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SLEEP CULTURE BY HANRO
from HANRO Sleep Magazin 222_FR
by HANRO
A RETROSPECTIVE
HANRO has been celebrating the culture of sleep since 1927 - long before it became fashionable to get a perfect night of sleep. Our legendary archive in Liestal (Basel, Switzerland) features one-of-a-kind nightwear that caused a sensation back then and is still cult to this day.
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1930
The first HANRO nightwear collection: Liseuses, or so-called bed jackets done in specially knit fabrics, and floor-length nightdresses. Nevertheless, the super modern woman of the 30s opted for the collection's extravagant pajamas.
1950
This pajama look is reminiscent of the movie "Breakfast at Tiffany's" starring style icon Audrey Hepburn.
Sleep culture rebellion: Miniskirts and short nightdresses revealing bare legs fueled the women's liberation movement.
1960
The priority of our designers both yesterday and today: Premium quality and tasteful aesthetics.
1980 1990
Top model icon Linda Evangelista was the face of the 1985 nightwear collection campaign. Stylish nightwear became respectable. The 90s marked the birth of loungewear, which is so popular today.
