sotheby’s Realty as the most savvy, discreet, professional, honest brokerage in the Northwest.
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Worldwide Presence
With 18,000 sales associates in approximately 720 offices and 52 countries, Sotheby’s International Realty presents homes in the most unique, innovative way. Our brand’s white glove referral program is a key differentiator allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by a dedicated team of professionals directing thousands of distinguished global connections monthly, these placement opportunities are managed with extreme care. For sellers, this means access to global buyers with a proven loyalty to working with Sotheby’s brokers.
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Local Website
MarketplaceSothebysRealty.com and it’s featured listings cascade to 720 Sotheby’s International Realty office websites worldwide. It can be translated into 18 different languages with currency converters. Our featured listings are showcased through video with audio in 5 languages. It offers a robust search tool which analytics show, people loyally use to find properties.
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Global Website
Marketplace Sotheby’s International Realty’s listings are featured on SothebysRealty.com which receives 60 million page views annually, 45% from outside the United States. Available in 18 languages with 5 currency converters, this site is stunning with high-quality photography and videos. SothebysRealty.com proves that Sotheby’s is truly a leader in technology. The website redefines ‘search,’ so if your home features a special room, patio, or lifestyle, niche buyers around the world will find it.
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Online Presence
Every listing we represent is automatically fed to more than 20 highly trafficked real estate sites including the New York Times, the Wall Street Journal, Bloomberg News, Zillow, Trulia, Yahoo Real Estate, and Homes.com. This online listing distribution platform, powered by List Hub, also offers a robust reporting platform to measure online activity and results to properly gauge interest of potential buyers.
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MSIR Mobile
Marketplace Sotheby’s International Realty partnered with Smarter Agent, the leader in mobile real estate technology, to co-develop the free Sotheby’s International Realty mobile application. SIR Mobile is leading the charge of the growing mobile marketplace and helping our network own the mobile relationship with your clients and potential clients. The mobile app works on all phones and iPads.
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Marketing Summaries
Communication is important to us. That is why you will automatically receive Online Marketing Summary Reports from us. Together, we can track analytics on who is looking at your property and where they are previewing properties from.
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Media Relationships
Marketplace Sotheby’s International Realty’s online marketing strategy is immeasurably enhanced by our exclusive media relationships. More than 85% of all property purchases now start online so it is critical to obtain a vast amount of internet exposure to increase the probability that a property will sell for the highest price in the shortest amount of time. Marketplace Sotheby's International Realty also has a Cooperative Advertising Program. Our pre-negotiated subsidized rates allow us to enhance the impressions our listings get through targeted marketing initiatives to showcase our featured listings to a vast, targeted audience.
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Email Announcements
We create and share email marketing to our large sphere of contacts. Filled with spectacular photography and engaging dialogue, our emails are dynamic presentations. We use advanced analysis to see who opened and read the emails, clicked on links, and more.
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Social Marketing
Our in-house marketing presence connects our brand and the listings we represent to our local and global communities across multiple social networking channels including Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube.
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Video
Marketplace Sotheby’s International Realty has award-winning videographers to create high-definition real estate videos, capturing the lifestyle of your home. In addition to the video section on our website, we have our own YouTube channel. Sotheby’s International Realty has the most subscribers on YouTube of any real estate company in the world, which gains us thousands of views on our properties.
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Brochures and Postcards
Marketplace Sotheby’s International Realty’s professionally designed and printed brochures are a consistent point of differentiation across our network, easily and quickly emphasizing key aspects of a listing in beautiful ways. Our online creation tool provides a variety of page lengths and formats — many of which can be ordered and received the next business day. Our Product Studio provides access to dozens of direct mail options that expose homes to a target market of your choice. These direct mail pieces are of the highest quality and can be in mailboxes in five days. One of the best supplements to online marketing campaigns is visually pleasing marketing pieces sent directly to the doors of buyers in the proper demographic.
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Determining Value
Pricing your home with regards to today’s market requires research and up to date knowledge. I pride myself on staying on top of today’s market, as do all of my colleagues at Marketplace Sotheby’s International Realty. Before going to market, I will personally tour all active listings in your area to help determine the best listing price. I will also stay on top of the market by performing the following:
• Feeding the Northwest MLS directly to my phone hourly. • Seeing an average of 15 homes weekly. • Presenting a Quarterly Market Report on our vast sales region keeps me up-to-date on the performance of each micro-segment of our region. • Preparing the most detailed market analysis possible to compare your property to similar properties.
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Open Houses
Even though homes are increasingly viewed online, we believe it is important to hold open houses. Doing so allows the public to experience the feel of your home. We also recommend debuting homes on ‘broker’s tours’ so local real estate agents can fall in love with your home. If you wish to have a special open, we have access to caterers and other vendors who will make a unique experience for buyers and brokers alike.
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The Listing Process
Every home listed by Marketplace Sotheby’s International Realty follows a strict step-by-step process that positions your home to achieve the best results. It is Marketplace Sotheby’s International Realty’s promise to deliver high-quality professional photography, a cutting edge marketing campaign, open houses and reviews throughout the listing period. All of these steps are essential in keeping you at ease while selling your home.
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Testimonials A completely excellent experience. Linda is thorough, attentive and kind but more importantly she is a total professional. It was such a pleasure working with her. She took care of each and every detail.
We sold our home during a strong seller’s market. Frankly, it would have been easy for any realtor to sell it given the demand for houses and the lack of inventory in our area. However, Linda did not let that influence her professionalism and attention to detail, particularly in the marketing of our home. Her eye for staging and what will bring top dollar is excellent. The time spent on the preparation of the marketing materials was much appreciated and made a huge difference. When it came to showing the house, she managed a very busy schedule of showings and kept us updated at every step. The net result is that we had an unprecedented number of offers and accepted a very strong offer for our house within two days of listing.
I feel so happy and blessed that I found Linda and had her be our relator! My husband and I were able to sell our starter house quickly and buy our dream home all because of her. My husband and I were going back and forth whether or not to sell our house or just rent it out, she didn’t pressure us either way. Her focus was to make sure we were happy, not what was going to make her happy. She never pushed us to go beyond our comfort level in price, she only showed us homes in our price range which I really appreciated! She is so easy to talk to. I feel like she understood exactly what we were looking for in a home and when we looked at a house she would know right away if I liked it or not. She also was so good with our children and made looking at houses with them a breeze. She became an Aunt to them! I felt so comfortable with her. We ended up finding our dream home and put a contingent offer in that was accepted. We had to work fast in order to get our house on the market and Linda just made everything go smoothly. She staged our home beautifully. We were able to sell our home in less then 2 weeks! She is very professional yet personable. During negotiations she was our advocate. I cannot say enough good things about Linda! I feel like she is family and I am sad I won’t be spending as much time with her now. We can’t say enough about how Linda made the sale of our condo such a smooth and easy experience for us. Right from the beginning, she answered all of our questions and knew exactly what we needed to do next. One of the things I think we appreciated most about Linda was the calm and steady manner that she displayed as she lead us through the process. Linda’s knowledge and experience was so helpful and we always knew that we could trust her completely. We recommend her highly to anyone looking for an exceptional realtor.
Linda is amazing! My husband and I could not have asked for more. She was incredibly responsive in the sale of our home and made sure to give us very regular updates in every stage of the process. She helped us get our home in top shape before listing it. We highly recommend Linda.
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I M A G I N E
LOCAL KNOWLEDGE. GLOBAL MARKETING. EXCEPTIONAL SERVICE.